ASSIGNMENT

QUALIFICATION NATIONAL N DIPLOMA IN IN MARKETING MANAGEMENT AND

BUSINESS MANAGEMENT

SUBJECT MARKETING MANANGEMENT N4

SUBJECT CODE 4030054

TOTAL MARKS 100

WEIGHTING 20% TOWARDS TERM MARK

DUE DATE 25 MARCH 2024

DEVELOPER PHILISWA NOMKONKO

MODERATOR KEDIBONE MOGOBI

INSTRUCTIONS TO STUDENTS:

1. Read the following instructions CAREFULLY before answering the paper.

2. Students must include the following:
2.1. Coversheet
2.2. Introduction/background
2.3. Body
2.4. Conclusion /summary
2.5. Bibliography
3. Use the Harvard method of referencing.
4. You must consult at least three different textbooks and other sources
for adequate referencing.
5. You are expected to communicate your own thoughts. Long
theoretical arguments and quotes from the textbook will be
penalised.
6. Technical requirements for assignments:
Assignments must be presented in the correct format. Marks will be
awarded in conjunction with contents for overall presentation
consisting of the following variables: introduction, conclusion and
bibliography.
7. Ensure that your name and the name of your Campus are clearly
indicated on the cover page of your assignment.
8. Keep photocopies of all assignments handed in.
9. Failure to adhere to the above will result in marks being deducted.
10. No group work may be done on an Individual Assignment.

Page 1 of 2
NATIONAL ASSIGNMENT MARKETING MANANGEMENT N4 VERSION 1 2024
The assignment mark allocation will be as follows:

Area Mark Student

Introduction/background 10

Body (content) 70

Conclusion/summary 10

Bibliography 3

Presentation 7

Total marks 100

Only computer-generated assignments will be accepted i.e. no

handwritten assignments will be accepted.
Please print out your assignment for submission.

ASSIGNMENT QUESTION

Marketing management executes various functions in the company. The

management tasks involve a constant cycle of planning, organizing, co-ordination,
leadership, and control, which takes place during the marketing process. Distinguish
between the different management functions in marketing.

Page 2 of 2
NATIONAL ASSIGNMENT MARKETING MANANGEMENT N4 VERSION 1 2024