Business Plan-

NeuRoar
 Executive
Summary
Problem: 1.56 billion people or 20% of the population estimated to
be neurodivergent .
Global underserved community when it comes to accessible,
useful and finctional products designed to accommodate
neurodivergent people's needs

Value Proposition: NeuRoar is a personalized assistive technology

app designed to empower neurodiverse individuals, offering
tailored solutions for managing executive function skills,
emotional regulation, and fostering community connections.

Market: With an estimated 1 in 5 individuals globally being

neurodiverse, NeuRoar targets this underserved market segment,
addressing the unmet need for accessible and functional
products designed to support neurodiversity.

Revenue Model: NeuRoar operates on a subscription-based

revenue model, priced at ₹150 per month per user, targeting a
conservative revenue projection of ₹75 million in the first year
from a Serviceable Obtainable Market (SOM) of 10 million users in
India.
Vision Statement

To create a world where neurodiversity thrives, is

celebrated for its unique strengths and contributions,
supported by personalized assistive technology that
empowers individuals with Autism and ADHD to
embrace their full potential.
Company Description

NeuRoar – a startup dedicated to empowering

neurodiverse individuals to thrive in a world that often
overlooks their needs.

Driven by empathy and a commitment to revolutionize

support for neurodiversity, Our innovative app offers
holistic solutions, from time management to emotional
regulation, tailored for neurodiverse individuals.

Featuring an interactive to-do list, habit builder, mood

tracker, and stimming center, NeuRoar addresses daily
challenges with personalized support.

What truly sets us apart is our focus on community

building – providing a platform for connection, learning,
and growth through informative blog posts and a
vibrant forum.
Value Proposition

NeuRoar provides tailored solutions and a supportive

community for neurodiverse individuals, addressing
daily challenges with personalized features. By
enhancing executive function skills and emotional
regulation, NeuRoar improves productivity and well-
being.

Our unique focus on inclusivity and understanding sets

us apart, offering quantifiable value through increased
effectiveness and connectivity.

In a world where neurodiversity is often overlooked,

NeuRoar stands as a vital resource for empowerment
and support
Market Analysis

TAM
21 Million
SAM 16 million
(age group: 14+)

SOM 10 million
(having ADHD/Autism)

*Study by Deloitte estimates that nearly 15-20% of the world is neurodiverse.

 Product Line

Features:

I. Task management

Interactive To-do List

Habit Builder
Stimming center

II Emotional Regulation

Mood Tracker
Stimming Center
Chat Bot

III Community Building

Expert AMA Sessions

Community driven session
Blogs- Informative/ Personal Stories
Technology/Innovation

I Tech Stack:

App: Flutter, Firebase

Website: React

II Inclusive Design Principles

Bionic Reading
Sensory friendly colors, fonts
Simple UI

III Stimming Techniques

Dynamic, Creative and Accessible stimming
techniques
 Revenue Model

FREEMIUM MODEL A 15 DAY TRIAL PERIOD

FOR PREMIUM FEATURES

SUBSCRIPTION BASED

RS. 150 / MONTH

Marketing and Sales

Go-To-Market Strategies

Inclusive Marketing
Showcase NeuRoar's diverse user base.
Use real stories and testimonials.

Partnerships

Collaborate with neurodiversity organizations.

Partner with educational institutions.

Marketing & Community:

Targeted online marketing.
Engage through social media and forums
Collaborate with influencers.
Risk Analysis
User Accessibility: Ensure the app is accessible to
neurodiverse individuals, considering sensory
sensitivities and cognitive differences.

Sensitivity and Inclusivity: Avoid stereotypes and

stigmatizing language, prioritize inclusivity, and
celebrate diversity.

User Feedback and Iteration: Actively solicit and

incorporate user feedback to continuously improve the
app's relevance and effectiveness.

User Feedback and Iteration: Actively solicit and

incorporate user feedback to continuously improve the
app's relevance and effectiveness.

Community Dynamics: Facilitate a supportive

community environment through effective moderation,
conflict resolution, and fostering a sense of belonging.

Dependency on Technology Platforms: NeuRoar relies

on technology platforms such as app stores, cloud
services, and third-party APIs. Any disruptions or
changes to these platforms could impact NeuRoar's
functionality, availability, or cost structure
 Growth Prospects
Market Trends

The global behavioral health market size is projected to

surpass an estimated USD 140.01 Billion in 2019 to USD
242 Billion by the end of 2027.
 Growth Prospects

Timeline:
3 Months

Continue User Testing at Ishanya Foundation

Launch the NeuRoar App on Playstore

Initiate regular webinars or events for community members

Intensify marketing efforts with a focus on user success stories

and testimonials

1 Year

Solidify partnership with Ishanya Foundation and other

neurodiversity organisations

Build custom tools for organisations.

Inventing new stimming techniques and patenting them

Support user-led initiatives within the community.

 Financial Projections

1. Potential Revenue from SOM: SOM x Conversion Rate x Price

per user = Potential Revenue from SOM 10,000,000 x 5% x ₹150
= ₹75,000,000

Therefore, the conservative first-year revenue projection from the

Serviceable Obtainable Market (SOM) for NeuRoar in India would be
approximately ₹75 million.
 Sustainability and
social impact

Goal 3: Good Health and Well-being:

NeuRoar promotes mental health and well-being by providing
support and resources for neurodiverse individuals to manage daily
challenges and improve their quality of life.

Goal 10: Reduced Inequalities:

NeuRoar promotes inclusivity and equal access to support
resources for neurodiverse individuals, reducing inequalities and
ensuring that everyone has the opportunity to thrive.

Goal 17: Partnerships for the Goals:

NeuRoar collaborates with organizations, advocacy groups, and
educational institutions to amplify its impact and promote
awareness and support for neurodiversity and mental health
initiatives.

By aligning its sustainability goals and social impact initiatives with

the SDGs, NeuRoar can demonstrate its commitment to addressing
global challenges while also contributing to positive change at the
local and regional levels.
 Funding requests

Requesting for: INR 5,00,000

Interns
Training and Education
5%
10%

App Development
40%
Community Building
15%

On boarding Neurodiversity Experts

15% Marketing and Outreach
15%
 Team and Talent

Apoorva VH Ashar Reza Pragna Prasad Nikhil Girish Murari Deshpande

Business Product Technology Marketing and Operations

Development Development and Design Social Media
and Outreach

Having second hand experience of neurodiversity, as a

team we envision a world where neurodiversity is
celebrated.

We have diverse skillsets including experience with

Social Media, Marketing

UI/UX Design
Full Stack Web development
Flutter Development
Teaching, with volunteer experience working with
neurodivergent individuals.