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Kirchner Industry Analysis Paper-1
Kirchner Industry Analysis Paper-1
Stacy Kirchner
CST 300 Writing Lab
11 September 2022
Software Industry
Living in a software filled society today, it is no surprise that the software industry is
growing at an incredibly fast rate. Most people can easily name or recognize a few giants in the
software industry. A few examples of these giants are Oracle, Amazon, Google, Microsoft, Meta,
and Adobe. The software industry consists of any company that creates, produces, or sells
software. A common job in the software industry is a software developer. From 2021-2031,
software developers are projected to grow twenty-five percent, which is much faster than the
Adobe is known in many households today since many of their programs can easily be
found on computers and phones. Adobe has headquarters in San Jose with several branches
throughout the United States and worldwide; employing more than 26,000 employees (Adobe,
n.d.). Some of their commonly used products are Acrobat, Photoshop, Illustrator, and Creative
Cloud. Some of Adobe’s applications are cloud-based making them Software as a Service
(SAAS) products. SAAS allows users of the application to access the software over the internet
Adobe was founded in California in December 1982 by John Warnock and Charles
Geschke. Warnock and Geschke worked at Xerox together before creating the page description
language PostScript, which would be the start of Adobe (Schimada, 2006). After creating
PostScript, Xerox declined to be a partner of PostScript, so Warnock and Geschke ventured off
forming their own company (Schimada, 2006). After success of Postscript, Adobe created a user-
friendly component to PostScript named Display PostScript. Microsoft and Apple became
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frustrated with licensing fees of PostScript and decided to create their own product, which they
named TrueType (Schimada, 2006). Despite Microsoft and Apple being rivals, the companies
formed a new alliance with the aim to dominate PostScript, which became known as the Font
Wars. TrueType was ultimately inferior, and the Font wars ended with a victory for Adobe.
Apple returned to Adobe’s side once Steve Jobs came back to Apple from NeXT (Schimada,
2006). Apple and Adobe then worked together to advance TrueType. Microsoft made the
Microsoft not having respect for the design community’s traditional standards (Schimada, 2006).
Adobe on the other hand was well respected by the design community and Microsoft needed
Adobe’s assistance in gaining more credibility in this area. The outcome resulted in Microsoft
and Adobe combining their products to help each other. Although the Font Wars started with
these companies competing, it ended with the companies assisting each other to better their
products.
Adobe would also move on to create more software for other areas of the design
community. Although, Adobe has created a lot of software, the company has also acquired
software through several acquisitions. On Adobe’s website they offer 95 products and services
with Creative Cloud being their most popular product, followed by Acrobat Pro and Photoshop
(Adobe, 2022). Adobe’s Photoshop is used by more than 90% of creative professionals
worldwide (Adobe, n.d.). Adobe Document Cloud is one of Adobe’s products where users can
create, sign, and share documents electronically, which is greatly reducing costs and
can save ninety percent of the cost and reduce ninety-five percent of environmental impact
(Adobe, n.d.).
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A criticism of Adobe from their customers is that the company has expensive
cancellation fees if they decide to cancel their subscriptions. Customers have even suggested that
it is morally correct to pirate Adobe’s software in retaliation for their penalty cancellation fees
(Sulleyman, 2021). Several years before this criticism, Adobe also received backlash because of
a data breach. In 2013, 2.9 million customers had their passwords and payment information
stolen during a cyber-attack (Adobe in Source and Customer Data Security Break, 2013).
Although Adobe did not believe any bank information was stolen, Adobe offered a one-year
complimentary subscription to have their credit monitored as a precaution (Adobe in Source and
Customer Data Security Break, 2013). Adobe also reset the passwords for any accounts that were
believed to be compromised (Adobe in Source and Customer Data Security Break, 2013). Since
Adobe software is on billions of computers, it is alarming that encrypted information was able to
be accessed.
Adobe dominates the design and creativity software space. As a brand, Adobe is also well
respected with it being placed on the Best Global Brands list for several years consecutively and
taking spot number twenty-one in 2021 (Interbrand, 2022). People magazine listed Adobe as
number sixteen on their list for Companies that Care in 2021, which was their fifth year on that
same list (Herbst, Kantor, Walters, 2021). The company has a good reputation as an employer
and has made it on several top employers lists. Fortunes has placed Adobe on their 100 Best
Companies to Work for list for 22 years in a row (Adobe, n.d.). In 2022, there have been layoffs
in some software companies, but Adobe has not had any layoffs so far; at least none that are
widely known (Turner, 2022). Not having layoffs while many other rival companies are doing
so, shows how financially successful Adobe is doing. In the second quarter of 2022, Adobe beat
When looking at trends of the Software industry, it is important to look at the trends of
occupations in the Computer and Information Technology field. Two occupations that can be
examined are software programmers and computer programmers, because software cannot be
created or implemented without these occupations. Surprisingly, Bureau of Labor Statistics gave
computer programmers a ten percent decline in job outlook for 2021 to 2031, which is not
consistent with the positive incline in all other careers within Computer and Information
Technology (Bureau of Labor Statistics, 2022). The declining job outlook makes one wonder if
there is an error in this statistic or if there is an expected influx of computer programmers within
the next ten years. There are still expected to be around 9,600 job openings for computer
programmers each year; resulting from replaced or retired employees (Bureau of Labor
Statistics, 2022). However, these statistics are probably not considering the growing software
industry, which will more than likely result in new jobs needed to be created for computer
programmers.
twenty-five percent increase in their job outlook between 2021 and 2031, along with over
400,000 new employees (Bureau of Labor Statistics, 2022). A software developer does tend to
have all the job duties, and more, of a computer programmer. It is still strange that computer
programmer is the only occupation in the Computer and Information Technology field that does
not have a positive job outlook. It is possible that with the growth of the software industry, there
is also a push towards more people pursuing Computer and Information Technology careers.
Although, there is probably still a long while before careers within the software industry become
oversaturated, a degree in a field like Computer Science can allow an individual to achieve
Part 2 – My Plan
Most occupations in the software industry allow people to be both creative and problem
solvers. Software programmers, software developers, and software engineers are often used
interchangeably, and depending on the person they are defined as the same job. However, some
people see these three titles as being distinct occupations. Whether an individual defines these
titles as being the same or not, it is helpful to look at the job description, duties, and requirements
of these three titles when looking for a job. Being a software developer allows an individual to be
a part of the System Development Lifecycle, which is a process of different work phases that
helps a team produce software. According to the Bureau of Labor Statistics (2022), the median
pay in 2021 of software developers and quality assurance analysts was $52.41 per hour or
$109,020 per year. Quality assurance (QA) analysts are grouped with software developers for
Bureau of Labor’s statistics and can be considered a high-demand job as well. A QA analyst
helps identify problems and looks for areas of improvement within an application by testing and
reporting errors and defects. Although software programmers and QA analysts may work
together they should be considered separate occupations. Software programmers create the
software, where QA analysts test the software. Both of these careers sound appealing because
there is a high demand and they allow problem solving skills to be put to use, which can be quite
enjoyable.
Internships are a great way to gain needed experience while still studying in school.
Summer internships are common since many students choose not to take courses during the
summer. The summer before or after Senior year of school is a great time to do an internship.
Since internships can be quite competitive, looking for internships six months ahead is not
unreasonable. People desiring an internship should also apply to several, since it increases the
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chances of getting an offer for one. Adobe does offer internships, but there are also countless
other software companies that have internship opportunities. Many people often have their eyes
set on a well-known company for an internship, but smaller companies or newer companies can
also provide the knowledge and experience one is looking for in an internship. There is also a
greater chance of receiving an internship offer at a smaller company since their applicant pool is
smaller.
Even just getting an internship can seem like a challenge in the software industry, which
a desirable company, the individual can ask the acquaintance for a recommendation at the
company. Not only are conferences a great way to learn current information in the industry, but
they can also lead to meeting people, which can turn into connections. Even if a conference does
not initially seem interesting, it’s a great opportunity for networking and may lead to a new
interest. Another event that has good networking opportunities for aspiring programmers is a
hackathon, where people compete, either in person or virtual, and collaboratively program. Some
hackathons are free and available to anyone so there are no consequences to attending one,
With how competitive internships and jobs can be, it is important to be knowledgeable
and skilled to be qualified. The Computer Science Online (CSO) program at California State
good choice for students pursuing a career in Software Engineering. CST 438 – Software
Engineering is one class in the CSUMB CSO program students should pay extra attention to,
since it will provide detailed knowledge of Software Engineering. It is important for Computer
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Science students to remember that classes are not just something to complete, but an opportunity
to advance their skills and knowledge which will be vital when applying for jobs.
The software industry will continue to grow at an incredibly fast rate, making it a great
career choice. Large companies like Adobe are highly sought after because of their prominence
and great reputation as an employer. Researching Adobe helped show how many of these large
well-known software companies have earned their respect from being pioneers in their fields.
programming are both great careers to pursue in the software industry. Both careers are
achievable by earning a bachelor’s degree in computer science and doing an internship while
pursuing the degree. Despite the challenges that come with pursuing a career in the software
industry, this path can be quite enjoyable and rewarding for anyone with the passion to do so.
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References
facts.pdf
Adobe in Source and Customer Data Security Break. (2013, October 4). BBC News.
https://www.bbc.com/news/business-24392819
Adobe Products: Desktop, Web, and Mobile Applications | Adobe. (2022) Adobe.
https://www.adobe.com/products/catalog.html
Alaimo, B. (2022, August 18). Adobe: High Margins, Growth, And Fairly Valued.
SeekingAlpha. https://seekingalpha.com/article/4535595-adobe-high-margins-growth-
and-fairly-valued
Bureau of Labor Statistics, U.S. Department of Labor (2022, September 8). Computer
information-technology/computer-programmers.htm
Bureau of Labor Statistics, U.S. Department of Labor. (2022, September 9). Software
Retrieved from
https://www.bls.gov/ooh/Computer-and-Information-Technology/Software-
developers.htm
Herbst, D., Kantor, W., Walters, D., (2021, September 1). PEOPLE’s 100 Companies That Care
https://people.com/human-interest/people-100-companies-that-care-2021/#c02513ab-
506d-44fa-9560-6876763be0aa
https://courses.cs.washington.edu/courses/csep590/06au/projects/font-wars.pdf
Sulleyman, A. (2021, April 13). $291 Adobe Cancelation Fee Sees Twitter Users Argue it’s
cancelation-fee-twitter-users-argue-morally-correct-pirate-software-1583146
Turner, J. (2022, August 31). Tech Companies That Have Made Layoffs in 2022. Tech.Co.
https://tech.co/news/tech-companies-layoffs