Thursday Agenda

9.00 East Bar - First time attendees meet and greet, learn how to get the most out of your visit!

Auditorium 1 Auditorium 2 Syndicate 1 & 2

Moderator: Kelvin Newman Moderator: Giulia Panozzo Moderator: Isa Lavs
9.30 SEO SUCCESS 9.30 SGE & SERPS 9.30 LINK BUILDING
Rad Paluszak - From algorithmic penalty to 373% revenue Tom Capper - SGE is not the future of SERPs Hana Montgomery - How to run a global campaign, earning
increase (a case study) Kapwom Dingis - SGE & the future of search for publishers links internationally
Paul Ngoie - Crafting SEO strategies for longevity in a rapidly Marcus Tober - Google’s search strategy: balancing AI and James Wirth - Selling UP: quadruple your link budget by
evolving digital landscape market realities speaking “CMO”
Tom Vaughton - The good, the bad and the ugly of SEO Krzysztof Marzec - What kind of links Google loves?
success 10.40 BREAK
11.10 CONTENT MARKETING 10.40 BREAK
10.40 BREAK
11.10 EFFECTIVE SEO IMPLEMENTATION
11.10 ONSITE SEO Maja Jovancevic - What happens to your website after you
Emilio Takas - Thriving in competitive niches without backlinks go viral? Gus Pelogia - How to write THE perfect SEO ticket for your devs
Tom Mansell - Winning in competitive verticals with an John Forth - Creating compelling content in regulated industries Peace Itimi - Leveraging pillar SEO and localisation to
Ray Saddiq - Build relevant content by researching your enhance global online visibility
evidence-based SEO strategy
audience on all organic channels Stuart Tofts - Headless commerce in action
Abbie Dando - How to double your brand’s online revenue
through SEO blog content 12.20 LUNCH BREAK
12.20 LUNCH BREAK
12.20 LUNCH BREAK Moderator: Becky Simms Moderator: Samantha Parker
13.40 COPYWRITING 13.40 AUTOMATION 13.40 ONLINE PR
Pascalle Bergmans - Stories that sell: turning lurkers into leads Emilia Korczynska - How to produce 100s of posts with Cheryl Crossley - Measure your PR success without focusing
Rin Hamburgh - How to leverage subject matter experts to programmatic SEO without programming on just volume metrics
create EEAT super content Sarah-Jayne Taylorson - How to use TikTok for reactive
Yvie Ansari - How to use AI to help build a winning content plan campaigns
Dixon Jones - Writing content that search engines (and Rachel Cryan - How whatsapp automation can massively
humans) can really understand Andy Holland - Entity lifting: the PR link technique that future
increase conversions proofs rankings
14.50 BREAK
14.50 BREAK 14.50 BREAK
15.20 KEYWORD RESEARCH
15.20 BRANDING 15.20 SEO ANALYSIS
Billie Geena Hyde - Guess who’s map, map again, keyword
map, tell a friend Annika Haataja - How to diagnose your brand SEO health issues Ray Grieselhuber - Going beyond “what happened?” in SERP
Christopher Hofman Laursen - How to categorize keywords Kineta Kelsall - Mastering thought leadership in business analytics
with Power BI and ChatGPT marketing Matt Greenwood - Filter magic: a beginner’s guide to using
Becky Simms - The science of making your brand irresistible Regex
Daniel Axelsson - Scaling keyword research and making Nabeel Tanveer - Scaling up your SEO with Google BigQuery
sense of the data in search
16.30 BREAK 16.30 BREAK
16.30 BREAK
16.50 USABILITY & ACCESSIBILITY 16.50 AI & SEO
16.50 CONTENT SUCCESS
Natalie Arney - Reduce, reuse, recycle your way to content Emily Goodyear - Experience counts: why SEO needs a name Samanyou Garg - Beyond ChatGPT: secrets to dominating SEO
success change and captivating content with AI
Zoe Burke - How to read your audience’s mind: creating Damien Robert - Avoid the 2025 Web Accessibility rush: do Dan Taylor - AI, SGE, helpful content... communicating SEO
content that converts not fear WCAG compliance risk potential to stakeholders
Erik Wikander - Will SEO die? The future of search and Collette Masso del Llano - Addressing the gap between Michael Curtis - How embeddings & vector databases can
customer experience and SEO change how the web is created
content marketing in a post AI world
18.00 FINISH 18.00 FINISH 18.00 FINISH
 Thursday Agenda

9.00 East Bar - First time attendees meet and greet, learn how to get the most out of your visit!

Syndicate Skyline Mass Media

3&4
Moderator: Nate Burke Moderator: Tazmin Suleman
9.30 PAID SEARCH 9.30 ECOMMERCE 9.30 ANALYTICS PANEL
Byron Tassoni-Resch - Building an automatic demand and Lucia Dello - The key to supercharged e-commerce profits Patrick Stox
supply model for paid search Steve Paine - The best of women’s fashion SEO
Alex Hogan - Cost-effective tactics for navigating CPC surges Anna Rowlinson
Julius Hemingway and Cameron Lyall - Mastering SEO Gareth Beck
Chester Yang - Netflix ads: the game changer - who needs scaling with a headless CMS
YouTube? Natasha Burtenshaw-deVries
10.40 BREAK
10.40 BREAK 10.40 BREAK
11.10 FUTURE OF SEARCH
11.10 META PAID SOCIAL 11.10 SEO SITE CLINICS PANEL
Gerald Murphy - Search Engine Omnipresence: Why SEOs
Jordan Munton - Using Zapier to Automate and Direct need to look beyond Google
Facebook Lead Form Data Claire Carlile
Diane Kulseth - Why brand sentiment will be core to SEO in
Sarah Sal - What I learned auditing over 800 FB & LinkedIn 2024 and how to maximize it Tom Capper
ads accounts Sally Raymer
Fiona McGovern - SEO in the age of generative search
Marcella Da Silva Monteiro - Unleashing the power of Dave Cousin
audience targeting in meta 12.20 LUNCH BREAK
Moderator: James Hayward-Browne 12.20 LUNCH BREAK
12.20 LUNCH BREAK
13.40 TECH SEO 13.40 WIX SERP’S UP PODCAST
13.40 GOOGLE PPC
Cathryn Stormont - PMax is not just for sales it can be for David Gossage - Understand and create Xpath for almost any Crystal Carter
leads too custom extraction Sukhjinder Singh
Kyle Johnson - From keywords to conversations: unveiling the Sally Raymer - Information architecture for enterprise sites Carmen Dominguez
shift in advertising Mark Stanford-Janes - The IKEA flatpack guide to rendering Barry Adams
Chester Scott and James Coombs - Tackling hidden causes Grace Frohlich
of wasted ad spend 14.50 BREAK
14.50 BREAK 15.20 LOCAL SEO 14.50 BREAK
15.20 LEAD GEN Claire Carlile - All killer NO filler - metrics that matter in local 15.20 ECOMMERCE SEO PANEL
SEO
Veronica Ruiz - Lead gen for ecomm? Michel van Luijtelaar - New developments in local SEO for Neha Kanna
Ethan Lambert - Behind the scenes of successfully running multi location businesses Caleb Chatfield
PPC for lead generation
Sebastian Hauch and Jaime Arribas - Cracking open the Lorcan Fearon
Charley Brennand - The importance of story telling for lead local SEO bucket: 5 finger-lickin’ strategies for 2024
generation Lucia Dello
16.30 BREAK
16.30 BREAK 16.30 BREAK
16.50 INTERNATIONAL SEO
16.50 PAID SOCIAL 16.50 LINK BUILDING PANEL
Lau Miguez - How to ideate for different markets considering
Carla Rovaris - The importance of AI in Meta cultural nuances Hana Montgomery
Danielle Gipps - Treat your social strategy like TV advertising Anna Giles - Keyword research & MTPE : the key to Vince Nero
and start selling stories multilingual SEO success
Giorgia Piccolo - Embracing change: prepare your strategy for Olivia Bence
Tanvir Ali - Hreflang out with me to find out how to get Dixon Jones
a cookieless future stakeholder buy-in
18.00 FINISH 18.00 FINISH 18.00 FINISH
 Friday Agenda

9.00 East Bar - First time attendees meet and greet, learn how to get the most out of your visit!

Auditorium 1 Auditorium 2 Syndicate 1 & 2

Moderator: Kelvin Newman Moderator: Sarah McDowell Moderator: Ruth Everett
9.30 CONTENT STRATEGY 9.30 VIDEO 9.30 OUTREACH & LINKBUILDING
Araminta Robertson - Yes, you can acquire customers by Ana Llorente Pérez - SEO for YouTube: growing and scaling Will Waldron - Navigating PR outreach in a sea of ever-
writing about your competitors your brand’s channel growing affiliate programmes
Fiona Brennan - Sustainable content: why we need it and why Stevy Liakopoulou - Unleashing ecommerce potential with Olivia Bence - How to get links when your campaign isn’t
it matters videos newsworthy
Anna Morrish - Navigating the labyrinth of micro-moment Nina Payne - The 16 year old backlink secret: video SEO #vseo Julia Logan - Sponsored posts, parasite SEO, helpful content
marketing in an AI powered world and what to make out of it all
10.40 BREAK
10.40 BREAK 11.10 PEOPLE FIRST MARKETING 10.40 BREAK
11.10 SEARCH INTENT Charli Hunt - How to explain what you do in 10 sticky, 11.10 CONTENT PRODUCTION
memorable words Manuel Massimo Madeddu - Crafting the perfect side hustle
Dave Cousin - Term Weighting Bert: Good for users & SEOs
Michelle Goodall - What is community based marketing (CBM)? with AI
Sarah Presch - Confirmation bias: what people are REALLY
searching for Richard George - Developing a killer content strategy - don’t Karim Adib - An uncreative guide to creative content ideation
forget the humans! (aka theft)
Filipa Olmo - Category building: how do you make your mark in
this uncharted territory? Michał Suski - How to keep your content optimized all the time
12.20 LUNCH BREAK
Moderator: Becky Simms 12.20 LUNCH BREAK
12.20 LUNCH BREAK
13.40 ONSITE CONTENT Moderator: Azahara Corrales
13.40 STRATEGY
13.40 AI LLMS & SEO
Kerry Mullin - SEO Synergy - why we matter at each part of a Nicolas Piquero - Leveraging semantic relationships to create
website’s lifetime smart topical meshes Neha Khanna - Mastering the art of crafting prompts for your
Ying Wang - A/B testing for optimising a page with 12 million usecase
Jimi Thakrar - The power of combining SEO and PPC
monthly visits Syphaïwong Bay - Creativity at the rise of generative content
Damian Salkowski - 5 effective ways to leverage AI in SEO
strategy Jo Melvin - Using AI to meet search intent & TOV Tasha Antwi - Transforming brand O2O experiences with AI-
powered strategies
14.50 BREAK 14.50 BREAK
14.50 BREAK
15.20 EEAT 15.20 AI CONTENT
15.20 SOCIAL MEDIA MARKETING
Amanda Walls - SEO For ‘your money your life’ industries Jonjo Rowlands - Humanising ChatGPT: create AI content that Carlos Estevez - TikTok SEO: Unlock search and go viral
Benjamin Szturmaj - How videos can elevate your Google actually ranks
Prasath Ravikumar - Maximising the effect of social media in
rankings and improve your EEAT Luke Gosha - Leveraging leadership skills to work with AI content marketing
Carmen Dominguez - Bye SEO strategy. Hi organic strategy: Chima Mmeje - AI and the machines: How to become the Valentina Stragliatto - From SEO to organic search
how EEAT is a revolution for the industry source of truth with authoritative content optimisation (OSO): How SEO is embracing social media

16.30 BREAK
16.50 KEYNOTE IN AUDITORIUM 1: RORY SUTHERLAND
Why things that work at one scale fail at another
17.50 FINISH
 Friday Agenda

9.00 East Bar - First time attendees meet and greet, learn how to get the most out of your visit!

 Syndicate 3 & 4 Skyline Mass Media

Moderator: Daniel Perry-Reed Moderator: Andrew Optimisey
9.30 MANAGING DATA 9.30 ECOMMERCE MARKETING 9.30 TECH SEO PANEL
Ewelina Westcott - Are SEO analysts real data analysts? Lorcan Fearon - Everything I’ve learned in 5 years of doing
SEO on Shopify Simon Lesser
Anna Rowlinson - Uncovering the power of 1st party data In
targetting & engagement Victoria Roscow - How you can outperform big brands Paulo Andraus
Max Flajsner - How intelligent use of data & machine learning without thousands of SKUs David Gossage
can drive incrementality from total search Anna Moragli - Cross-channel ecommerce SEO integration: Beth Woodcock
boost visibility, multiply sales
10.40 BREAK
10.40 BREAK 10.40 BREAK
11.10 MEASUREMENT
11.10 PRACTICAL SEO 11.10 AI PANEL
Malcolm Coles - How to build an amazing rank tracker using
just google sheets and GSC data Will Critchlow - SEO testing lessons buried in googlebot and Dan Taylor
search console data
Neil Barnes - Engaging audiences and driving action through Carla Rovaris
data storytelling Greg Gifford - Don’t forget the basics - how a simple mini
audit changed the game Jonjo Rowlands
Hinde Lamrani - The power of SEO-driven market intelligence Irin Rahman
Emilie Cavaillero & Ilaria Fabbri - The changing face of
search
12.20 LUNCH BREAK
12.20 LUNCH BREAK
13.40 GA4 & GTM 12.20 LUNCH BREAK
13.40 CONTENT MARKETING & DIGITAL PR PANEL
Leigh Buttrey - How to use GA4 track & optimize SEO 13.40 MANAGEMENT
performance Karim Adib
Miguel Varela - From Turnover to Tenure: Talent Retention in
Gareth Beck - 5 things you should optimise in your GTM Agencies Victoria Roscow
containers
Kayley Dempsey - Managing anxiety in you and your team Will Waldron
Mike Fong - How to validate and audit your Google tech stack
in 2024 Beth Surridge - Conquering impostor syndrome and loneliness Sarah-Jayne Taylorson
in the WFH era
14.50 BREAK
14.50 BREAK 14.50 BREAK
15.20 REPORTING
15.20 LOG FILES & SEARCH CONSOLE 15.20 PAID SEARCH & PAID SOCIAL PANEL
Elliot Haines - The end of ‘it depends’? Driving measurability
and velocity for organic search Beth Woodcock - In defence of log files Charley Brennand
Natasha Burtenshaw deVries - Better reporting doesn’t have Wojciech Urban - Looker studio + GSC - the only SEO tools Danielle Gipps
to mean better math you need Sarah Sal
Tamara Novitović - Sustain & retain: the SEO reporting how-to Paulo Andraus - Merging server log data and Google Search Cathryn Stormont
Console with BigQuery

16.30 BREAK
16.50 KEYNOTE IN AUDITORIUM 1: RORY SUTHERLAND
Why things that work at one scale fail at another
17.50 FINISH