AN ORGANISATION STUDY AT

IMMENSPHERE

INTERNSHIP REPORT

Submitted by

SAMPATH KUMAR GS

In partial fulfillment for the award of the degree

Of

BACHELOR OF COMMERCE

ST. JOSEPH’S COLLEGE

HASSAN

UNIVERSITY OF MYSORE

APRIL 2024
 BONAFIDE CERTIFICATE

Certified that this project report “AN ORGANIZATION STUDY AT

IMMENSPHERE” is the bonafide work of “Mr SAMPATH KUMAR GS
who carried out this project under my supervision.

Mr. Pradeep Kumar V Afrah. A

Vice Principal Department of

Supervisor Management studies
St Joseph’s College St Joseph’s college
Hassan.
B.kathihalli, Hassan
 ABSTRACT

This certificate acknowledges SAMPATH KUMAR GS’s successful

completion of the online Internship program with Immensphere CO study
conducted on state bank of India. The internship spanned one Month, during
which SAMPATH actively contributed to finding some M&A Targets,
Financial analysis, Target information, and auction process and provided an
investment recommendation, demonstrating a strong understanding of targets
and completion on time. This experience has enhanced SAMPATH KUMAR
Professional development and understanding of organizational structure.
 DECLARATION

I SAMPATH KUMAR hereby declare that this INTERNSHIP titled

“AN ORGANIZATION STUDY AT IMMENSPHERE” is a bonafide work
done by me is submitted to the University of Mysore in partial fulfillment of the
requirement of BACHLOR OF COMMERCE during the academic year 2021
- 2024. Under the supervision and guidance of Mrs.VEENA Department of
COMMERCE, St. Joseph’s College, Hassan.

SAMPATH KUMAR GS
U01GK21C0074
 ACKNOWLEDGEMENT

I have great pleasure in expressing a word of thanks to all who rendered their
help and guidance to make my project successful. I would like to express my
sincere gratitude to Fr. Daniel Fernandes Principal Mr. Pradeep Kumar,
Vice-Principal, and St. Joseph’s College Hassan for allowing me to do this
project. I am immensely grateful to Afrah A, Internship/ Placement
Coordinator, St. Joseph’s College Hassan for the valuable instruction given to
me.

I would like to thank VEENA , Department of English, St. Joseph’s

College, and Hassan for the guidance given to me. I also wish to acknowledge
the support extended to all my faculty members and lecturers of St. Joseph’s
College, Hassan.

I am highly obliged to sincerely thank MR PRADEEP, HR Executive

for her effective guidance and valuable support in carrying out this project on
these premises. I also express my thanks to all the Institution staff that helped
me complete this project. I wish to express my heartfelt gratitude to my parents
for their valuable suggestions, options, and financial support, which enabled me
to complete the work. I thank all my friends who have directly or indirectly
helped me in completing this work over and above us thank God for giving me
strength and inspiration to make this project work a great success.

SAMPATH KUMAR
Reg no: U01GK21C0074
 TABLE OF CONENT

Chapter Title Page

No. No.

1 INTRODUCTION 1-2

1.1 Introduction to the study 1

1.2 Objectives of the Study 1

1.3 Methodology 1-2

1.4 Scope of the Study 2

2 COMPANY PROFILE 3-9

2.1 History of the Company 3-4

2.2 Profile of the Company 5

2.3 Objectives of the Company 5-6

2.4 Other Financial Institutions 7-9

3 FUNCTIONAL DEPARTMENTS 10-12

3.1 Quality Control Department 10-11

3.2 Maintenance Department 11

3.3 Packaging and Dispatch Department 12

4 SWOT ANALYSIS 13-15

5 SUGGESTIONS AND CONCLUSION 16

 LIST OF FIGURES
FIG NO TITLE PAGE NO
2.1 Specimen of currency 4

2.2 Stamp 4

2.3 SBI Stamp 5

2.4 Financial summary 6

2.5 Imperial bank of Indian emblem 7

2.6 Bank of Bengal 8

2.7 Bank of Bombay Building 9

 CHAPTER ONE
INTRODUCTION

1.1 INTRODUCTION TO STUDY

The internship during the last few months is a must program designed to
provide us an opportunity for a meaningful career-related experience in a real
organizational setting before they graduate. It gives us an opportunity to
practice and expand their skills and knowledge learned in the classroom in
substantive work situation. In addition, it will help us earn credit and increased
marketability for the permanent job search while learning more about a specific
field and applying classroom knowledge in a corporate environment. During the
program there was actively participation and contribution to M&A Targets,
financial analyst , target information, an auction process provided on the
investment recommendation and demonstration a strong understanding of
targets and completion on time.

1.2 OBJECTIVE OF THE PROJECT

• To gain an overall idea about the organization.

• To have effective exposure to the actual working situation.

• To see the applicability and usability of theory which have been taught to
us during the project

• To find out the financial performance of the organization.

• To find out the importance of finance in business.

• To find out the future requirement of finance in business.

• To study the investment decisions of the organization.

1.3METHODOLOGY
The information was collected from various sources which are listed below

1
 • From the official documents.
• From a close observation of the functioning of various department.

• From records and manuals of different departments.

1.4 SCOPE OF THE STUDY

• This study covers marketing strategies, HR initiative, financial strategies,
and insurance policies.

2
 CHAPTER 2
COMPANY PROFILE
INTRODUCTION:
State Bank of India (SBI) is an Indian multinational public sector bank and
financial services statutory body headquartered in Mumbai, Maharashtra. SBI is
the 48th largest bank in the world by total assets and ranked 221st in the Fortune
Global 500 list of the world's biggest corporations of 2020, being the only
Indian bank on the list. It is a public sector bank and the largest bank in India
with a 23% market share by assets and a 25% share of the total loan and
deposits market. It is also the tenth largest employer in India with nearly
250,000 employees. In 2023, the company’s seat in Forbes Global 2000 was 77.
The origin goes back to the first decade of the nineteenth century with the
establishment of the Bank of Calcutta in Calcutta on 2 June 1806. Three years
later the bank received its charter and was re-designed as the Bank of Bengal (2
January 1809). A unique institution, it was the first joint-stock bank of British
India sponsored by the Government of Bengal. The Bank of Bombay (15 April
1840) and the Bank of Madras (1 July 1843) followed the Bank of Bengal.
These three banks remained at the apex of modern banking in India till their
amalgamation as the Imperial Bank of India on 27 January 1921. Primarily
Anglo-Indian creations, the three presidency banks came into existence either as
a result of the compulsions of imperial finance or by the felt needs of local
European commerce and were not imposed from outside arbitrarily to
modernize India's economy. Their evolution was, however, shaped by ideas
culled from similar developments in Europe and England, and was influenced
by changes occurring in the structure of both the local trading environment and
those in the relations of the Indian economy to the economy of Europe and the
global economic framework.

3
2.1 History of SBI

FIG 2.1 (Specimen of currency)

Fig 2.2(Stamp)

State Bank of India cheque

The State Bank of India was formed by the nationalization of the Imperial
Bank of India in July 1955. This was the culmination of a IBI’s role in
independent India — the debate on its bias towards European businesses and
against indigenous entrepreneurs, and the slow pace of Indenisation of its
staff and management. The Rural Credit Survey Committee saw the proposed
State Bank of India as a key part of its integrated system of rural credit.
Consequently, the plan to nationalize the Imperial Bank became part of a
wider effort to direct the funds of the banking system into certain neglected,
but important, sectors of the economy such as agriculture, and spread
banking facilities in rural areas.

4
2.2 Profile of the SBI

Fig 2.3 (SBI Stamp)

There was, even before it actually happened, a proposal to merge all the
associate banks into SBI to create a single very large bank and streamline
operations.
The first step towards unification occurred on 13 August 2008 when State
Bank of Saurashtra merged with SBI, reducing the number of associate state
banks from seven to six. On 19 June 2009, the SBI board approved the
absorption of State Bank of Indore, in which SBI held 98.3%. (Individuals
who held the shares prior to its takeover by the government held the balance
of 1.7 %.)
The acquisition of State Bank of Indore added 470 branches to SBI's existing
network of branches. Also, following the acquisition, SBI's total assets
approached ₹10 trillion. The total assets of SBI and the State Bank of Indore
were ₹9,981,190 million as of March 2009. The process of merging of State
Bank of Indore was completed by April 2010, and the SBI Indore branches
started functioning as SBI branches on 26 August 2010.
On 7 October 2013, Arundhati Bhattacharya became the first woman to be
appointed Chairperson of the bank. Mrs Bhattacharya received an extension
of two years of service to merge into SBI the five remaining associate banks.

2.3 Objective of SBI Bank

SBI is the best play on the gradual but surer recovery in the Indian economy.
It is better placed to curtail asset quality worries than many other large banks
because of quality of its loan book. SBI is almost immune to any liability-
side risks at this juncture, given its expansive, granular deposit base and
Government’s majority holding. Unlike other PSU banks, SBI has not lost
share in loans or low cost deposits over past decade. SBI’s large and granular
deposit base is backed by low-cost CASA and this gives it access to low cost

5
funds which is its biggest competitive advantage. Rating wise, AA & above
bucket accounts for 65% of the total corporate portfolio and risk profile wise,
~44% of corporate loans are given to PSUs or Government undertakings.
Retail book is skewed towards salaried class especially government
employees. This shows the resilient quality of current loan book of SBI.
Moreover, ample provision coverage will curtail incremental loan loss
provisions. Its subsidiary value also provides a margin of safety. We see a
potential for a meaningful narrowing of SBI’s valuation discount to its
private bank peers.

Financial summary

Fig 2.4 (Financial Summary)

6
2.4 Other Financial Institutions

Imperial Bank of India

FIG 2.5
(Imperial Bank of India Emblem)
The Imperial Bank was formed as a joint-stock bank in January 1921 by
amalgamating the Presidency Banks of Bombay, Calcutta, and Madras. This
amalgamation was a response both to the felt need for a bank which would
hold government balances and use them to deepen the country’s financial
structure, and to the threat which the Presidency Banks felt was likely to
emanate from the inroads the London clearing banks were planning to make
in India. Almost from its inception, the Imperial Bank had the status of a
quasi-central bank, undertaking until the formation of the Reserve Bank of
India in 1935, banking functions for the Government of India and other
banking institutions and managing the rupee debt of the government.

The collapse of the Mughal Empire, the uncertainty and political turmoil that
followed, and the advent of the colonial power structure shook the existing
‘banking’ system in Indian. Indigenous bankers were eclipsed as Agency
Houses took control of large finances. These agency houses enjoyed state
patronage and some even established banks.

7
Bank of Bengal

Fig 2.6(Bank of Bengal)

Among the early issuers, the General Bank of Bengal and Bahar (1773-75)
was a state sponsored institution set up in participation with local expertise.
Its notes enjoyed government patronage. Though successful and profitable,
the bank was officially wound up and was short lived. The Bank of
Hindustan (1770-1832) was set up by the agency house of Alexander and
Company was particularly successful. It survived three panic runs on it. The
Bank of Hindustan finally went under when its parent firm M/s Alexander
and Co. failed in the commercial crisis of 1832. Official patronage and the
acceptance of notes in the payment of revenue was a very important factor in
determining the circulation of bank notes. Wide use of bank notes, however,
came with the note issues of the semi government Presidency Banks, notably
the Bank of Bengal which was established in 1806 as the Bank of Calcutta
with a capital of 50 lakh sicca rupees. These banks were established by
Government Charters and had an intimate relationship with the Government.
The charter granted to these banks accorded them the privilege of issuing
notes for circulation within their circles.
Notes issued by the Bank of Bengal can broadly be categorised in 3 broad
series via: the ‘Uniface’ Series, the ‘Commerce’ Series and the ‘Britannia’
Series. First came the uniface notes.

The Bank of Bengal notes later introduced a vignette represented an

allegorical female figure personifying ‘Commerce’ sitting by the quay. The
notes were printed on both sides. On the obverse the name of the bank and
the denominations were printed in three scripts, viz., Urdu, Bengali and
Nagri. Bank of Bengal Britannia Series Currency Bank of Bengal Commerce
Series Currency On the reverse of such notes was printed a cartouche with
8
ornamentation carrying the name of the Bank. Around the mid nineteenth
century, the motif ‘Commerce’ was replaced by ‘Britannia’. The note had
intricate patterns and multiple colours to deter forgeries.

Bank of Bombay
History
The second Presidency Bank was established in 1840 in Bombay, which had
developed as major commercial centre. The Bank had a checked history. The
crisis resulting from the end of the speculative cotton boom led to the
liquidation of Bank of Bombay in 1868. It was however reconstituted in the
same year. Notes issued by the Bank of Bombay carried the vignettes of the
Town Hall and others the statues of Mount Stuart Elphinstone and John
Malcolm.

Fig 2.7(Bank of Bombay Building)

Bank of Madras

History
The Bank of Madrasa’s history is officially traced to its formation in 1843 by
the merger of Carnatic Bank (Fort St. George, 1788), the Madras Bank
(1795) and the Asiatic Bank (1804). Banking in Madras can be traced to 1682
when Governor Gifford and his council who established the Madras Bank —
the first bank in India 2. 3 The notes of the Bank of Madras bore the vignette
of Sir Thomas Munroe, Governor of Madras.

9
 CHAPTER 3
Functional department
3.1 Quality control department
Banks are investing a lot of money on web technologies and are therefore
expecting numerous benefits on their investments. The intensifying competition
on today’s market has forced banks to seek profitable ways to differentiate
themselves. Companies have moved their focus from products and services
toward a customer- centred focus as a tool to gain competitive advantages and a
great return on already made investments. The success in these customer-
centred businesses is to deliver high service quality. Already in the end of the
1980’s researchers were determined that if the companies wanted to succeed
hey needed to give the development of service quality the highest priority. The
delivery of high service is a challenging task and to provide their customers
with high service quality companies must know what their customers want and
need. Because of factors that are unique to services, companies face difficulties
while delivering service quality: intangibility, heterogeneity, inseparability and
perishability. Because services are intangible they cannot be felt, smelled or
tasted which makes it hard for customers to evaluate the service quality
.Furthermore, services are not possible to store for later use, they are consumed
immediately. Therefore companies need to offer other visible indicators where
customers could evaluate the delivered service quality. Services heterogeneity
means that services are not produced by single unit and then distributed to
customers. This means that the quality of services varies depending on who
provides them as well as when, where and how services are provided .Here the
focus is on the employee and the way in which the service is delivered and
perceived by the customer will depend on the employee. Services are perishable
which means that they are consumed when they are provided and cannot be
stored. Service has many definitions, one definition has been chosen that
describe it in summary:
“A service is something that can be bought and sold, but which you cannot drop
on your foot.”
Both managers and academic researchers have in recent years given a great deal
of interest in measurement of customer satisfaction and perceived service
quality. Sprung et al (1996) discuss the difference between customer satisfaction
and perceived service quality and suggest that these are not the same and that
companies need to take both into consideration. This because companies need to
know whether they should focus on having satisfied customers or to deliver the

10
maximum service quality. Perceived service quality is according to Parasuraman
et al “A global judgment of or, attitude relating to the superiority of the service
” and this definition can be found in other service literature. The definition of
the customer satisfaction has not the same clear definition but Sprung et al use
the definition “An evaluative, affective or emotional Response.”

3.2 Maintenance department

SBI debit card charges: The State Bank of India (SBI) has recently announced
revisions to the annual maintenance charges for certain debit cards, set to take
effect from April 1, 2024. As per an ET report, these changes aim to streamline
the fee structure and ensure continued service quality for cardholders. Below are
the key highlights of the revised charges:
Classic debit cards
Annual maintenance charges for Classic, Silver, Global, and Contactless Debit
Cards will be increased to Rs.200/- plus GST, up from the previous Rs. 125/-
plus GST. Yuva and other cards
For debit cards like Yuva, Gold, Combo Debit Card, and My Card (Image
Card), the annual maintenance fee will rise to Rs. 250/- plus GST, compared to
the earlier Rs. 175/- plus GST.
Platinum debit card
Holders of SBI Platinum debit cards will see their annual maintenance charges
go up to Rs. 325/- plus GST, from the earlier Rs. 250/- plus GST.
ALSO READ | what are FAS Tag charges? Check details for issuers - SBI,
HDFC Bank, ICICI Bank, Airtel Payments Bank & more
Premium Business debit card
Annual maintenance charges for premium business debit cards such as Pride
Premium Business Debit Card will be increased to Rs. 425/- plus GST, up from
Rs.350/-plusGST.

11
3.3 Packaging and dispatch department
Packaging of the SBI credit or debit is simple yet provided with the information
inside about the activation of the respected card to the card holder. The number
of days the card would take to get delivered to the card holder is maximum
seven to ten days .You will receive your card within 7 working days after
submitting the application, directly by Speed post at your recorded address.
Kindly collect your PIN from the card issuing branch after receipt of the card
and carry your card / passbook as identity proof.
You can contact the customer care number via toll-free numbers– 1800 1234 or
1800 2100 to track your SBI debit card status. You can even track it by calling
the customer care number, or logging into the SBI Net Banking portal or SBI
Yono Lite app to track your SBI debit card delivery status.
In case the renewed Card is undelivered to the customer's Page 4 4 registered
address due to any reason, then the Card will be sent to the home branch from
where the customer must collect the Card at a fee. Number i.e., 1800-1234,
1800 2100 (toll-free) and for reporting unauthorised transactions 1800 11 1109.
If your ATM card is undelivered due to any reason, it will return to your
concerned home branch within a specified time. You can approach your account
home branch. When a debit card is dispatched to the customer, an SMS
notification is sent to the customer with expected timeline

12
 CHAPTER 4
SWOT Analysis

Strengths of SBI
• Government Support: Being a public sector bank it has the full support
of the Indian government which can be considered as one of the major
strengths.
• Public Goodwill: Being a bank with a history of more than 2 centuries it
has accumulated a huge amount of goodwill. The belief that the public or
the consumer has towards it is at excellence.
• High Revenue: Being a multinational company ranked at 221st position
in the Fortune Global 500 it sure does own a huge revenue and capital
which is strength in itself.
• Wide Network: According to recent reports, the bank has more than
22,141 branches and 58,555 ATMs.
• International Reach: SBI is active in 36 countries involved in currency
traders around the world.
• High Market Share: SBI is the largest bank in India with a 23% market
share by assets and a 25% share of the total loan and deposits market.

Weaknesses of SBI
• Employees Attitude: Due to having a secured government job most of
the employees don’t have a good attitude towards the consumers.
• Technology: The lack of adequate technology-driven infrastructure
relative to private banks.
• Efficiency: Employees are hesitant to fix issues efficiently due to better
job stability.
• Hesitation to Innovate: Despite the modernization, the bank still
conveys the perception of the traditional bank to new-age clients.

13
 • No. of Employees: SBI has the largest number of employees in the
banking sector, which is why the bank spends a considerable amount of
its income on employees’ salaries.

Opportunities for SBI

Opportunities are potential areas of focus for a company to improve results,
increase sales, and, ultimately, profit.
• Youth Hiring: Pool in talent to replace top management to serve the next
generation and bring about innovation. This will also enable driving the
latest innovation into the company.
• Improvement: SBI can make better use of the CRM, new technology,
and the online space to increase its banking business.
• Rural Areas: Expansion into the rural areas will also boost its business to
a new level.
• Cashless: With a focus on India going cashless, the bank that supports
cashless features by evolving its methods and technology can dominate
the market with its extensive reach.
• Foreign Market: Expanding its business in the foreign market also holds
a huge scope of growth for SBI.
Threats to SBI
• Private Banks: Consolidation among private banks can reduce market
share for SBI by a huge margin.
• Changing Policies: Banking policies are governed by Reserve SBI (RBI)
laws and regulations, therefore any changes made by the RBI have a
direct impact on the bank’s operations.
• Foreign Banks: Foreign banks that have sophisticated products can fully
affect the old strategy of SBI.
• Government: SBI operations are often disrupted by slow government
decisions and red-tapism.
• Competitors CRM: - Competitors with good CRM systems are a threat
to the SBI.

14
Failed Campaigns of SBI
What was the issue?
Many customers did not fully understand the concept of In Touch
branches and the digital services they offered. This resulted in a lack of
interest and adoption among the target audience.
What backlash did the brand face?
The campaign’s emphasis on modernity and sophistication gave some
customers the impression that SBI was shifting its focus away from
serving all segments of the population, including those in rural and less
affluent areas
What did the brand do in this situation?
The “SBI in Touch” campaign highlighted the importance of aligning
marketing strategies with the needs and preferences of the target
audience.

15
 CHAPTER 5
CONCLUSION

To sum up, SBI has a huge mass of incredibly innovative services providing
enough options. The company has the advantage of the brand trust of thousands
in India. It has been updated with technology although not the most advanced
but not behind as well; however, SBI should start focusing on creative
advertisement to attract more inventors in India as well as internationally.
With a huge increase in the service industry. There is a very high competition
where marketing plays a crucial role in taking advantage of technology not
merely in this industry in which every other company is focusing on digital
marketing to rise ahead of each other.
The bank has the wide customer base, so the bank should concentrate on to
retain the customers. SBI is the largest advance product issuer in India. Within
the short period of time the achievement made by SBI, what a normal bank
cannot expect the SBI has done it.it happened because of the employee
defecation towards the organisation, fast growing economy and brand image.
Apart from all above SBI believe in providing good customer service and which
is the key factor of success in future.

16