School Puting Buhangin NHS Grade Level Grade

DAILY LESSON PLAN Teacher Judy Ann M. Musnit Learning Area TLE 10
Teaching Date June 10, 2019 Quarter First

I. OBJECTIVES At the end of the lesson, learners should be able to:

A. Content Standards The learner demonstrates understanding of environment and market in Cookery
in one‘s area.

B. Performance Standards
The learner independently creates a business vicinity map reflective of potential
market in Cookery in a province.

C. Learning
Competencies/Enabling 1.1. identify what is of “value” to the customer
Objectives 1.2. identify the customer
1.3. explain what makes a product unique and competitive

CODE: TLE_ 10EM-00-1

D. Specific Objectives
a.identify what is of valueto the customer;
b. identify the customer to sell to;
c. differentiate wants from needs
c.explain the concept in development

II. CONTENT/SUBJECT
MATTER

A. Topic I. ENVIRONMENT AND MARKET(EM)

1. Product development
2. Key concepts in product development
3.Finding value
4.Innovation
5.Unique Selling Proposition (USP)

B. References K to 12 BASIC EDUCATION CURRICULUM JUNIOR HIGH SCHOOL

TECHNICAL LIVELIHOOD EDUCATION AND SENIOR HIGH
SCHOOL - TECHNICAL-VOCATIONAL-LIVELIHOOD TRACK
HOME ECONOMICS – COOKERY GRADE 10 (NC II ) Page.27-43

COURSE GUIDE: KTO 12 BASIC EDUCATION CURRICULUM

TECHNOLOGY NAD LIVELIHOOD EDUCTAION HOME
ECONOMICS-COOKERY
GRADE10-(SPECIALIZATION) page.14-15

Internet:
https://www.britannica.com/biography/Lucio-Tan
https://en.wikipedia.org/wiki/Lucio_Tan
 C. Materials Powerpoint Presentation, Pictures,

D. Other Learning

III. LEARNING
ACTIVITIES/PROCEDURES
Prayer
A. Daily Routine In the Name of the Father, the Son and of the Holy Spirit Amen

Greeting
Good Morning Class!
Welcome to the new chapter of this school year 2019-2020.
Attendance
Head Count!
How many are you in this class?

Classroom Management
Everybody settle down, sit properly and listen very well.

B. Recall Recitation
(Short review) Guided Questions:
a. What was the last topic all about?
b. Cite and discuss one leaning that you gained from the topic.

C. Motivation 4PICS ONE WORD

( In this activity, the teacher prepare four sets of pictures that says about the
topic for today,then students will guess)

A___D

Guided Questions:
1.Take a look at the for sets of pictures. What does the first,second, third and last
pictures says or all about?
Student Answers: The first picture talks about the BUSINESS.
The second picture talks about the ENVIRONMENT.
The third word is AND
And the last picture talks about MARKET.
 2. Based on the games that you formed from the game? Can you guess what was
the topic all about?
Student Answer: The topic is about BUSINESS ENVIRONMENT AND
MARKET

( Our main topic for today is about the Business Environment and
market..)

D. Lesson Proper

Pre-activity Group Activity for 10 minutes

( Class, imagine that you are in a group that wants to build up a business, as part
of planning assess the possible factors that can affects your business. Present
your group work using a graphic organizer. Indicate the type of business that your
group wants to build.)

Factors

Factors

Business Ideas
Factors

Factors

( After the activity, student leader will discuss and explain their group work.)

Activity Proper Class Discussion

( Lecture) (After the activity the teacher will come up on this.)

To be successful in any kind of business venture, potential entrepreneurs should

always look closely at the environment and market.

They should always be watchful on the existing opportunities and constraints.

Opportunities in the business environment are those factors that provide
possibilities for a business to expand and make more profits.
Constraints, on the other hand, are that factor that limit the business to grow.

One of the best ways to evaluate the opportunities and constraints is to conduct
SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis.

SWOT Analysis -is a managerial tool to assess the environment. This gathers
important information which in turn is used in strategic planning.

Product Development
 -referring to a process of making a new product to be sold by a business or
enterprise to its customers.
-the product development may involve modification of an existing product or its
presentation, or formulation of an entirely new product that satisfies a newly
defined customer‘s needs, wants and/or a market place.

There are basic, yet vital questions that you can ask yourself about product
development.
1. For whom are the product services aimed at?
2. What benefits will the customers expect from it?
3. How will the product differ from the existing brand? From its competitor?

Needs in business are important things that every individual cannot live without
in a society. These include:
1. basic commodities for consumption;
2. clothing and other personal belongings;
3. shelter, sanitation and health; and
4. education

Wants are desires, luxury and extravagance that signify wealth and expensive way
of living. Wants or desires are considered above all the basic necessities of life.
Some examples of wants or desires
1.fashion accessories
2.expensive shoes and clothes
3.travelling around the world
4.eating in an expensive restaurant
5.watching movies
6.concerts
7. having luxurious cars
8.wearing expensive jewelries
9.perfume
10.living in impressive homes, among others.

Concepts of Developing a Product

-is a critical phase in the development of a product. In this stage, the needs of the
target market are identified and competitive products are reviewed before the
product specifications are defined.
 The process of product development follows the following steps:

A. Identify Customer Needs

B. Establish Target Specifications:
C. Analyze Competitive Products
D. Generate Product Concepts
E. Select a Product Concept
F. Refine Product Specifications
G. Perform Economic Analysis
H. Plan the Remaining Development Project:

Finding Value
-People buy for a reason. There should be something in your product or service
that would give consumers a good reason to go back and buy for more. There
must be something that has to make you the best option for your target customers

The value that you incorporate to your product is called value proposition. Value
proposition is ―a believable collection of the most persuasive reasons people
should notice you and take the action you‘re asking for.

Innovation
- is the introduction of something new in your product or service. This may be a
new idea, a new method or a device.

Some of the possible innovations in your products are change of packaging,

improve taste, color, size, shape and perhaps price

Unique Selling Proposition (USP)

-is the factor or consideration presented by a seller as the reason that one product
or service is different from and better than that of the competitions.

Here's how to discover your USP and use it to increase your sales and profit:

 Use empathy
 Identify what motivates your customers
 Discover the actual and genuine reasons why customers buy your product
instead of a competitor's.

Guide Questions:
1. What do you mean by business opportunity
2.How can we identify business opportunity?
3. Differentiate opportunity from constraints.
4. Have you heard the word SWOT Analyis? then, what does it stands for?
5. What is the importance of SWOT Analysis in business.
6. What do you mean by finding value?
7. Explain the concept in developing a product.
8. Why does innovation important in business?
9. Why unique selling proposition become factor in possible business
opportunity.

Post Activity
E. Generalization Again, What are the learnings you gained from the topic? Give one.

Very good!

Why it is important to know and identify business opportunity? Express your

answer using the I Believe statement.

I believe__________________________________.
And I thank you.

F. Evaluation Short Quiz

Identification
1.A process of making a new product to be sold to the customers.
2. These are the things that people cannot live without in a society.
3. This is the factor or consideration presented by a seller as the
reason that one product or service is different from and better than that
of the competition.
4 Are those factors that provide possibilities for a business to expand and make
more profits.
5. A managerial tool used to assess the environment and to gather
important information that can be used for strategic planning.

6-8 Give an example of wants

9-10 Give an example of needs

Key to Corrections
1.Product Development
2. Needs
3. Unique Selling Proposition
4. Business opportunities
5.SWOT Analysis
V. REMARKS

Prepared by:

Judy Ann M. Musnit

TLE Teacher

Inspected by: