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Radio Fun and The BBC Variety Department 1922 67 Comedy and Popular Music On Air Martin Dibbs Full Chapter PDF
Radio Fun and The BBC Variety Department 1922 67 Comedy and Popular Music On Air Martin Dibbs Full Chapter PDF
Radio Fun and The BBC Variety Department 1922 67 Comedy and Popular Music On Air Martin Dibbs Full Chapter PDF
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Palgrave Studies in the History of the Media
Martin Dibbs
Palgrave Studies in the History of the Media
Series Editors
Professor Bill Bell
Cardiff University
UK
Dr Chandrika Kaul
University of St Andrews
UK
The popular radio entertainer Tommy Handley at the microphone with Clarence Wright
during a war-time BBC variety show in Bangor. Photo by © Hulton-Deutsch Collection/
CORBIS/Corbis via Getty Images
This Palgrave Macmillan imprint is published by the registered company Springer Nature
Switzerland AG
The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
For Kate, with love
Acknowledgements
Radio Fun has been written with the help of many people.
Firstly, my thanks to Emily Russell and Carmel Kennedy at Palgrave
Macmillan who made the publishing process as smooth as possible despite
my constant emails.
The book has been written largely from primary source material at the
BBC Written Archive Centre and I would like to thank the staff there for
their assistance and in particular Jeff Walden for his cheerful and unstint-
ing help and advice during my many visits to Caversham Park.
I would like to record my thanks to Immediate Media, especially Ralph
Montagu, Head of Heritage, for generously permitting me to quote from
Radio Times.
Acknowledgement is also due to the staff of the National Library of
Scotland; the British Newspaper Library in Colindale, London; the
Bodleian Library, Oxford; and the University of St Andrews Library.
I would like to offer my thanks to the University of St Andrews Modern
History Department for partially funding both my master’s and doctoral
research from which this book is derived. Thanks are due to my supervisor
James Nott for his enthusiasm for my subject.
Thanks are also due to Anna Spackman who was there at the beginning
at Dundee University back in 1998.
I owe a great debt to my oral history respondents and their families
who at the time of interview were in their 80s and 90s. I was invited into
their homes where I was received most cordially and hospitably. I would
like to thank them for their time in recalling their experiences in the Variety
Department from the 1930s to the 1980s. They are Bob Colston,
vii
viii Acknowledgements
Elizabeth Terry, Brian Willey, Donald Maclean, Geoff Purrier, Pat and
Geoff Lawrence, Peter Pilbeam (who discovered The Beatles for the BBC)
and Charles Chilton, a pioneer of broadcast jazz at the BBC, who regaled
me with, among many other stories, his meetings with Sir John Reith. I
would also like to thank John Fawcett Wilson, producer of Radio 4’s King
Street Junior, who answered my questions by phone and Marion Holledge
who corresponded with me about her memories of the BBC during the
1940s. It was a privilege to meet them all—sadly, many are no longer with
us.
Finally, my love and thanks to Kate, my wife, who, throughout the writ-
ing and editing process, kept me focused at all times, made sense of the
manuscript and so much more. Without her support, this book could not
and would not have been written. To her it is dedicated.
A Note on Primary Source Material
All BBC files cited in this book are preceded by the abbreviation BBC
WAC. Individual files are referred to by the subject of the individual docu-
ment, but where they are untitled they are referred to by sender to recipi-
ent either by name, for example, Watt to Nicolls, or by job title, DV to
C(P).
BBC copyright content is reproduced courtesy of the British
Broadcasting Corporation. All rights reserved.
ix
A Note on Terminology Used
Throughout the book, I have used the term ‘network’ rather than ‘pro-
gramme’ when referring to particular divisions of the BBC’s radio output.
‘Programme’ rather than ‘show’ is used to indicate a particular radio pro-
duction or series although there are a few exceptions. I have also fre-
quently abbreviated the BBC Light Programme, Home Service and Third
Programme to the Light, Home and Third, respectively. I have used the
terms ‘the Department’ and ‘Variety’ as shorthand ways of referring to the
Variety Department. As far back as the 1930s, Variety was occasionally
referred to as Light Entertainment, but I have tried to restrict this term to
the post-1957 period following the renaming of the Department to Light
Entertainment (Sound). Variety, Talks, Features, Drama, Children’s Hour
and so on, where capitalised, refer to BBC programme-making depart-
ments. I have also tended to use the term ‘radio’ instead of ‘wireless’
which today, in the world of electronic communication, has another mean-
ing. Inevitably exceptions will have crept in; any errors are my
responsibility.
xi
Contents
1 Introduction 1
xiii
xiv Contents
Not to Be Broadcast 211
The Inevitability of Change 215
The Light Goes ‘Heavy’ 217
Variety Holds Its Own 221
Conclusion 222
7 Coda 275
Index 291
Abbreviations
xvii
List of Tables
Table 3.1 The growth of the BBC Variety Department: staff statistics
1933–3951
Table 3.2 BBC National Programme: schedule for Sunday, 21 March
193781
Table 3.3 Radio Luxembourg: schedule for Sunday, 21 March 1937 82
Table 3.4 BBC National Programme: schedule for Sunday, 4 August
193988
Table 3.5 Popularity of Variety programmes with light entertainment
listeners: October–December 1937 95
Table 3.6 Variety listeners’ preferences for light entertainment
programmes: the first Listening Barometer, October–
December 1937 96
Table 4.1 BBC Home Service: schedule for Friday, 8 September 1939 109
Table 4.2 BBC Home Service: schedule for Monday, 18 December
1939113
Table 4.3 ‘For the Forces’: schedule for Tuesday, 20 February 1940 118
Table 5.1 Variety Department staff numbers 1946–55 175
Table 5.2 BBC Light Programme: schedule for Sunday, 10 December
1950177
Table 5.3 BBC Light Programme: schedule for Tuesday, 11 October
1949218
Table 5.4 Average listening audience in Britain Feb. 1952–Feb. 1954 220
Table 6.1 Variety Department staff numbers 1956–67 232
Table 6.2 Comparison of BBC radio audience numbers, 1948 and 1956 233
Table 6.3 Light Programme: annual programme content in percentages,
1956–67237
xix
xx List of Tables
Introduction
to both television and the BBC’s cuts and changes of the early 1960s.
When alone, I would experiment with tuning the radio and discovered the
delights of the Home Service where I listened to the repeats of the week’s
comedy programmes I had missed on the Light Programme. The Third
Programme too nurtured my interest in serious music and the theatre. On
Sundays my parents cooked lunch against a background of the Light
Programme’s Two-Way Family Favourites. Later we ate to the accompani-
ment of the boisterous sounds of a British institution of the 1950s, the
Billy Cotton Band Show—Sunday was unthinkable without it—followed by
Educating Archie, Ray’s A Laugh or some other Variety Department com-
edy production. For me these programmes were highly amusing and I
never gave a moment’s thought to the organisation behind them or the
producers such as Jacques Brown, Charles Maxwell and Roy Speer who
were simply names mentioned at the end of each programme. Fifty years
later this concerned me much more.
While at the BBC’s Written Archive Centre researching BBC radio
comedy in the post-war period, as well as exploring other primary and
secondary source material, I became aware that there had been no specific
enquiry into the history of the BBC’s Variety Department. Gradually, the
Centre’s pink folders revealed long-forgotten personalities and brought to
life scenes and situations dating from the earliest years of the BBC. The
same names appeared in documents repeatedly as did their sometimes
intriguing job title abbreviations. HV and HLE (S) were straightforward;
HAR and AHLMP (S) needed a little more thought but HCat, ASESBOB
and MOLE(S)—the latter I subsequently interviewed—required consid-
erably more decoding.1 People such as the Misses Absalom and Lipscomb,
Gale Pedrick, M.M. Dewar, Pat Dixon, C.F. (‘Mike’) Meehan and Patrick
Newman to name but a few, soon began to feel like old friends as they all
went about their daily business whether it was informing, requesting, cre-
ating, discussing, resolving, placating, complaining, proposing, respond-
ing or submitting.
The title of this book is taken partly from the popular but long defunct
children’s comic Radio Fun which featured the fictitious adventures of the
day’s radio stars in strip cartoon form. The book focuses largely on the
history and work of the BBC’s Variety Department from the formation of
the BBC in 1922 until 1967. The Department devised, developed and put
together radio light entertainment programmes, generally weekly, many of
which went on to become firmly embedded in the nation’s cultural psyche.
It was a hive of continual human creative interaction which, despite its
INTRODUCTION 3
comic and chorus songs, to an audience seated at tables and chairs with
food and drink being served throughout the performance. From the late
nineteenth century, purpose-built variety theatres began to appear in cit-
ies and towns of any size. They were highly decorative both inside and
out, had a proscenium arch, plush interiors and fixed seating, but with-
out meals being served in the auditorium. Their arrival, together with
changes in the law, marked the decline of the music hall from 1914
onwards. A variety show would include a selection of performers such as
acrobats, animal acts, comedians, dancers, instrumentalists, jugglers,
magicians, mime artists, singers and ‘speciality’ acts such as mind readers
or whistlers. The programme would typically be played twice nightly and
often run for a week, after which the acts would disperse to other venues
across the country. Variety entertainment reached its zenith during the
inter-war years, but its demise began with the arrival of its most serious
rival, the talking cinema. With the expansion of the television audience,
the variety theatre, as a type of public entertainment, was practically
extinct by 1960.2
In the BBC’s early years, this established cultural form provided a
source of material for popular entertainment programmes with their typi-
cal spread of talent. While there were practical reasons why the mime artist
and juggler, which relied on visual impact, were excluded, there were
examples of tap dancers being accommodated. Indeed, Music Hall and
Palace of Varieties, which aimed to capture variety’s atmosphere, were
among the Department’s most popular programmes for many years. When
the BBC’s Variety Department was created in June 1933, its title reflected
the diverse range of public entertainment genres then currently popular
including revue, concert party and light opera, none of which would have
been out of place in variety theatres. The Department came about through
opposition, competition, criticism and need. Opposition came from the
entertainment industry which regarded radio with deep suspicion as a
means of depleting its audiences rather than as an opportunity to popula-
rise its artists. Competition emanated from European continental radio
stations who threatened the BBC’s monopoly and audience. Press criti-
cism highlighted the BBC’s shortcomings in providing popular entertain-
ment, while the need to increase variety programme output resulted from
the formation of the BBC Empire Service in 1932. The BBC assumed that
the majority of listeners would choose a diet of mainly popular enter
tainment. However, John Reith, the BBC’s first General Manager and
later Managing Director, felt that if the radio audience were continually
INTRODUCTION 5
fed entertainment, they would soon grow tired of it. He considered that
the medium should be used for the greater good by bringing into every
home, irrespective of class or means, the best that had ever been thought
or said in the world. He therefore set out to give the radio audience what
he considered they needed rather than what they thought they wanted and
to provide listeners with the full range of output on one radio network in
order to surprise them with topics they never knew they would find
engaging.
The establishment of the Variety Department not only marked the
beginning of the process to professionalise the BBC’s approach to the
production of light entertainment programmes, but also gave clear evi-
dence of the Corporation’s commitment to the provision of popular
entertainment for the nation. The BBC now began to create something
distinct—its own form of popular culture. One of the first steps was to
initiate the process of reducing its dependence on the entertainment
industry by developing its own ‘radiogenic’ stars—artists who had the
unique ability to entertain and communicate with an unseen audience.
Once the Department was operating, producers began to think more criti-
cally about how light entertainment on radio could be original, effective
and better suited to the medium as they set about creating the first genera-
tion of programmes for the listener. These early attempts brought about
innovative programmes such as Café Colette which, although broadcast
from a London radio studio, transported listeners to Paris for a programme
of live continental dance music. They also included In Town Tonight, the
earliest chat show; Monday Night at Seven, which comprised four separate
items; and Band Waggon, an early part-comedy programme in magazine
format. It was during this period that the Variety Department established
itself within the BBC and in the mind of the listeners and helped to make
radio the leading provider of domestic entertainment in inter-war Britain.
It was one of the first programme-making departments to embrace
Listener Research as a valuable tool in determining audience size and pref-
erences to inform programme-making. Successive Directors of Variety
drew all this activity together. Each was a powerful and influential high-
profile figure who, behind the scenes, grappled with the problems of hav-
ing to find new artists, develop new programme ideas, source scripted
material, answer the radio critics, work to tight schedules and justify the
Department’s actions to senior management.
The war severely tested the Variety Department and it was arguably its
finest hour. It successfully carried the crucial dual responsibilities of
6 M. DIBBS
and in using it, the voices of contemporary staff members tell the story of
the Variety Department as it felt at the time. Of particular relevance has
been the R (Radio) file group containing matters of policy, minutes of key
administrative and production committees, records dealing with specific
programmes and proceedings of the Programme Board and the Control
Board, programme scripts on microfilm and a comprehensive collection of
press cuttings dating from the 1920s. Many documents reveal, for exam-
ple, the stages in policymaking, the problems facing programme makers,
the tensions between the creative and administrative staff, edicts to output
departments from senior management and inter-departmental politics.
They also provide an insight into the relationship between artists, their
managements and the BBC. While the archive provides a wealth of infor-
mation for the historian, files are not always complete. Most frustrating for
the historian are the lacunae—memoranda for which the replies have not
survived, have gone astray or where the file simply ends. Tantalising are
those files vetted by the Archive’s staff and endorsed ‘confidential papers
removed from this file’. But it is the comments in pencil on documents
which often betray a sense of the recipient’s true feelings about the matter
in hand rather than the response eventually given in reply.
As a further source of first-hand information and a means of hearing
original voices from the Variety Department, I set up a small oral history
project. Between October 2008 and February 2009, I interviewed a
number of retired Department staff who had responded to an advertise-
ment I had placed in Prospero, the BBC’s retired staff magazine. Their
ages then ranged from their late 70s to early 90s, and they provided an
illuminating insight into the workings of the Variety Department
between 1933 and 1967. I was received into their homes with utmost
courtesy and hospitality, and without exception they all had an illuminat-
ing recall of events as well as fond memories of working for the BBC. It
proved to be a fascinating and rewarding experience and one of the most
memorable aspects of researching this book. The respondents are listed
in more detail in the Sources and Further Reading section at the end of
the book.
The BBC’s official publications have also been an important source of
information. The annual review of the BBC’s work for the immediate past
year was known at various times as the BBC Hand Book, BBC Year Book or
BBC Annual. The first edition was the BBC Hand Book 1928. These books
position themselves somewhere between a factual account and a public
relations document and provide an uncritical but nevertheless useful guide
INTRODUCTION 9
to the BBC. As with many official publications, often what has been omit-
ted is as important as that which is present. Over the years their format
followed a similar pattern which included insights into broadcasting pol-
icy, names of principal officers, details relating to individual radio net-
works, programme supply departments: generally, a summary of the
Variety Department’s work and key statistics relating to the organisation.
Radio Times, first published in 1923, provided information on Variety
programmes, artists and daily programme content generally. It also served
as a point of contact between the BBC and the radio audience as well as
providing and promoting the BBC’s view to its readers. However, Radio
Times should not be taken as an authentic guide to what had or would be
broadcast as it was printed some weeks in advance of publication and the
programme schedule could and often did change between the day the
magazine was printed and the day when programmes were broadcast. The
most accurate record of broadcasts is Programmes-as-Broadcast (P-as-B), a
daily register of every broadcast on each BBC service, a copy of which is
kept at the BBC Written Archive Centre. The BBC Quarterly (1946–54)
resembled an academic journal and reflected on the problems of broad-
casting. Throughout its relatively short life, it published a number of arti-
cles pertinent to the Variety Department and the Light Programme largely
outlining problems and challenges.
Although not a BBC publication, Radio Pictorial (1934–39) was a
weekly magazine aimed at the family but with an appeal specifically tar-
geted at women with its free gifts, pull-out pictures of the day’s stars,
special offers and advertising. Its focus was largely, but not exclusively, on
light entertainment and consequently on the radio celebrities of the time.
Although initially supportive of the BBC, the Corporation’s perceived
failings were sometimes featured in articles often in sensationalised form.
These grew more common as the magazine strengthened its connection
with European commercial radio for which it carried programme
listings.
Limitations of time and space have meant that inevitably there are areas
which deserved more attention. In this respect I am mindful of the role
played by women in the Department. Variety was male-dominated in
terms of producers although a small number of women such as Doris
Arnold (the pioneer), Audrey Cameron, Joan Clark and Joy Russell-Smith
worked their way up through the organisation to become producers, most
notably in wartime when many male producers were on war service,
although their employment continued subsequently. While women always
10 M. DIBBS
comprised over half the departmental staff, they were primarily employed
on clerical and secretarial roles—in the latter frequently covering for their
producers when absent. Their support was integral to the creative process
not only in ensuring that programmes were ready to broadcast but fre-
quently that they were broadcast at all. Prior to the war, three women did
reach director level within the Corporation: Hilda Matheson was the
BBC’s first Director of Talks, Mary Somerville the Director of School
Broadcasting and Isa Benzie, Foreign Director. There were also a number
of women who became producers, most notably Olive Shapley of the
Features Department in the North Region. With a marriage bar in opera-
tion at the BBC from 1932, women might only be permitted to stay on if
they were considered to be of great importance to the Corporation. Isa
Benzie resigned from the BBC in January 1938 following her marriage to
television producer John Morley, but by contrast Doris Arnold was
retained in her post after she married producer Harry S. Pepper in 1943.4
I am also conscious that this study has been largely London-centric
because of the greater availability of primary source material relating to the
capital and because it was the programme-making heart of the Variety
Department. However, this does not diminish the importance of, and the
substantial contribution to, Variety’s overall programme output made by
the regions, including the North Region which employed talented staff
who produced many important and memorable programmes. Significant
among them were Richard (Dick) Kelly of the BBC’s Newcastle office who
was a champion of local talent and Ronnie Taylor, the North Region’s
Senior Variety Producer. He was described by Variety production secretary
Pat Lawrence as ‘an absolutely fantastic man who created all sorts of
programmes’. He introduced artists such as Al Read and Morecambe and
Wise to the radio audience and produced Variety Fanfare, the North’s
answer to London’s Variety Bandbox. Writer and producer James Casey,
best known for The Clitheroe Kid, deserves more recognition. These were
all important if lesser-known examples of key figures in BBC radio enter-
tainment based outside London. While regional producers and artists were
often known only through a credit at the end of a programme or in Radio
Times, they have been insufficiently acknowledged as contributors not only
to BBC light entertainment but to British popular culture in general.
Prior to 1961, when Asa Briggs published the first volume of his out-
standing History of Broadcasting in the United Kingdom, little had been
written about broadcasting in Britain.5 Today, much of the scholarship
relating to the BBC concerns itself with the period 1922 to 1945 and then
INTRODUCTION 11
with the ‘serious’ side of the Corporation’s output. A general sense of the
history and work of the Variety Department might be pieced together
from existing but scattered secondary sources, but it would create only a
partial and limited picture of the Department.6 This book sets out to rem-
edy this. Full bibliographic details of secondary source material consulted
are listed at the end of each chapter and in the Further Reading section.
Historical research into the Variety Department is not extensive, and while
authors have touched on the subject in monographs, book chapters and a
number of innovative articles, there has been no specific enquiry into its
history and work. This book builds on and adds greater detail to what is
available through the use of largely unseen primary source material from
the BBC’s Written Archive Centre. It provides a unique insight into a little
researched programme-making department of the BBC. It sheds new light
on the work of the Department particularly in the post-war period, an era
which remains largely unexplored by media historians. It also serves as
microcosm of the activity within BBC radio programme-making depart-
ments to help understand the upheaval within the BBC from the mid-
1950s as radio struggled to find a role as it was being overwhelmed by
television. I hope that I have captured at least some of the Variety
Department’s excitement, particularly its chaos and overwork, the sense of
the last minute, the urgency, the inter-departmental rivalries and the com-
plaints, criticisms and edicts sent down from above.
Notes
1. HV—Head of Variety; HLE (S)—Head of Light Entertainment (Sound);
HAR—Head of Audience Research; AHLMP (S)—Assistant Head of Light
Music Programmes (Sound); HCat—Head of Catering; ASEBOB—
Assistant Superintendent Engineer, Sound Broadcasting, Outside
Broadcasts; MOLE(S)—Music Organiser, Light Entertainment (Sound). A
full list of abbreviations appeared at the end of each BBC Staff List.
2. For histories of variety in Britain, see for example, Roger Wilmut, Kindly
Leave the Stage! The Story of Variety 1919–1960, London, 1985 and Oliver
Double, Britain Had Talent, Basingstoke, 2012.
3. The principal files groups used are listed in the Further Reading section at
the end of this book together with secondary and other primary sources not
cited in the chapters.
4. For a study of women at the BBC during the 1920s and 1930s, see Kate
Murphy, Behind the Wireless: A History of Early Women at the BBC, London,
2016.
12 M. DIBBS
5. Among the earliest books on the BBC and broadcasting in Britain are those
written by the founding members of staff of the British Broadcasting
Company: A. R. Burrows, The Story of Broadcasting, London, 1924; C. A.
Lewis, Broadcasting From Within, London, 1924; and J.C.W. Reith,
Broadcast Over Britain, London, 1924. Maurice Gorham’s Broadcasting
and Television Since 1900, London, 1952, is probably the earliest history of
broadcasting in Britain and provides a broad sweep up to c. 1950.
6. Information about the Variety Department is included in the works of some
authors writing generally about BBC history, but it is Barry Took’s Laughter
in the Air: An Informal History of Radio Comedy, London, 1976, which
comes closest to being a history of the work of the Department with its
central focus being on artists and programmes and, to a lesser extent, pro-
ducers and administrators. Andy Foster and Steve Furst’s Radio Comedy
1938–1968, London, 1996, is a useful reference work cataloguing the most
popular programmes of the Variety Department’s comedy output which
includes the cast, scriptwriters, production credits and transmission details
of programmes from the 1930s to the 1960s. There are also a number of
autobiographies and biographies of radio writers, artists and former BBC
staff associated with the Variety Department as well as books about specific
radio programmes. These are either cited in the text or appear in the Sources
and Further Reading section.
CHAPTER 2
The renown of the singer, the world-wide attention which was given to her
performance, the great distance at which good reception was obtained, all
combined to give the Melba concert the atmosphere of a great initiation
ceremony, and the era of broadcasting for the public amusement…may be
said to have completed its trials and to have been definitely launched on its
meteoric career from this date.2
was done at the ‘Cock and Bell’ up the road, about half an hour before-
hand…But our star was Eckersley. He’d go up to the microphone, and
apparently without effort, be spontaneously funny for ten minutes at a time.
He talked to our listeners as if he’d lived next door to them for years, and
they loved it.3
held between May and July 1922 led to the formation of the British
Broadcasting Company which was granted a monopoly of broadcasting in
Britain in October 1922. Each of the ‘Big Six’ contributed £10,000
towards the authorised £100,000 capital with the remainder being pro-
vided by smaller companies. In addition to the share capital, the Company
was financed through a licencing system in which each household was
required to buy an annual licence, issued by the Post Office on behalf of
the BBC. Manufacturers also paid the Company a royalty on each wireless
set sold which had to be of an approved type.
The Company commenced broadcasting from Magnet House, the
offices of the General Electric Company, in London’s Kingsway (call sign
2LO) on 14 November 1922. The following day broadcasting began from
Birmingham (5IT) and Manchester (2ZY). Newcastle (5NO) followed in
December, Cardiff (5WA) in February 1923, Glasgow (5SC) in March,
Aberdeen (2BD) and Bournemouth (6BM) in October and Belfast (2BE)
and Nottingham (5NG) in September 1924. Initially, the broadcasting day
was short, beginning in mid-afternoon and lasting for about seven hours.
In April 1923 the Company moved to larger premises in Savoy Hill which
was to be its home until the opening of Broadcasting House in 1932.5
In the early years of broadcasting, the audience would ‘listen-in’ to the
BBC mainly through headphones using a crystal set. Crystal sets, the sim-
plest and cheapest form of receiver, could be purchased or made for
between £2 and £4, but the quality of reception was dependent on signal
strength and atmospheric conditions. The valve wireless with its loud-
speaker was expensive at £20, but by the mid-1920s, with the growing
popularity of wireless listening, its cost had dropped considerably as more
models came on to the market. Radio design changed from being purely
functional, basically box-like or in a cabinet, to a distinctive piece of living
room furniture. At this time radio construction established itself as a
national pastime, and plans and instructions appeared in a growing num-
ber of specialist magazines. A cheaper alternative to owning a receiver was
to rent a loudspeaker from a relay exchange to which programmes would
be fed from a central point. Although sound quality was good and the
subscriber was not subject to maintenance charges, listeners had no choice
in the programmes broadcast by the exchange operators. Subscriber num-
bers rose from 446 in 1927 to 130,998 in 1933 and reached 270,596 by
December 1939.6 This system enjoyed popularity from the mid-1920s
until the war but was only financially viable in areas of high population.
Relay exchanges were opposed by all the main parties concerned. The Post
16 M. DIBBS
Office, who had to issue them with a licence, felt that it infringed its
monopoly, the manufacturers felt that they were being deprived of radio
sales and the BBC thought that exchanges also threatened its monopoly
by transmitting foreign stations as well as their own.
Broadcasting grew swiftly. A sense of the popularity of early radio may
be gained from some figures. Between 1923 and 1933 the numbers of
wireless licences held rose from 595,496 to 5,973,758.7 The cost of a
wireless licence was 10s.0d. (£0.50) which represented a fifth of the aver-
age weekly wage of £2 10s.0d. (£2.50). By 1933 it was estimated that half
the nation’s households owned radios. Radio Times, first published on 28
September 1923, achieved average weekly net sales of 800,000 copies dur-
ing its first 15 months, rising to almost two million by 1933. Magazines
for radio construction enthusiasts also had huge circulations: the weekly
Popular Wireless and Modern Wireless were each selling 125,000 copies in
the autumn of 1924, while Amateur Wireless and Wireless achieved sales of
100,000 and 150,000, respectively.8
to entertain, to interest, to enlighten in all these ways to bring the very best
of everything and to spare no effort to do it, to the greatest possible num-
ber; to aim always at the highest standards in every line of achievement in
whatever direction it may be; to exert our every endeavour to secure that the
broadcasting service is looked to as giving the best that there is; that the
amusement or instruction it provides may be as universally acceptable as
possible to young and old.11
The Company did not simply want its listeners to keep to the safety of
the familiar rather it wanted them to experience the full range of its out-
put. Reith believed that the more open listeners were to new interests, the
better he would be able to provide something for everyone. Consequently,
‘mixed programming’ was offered, that is, scattering programmes
throughout the broadcasting schedule rather than offering the same or
similar programmes at the same or a similar time every day or week, in
order to surprise the audience and arouse their curiosity with unfamiliar
and interesting topics. Radio required careful management if its potential
was not to be wasted purely on entertaining the public. Reith possessed an
idealistic notion of what the public should be given and believed that the
Company should lead public taste rather than be driven by it. He saw
broadcasting as a form of cultural paternalism:
the producer’s own experiences and their assumptions about the audience.
While the BBC had a policy of trying to please everyone, it was quickly
realised that programme output would always be subject to criticism from
someone.
The listening public was kept informed of the Company’s policies and
contemporary broadcasting topics through Radio Times. In December
1923 it sought the views of some prominent figures in public life in an
unrepresentative test of opinion of the Company’s output. By and large
they felt that the BBC was doing a good job. For example, Viscount
Burnham felt that the majority ‘wished to be amused rather than preached
at…[but] appreciate[d] a judicious mixture of seriousness with their enter-
tainment’. Sir Landon Ronald, the composer and conductor, while desir-
ing less dance music, recognised the diversity of tastes among the radio
audience. He thought the BBC had been successful so far and, presaging
what Reith would write later, believed ‘it was up to the broadcasting com-
pany to give us the very best they can’. J.R. Clynes, Labour MP for
Manchester North East, viewed broadcasting as an institution for culture
and learning for the deprived and not exclusively for entertainment.16
As programming developed so did the internal mechanisms for its regu-
lation. From May 1924 the Programme Board (later Committee) met on
a weekly basis to consider broadcast output five weeks in advance and later
to review and evaluate the previous week’s broadcasts and reflect on criti-
cal response and listener correspondence. Programmes became more
ambitious, but despite the outward signs of success, there was concern
from within the Company about programme standards and the availability
of quality material to broadcast. This brought an immediate response from
the top, and the problem was seen as being caused by inexperience, rigid-
ity of scheduling and lack of rehearsal time. Arthur Burrows, Director of
Programmes, welcomed the Controller’s suggestion for the provision of
more musical vocal items:
a really good glee party or small choir of men’s voices can entertain when all
else fails. How deeply seated is this love of pure harmony in all classes can be
judged by the attempts at part-singing that are frequently heard in football
crowds, amongst troops or even public-house corners – whenever a few men
assemble together.17
At this time, much of the audience could only receive a single station
which had to cater for all tastes. Determining audience preferences was a
20 M. DIBBS
the programmes broadcast during the period under examination have met
with a greater measure of approval than any on which we have previously
reported. Complaints are less frequent and criticism is of a more definite and
helpful character. The public appreciates the evident desire of the BBC to
remove causes of complaint, but demands for an alteration of the Sunday
programme continues to be received.22
too much education, too many lectures and matters of that sort…too many
uninteresting items, such as Elizabethan music, newfangled songs, weird
quartettes and quintettes, groaning Chamber Music quite unappreciated by
the public, readings from unknown poets etc…also talks on subjects which
are of no interest to 99% of the listeners…Too short a programme on
Sunday evenings.23
but had to accept a balance in broadcast output. In 1928 the Radio Times
explained to its readers that only the BBC was equipped with the capacity
to meet the programme needs of the radio audience:
There is nothing that an outside organisation could provide that is not already
available to the programme builders of the BBC and while advice and sugges-
tions are always warmly welcomed, no ideas have come from outside which
have not already appeared within the organisation itself and been considered,
adopted or rejected…[and despite occasional criticisms the audience’s inter-
ests were]…conscientiously and jealously guarded by the BBC in its task of
entertaining, amusing and cultivating. There is no hour or minute which is
employed in any other way than in giving the best that is possible.26
many of you have not even begun to master the art of listening; you have
not even begun to try…The arch-fault of the average listener is that he does
not select.27
In this Young was complaining about the listener who switched the
radio on and left it on all day. This ‘tap’, or non-discriminating, listening
was eschewed by the BBC who offered tips on good listening and in
upper-case type for emphasis:
c oncentrate on the programmes and not to use the radio simply as a back-
ground noise to daily domestic life. This was advice frequently repeated
throughout the 1930s.
She may be telling you of her visit to a West End theatre, or her lost ’and-
bag, or her shopping at Woolworth’s on Saturday night but whatever she
does she is…one of the truest cockney types ever put on the stage. She is
LONDON. Lizzie is deservedly one of the most popular characters ever
broadcast.
domestic tiffs with his wife Blossom, his rise to national fame was due
entirely to radio. However, radio’s first big star was civil servant Leslie
Harrison Lambert who broadcast under the pseudonym A.J. Alan between
1924 and 1940. To the radio audience, he was a mystery man and his true
identity remained secret throughout his career. He specialised in telling
humorous stories, beginning each of his broadcasts with the words ‘Good
evening everyone’, and was the first artist to master the art of creating an
intimacy between the broadcaster and the listener. He restricted his broad-
casts to about five a year in order to both protect his privacy and keep the
public wanting more. His stories appeared in the press and magazines and
were later published in two volumes.29 Mabel Constanduros created the
Buggins Family which was initially aired on 1 September 1925 and ran
regularly until 1948. Much to her surprise, she achieved national fame.
During the war the Ministry of Food used her Mrs Buggins character to
broadcast recipes. She also appeared on commercial radio as well as in
drama and films and played an important role in establishing and defining
the style of British radio comedy. Ronald Frankau, an Old Etonian, was a
cabaret entertainer who wrote much of his own material. He first broad-
cast in 1925. As a recording artist, much of his Parlophone output was
considered too risqué for broadcasting although it was reported that in
1932 his recordings sold in excess of 100,000 copies. When he toned
down his act, he became a frequent broadcaster and a favourite of John
Reith. He teamed up with Tommy Handley in 1930 to form probably the
first radio double-act ‘North and South’, which in 1934 became
‘Murgatroyd and Winterbottom’. Stainless Stephen, the alter ego of
Arthur Clifford Baynes, began his career as a teacher and became a music
hall entertainer after the First World War. He made his first broadcasts
from Sheffield in January 1923 and nationally in May 1925. His trade-
mark act normally comprised monologues and comments on current
affairs both of which included spoken punctuation. In 1932 he was voted
the most popular entertainer on radio and continued to broadcast into the
mid-1950s.
Other popular radio entertainers of the period were the duo Clapham
and Dwyer, Leonard Henry and Gillie Potter. The first comedians, in the
accepted sense of the word to broadcast, included Will Hay, Rob Wilton
and Tommy Handley. Handley was to achieve national stardom during the
Second World War with the radio show It’s That Man Again better known
as ITMA. All these artists had what the Company wanted, the capability to
connect with and entertain an unseen audience. Despite changes in public
26 M. DIBBS
taste, some of these pioneering artists were able to sustain their careers
into the 1950s. Although many are now forgotten, this does not diminish
their importance as performers who laid the foundations for popular
entertainment on radio to be built upon by succeeding generations of
radio artists.
one was in the more intimate style with well-known instrumentalists and the
quieter type of sketches and entertainers. In the other type we included
singers of popular songs and the broader type of comedian. One was called
Variety and the other Vaudeville.30
That there was departmental rivalry in these formative years was made
clear by Lionel Fielden, a member of the Talks Department:
At Savoy Hill…we were short of staff and money, and there was violent and
healthy competition between the various ‘departments’. ‘Talks’ thought
that ‘Variety’ was vulgar: ‘Variety’ thought that ‘Talks’ should not exist:
‘Talks’ and ‘Variety’ thought that ‘Music’ over the microphone was hope-
less: ‘Sport’ seemed an odious frivolity: as for ‘Drama’ –well, I ask you, plays
which you could not see!31
and Radio Times articulated the fine line between success and failure for
radio artists, ‘when broadcasting, you are aiming not at the great audito-
rium but at thousands of individual sitting rooms’.32 With its sound-only
format, radio variety was broadly limited to song and speech which inevi-
tably translated into singers, comedians, instrumentalists and impression-
ists. The BBC was continually searching for either established performers
or those with the potential to be moulded into radio artists. It frequently
made appeals for more ‘turns’ and the BBC Year Book 1933 advised:
It was estimated that during the late 1920s and early 1930s, between
1500 and 2000 auditions per year were arranged, of which less than one
per cent met the standard required. In 1931, while the BBC published an
impressive list of artists who had broadcast, only 123 new variety acts were
introduced against the estimated 300 required for the year.34 Auditions
played only a peripheral role in the search for new talent, and in 1933 they
were reported as taking up a great deal of producers’ time while only real-
ising about five per cent of suitable artists. The BBC’s policy of trying not
to over-expose successful acts for fear they would grow stale with the pub-
lic added to this problem.
The Company’s ability to produce popular entertainment programmes
was also influenced by the attitudes of those who ran the entertainment
industry. While the BBC was anxious to broadcast live from variety the-
atres and music halls, few within the organisation had any notion of the
workings of show business at this time. From the mid-1920s, the BBC
experienced an acrimonious relationship with various theatre and artist
managements. With the music hall and variety theatre facing competition
from the cinema, there was a hostile attitude towards radio which was seen
as another threat to audience numbers. Radio’s potential to bring artists
to the notice of a nationwide audience, make them household names and
thereby improve box office receipts was not immediately realised by the
entertainment industry whose managements would insert clauses into
their artists’ contracts prohibiting them from broadcasting. Many artists
refused to broadcast because they claimed their material which might have
lasted for years, once used on radio, would be unusable on stage. An esti-
mated 50 per cent of artists including George Robey and Ted Ray were
28 M. DIBBS
A.D. 1676-1677.
A.D. 1677.
Early in the year, a pretty large meeting, both of the indulged and
unindulged ministers, had been held in Edinburgh, for the purpose of
considering the religious state of the country, and for endeavouring
to heal the differences which still subsisted among themselves
respecting what should have been long before dismissed as
vexatious—the conduct of those who had declared against the
resolutions, and who still lay under the sentence of some of the
church courts. It commenced inauspiciously, Mr Blackadder having
proposed that before they proceeded to business, some time should
be set apart for fasting and humiliation on account of their
defections, especially the tokens of disunion which began to appear
respecting the indulgence. This gave rise to some unpleasant
altercation. Mr Richard Cameron, then a probationer, with two
others, being called to account for their preaching separation from
the indulged, declined the right of the meeting to interfere with their
conduct, it not being a lawfully constituted judicatory, and continued