Running head: MARKETING METHOD FOR STRAWTOPIA METAL STRAWS 1

Let’s find out the marketing method for Strawtopia metal straws.

Hue Duong, Lacikala Satkunanathan, Ravneet Kaur, Harman Bawa

Yorkville University

Instructor: Kateryna Yuri

Course: ENG180 (19F-C-ON_BBA1I)

MARKETING METHOD FOR STRAWTOPIA METAL STRAWS 2

Let’s find out the marketing method for Strawtopia metal straws.
Marketing is a key part of business success and by making a well detailed plan of
advertising, a business can highly increase its revenue. Our company HLR will introduce the
metal straws by Strawtopia through Facebook advertising since this social networking site is
popular, easy, fast and measurable method.
First of all, Facebook is an extremely popular social networking site for advertising
products, however, Strawtopia does not have any account on Facebook. With this eco-friendly
product, it can have huge encouragement from people around the world through Facebook. Metal
straws are special products which are reusable, portable, safe and solving the environmental
problems, they are completely different from paper straws and glass straws. Moreover, we select
Facebook to advertise metal straws because 80% of all internet users use Facebook and 65% of
adults use Facebook (Clement, 2019). It has billions of users and most of them check their
Facebook page multiple times per day. One of the important benefits of Facebook advertising is
that your customers use it daily. We can estimate the popularity of Facebook when we created a
page by the name of Strawtopia Metal Straws on Facebook. Just in one hour, 20 people started
following our page and it increases day by day. A survey shows that 1.23 billion profiles active
on Facebook daily (Sherman, 2019). Due to the popularity of Facebook, we decide to advertise
on Facebook with the products of Strawtopia Metal Straws.
Secondly, Facebook advertising is one of the cheapest and fastest way to reach
customers. It is only 1$ for 1 day of advertising. In more specifically, companies often pay $0.25
for reaching approximately 1000 people on Facebook which is the lowest price in the market of
social media (Carter, 2014). For example, Brett McHale who is a Word Stream’s Paid
Acquisition Coordinator started running the marketing plan again for the small business of his
sister, the impression is that her website was visited by 200 people, it takes Brett McHale $5 for
1 day (Whitney, 2019). It is completely suitable for the metal straws since the profit per straw is
small and the advertising cost is not very high. Moreover, Facebook advertising is extremely
fast. To create a Facebook advertising, the managers need to set up an account, billing and
information payment, account limits then review the notification setting and account roles. After
those steps, Facebook will wait for your first campaign (“How to Set Up Your Facebook
Advertising” n.d.). Most advertisings are usually reviewed in 24 hours (Facebook, 2019) and you
can check the result daily through advertising tools on the website. In more specifically, by a
click into “insights” tab, you can access to the figure of your weekly reach, the number of likes,
the best posts and many other things. Our metal straws are perfectly appropriated for Facebook
advertising’s characteristics.
Lastly, Facebook is a measurable tool that can drive the sales of the company
dramatically. It offers the business 3 types of measurable tools: Split tests, Lift tests and Test and
Learn which helps us learn about the impact of the advertising on its foundation (Facebook,
2019). Facebook facilitates to define and understand the customers by gender, age, marital status,
job title, location, level of education and income. As a result, we can advertise continually on the
page of the targeted group of consumers, who try to get information about the metal straw.
Moreover, we are able to give all the information and replies directly in a live chat to the people
MARKETING METHOD FOR STRAWTOPIA METAL STRAWS 3

who have curious to know about the innovative metal straws. And it increases the profit of the
product by creating a positive awareness among the readers and make them share with their
friends on their wall or word of mouth. If we analyze the cost versus revenue, for example a
company spent $519.87 to advertise on Facebook and it generated $1,557.50 as its sales. It
means that a company can earn three times more than its cost on advertising. (Sherman, 2019).
Posting a status about the product on Facebook and boosting and running that post and do more
advertising to the audience will extremely increase the sales of the company by reaching and
engaging with a small amount of budget.
In conclusion, we advertise straws that are made with metal through Facebook as it has
number of advantages like this method is extremely popular, fast and easy to use and
measurable. Facebook helps us to promote metal straws widely among different individuals who
give a hand to protect the environment and increase our profit.
MARKETING METHOD FOR STRAWTOPIA METAL STRAWS 4

References:
Clement, J. (2019, November 19th). Number of daily facebook users worldwide as of 3rd quarter
2019. Statista.com. Retrieved from https://www.statista.com/statistics/346167/facebook-global-
dau/?fbclid=IwAR1vPr2EaKcnlYRibog4wdIV_ar56FW3AWZ45qvoZgPVnIS0LIHodX96EDM
Carter, B. (2014, February 19th). Why Every Business Should Spend at Least $1 per Day on
Facebook Ads. Moz.com. Retrieved from https://moz.com/blog/1-dollar-per-day-on-facebook-
ads
Whitney, M. (2019, March 27th). 5 Reasons You Should Be Advertising on Facebook.
Wordstream.com. Retrieved from https://www.wordstream.com/blog/ws/2015/10/14/advertising-
on-facebook?
fbclid=IwAR021U4CIDyrYn5p7MvBtbtfs9G69yniB4SVmATe55A1t6ANQmb1la6yPpY
Facebook. (2019). How the ad is approved. Facebook.com. Retrieved from
https://m.facebook.com/business/a/ad-review-process
Facebook. (2019). Measure Your Facebook Advertising With Experiment. Facebook.com.
Retrieved from https://www.facebook.com/business/help/449517765847905
Sherman. (2019, July 29th). Top 25 Benefits of Facebook Advertising & Why You Should Use
Facebook Advertising. Lyfemarketing.com. Retrieved from
https://www.lyfemarketing.com/blog/facebook-advertising-benefits/?
fbclid=IwAR3_IDcGkIiKrrB9g37SSN6kO9EqddmazM4Y5qfgVO6VVLpiH5uwL5NfAK4