Customer Research Doc

‫معرفة زبونك‬
Answer all of the following questions. Who is the exact type of person that is most likely to buy a
book about your topic? Describe that exact person when answering the questions below.

1. What is their gender?

2. What is their age? (give a 5-year window)

3. What is their relationship status? Do they have kids?

4. What do they do for a living and how much money do they make?
5. What hobbies do they have?

6. Do they have their own language? (slang that they like to use)

7. What keeps them up at night? What is constantly in the back of their minds worrying
them?

8. What are their top 3 daily frustrations?

9. The previous 8 questions described what their current situation looks like. Now describe
in detail what their desired situation in life looks like.

10. What goal is your customer trying to achieve when they buy your digital product? Why
do they want to achieve that goal? Be very specific.
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