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Fundamentals of digital marketing / Your �rst steps in online success / Your �rst steps in online success

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Your �rst steps in online success

Passed on 2 April, 2024

Your �rst steps in online success

By Google Published 23 Mar 2023 (216) Add review Report

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Your online goals

Building your online presence

Marketing your online presence

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Your �rst steps in online success

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Fundamentals of digital marketing / Your �rst steps in online success / Your �rst steps in online success
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Your online goals

Building your online presence

Marketing your online presence

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Analyse and adapt
Question 1 of 4
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Which tool helps you measure the success of your website? 22072814

Your �rst steps in online success

Keyword Planner

Ad Gallery

Ad Preview Tool

Analytics

Question 2 of 4

Which of the following statements is true when it comes to taking a

business online? 22072814

Stick to what you are doing and don't make changes

The same content works across online and o�ine platforms

Use analytics to make informed decisions

Use analytics to track your customers across the Internet

Question 3 of 4
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Which term best describes the business activity that occurs when SEARCH
website visitors buy products or services from you online? 22072814
Fundamentals of digital marketing / Your �rst steps in online success / Your �rst steps in online success

E-commerce
Your online goals
Display advertising
Building your online presence

Search engine marketing

Marketing your online presence

Pay per click

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Your �rst steps in online success

Question 4 of 4

Which of the following statements is true when marketing your

business online? 22072814

You need a website to show up in search results

You'll reach a similar client base to the one you have in the real world

You'll be seen by the same volume of customers whether you use search advertising
or not

Social media is a great way to engage your audience

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