SEC B

GROUP 2

HEALTHCARE
SECTOR
Arati Mohatkar
Niyati Vishwakarma
Vanshika Jaiswal
Jainam Jain
Pushkar Gharde
Content
Competitive Forces
Broad Factors(PEST)
SWOT Analysis
Strategic Analysis
Organizational Analysis
Technological Analysis
Competitive Analysis
Customer Analysis
Current & Historical Industry
Trends
 Content
Supply & Demand Forecast
Financial Returns Forecast
Opportunities & Niche Markets
Investment Benefits
Recommendations & Future Plans
Conclusions
 COMPETITIVE FORCES MODEL
Threat of New Entrants:High for small players, but medium for large
due to high capital requirements and government regulations.
Threat of Substitutes: Medium due to rise of alternative medicine and
wellness practices..
Bargaining Power of Suppliers: Medium due to fragmented supplier base, but high for
specialized equipment.
Competitive Rivalry: High due to presence of both private and public
players, with increasing competition in specialties.

Bargaining Power of Buyers: Low for individual patients but

rising for insurance companies.
 BROAD FACTOR ANALYSIS (PEST)
POLITICAL SOCIAL
FACTORS: FACTORS:
• Healthcare Reform • Demographics
• Healthcare Funding • Health Awareness
Stability and Security Cultural Beliefs
• Regulations and Policies • Lifestyle Trends

ECONOMIC TECHNOLOGICAL
FACTORS: FACTORS:
• Healthcare Costs Medical Innovations
• Health Insurance Digital Health
• Income Distribution Healthcare
• Medical Tourism Infrastructure
Data Security
 SWOT ANALYSIS
A new and/or Lorabsence of
innovative service. marketing plan

W
damaged reputation

S
Cultural connections
Extraordinary gaps in capabilities or
reputation service areas
Special expertise and/or lagging in
experience technology

A market vacated by a A competitor has an

competitor innovative product or service

O T
Availability of new technology
Changes in population profile or A new competitor in your
need home market
loss of key staff or associates
New market segments that Economic shift
offer improved profit
 STRATEGIC ANALYSIS
Market Growth: Market Segmentation: Government Initiatives:
Size and Growth Urban vs. Rural Healthcare Ayushman Bharat
Key Players Primary, Secondary, and National Health
Regulatory Tertiary Care Mission
Environment: FDI Regulations
Industry Trends:
Digital Health
Healthcare Infrastructure Development
 ORGANIZATIONAL ANALYSIS

Organizational Structure Human Resources

Financial Management Clinical Services

 TECHNOLOGICAL ANALYSIS

Digital Health Records (DHR)

Healthcare Apps
Diagnostic Imaging
 COMPETETIVE ANALYSIS
Aspect

Description Leading global pharmaceutical company Subsidiary of global healthcare company

Market Presence Strong presence in domestic and international markets Significant presence in Indian healthcare market

Broad portfolio of prescription drugs, generics, and OTC Diverse portfolio including pharmaceuticals, diagnostics,
Product Range
medications nutrition, and medical devices

Innovation and Focuses on innovation in drugs, diagnostics, and medical

Invests in R&D for affordable healthcare solutions
Research technologies

Global Expansion Presence in over 80 countries, actively expanding global footprint Benefits from parent company's global resources and expertise

Financial
Consistent revenue growth and profitability Steady financial performance with diverse product portfolio
Performance
 CUSTOMER ANALYSI S
Patient Segmentation
Patient Journey Mapping
Patient Feedback and Satisfaction Surveys
Healthcare Provider Analysis
Insurance Provider Analysis
Regulatory Compliance Analysis
Market Research and Competitive Analysis
Technology Adoption and Digital Health
Community Engagement and Public
Health Initiatives
 CURRENT AND HISTORICAL TRENDS

CURRENT TRENDS:
Expansion of telehealth services.
Integration of artificial intelligence in healthcare.
Emphasis on population health management.
Adoption of value-based care models.
Advancements in precision medicine.
Heightened focus on healthcare cybersecurity
CURRENT AND HISTORICAL TRENDS
HISTORICAL TRENDS:
Rise of managed care organizations.
Advancements in medical technology.
Expansion of health insurance coverage.
Responses to epidemics and pandemics.
Shift towards patient-centered care.
Healthcare policy reforms like the Affordable Care Act.
 SUPPLY AND DEMAND
FORECAST
Excess capacity of healthcare resources.
Financial strain due to underutilization.
Increased competition, potentially compromising quality.
DEMAND Reduced revenues and potential facility closures.

OVERSUPPLY
Balanced supply and demand.
Improved access and quality of care.

Equilibrium
Financial stability for providers.
Environment conducive to innovation and growth.

UNDERSUPPLY
Limited access to healthcare services.
Healthcare disparities and inequities.
SUPPLY Higher healthcare costs in the long term.
Strain on providers leading to decreased quality of care.
FINANCIAL RETURN FORECAST

Market analysis
revenue streams
financial projection
Risk analysis
Cost structure
OPPORTUNITIES AND NICHE
MARKET
Telemedicine and remote healthcare services
Healthcare technology and digital health solution
Healthcare education and training
Healthcare infrastructure and development
BENEFITS FOR STAKEHOLDER
Long-term growth potential
Potential for Access to New
Technologies
Potential for Global Growth
Tax Advantages
Diversification of Portfolio
RECOMMENDATION AND FUTURE PLAN
The rise of telemedicine services
and the integration of artificial
intelligence for patient diagnosis
is an evolving healthcare
ecosystem.

India is at the forefront of innovation,

leveraging technology to enhance access
to high-quality and affordable care.
 CONCLUSION
The healthcare industry is evolving rapidly, driven
by increasing demand and technological
advancements.
Regulations provide guidance, but it's the people –
patients, caregivers, and providers – who are at the
heart of healthcare.
THANK
YOU!