SOCIAL MEDIA MANAGEMENT

Proposal & Scope

Objective:
The primary objective of this proposal is to architect a nuanced and compelling digital
narrative, strategically designed to fortify the client's standing within the legal
fraternity during the bar association elections. Through meticulous content creation
and precise targeting, the campaign aims to elevate the candidate's profile, imbuing it
with an aura of authority, integrity, and resonance. Ultimately, the campaign aims to
reach relevant legal professionals and garner their support for the client’s candidacy
and commitment to serve as a representative of the legal profession.

Scope:
• Social Media Strategy Development:
o Conducting research on the target audience to understand their
demographics, preferences, and behaviours.
o Defining key messaging and content themes that resonate with lawyers and
aligning it with the candidate's campaign goals.
o Establishing the tone of voice and branding guidelines for the candidate's
social media presence.

• Content Creation and Management:

o Creating 10 - 15 engaging and informative content pieces, including text-
based posts, graphics, videos, and polls.
o Monitoring industry trends, news, and relevant legal topics to incorporate
into the content strategy.

• Audience Engagement and Community Building:

o Proactively engaging with the lawyer community by responding to
comments, messages, and inquiries in a timely and professional manner
o Developing and implementing targeted advertising campaigns to increase
awareness of the candidate's platform and encourage voter turnout among
lawyers.
o Identifying and engaging with influencers, thought leaders, and professional
networks within the legal community to expand the candidate's reach.
 • Online Persona Development:
o Crafting a compelling narrative that highlights the candidate's professional
accomplishments, expertise, and leadership qualities.
o Humanizing the candidate's online presence by sharing personal anecdotes,
behind-the-scenes glimpses, and testimonials from colleagues and
supporters.
o Showcasing the candidate's involvement in community initiatives, pro bono
work, and advocacy efforts to reinforce their commitment to public service.

Costing

S no. Item Description Cost (INR)

1. Social Media Marketing 25,000 Reccuring

To be noted – Additional ad spend, shoot costs, Meta verification and any external expenditure will be allocated
and dispersed by the client with the advice of the consultant.