Vegi C

PRESENTED BY GROUP 23
Burst
THE ACHIEVER

Shen Jia Shuo Fathin Balqis

Liu Jiaxin Ami Kojima
Fazlina Norazirah
 IMPLEMENTATION PLAN
NEW ARRIVAL
RRIVAL
NEW ARRIVAL
NEW AR
RRIVAL NEW AR
RRIVAL NEW AR
Resource:Stable raw NEW AR
RRIVAL implementation plan： materials, the publicity of
NEW AR
RRIVAL According to the large companies, and wide
continuous iterative customer markets NEW AR
RRIVAL
sales plan, continuously Responsibility: Let Vegi C NEW AR
RRIVAL
optimize the products, Burst come into life,Bring a
RRIVAL NEW AR
and finally achieve the healthy nutritional drink to
RRIVAL NEW AR
purpose of a high return customers
RRIVAL Specific action:Promote the NEW AR
Marketing goals：Total
annual budget $180,000 initial stage, publicize the NEW AR
RRIVAL
Time: 2024.6-2026.6 reputation of new products,
RRIVAL NEW ARRIVAL and discounts to stimulate NEW AR
RRIVAL NEW ARRIVAL customers to buy desire to buy NEW AR
RRIVAL NEW AR
RRIVAL NEW ARRIVAL NEW ARRIVAL NEW ARRIVAL NEW AR
 ·Recycle past implementation plans every
4 months and review them.

Timetable ·Based on the implementation of past

plans, solve problems and consider
future market estimates to formulate

for plan changes the next four-month plan.

 NEW ARRIVAL NEW ARRIVAL
NEW ARRIVAL NEW ARRIVAL
NEW ARRIVAL ADVERTISING NEW ARRIVAL
NEW ARRIVAL NEW ARRIVAL
NEW ARRIVAL NEW ARRIVAL
NEW ARRIVAL NEW ARRIVAL
NEW AR
IVAL
NEW AR
IVAL NEW AR
IVAL NEW AR
IVAL NEW AR
IVAL NEW AR
IVAL Ad content: 30-second spot NEW AR
Youtube; Video ads
showcasing the health benefits
RIVAL -short videos NEW AR
of "COCA-COLA Vegic Burst"
RIVAL such as natural ingredients, demonstrating the NEW AR
vitamins and antioxidants. making of "COCA-COLA NEW AR
RIVAL
Also includes call to action "Try Vegic Burst” , benefits NEW AR
Coca-Cola Vegic Burst today and of ingredients, and
experience the natural
consumer testimonials.
goodness".

NEW ARRIVAL NEW ARRIVAL NEW ARRIVAL

 Budget overview (annual)

Gantt chart of the

Develop Creative Concepts (TV Ads): RM5000
Produce TV Ads: RM15,000
Develop creative concepts (Digital Ads):
RM4,000

implementation plan Launch Digital Ads Campaign: RM4,000

Total annual budget: RM 28,000
 Social Media Provide details of products in
advertisements and long-form video
content. Reach Generation Z. High
engagement through
Social media can be effective in raising brand and challenges and hashtag
campaigns.
product awareness, as it is easy to reach a wide
audience with the name of a company or product. Reach a wide
Engagement can then be encouraged through range of age
advertising campaigns and influencer marketing. It groups
also makes it easy to build relationships with Hashtag-based campaigns are
consumers through the medium. effective.
Examples: Instagram, Facebook, YouTube,
TikTok
Communicate products to young
people and millennials through
influencer photos and short videos.
 Budget overview (annual)

Gantt chart of the Social media campaign: $5,000

Social media advertising: $3,000

implementation plan Social media influencers: $10,000

Total annual budget: $180,000
Strategies for social media
Advertising: utilise the appropriate ad format for each platform to emphasise the
features and unique points of the new product.
Campaigns: run campaigns to coincide with new product launches and focus on
platforms with the potential to spread the campaign.
Influencer marketing: collaborate with influencers to enhance credibility and
reach.

Set key performance indicators (KPIs) and measure campaign effectiveness.

Analysis and reporting: regularly analyse data from each strategy to identify
success factors and areas for improvement. Optimise campaigns.
thank

you