INTERNSHIP ACTIVITY PLAN

Name: Pavani Raghavaraju

Date: May 29
Project Title: Improving Customer Insights with Data Analytics
Mentor/Company: Shruthi / Cloudspace
Dates of Internship: May 20 - August 9

Project Objective
The goal is to use data science techniques to analyze customer data and provide useful
insights for Cloudspace. The focus is on predicting customer behavior and grouping
customers based on their purchases.

Methodology
Data Collection and Preparation:

 Gather customer, invoice, and purchase data from Cloudspace's databases.

 Clean and organize the data to ensure it is accurate and ready for analysis.

Exploratory Data Analysis (EDA):

 Examine the data to understand its structure and identify patterns.

 Create visual representations of the data using tools like Python and Power BI.

Model Development:

 Develop models to predict customer behavior.

 Group customers into segments based on their purchasing patterns.

Validation and Testing:

 Check the accuracy of the models using validation techniques.

 Test the models with a separate dataset to ensure they work well.

Reporting and Documentation:

 Write a detailed report explaining the methods and findings.

  Present the results and recommendations to Cloudspace's team.

Major Tasks and Learning Objectives

May 20 - June 2:
Project Tasks:

 Get familiar with Cloudspace's systems and data policies.

 Meet with mentor Shruthi to finalize project details.
 Start gathering and cleaning the data.
Learning Objectives:

 Learn about Cloudspace's data systems and policies.

 Understand how to extract and clean data.

June 3 - June 16:

Project Tasks:

 Conduct exploratory data analysis to find patterns.

 Create visualizations to show findings.
 Improve data cleaning process based on initial findings.
Learning Objectives:

 Learn to analyze data and find patterns.

 Gain skills in creating data visualizations.

June 17 - June 30:

Project Tasks:

 Develop regression models to predict customer purchases.

 Implement classification models to categorize customer interactions.
Learning Objectives:

 Learn to build and train prediction models.

 Understand how to use classification algorithms.

July 1 - July 14:

Project Tasks:

 Use clustering algorithms to group customers.

 Validate and fine-tune models.
Learning Objectives:

 Learn how to group customers using clustering techniques.

 Understand how to validate and improve models.

July 15 - July 28:

Project Tasks:

 Test models on separate data to check performance.

 Make improvements based on testing results.
Learning Objectives:

 Develop skills in testing and evaluating models.

 Learn how to iterate and improve model accuracy.

July 29 - August 9:
Project Tasks:

 Compile findings into a final report.

 Prepare and deliver a presentation to stakeholders.
 Have a final review meeting with mentor Shruthi.
Learning Objectives:

 Improve report writing and documentation skills.

 Develop presentation skills to share insights effectively.

Outcomes Expected
 Better understanding of customer behavior and purchase patterns.
 Predictive models to forecast customer purchases.
 Customer segments for targeted marketing strategies.
 Detailed report and presentation of findings and recommendations.

Risks
 Data Quality Issues: Data may be incomplete or inconsistent. Mitigation includes
thorough data cleaning.
 Model Performance: Models may not be accurate. Regular testing and improvement
will help.
 Time Constraints: Limited time to complete tasks. Prioritizing key objectives and
staying in communication with mentor Shruthi is essential.