The Dog Alarm

1. A description, specifications and/or features: People sometimes forget to feed their

animals or overlook the animals' running water due to absent-mindedness. Here is a
product that will help people remember to feed their dogs or replace their water, Dog
Alarm. Thanks to this smart collar, your dogs will no longer be hungry because of
your forgetfulness or distraction. Dog Alarm reminds you when your dog's meal time
comes and the water level in the water bowl reaches the end. How Does it do that?
You install an application on your smartphone or computer and the smart collar sends
you warning messages through this application. While your dog is drinking his water,
the collar can detect the height of the water and to what level it has decreased thanks
to the special sensors on it, and it sends you information when the water level is too
low. In this way, your dog is never dehydrated. The leash can also detect your dog's
movements and help you locate them.
2. Selling points: What makes it a great product?
 The smart collar does not disturb the dog.
 It is waterproof
 Wi-fi connection enables it to transmit messages at all times.
 Fashionable design with different colour options.
 Never worry about loosing your dog.
3. Customer profile: Who will buy this product? Be specific e.g. age, marital,
gender, income bracket, etc.
 People of all ages
 Mainly dog owners
 Dog shelters
 Police and army forces that use dogs to assist them
 Blind people who own guide dogs
4. Describe how the product is new or different than what is already on the market
in Turkey.

This product does not exist in Turkish market and many people tend to forget to feed
their dogs and change their water. I have never seen a product like this in any shops
that sells this kind of products.
 5. Price point

The price of the product is 299 TL. The price includes the app that needs to be
downloaded.

6. Place: Where will you sell this product?

 Pet Shops
 Some electronic stores
 Online channels

7. Advertising plan

The Dog Alarm will be advertised to the customers directly by using various advertisement
channels. One of these channels will be the online advertisement. Under this scope, the
relevant campaigns will be shown on social media channels such as Instagram and Facebook.
There will also be some printed advertisement materials placed in pet stores.

8. Cons and Solutions:

 When there is no internet connection, it will be difficult to send a message from the
collar to the user’s phone.
 This issue can be overcome with the built in memory which can store all the
information and send it to the user’s phone when there is a stable connection.