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Strategic Management
Strategic Management
need for a strategic expansion plan. To develop a QSPM (Quantitative Strategic Planning Matrix),
we need specific strategies and factors. Let's outline the process:
1. **Identify Strategies:**
- Market Penetration
- Product Development
- Market Development
- Diversification
2. **Identify Factors:**
- Competitive position
- Financial strength
- Technological capabilities
- Customer loyalty
- Regulatory environment
3. **Assign Weights:**
- Assess the importance of each factor on a scale, say 1 to 4, with 4 being the most important.
4. **Assign Ratings:**
- Rate the company's current performance on each factor on a scale, say 1 to 4, with 4 being
the best.