Siddharth Goel

Email: siddharthgoel.iitr@gmail.com, Contact: +918923110557

PROFESSIONAL EXPERIENCE
Pillow Bengaluru, India
Product Manager January 2023 – October 2023
● Led a team of 5 engineers & 1 designer to launch product enhancements for the Pillow app
● Improved main funnel conversion from close to 9% to 16% over the period of 60 days; resulted in customer acquisition cost being
reduced from $5 to $3
Niyo Bengaluru, India
Associate Product Manager June 2021 – December 2022
● Analyzed thoroughly what was contributing to low international card transactions success rate; performed data-backed
improvements that resulted in increasing success rate from 58% to 72%
● Implemented tracking mechanism to check debit-card delivery status; reducing related support queries from 14% to 3%
● Spearheaded 4-member team to improve balance-active user percentage from 30% to 44% by developing ‘Add Money via QR’ feature
● Scaled up bank accounts opened via referral from 14% to 19% by making CleverTap journeys, highlighting referral benefits &
revamping product content
● Led talks with partner bank for integration and launching of new BIN for debit card
● Took initiative to outline A/B tests for reward campaigns to figure out which rewards are relevant to our users who spend via debit
card; improved retention rate for transactions via debit card from 63% to 69% and overall debit-card active users by 10%
● Conducted research on single usage virtual debit card and subscription-based debit cards for increasing engagement
MediBuddy Bengaluru, India
Product Analyst July 2019 – June 2021
● Developed COVID test booking portal across MediBuddy web platforms, increased bookings per day by 70%
● Analyzed customer journey to build renewal for subscription service, MediBuddy Gold; increased renewal rate by 133%
● Developed an automated issue resolving feature for users who gave low ratings, increased CSAT by 13%
● Built metrics tracking dashboard for business & product teams to keep track of key metrics
Zomato Bengaluru, India
Summer Internship (Product & Operations) July 2019 – June 2021
● Implemented unique strategies to attract new delivery partners that improved lead conversion and partner retention rates in
Gurugram, Bangalore and Hyderabad
● Developed an automated asset management dashboard to track transit of assets, thus saving time for respective city teams

EDUCATION
Indian Institute of Technology (IIT) Roorkee Roorkee, India
Bachelor of Technology, Biotechnology (Cumulative GPA: 7.2) 2015-2019
Honors/Awards: Winner Biotech Cool Idea 2018, Runner-up Auction Marksense 2018, Runner-up Idea Storm 2017
Relevant Coursework: Macro-Economics, Micro-Economics, Rural Finance, Mathematics, Mathematical Methods

ADDITIONAL
Extra-Curriculars
● Led a team of 20+ members as a VP of campus consulting group, ShARE from July 2017 to May 2018
● Was part of social welfare organization of IIT Roorkee; provided education to 10+ underprivileged students of nearby village, managed
on-campus public events such as Blood Donation Camp, Cloth Collection Drive etc
● Participated in various sports and cultural competition as a member of hostel’s squash team, cricket team, and theatre group
Adventure Sports
● Completed certificate course in ski from Indian Institute of Skiing & Mountaineering; among top 1% of people who received A grade
● Paraglided from world’s second highest paragliding site at Bir, Himachal Pradesh
● Completed a 9-km white water rafting stretch in Rishikesh, Uttarakhand
● Did Kheerganga, Triund, Chopta-Tungnath and Dayara Bugyal treks
Tech Skills
● SQL, Microsoft Office, Google Analytics, Invision, Figma, CleverTap, JIRA, Confluence, Quicksight