Social Advertising represents ad formats that engage the social context of the u ser viewing the ad.

Whereas in traditional, non-social, advertising the ad is ta rgeted based on what it knows about the individual person or the individual page , in social advertising the ad is targeted based on what it knows about the indi vidual user's social network. Social Advertising is the first form of advertising that systematically leverage s historically "offline" dynamics, such as peer-pressure, friend recommendations , and other forms of social influence. Mark Zuckerberg said Social actions are powerful because they act as trusted refe rrals and reinforce the fact that people influence people. It s no longer just abo ut messages that are broadcast out by companies, but increasingly about informat ion that is shared between friends. So we set out to use these social actions to build a new kind of ad system. [citation needed] The fact that advertisers are looking to reach out to many social networks at on ce means that they often look to Ad Networks to deliver ads across these network s through custom applications. Some other definitions are contextual advertising, or interactive ads. The key factor that enables Social Ads are independent applications within socia l networks - now when open known as open social networks or open social platform s. socia advertising is also called public service advertising as it is done for benefit of people. SAVE TREES - SAVE YOURSELF Trees are important, valuable and necessary for the existence of any living crea ture on earth. They are essential to life as we know it and are the ground troop s on an environmental frontline. Oxygen production, cleaning the soil, controlling noise pollution, slowing down storm water runoff, acting as carbon sinks, cleaning the air, providing shade an d coolness, being windbreaks and fighting soil erosion can be considered as the first few reasons why trees are priceless. In the State of Maharashtra, the Maharashtra (Urban Areas) Protection and Preser vation of Trees Act, 1975 makes a better provision for trees in the urban areas by regulating felling of trees and providing for planting of adequate number of new trees in those areas. This act states that no can fell any tree or cause any tree to be felled, whethe r of ownership or otherwise, in an urban area without seeking the permission of the Tree Authority. According to the Act, urban area means a municipal corporation area for which a mu nicipal corporation is constituted under the Bombay Municipal Corporation Act, t he Bombay Provincial Municipal Corporation Act, 1949 or the City of Nagpur Corpo ration Act, 1948, or a municipal area for which Municipal Council is constituted under the Maharashtra Municipalities Act, 1965, and includes a notified area fo r which a Special Planning Authority is constituted or appointed under section 4 0 of the Maharashtra Regional and Town Planning Act, 1966 or an area designated as the site for a new town for which a Development Authority is constituted unde r section 113 of the Maharashtra Regional and Town Planning Act, 1966. The Act also defines urban local authority in respect of any urban area as the mun icipal corporation, municipal council, Special Planning Authority or Development Authority, as the case may be, having jurisdiction over that area. If a tree needs to be felled then permission to do so must be gained from the Tr ee Authority (TA) through an application. This application must include the desc ription of the tree, location, a site plan and reasons for wanting the tree to b

e felled. Within 30 days of receiving the application, a Tree Officer must personally insp ect the tree, hold an enquiry and report back to the TA. Adequate public notice is to be given by the Tree Officer by advertising in the local newspapers as wel l as a notice must be fixed on the tree itself. The TA must give or refuse permi ssion within 60 days from receipt of application with/without conditions. Such p ermission shall not be refused if, in the opinion of the TA, the tree is dead, d iseased, wind-fallen, poses a danger to life or property and/or obstructs traffi c. However, no tree shall be felled until fifteen days after such permission is giv en. If any objection is received against such permission, the matter shall be pl aced before the TA for reconsideration. A decision shall be taken within two wee ks after giving a hearing to the person who has raised the objection. In accordance with the act, if you witness any tree being cut in urban areas in the State of Maharashtra, then you can take the following course of action: Enquire from the people involved in cutting the tree(s) if they have the necessa ry permission from the concerned Tree Authority. Enquire from the people living or working around the sight of the tree cutting i f there was any notice put up on a conspicuous part of the tree about the fellin g Find out if there was adequate public notice given out by advertising in local n ewspapers about the felling In case you find any ambiguities with one or more of the points stated above and if the tree being targeted was not dead or diseased or wind fallen or constitut ed a danger to life or property or obstructed traffic, then you can file a compl aint at the nearest police station or write a complaint letter to the Chairman o f the Tree Authority of that area describing the situation. You can substantiate your claims by collecting as much information as possible about the destruction of the tree, like date, time and exact location, photographs and/or videos of t he destruction, registration numbers of vehicles that are being used in the proc ess, etc. SAVE TREES - SAVE YOURSELF Trees are important, valuable and necessary for the existence of any living crea ture on earth. They are essential to life as we know it and are the ground troop s on an environmental frontline. Oxygen production, cleaning the soil, controlling noise pollution, slowing down storm water runoff, acting as carbon sinks, cleaning the air, providing shade an d coolness, being windbreaks and fighting soil erosion can be considered as the first few reasons why trees are priceless. In the State of Maharashtra, the Maharashtra (Urban Areas) Protection and Preser vation of Trees Act, 1975 makes a better provision for trees in the urban areas by regulating felling of trees and providing for planting of adequate number of new trees in those areas. This act states that no can fell any tree or cause any tree to be felled, whethe r of ownership or otherwise, in an urban area without seeking the permission of the Tree Authority. According to the Act, urban area means a municipal corporation area for which a mu nicipal corporation is constituted under the Bombay Municipal Corporation Act, t he Bombay Provincial Municipal Corporation Act, 1949 or the City of Nagpur Corpo ration Act, 1948, or a municipal area for which Municipal Council is constituted under the Maharashtra Municipalities Act, 1965, and includes a notified area fo

r which a Special Planning Authority is constituted or appointed under section 4 0 of the Maharashtra Regional and Town Planning Act, 1966 or an area designated as the site for a new town for which a Development Authority is constituted unde r section 113 of the Maharashtra Regional and Town Planning Act, 1966. The Act also defines urban local authority in respect of any urban area as the mun icipal corporation, municipal council, Special Planning Authority or Development Authority, as the case may be, having jurisdiction over that area. If a tree needs to be felled then permission to do so must be gained from the Tr ee Authority (TA) through an application. This application must include the desc ription of the tree, location, a site plan and reasons for wanting the tree to b e felled. Within 30 days of receiving the application, a Tree Officer must personally insp ect the tree, hold an enquiry and report back to the TA. Adequate public notice is to be given by the Tree Officer by advertising in the local newspapers as wel l as a notice must be fixed on the tree itself. The TA must give or refuse permi ssion within 60 days from receipt of application with/without conditions. Such p ermission shall not be refused if, in the opinion of the TA, the tree is dead, d iseased, wind-fallen, poses a danger to life or property and/or obstructs traffi c. However, no tree shall be felled until fifteen days after such permission is giv en. If any objection is received against such permission, the matter shall be pl aced before the TA for reconsideration. A decision shall be taken within two wee ks after giving a hearing to the person who has raised the objection. In accordance with the act, if you witness any tree being cut in urban areas in the State of Maharashtra, then you can take the following course of action: Enquire from the people involved in cutting the tree(s) if they have the necessa ry permission from the concerned Tree Authority. Enquire from the people living or working around the sight of the tree cutting i f there was any notice put up on a conspicuous part of the tree about the fellin g Find out if there was adequate public notice given out by advertising in local n ewspapers about the felling In case you find any ambiguities with one or more of the points stated above and if the tree being targeted was not dead or diseased or wind fallen or constitut ed a danger to life or property or obstructed traffic, then you can file a compl aint at the nearest police station or write a complaint letter to the Chairman o f the Tree Authority of that area describing the situation. You can substantiate your claims by collecting as much information as possible about the destruction of the tree, like date, time and exact location, photographs and/or videos of t he destruction, registration numbers of vehicles that are being used in the proc ess, etc. SAVE TREES - SAVE YOURSELF Trees are important, valuable and necessary for the existence of any living crea ture on earth. They are essential to life as we know it and are the ground troop s on an environmental frontline. Oxygen production, cleaning the soil, controlling noise pollution, slowing down storm water runoff, acting as carbon sinks, cleaning the air, providing shade an d coolness, being windbreaks and fighting soil erosion can be considered as the first few reasons why trees are priceless. In the State of Maharashtra, the Maharashtra (Urban Areas) Protection and Preser vation of Trees Act, 1975 makes a better provision for trees in the urban areas by regulating felling of trees and providing for planting of adequate number of

new trees in those areas. This act states that no can fell any tree or cause any tree to be felled, whethe r of ownership or otherwise, in an urban area without seeking the permission of the Tree Authority. According to the Act, urban area means a municipal corporation area for which a mu nicipal corporation is constituted under the Bombay Municipal Corporation Act, t he Bombay Provincial Municipal Corporation Act, 1949 or the City of Nagpur Corpo ration Act, 1948, or a municipal area for which Municipal Council is constituted under the Maharashtra Municipalities Act, 1965, and includes a notified area fo r which a Special Planning Authority is constituted or appointed under section 4 0 of the Maharashtra Regional and Town Planning Act, 1966 or an area designated as the site for a new town for which a Development Authority is constituted unde r section 113 of the Maharashtra Regional and Town Planning Act, 1966. The Act also defines urban local authority in respect of any urban area as the mun icipal corporation, municipal council, Special Planning Authority or Development Authority, as the case may be, having jurisdiction over that area. If a tree needs to be felled then permission to do so must be gained from the Tr ee Authority (TA) through an application. This application must include the desc ription of the tree, location, a site plan and reasons for wanting the tree to b e felled. Within 30 days of receiving the application, a Tree Officer must personally insp ect the tree, hold an enquiry and report back to the TA. Adequate public notice is to be given by the Tree Officer by advertising in the local newspapers as wel l as a notice must be fixed on the tree itself. The TA must give or refuse permi ssion within 60 days from receipt of application with/without conditions. Such p ermission shall not be refused if, in the opinion of the TA, the tree is dead, d iseased, wind-fallen, poses a danger to life or property and/or obstructs traffi c. However, no tree shall be felled until fifteen days after such permission is giv en. If any objection is received against such permission, the matter shall be pl aced before the TA for reconsideration. A decision shall be taken within two wee ks after giving a hearing to the person who has raised the objection. In accordance with the act, if you witness any tree being cut in urban areas in the State of Maharashtra, then you can take the following course of action: Enquire from the people involved in cutting the tree(s) if they have the necessa ry permission from the concerned Tree Authority. Enquire from the people living or working around the sight of the tree cutting i f there was any notice put up on a conspicuous part of the tree about the fellin g Find out if there was adequate public notice given out by advertising in local n ewspapers about the felling In case you find any ambiguities with one or more of the points stated above and if the tree being targeted was not dead or diseased or wind fallen or constitut ed a danger to life or property or obstructed traffic, then you can file a compl aint at the nearest police station or write a complaint letter to the Chairman o f the Tree Authority of that area describing the situation. You can substantiate your claims by collecting as much information as possible about the destruction of the tree, like date, time and exact location, photographs and/or videos of t he destruction, registration numbers of vehicles that are being used in the proc ess, etc.