Task 1: Product Conceptualization (Group work)

Direction: Using the space and figures below, develop your own concept for your product or
service. Utilize belts in every stage of product conceptualization in listing important key ideas.

7. Prepare a Development Plan 1.Identity Customer needs 2. Target Specifications

•Perfect the recipe, balancing cheese
and saba flavors, and ensure
consistent quality. •Define a unique
selling proposition and create a
compelling brand identity. •Establish
distribution channels and develop a
marketing strategy to reach the target
audience. •Prioritize customer
satisfaction, and gather feedback for
improvement. •Implement quality
control measures to maintain product
quality and compliance.
6. Refine Product Specification
REFINE PRODUCT SPECIFICATIONS *
SET TARGET SPECIFICATION >based
on customer needs and benchmarks
>develop metrics for each need >set
ideal and acceptable *REFINE
SPECIFICATION >based on selected
concept and feasibility testing
>technical modeling >trade-offs are
critical *REFLECT ON THE RESULTS
AND THE PROCESS > critical for
ongoing improvement
To identify customers' needs
in selling a product, consider
conducting market research,
surveys, and interviews to
understand their preferences,
pain points, and desires.
Analyze feedback, observe
behavior, and leverage data
analytics to identify patterns
and trends. Additionally, stay
updated on industry
developments and competitor
offerings to tailor your product
to meet customers' evolving
needs.
The target specifications are
established after the customer
needs have been identified but
before the product concepts have
been generated and most
promising one(s) selected. The
process of establishing the target
specification contains four steps:
Prepare the list of metrics.
3. Analyze a Competitive
Product
A competitive product analysis is
a strategy that involves
researching major competitors
to gain insight into their
products, sales, and marketing
tactics. Implementing stronger
business strategies, warding off
competitors, and capturing
market share are just a few
benefits of conducting a
competitive market analysis.

4. General Product Concept

5. Select a product Concept
General product concept Chessy
Cheesy Saba balls can be described as a Saba balls are a unique combination
delicious snack made from ripe Saba bananas of sweet and savory flavors. To make
filled with melted cheese theses concept can them, you can mix mashed bananas
be compared to other foods that have a with shredded cheese, form small
crispy outer layer and a soft cheesy filling. balls, and then fry until golden
The cheesy Saba balls product is a brown.
homemade special snack that customer have
a delicious combination snack of ripe Saba
bananas and melted cheese.