INDUSTRIES & MARKETS

E-bikes in Europe
 Table of Contents

01 Overview Forecast e-bike market size in Germany 2021-2027 20

E-bike sales volume Germany 2013-2023 21
Projected global e-bike market volume 2022-2030 03
France: E-bike market size forecast 2021-2027 22
Europe: E-bike market size forecast 2021-2027 04
E-bikes sold in France 2005-2022 23
Forecast: compound annual growth rate of the Europe e-bike market 2023-2029 05
Netherlands: E-bike market size forecast 2021-2027 24
Forecast: E-bike market growth in Europe by country 2023-2029 06
Sales volume of new e-bikes in the Netherlands 2004-2022 25
Electric bike sales in the EU 2016-2022 07
Italy: E-bike market size forecast 2021-2027 26
Electric bike sales in Europe 2022, by country 08
Electric bike sales volume in Italy 2018-2022 27

02 Trade
E-bike imports to the European Union 2017-2023 10
Leading supplying countries of e-bikes to European Union 2023 11
E-bike exports from the European Union 2017-2023 12
Leading destination countries of e-bikes exported from the European Union 2023 13

03 Consumers
Europe: Likelihood of using an electric bike by age in 2021 15
Europe: motivations to use and electric bike 2022 16
Europe: Who are electric bikes for? 2022 17
Europe: Preferred electric bicycle style by age in 2021 18

04 Key markets

1
CHAPTER 01

Overview
 Projections for the global electric bike market volume between 2022 and
2030 (in 1,000s)
Projected global e-bike market volume 2022-2030

90,000

80,000 77,258

70,336.85
E-bike market size in thousand units

70,000
64,035.74
58,299.11
60,000
53,076.39
48,321.55
50,000
43,992.67
40,051.59
40,000 36,463.58

30,000

20,000

10,000

0
2022 2023 2024 2025 2026 2027 2028 2029 2030

3 Description: In 2022, the global e-bikes market is expected to reach around 36.5 million units. It is projected to climb at a compound annual growth rate of just under 10 percent between 2022 and 2030, to reach just under 77.3 million e-bikes by 2030. Read more
Note(s): Worldwide; 2022*; includes pedelecs, throttle on demand, scooters, and motorcycles.; * Data is a forecast for all values from 2022 to 2030. Values were calculated by Statista based on the 2030 value and compound annual growth rate of [...] Read more
Source(s): Inkwood Research; Statista
 E-bike market size in the Europe in 2021, with a forecast from 2022 to
2027 (in billion U.S. dollars)
Europe: E-bike market size forecast 2021-2027

35
32.07

30 28.41

24.95
25
Market size in billion USD

21.6

20 18.62

15.61
15 12.91

10

0
2021 2022 2023 2024 2025 2026 2027

4 Description: E-bike sales are projected to grow over the next five years, with the market value expected to reach 32 billion U.S. dollars in 2027. This will mean a doubling of the market size from 2022. The market is expected to grow by nearly 20 percent in 2023, after
which year-on-year growth is expected to slow slightly to between 13 and 16 percent in the following years. Read more
Note(s): Europe; 2021
Source(s): Mobility Foresights
 Projected compound annual growth rate of the Europe e-bike market
from 2023 to 2029, by propulsion type
Forecast: compound annual growth rate of the Europe e-bike market 2023-2029

Compound annual growth rate

0% 1% 2% 3% 4% 5% 6%

Pedal Assissted 4.73%

Speed Pedelec 5.05%

Throttle Assisted 4.78%

5 Description: The market for electric bicycles in Europe is projected to grow between 2023 and 2029. The market segment for speed pedelecs is expected to experience the strongest growth with a compound annual growth rate of 5.05 percent. Meanwhile, e-bikes with
pedal or throttle assist are expected to experience a slightly lower compound annual growth rate of just under five percent. Read more
Note(s): Europe; 2023 to 2029
Source(s): Mordor Intelligence
 Forecast e-bike market compound annual growth rate in Europe from
2023 to 2029, by country (in percent)
Forecast: E-bike market growth in Europe by country 2023-2029

Projected compound annual growth rate from 2023 to 2029

0% 5% 10% 15% 20% 25%

Luxembourg 20.08%

Poland 9.6%

Switzerland 8.09%

Denmark 7.69%

United Kingdom 7.28%

Belgium 6.3%

Finland 5.66%

Netherlands 5.3%

Germany 4.13%

Spain 4.09%

Norway 4.06%

France 4.05%

Sweden 2.84%

Italy 2.7%

Czechia 2.51%

6 Description: The e-bike market in Luxembourg is projected to grow particularly strongly over the coming years, the market's compound annual growth rate between 2023 and 2029 is projected to exceed 20 percent. Other European countries with strong projected
growth in the e-bike market include Poland and Switzerland. Read more
Note(s): Austria, Belgium, Czechia, Denmark, Finland, France, Germany, Italy, Luxembourg, Netherlands, Norway, Poland, Spain, Sweden, Switzerland, United Kingdom; 2023 to 2029
Source(s): Mordor Intelligence
 Sales volume of electric bicycle in the European Union from 2016 to 2022
(in 1,000s)
Electric bike sales in the EU 2016-2022

6,000
5,324

5,000 4,827
4,385
Sales volume in thousands

4,000
3,394

3,000 2,772

2,074
2,000 1,667

1,000

0
2016 2017 2018 2019 2020* 2021* 2022*

7 Description: The number of e-bikes sold in Europe has been growing steadily over the past seven years. Particularly 2020, saw a large year-on-year increase of about 29 percent, at least partly fueled by the rise in popularity of cycling during the COVID-19 pandemic.
This is despite e-bike sales in the United Kingdom not being continued in the EU sales from 2020 onwards. Sales continued to increase in the following two years, totaling over 5.3 million e-bikes sold by the end of 2022. Read more
Note(s): Europe; 2016 to 2022; includes EU member states, excludes Great Britain from 2020 onwards.
Source(s): Bond van Automobielhandelaren en Garagehouders; CONEBI; Rijwiel en Automobiel Industrie Vereniging
 Sales volume of electric bicycles in Europe in 2022, by country (in 1,000s)
Electric bike sales in Europe 2022, by country

Sales in thousand units

0 500 1,000 1,500 2,000 2,500

Germany 2,200

France 738

Netherlands 486

Italy 337

Belgium 250

Austria 247

Spain 236

United Kingdom 165

Denmark 135

Czechia 130

Portugal 98

Sweden 90

Poland 85

Finland 85

Slovakia 73

8 Description: The largest market for electric bicycles in Europe in 2022 was Germany, where 2.2 million new e-bikes were sold. France recorded the second-highest European sales, which was only about a third of the sales volume in Germany. Despite its significantly
smaller population but with a strong cycling culture, the Netherlands is the third largest e-bike market. Read more
Note(s): Europe; 2022
Source(s): Bond van Automobielhandelaren en Garagehouders; CONEBI; Rijwiel en Automobiel Industrie Vereniging
CHAPTER 02

Trade
 Imports of e-bikes to the European Union (EU-27) from 2017 to 2023
E-bike imports to the European Union 2017-2023

1,400,000

1,185,634
1,200,000
1,049,527 1,032,584
1,000,000 947,465
Import volume in units

840,563 864,742

800,000
705,666

600,000

400,000

200,000

0
2017 2018 2019 2020 2021 2022 2023

10 Description: Electric bike imports to the European Union reached more than one million units in 2018 before dropping to 706,000 in 2019. Import numbers began to rise again in the subsequent years and totalled nearly 1.2 million units in 2022. In 2023, imports
dropped substantially to around 865,000 units. Read more
Note(s): EU; 2017 to 2023
Source(s): Eurostat
 Leading supplying countries of e-bikes to the European Union (EU-27) in
2023
Leading supplying countries of e-bikes to European Union 2023

Units imported
0 50,000 100,000 150,000 200,000 250,000 300,000 350,000 400,000 450,000

Taiwan 402,935

Vietnam 192,802

China 129,357

Switzerland 51,558

Türkiye 31,005

Thailand 24,419

Sri Lanka 7,393

South Korea 6,176

Indonesia 5,627

Canada 3,471

11 Description: Taiwan was the leading supplying country of e-bikes to the European Union (EU-27) in 2023, supplying nearly 403,000 e-bikes to the EU that year. The second-largest supplier of e-bikes was Vietnam, which supplied around 192,000 e-bikes. Read more
Note(s): Europe, EU; 2023
Source(s): Eurostat
 Exports of e-bikes from the European Union (EU-27) from 2017 to 2023
E-bike exports from the European Union 2017-2023

400,000
370,921

350,000
315,833
294,559
300,000
273,872
Export volume in units

250,000

191,879
200,000
153,265
150,000

100,000 81,272

50,000

0
2017 2018 2019 2020 2021 2022 2023

12 Description: Exports of e-bikes from the European Union rose continuously between 2017 and 2022, peaking at nearly 371,00 units. In 2023, exports dropped by around 21 percent to 295,000 units. Read more
Note(s): EU; 2017 to 2023
Source(s): Eurostat
 Leading destination countries of e-bikes exported from the European
Union in 2023
Leading destination countries of e-bikes exported from the European Union 2023

Volume exported in units

0 20,000 40,000 60,000 80,000 100,000 120,000

Switzerland 113,955

United Kingdom 100,792

United States 25,404

Norway 25,167

Canada 6,473

Australia 5,139

Turkey 4,077

Iceland 2,610

Israel 936

Sri Lanka 641

13 Description: The largest number of e-bikes produced in the European Union and sold outside the trading bloc went to Switzerland in 2023. That year, the EU supplied nearly 114,000 electrically assisted bikes, including bicycles, tricycles and quadricycles, to Switzerland.
Read more
Note(s): EU; 2023
Source(s): Eurostat
CHAPTER 03

Consumers
 Share of Europeans in selected countries likely to use an e-bike in 2021, by
age group
Europe: Likelihood of using an electric bike by age in 2021

Share of respondents

55+ 45-54 35-44 25-34 18-24

0% 10% 20% 30% 40% 50% 60%

Europe
Austria
Denmark
France
Germany
Italy
Netherlands
Norway
Poland
Spain
Sweden
Switzerland
United Kingdom

15 Description: According to a July 2021 survey, the age group in Europe most likely to consider buying or using an e-bike in 2021 was 25 to 34-year-olds, as a larger share of this age group reported being likely to buy or use an e-bike. Half of Swedish 18 to 24-year-olds
indicated that they were likely to purchase or use an e-bike, the highest level of interest in any age group in Europe. Meanwhile, the lowest interest in e-bikes in Europe was recorded in the UK, where only 17 percent of respondents aged 25 to [...] Read more
Note(s): Europe; July 19 to July 29, 2021; 14,419 respondents; 18 years and older
Source(s): Shimano; YouGov
 Perceived motivations to consider buying or hiring an e-bike in Europe in
2022
Europe: motivations to use and electric bike 2022

Share of respondents
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

The cost of living (e.g. higher car fuel prices 47%

An e-bike subsidy 41%

Knowing that it would lessen their environmental impact 33%

Awareness as to how it might improve their personal health and fitness 32%

More cycling infrastructure to ensure safety 31%

More safe storage in their home/workplace 26%

Looking to commute or travel by bike to avoid COVID-19 18%

More education around the benefits of e-bikes for all types of people 17%

None of these 11%

Don't know 9%

16 Description: When asked what might encourage Europeans to buy or hire an e-bike in 2022, motivations around cost were the top responses among respondents to a survey carried out in August of that year. Nearly half of respondents thought that the cost of living
might be a motivating factor to use an electric bike, and an e-bike subsidy was considered to be an incentive by about 41 percent of respondents. About a third of respondents also believed that environmental, mental, physical health, and [...] Read more
Note(s): Europe; August 17 to August 25, 2022; 15,792 respondents; 18 years and older; multiple responses possible.
Source(s): Shimano; YouGov
 Perception of which users e-bikes are for in Europe as of August 2022, by
selected countries
Europe: Who are electric bikes for? 2022

Environmentally-concious Commuters Elderly people Budget-concious people Parents

people
Europe 52% 48% 38% 30% 22%
Austria 52% 34% 52% 22% 19%
Denmark 41% 43% 55% 21% 25%
France 59% 56% 32% 34% 27%
Germany 43% 39% 48% 22% 20%
Italy 65% 40% 29% 30% 14%
Netherlands 42% 37% 65% 22% 24%
Norway 44% 39% 33% 35% 25%
Poland 62% 63% 43% 44% 26%
Spain 60% 70% 22% 40% 18%
Sweden 47% 44% 31% 29% 21%
Switzerland 58% 57% 39% 26% 27%
United Kingdom 53% 53% 24% 32% 16%

17 Description: When asked who e-bikes are for in an August 2022, respondents from twelve European countries predominantly answered environmentally-conscious people and commuters. Another often-cited target group in countries including Austria, Denmark,
Germany, and the Netherlands are elderly people. Parents were generally less likely to be perceived as e-bike users, with only just over a fifth of respondents believing that electric bikes were for parents. Read more
Note(s): Europe; August 17 to August 25 2022; 15,792 respondents; 18 years and older; mutiple responses possible.
Source(s): Shimano; YouGov
 Style of e-bike most likely to be bought by Europeans in 2021, by age
group
Europe: Preferred electric bicycle style by age in 2021

Share of respondents

City e-bike None of these Trekking e-bike E-Mountain bike Don't know E-Cargo bike Folding e-bike E-Road bike

0% 20% 40% 60% 80% 100% 120%

18-24

25-34

35-44

45-54

55+

Total

18 Description: The most popular style of e-bike among European respondents to a July 2021 survey was the City e-bike. This style of bike was particularly popular among respondents aged 55 and older. E-bike styles that are more sports-focused, such as e-mountain and
e-road bikes, were particularly popular among younger people aged 18 to 34. Read more
Note(s): Europe; July 19 to July 29, 2021; 14,419 respondents; 18 years and older
Source(s): Shimano; YouGov
CHAPTER 04

Key markets
 E-bike market size in Germany in 2021, with a forecast between 2022 to
2027 (in billion U.S. dollars)
Forecast e-bike market size in Germany 2021-2027

8
7.23
7 6.55
6.02
6
5.48
Market size in billion USD

5.12
5 4.6
4.28
4

0
2021 2022 2023 2024 2025 2026 2027

20 Description: The size of the German electric bicycle market is projected to grow between nine and 14 percent year-on-year until 2027, increasing the market size to a value of around 7.23 billion U.S. dollars at the end of the period. This follows a particularly strong
year-on-year growth of 43% in the market in 2020, when sales rose substantially, at least in part, due to the COVID-19 pandemic. Read more
Note(s): Germany; 2021
Source(s): Mobility Foresights
 E-bike sales volume in Germany from 2013 to 2023 (in 1,000s)
E-bike sales volume Germany 2013-2023

2,500

2,200
2,100
2,000
1,950
2,000
Number of e-bikes sold in thousands

1,500 1,360

980
1,000
720
610
540
480
500 410

0
2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023

21 Description: in 2023, around 2.1 million e-bikes were sold in Germany. This was a decrease compared to 2022. The timeline shows the e-bike sales volume in Germany from 2013 to 2023. Read more
Note(s): Germany; 2013 to 2023
Source(s): ZIV
 E-bike market size in France in 2021, with a forecast from 2022 to 2027 (in
billion U.S. dollars)
France: E-bike market size forecast 2021-2027

2.5
2.29

2.05
2.0
1.85
1.71
Market size in billion USD

1.56
1.5 1.44
1.32

1.0

0.5

0.0
2021 2022 2023 2024 2025 2026 2027

22 Description: The value of the e-bike market in France is forecast to rise from 1.32 billion U.S. dollars in 2021 to 2.29 billion dollars in 2027, resulting in a compound annual growth rate of nearly 9.77 percent between 2022 and 2027. This is comparable to the growth
rate that the e-bike market in neighboring Germany is expected to experience. Read more
Note(s): France; 2021
Source(s): Mobility Foresights
 Number of electrically assisted bicycles sold in France from 2005 to 2022
(in thousands)
E-bikes sold in France 2005-2022

800
738.5

700 659.3
Number of cycles sold in thousands

600
514.7
500

400
338 338.1

300 254.8

200
134
102
100 77.5
46.1 56.6
23.7 38 37
3.9 6 9.7 15.3
0
2005* 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022

23 Description: The market for e-bikes in France has grown rapidly in the past years, fueled by the boom in cycling during the COVID-19 pandemic. Sales grew particularly strongly in 2020 and continued rising reaching record sales of nearly 739,000 units in 2022. This
mirrors the widespread adoption of e-bikes across Europe. Read more
Note(s): France; from 2005 to 2022
Source(s): Union Sport & Cycle (Univélo)
 E-bike market size in the Netherlands in 2021, with a forecast from 2022 to
2027 (in billion U.S. dollars)
Netherlands: E-bike market size forecast 2021-2027

3.0
2.8

2.5 2.4

2.07
Market size in billion USD

2.0
1.79
1.58
1.5 1.39

1.15

1.0

0.5

0.0
2021 2022 2023 2024 2025 2026 2027

24 Description: The Netherlands is expected to experience significant growth in the e-bike market in the next five years. The market value is forecast to total 2.8 billion U.S. dollars by 2027. The Netherlands is predicted to have a particularly strong compound annual
growth rate in this market of 15 percent, compared to just below ten percent for the German e-bike market and the e-bike market in France. Read more
Note(s): Netherlands; 2021
Source(s): Mobility Foresights
 Total sales of new e-bikes in the Netherlands from 2004 to 2022 (in 1,000s)
Sales volume of new e-bikes in the Netherlands 2004-2022

600
547

500 478 486

409 420
Sales volume in thousands

400

294
300 276 269

223
192
200 170 180 175
154
134

100 84

37 40
25

0
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022

25 Description: The electric bicycle, or e-bike, is a bicycle equipped with an auxiliary electric motor and gives pedal assistance. The sales volume of new e-bikes increased annually between 2004 and 2020 in the Netherlands. In 2004, there were roughly 25,000 new e-bikes
sold and by 2020 this had increased significantly, to 547,000 new electric bicycle sales. There was a particularly steep increase in sales in 2020, partly fueled by the COVID-19 pandemic, and sales dropped from this level in 2021 and stood at [...] Read more
Note(s): Netherlands; 2004 to 2022
Source(s): GfK; Rijwiel en Automobiel Industrie Vereniging
 E-bike market size in Italy in 2021, with a forecast from 2022 to 2027 (in
billion U.S. dollars)
Italy: E-bike market size forecast 2021-2027

1.4

1.2
1.2
1.07
0.97
1.0
Market size in billion USD

0.87
0.79
0.8
0.71
0.65
0.6

0.4

0.2

0.0
2021 2022 2023 2024 2025 2026 2027

26 Description: The electric bike market in Italy is projected to grow significantly over the next years, rising from 0.65 billion U.S. dollars in 2021 to 1.2 billion dollars in 2027, an 85 percent increase over this period. However, this growth is from a comparatively low level.
The German e-bike market for instance, is forecast to be close to seven times the size of the Italian market in 2022. Read more
Note(s): Italy; 2021
Source(s): Mobility Foresights
 Annual sales volume of electric bikes in Italy from 2018 to 2022 (in units)
Electric bike sales volume in Italy 2018-2022

400,000

350,000 337,000

295,000
300,000 280,000
Number of e-bikes sold

250,000

195,000
200,000
173,000

150,000

100,000

50,000

0
2018 2019 2020 2021 2022

27 Description: The number of electric bicycles sold in Italy reached 337,000 units in 2022, growing by 14 percent compared to the previous year. In fact, this trend is projected to continue, with Italian sales of e-bikes forecast to grow by 2.7 percent between 2023 and
2029. Who is using e-bikes? The Italians most likely to use an an e-bike, including buying, hiring, and borrowing a bike, are between 35 and 44 years old, followed by 45 to 54 year-olds. Italians who are already cycling one to two days a week are [...] Read more
Note(s): Italy; 2018 to 2022
Source(s): CONEBI; Rijwiel en Automobiel Industrie Vereniging
 Sources

Bond van Automobielhandelaren en Garagehouders

Club des villes et territoires cyclables
CONEBI
Eurostat
GfK
Inkwood Research
Mobility Foresights
Mordor Intelligence
Rijwiel en Automobiel Industrie Vereniging
Shimano
Statista
Union Sport & Cycle (Univélo)
YouGov
ZIV

28