To: Marketing Department

From: Lewis Hamilton

Date: 20 August 2023
Subject: Brainstorming Ideas for New Bottled Coffee Product

Dear Marketing Team,

I am writing to discuss and brainstorm ideas for our latest product - a new line of bottled coffee.
This memo aims to provide context, highlight the importance of this product launch, and outline
the objective we aim to achieve through our brainstorming session.
Introduction
Our company is venturing into the ready-to-drink coffee market to meet the increasing demand for
convenient and high-quality coffee options. The new line of bottled coffee is envisioned to cater to
a broad consumer base seeking premium coffee on-the-go.

In the discussion section, we will delve into the specifics of this product launch, why it's crucial,
and what changes are necessary to ensure a successful market entry.

(1) Importance of the Product:

- The ready-to-drink coffee market is experiencing rapid growth, presenting a significant
market opportunity.
- Our new bottled coffee product aims to tap into this market and position our brand as a
leader in the convenient coffee segment.
Discussion
(2) Target Audience and Preferences:
- Identify the target audience, their preferences, and behaviours regarding ready-to-drink
coffee.
- Analyse the competition and market trends to tailor our product offerings to meet consumer
demands effectively.

(3) Product Features and Differentiation:

- Determine unique selling points (USPs) that set our bottled coffee apart from competitors.
- Define the product features, packaging, flavours, and size variants that align with
consumer expectations.

Your active participation and innovative ideas during this brainstorming session are vital to the
success of our new product launch. I encourage each team member to contribute creative
concepts and strategies that will position our bottled coffee as a market leader.
Conclusion
Please share your ideas and recommendations with the team by [specific date]. We will consolidate
the suggestions and plan the next steps accordingly.

Thank you for your dedication and enthusiasm toward this exciting project.