Eskimi DSP

DATA AND
PROGRAMMATIC
PLATFORM
Eskimi DSP
ESKIMI IN NUMBERS

700M+
PROFILED USERS
2,2M+
SITES&APPS

150B+
IMPRESSIONS
100+
DATA STORIES

business.eskimi.com | mehdi@eskimi.com | business.eskimi.com | mehdi@eskimi.com

Eskimi DSP 2 REASONS WHY ESKIMI HAS THE
HIGHEST REACH
1. 2.
Wide Programmatic Network Technological Capabilities
more websites and apps on the
Eskimi can serve banners for advanced
network (google is part of Eskimi
f.phones and proxy browsers
inventory)

100%
24%
75%
7%
Smart ph. with proxy browsers
50% 35% Tablets
40+ supply Smartphones
sources 25% Low f.phones
15% Advanced f.phones
0% 19%

business.eskimi.com | mehdi@eskimi.com | business.eskimi.com | mehdi@eskimi.com

Eskimi DSP

ESKIMI NUMBERS IN MOROCCO

11B+
IMPRESSIONS
∞
CREATIVE
FORMATS

24M+ 550+
REACH SITES & APPS

business.eskimi.com | sales@eskimi.com | business.eskimi.com | sales@eskimi.com

Eskimi DSP
AFRICA MARKETS BY REACH ON ESKIMI
Countries Unique users reach Countries Unique users reach
Algeria 15M Kenya 14M
Angola 5M Madagascar 1,4M
Benin 1,7M Mauritius 0,8M
Botswana 0,7M Morocco 24M
Burkina Faso 1,73M Mozambique 1,8M
Cameroon 4,2M Namibia 0,5M
Chad 0,33M Niger 0,4M
Congo B (Brazzaville) 0,42M Nigeria 40M
Cote d'Ivoire 5,3M Reunion 0,5M
DRC 3M Rwanda 3,2M
Egypt 30M Senegal 7M
Equatorial Guinea 0,162M Sierra Leone 0,33M
Ethiopia 4,6M South Africa 29M
Gabon 0,7M Tanzania 6,7M
Gambia 0,35M Tunisia 6M
Ghana 6M Uganda 6,5M
Guinea 0,9M Zambia 3,5M
Guinea-Bissau 0,73M Zimbabwe 6M

business.eskimi.com | mehdi@eskimi.com | business.eskimi.com | mehdi@eskimi.com

Eskimi DSP ASIA AND MIDDLE EAST MARKETS BY
REACH ON ESKIMI
Countries Unique users reach Countries Unique users reach
Afganistan 1.5M Myanmar 8M
Armenia 0,4M Nepal 11M
Azerbaijan 4,9M Oman 3M
Bahrain 1M Pakistan 60M
Bangladesh 55M Philippines 30M
Cambodia 8M Qatar 1.3M
India 300M Saudi Arabia 14M
Indonesia 160M Singapore 4,5M
Iran 16M Sri Lanka 12M
Iraq 1,5M Syria 4M
Israel 5M Taiwan 20M
Japan 99M Thailand 57M
Jordan 4M United Arab Emirates 8.5M
Malaysia 21M Vietnam 64M
Mongola 0,8M

business.eskimi.com | mehdi@eskimi.com | business.eskimi.com | mehdi@eskimi.com

Eskimi DSP
…USED BY 250+ MAJOR CLIENTS

business.eskimi.com | mehdi@eskimi.com | business.eskimi.com | mehdi@eskimi.com

Eskimi DSP
THE PRODUCT
MEDIA, DATA & RESEARCH COMBINATION

DATA MEDIA

RESEARCH
Combining data, research and
We innovate programmatic
digital media to create unique
media space to double
audience segments and
client value.
provides media tools to reach We address emerging
them. market issue of data
scarcity.
Eskimi DSP

DATA

business.eskimi.com | sales@eskimi.com | business.eskimi.com | sales@eskimi.com

Eskimi DSP WHAT DATA IS DATA
COLLECTED?
DMP is a platform where data is collected, processed, segments
created; it is used for research, insights and targeting.

LOCATION TAGS
LOCATION CONTENT USED DATA CONSUMPTION

TRAVEL STATUS

ISP USED

DEVICE
DMP MULTI-SIM’S
Data Management Platform SITE VISITS
business.eskimi.com | mehdi@eskimi.com | business.eskimi.com | mehdi@eskimi.com
Eskimi DSP DATA
ESKIMI DATA STORIES
WE CREATE UNIQUE INDUSTRY SPECIFIC AUDIENCE SEGMENTS FOR

TELECOMS, FMCGs, MOBILE PHONES, BANKS

Usual data points Eskimi DMP data points

PARENT
MALE
RECENTLY VISITED HOSPITAL
LIVES IN ZAMBIA
INTERESTED IN HEALTH
AGE 29-34
MULTI-SIM SPORTS FAN

HIGH DATA CONSUMER $650 DEVICE

TRAVELS USES MTN

LIVES IN KABWATA

FIBER AT HOME HAS A CAR

Eskimi DSP
KEY BENEFITS OF DATA STORIES
NEW EVEN MORE ADVANCED TARGETING SOLUTION TO

LEVERAGE DATA FOR YOUR BUSINESS GROWTH

IMPROVED TRAFFIC
NEW AUDIENCES NOW THE PERFORMANCE
TO YOUR UPPER
AVAILABLE TO IDENTIFY LIFT OF LOWER-FUNNEL
FUNNEL
AND TARGET CHANNELS

business.eskimi.com | mehdi@eskimi.com | business.eskimi.com | mehdi@eskimi.com

Eskimi DSP
TARGETING OPTIONS

PLACEMENT DEMOGRAPHICS TECH BEHAVIOURAL

INTERESTS
EXCHANGE AGE BROWSER RETARGETING
APPS OR SITES GENDER OS USERS LISTS
POSITION LOCATION OPERATOR VISITED SITES&APPS
TIME HYPERLOCAL 3G/4G/WiFi VISITED LOCATIONS
… … DEVICE GEOFENCE
BRAND&MODEL SOCIOECONOMIC
DEVICE PRICE RANGES CLASS
…

business.eskimi.com | sales@eskimi.com | business.eskimi.com | sales@eskimi.com

Eskimi DSP GEOFENCE TARGETING : HOW DOES IT WORK ? TARGETING

Specific places on a map by addresses are marked and thou the audience
of these places is set-up.
On Eskimi DSP Campaign is set-up to be targeted for this audience.
Eskimi DSP
WHAT IS NEXT?

- By geofence solution niche audience will be collected;

- Later on, while launching campaign this audience

will be used to communicate the message;

- Various zones could be selected including all the most

necessary elements in order to collect the right audience

- This audience can be as well analysed via our MINI - DMP

created only for a specific brand.

Eskimi DSP

RESEARCH

business.eskimi.com | sales@eskimi.com | business.eskimi.com | sales@eskimi.com

Eskimi DSP
RESEARCH DASHBOARDS / MINI DMP’S RESEARCH

WE BUILD UNIQUE MARKET RESEARCH DASHBOARDS FOR

SPECIFIC INDUSTRIES

— Telecoms
— FMCGs
— Banking
— Mobile phones

Check this link: http://business.eskimi.com/telcodash/ma

Eskimi DSP RESEARCH
ENRICHED ONLINE SURVEYS

WE RUN ONLINE SURVEYS ENRICHED WITH DMP DATA

✓Measure customer satisfaction

✓Determine customer loyalty
✓Identify weak and strong spots of your
product

✓Learn customer behaviour patterns

✓Measure campaign impact
 SURVEY EXAMPLE
PREG
Survey was live in Bangladesh, for 3 days (18-20 September), 3166 people
submitted their answers.

What shampoo are What soap are you What toothpaste are
you using daily? using daily? you using daily?

Tresem White
Cosco
Savlon Senso Close
e Clear Sandali11% 3% Dove dyne
Plus up
8% 21% na 15% Select9% 3% 14%
Meril
7% Keya 7% Colgat
5% 6% e
Sunsilk
Dove Lifebuo 18%
37% y Dabur
Head 16%
& 13%
Pepso Red
Medipl
dent
Should Lux us4%
Pantin 40%
36%
9%
ers
e
10%
9%
Eskimi DSP

MEDIA

business.eskimi.com | sales@eskimi.com | business.eskimi.com | sales@eskimi.com

Eskimi DSP DATA DRIVEN AND RICH MEDIA MEDIA

CREATIVES
TO DELIVER THE MESSAGE TO AUDIENCES IN AN ENGAGING WAY

SCRATCH SWIPE DRAG DYNAMIC GAMES ANIMATED

SPEED COUNT
GRAVITY SHAKE TOUCH
TEST DOWN
Eskimi DSP DATA DRIVEN CREATIVES MEDIA
TO DELIVER THE MESSAGE TO AUDIENCES IN AN ENGAGING
WAY

In-banner internet speed

test.

Creatives and messages

automatically changed
Different offers served
based on real weather.
Real-time cricket score User opinion data is based on users actual
results displayed. collected from the banner. data consumption.
Eskimi DSP MEDIA
INTERACTIVE ADS + HTML EXPERTISE

Customised Rich media solutions

including development.

http://business.eskimi.com/ads

SWIPE TO FILL THE DRAG AND DROP SHAKE YOUR PHONE

GLASS

business.eskimi.com | mehdi@eskimi.com | business.eskimi.com | mehdi@eskimi.com

Eskimi DSP
3 TYPES OF CLICK-TO-ACTION ADS MEDIA

CLICK-TO-CALL CLICK-TO-SMS CLICK-TO-USSD

SIMPLIFY ACTIVATION PROCESS

2. When a user
clicks on a banner,
1. Your banner is 3. Users just
he’s directed to
displayed to your have to click the
phone dial window or
selected target “dial” or “send”.
sms window with
audience.
pre-filled phone
number, text field.

business.eskimi.com | sales@eskimi.com | business.eskimi.com | sales@eskimi.com

Eskimi DSP
SCREEN SHOTS

business.eskimi.com | mehdi@eskimi.com | business.eskimi.com | mehdi@eskimi.com

Eskimi DSP
SCREEN SHOTS

business.eskimi.com | mehdi@eskimi.com | business.eskimi.com | mehdi@eskimi.com

Eskimi DSP
INTERNAL AND EXTERNAL TOOLS
ESKIMI DSP can ensure 3 elements of quality for brands.

SAFE FRAUD
ENVIRONMENT VIEWABILITY DETECTION

Next to Internal safety tools, Eskimi uses a set of globally recognised and
certified industry tools.

business.eskimi.com | mehdi@eskimi.com | business.eskimi.com | mehdi@eskimi.com

Eskimi DSP

WE ARE HERE TO REALISE YOUR STRATEGY FOR YOU!

ESKIMI - ONE STEP FURTHER!

THANK YOU
business.eskimi.com | sales@eskimi.com | business.eskimi.com | sales@eskimi.com