UNIVERSITY OF ECONOMICS & FINANCE

FINAL REPORT

Subject:
International Marketing
Class: MKT1106E_A03E
Lecturer: Dr. Kseniia Kholkina
Group: DREAM MAKERS
Thursday, 28th March, 2024
 Table of content

Table of Contents
1 Introduction of company.......................................................................................................................2
1.1 Introduction...................................................................................................................................2
1.2 Vision, Mission and Core value......................................................................................................2
2 Analyzing international marketing environment...................................................................................2
2.1 Micro Environment........................................................................................................................2
2.2 Macro Environment (PESTLE)........................................................................................................2
2.3 Politics...........................................................................................................................................2
2.4 Economical....................................................................................................................................2
2.5 Social.............................................................................................................................................2
2.6 Technological.................................................................................................................................2
2.7 Environmental...............................................................................................................................2
2.8 Legal..............................................................................................................................................2
3 5 Forces.................................................................................................................................................2
3.1 Strengths of competitors...............................................................................................................2
3.2 SWOT.............................................................................................................................................2
3.3 Competitive advantage..................................................................................................................2
4 Marketing research...............................................................................................................................2
4.1 Market size & Sale estimate..........................................................................................................2
4.2 Consumer preferences..................................................................................................................2
5 STP.........................................................................................................................................................2
5.1 Segmentation................................................................................................................................2
5.2 Targeting........................................................................................................................................2
5.3 Positioning.....................................................................................................................................2
6 Marketing mix (4P’s)..............................................................................................................................2
6.1 Market entry strategies.................................................................................................................2
6.2 Product..........................................................................................................................................2
6.3 Price..............................................................................................................................................2
6.4 Place..............................................................................................................................................2
6.5 Promotion.....................................................................................................................................2
7 Marketing Plan......................................................................................................................................3
7.1 International marketing objectives................................................................................................3

1
 7.1.1 Market share ofjectives.........................................................................................................3
8 IMC plan................................................................................................................................................3
9 Conclusion.............................................................................................................................................3
10 References.........................................................................................................................................3

2
1 Introduction of company
1.1 Introduction
1.2 Vision, Mission and Core value

2 Analyzing international marketing environment

2.1 Micro Environment
2.2 Macro Environment (PESTLE)
2.3 Politics
2.4 Economical
2.5 Social
2.6 Technological
2.7 Environmental
2.8 Legal

3 5 Forces
3.1 Strengths of competitors
3.2 SWOT
3.3 Competitive advantage

4 Marketing research
4.1 Market size & Sale estimate
4.2 Consumer preferences

5 STP
5.1 Segmentation
5.2 Targeting
5.3 Positioning

6 Marketing mix (4P’s)

6.1 Market entry strategies
6.2 Product
6.3 Price
6.4 Place
6.5 Promotion

3
7 Marketing Plan
7.1 International marketing objectives
7.1.1 Market share ofjectives

8 IMC plan

9 Conclusion

10 References