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NEW DIRECTIONS IN CULTURAL POLICY RESEARCH
Series Editor
Eleonora Belfiore
Department of Social Sciences
Loughborough University
Loughborough, UK
New Directions in Cultural Policy Research encourages theoretical and
empirical contributions which enrich and develop the field of cultural pol-
icy studies. Since its emergence in the 1990s in Australia and the United
Kingdom and its eventual diffusion in Europe, the academic field of cul-
tural policy studies has expanded globally as the arts and popular culture
have been re-positioned by city, regional, and national governments, and
international bodies, from the margins to the centre of social and eco-
nomic development in both rhetoric and practice. The series invites con-
tributions in all of the following: arts policies, the politics of culture,
cultural industries policies (the ‘traditional’ arts such as performing and
visual arts, crafts), creative industries policies (digital, social media, broad-
casting and film, and advertising), urban regeneration and urban cultural
policies, regional cultural policies, the politics of cultural and creative
labour, the production and consumption of popular culture, arts educa-
tion policies, cultural heritage and tourism policies, and the history and
politics of media and communications policies. The series will reflect cur-
rent and emerging concerns of the field such as, for example, cultural
value, community cultural development, cultural diversity, cultural sus-
tainability, lifestyle culture and eco-culture, planning for the intercultural
city, cultural planning, and cultural citizenship.
Michael Rushton
The Moral
Foundations of Public
Funding for the Arts
Michael Rushton
O’Neill School of Public/Env. Affairs
Indiana University
Bloomington, IN, USA
© The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer
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For Maggie, Paul, and John
All students of man and society who possess that first requisite for so
difficult a study, a due sense of its difficulties, are aware that the besetting
danger is not so much of embracing falsehood for truth, as of mistaking
part of the truth for the whole. It might be plausibly maintained that in
almost every one of the leading controversies, past or present, in social
philosophy, both sides were in the right in what they affirmed, though
wrong in what they denied; and that if either could have been made
to take the other’s views in addition to his own, little more would have
been needed to make its doctrine correct.
—John Stuart Mill, “Coleridge”
Acknowledgments
This book was formed out of years of teaching the course in Public Policy
and the Arts to students at the O’Neill School of Public and Environmental
Affairs at Indiana University Bloomington, and I am grateful to my stu-
dents for their participation and discussion as we considered and probed
the various ideas that are presented here. I also thank participants over the
years in the O’Neill School’s Center for Cultural Affairs Workshop where
early versions of chapters were presented. My Center colleagues Karen
Gahl-Mills and Joanna Woronkowicz each gave careful readings and com-
ments to various chapters, for which I am very grateful. Support from the
O’Neill School, and from Indiana University’s Presidential Arts and
Humanities Program, enabled me to travel to Ireland and England during
2022 to present various parts of this work. I am very thankful to the
School of Art History and Cultural Policy at University College Dublin,
the Centre for Cultural Policy and Leadership, and the Centre for Cultural
Value, at the University of Leeds, The Institute for Cultural Practices at
the University of Manchester, and the Sheffield Methods Institute, and
the Cultural Industries Research Network, at the University of Sheffield,
for the chance to present, discuss, and be rigorously challenged on these
ideas, as well as for their very generous hospitality during my visit. I thank
Eleonora Belfiore, the Editor of the Palgrave New Directions in Cultural
Policy Research series, for her support of this project, and for two anony-
mous referees whose suggestions greatly improved the book. Jenny Noble-
Kuchera supported me in this project from the beginning; no words are
adequate for the depths of my gratitude.
ix
Praise for The Moral Foundations of Public Funding
for the Arts
“This book is an essential contribution to our field; it offers both a synthesis of the
moral foundations of arts funding through different philosophical traditions, and
an original outlook and interpretation of the subject matter.”
—Jonathan Paquette, University of Ottawa, Ontario, Canada
Contents
1 Introduction 1
5 Communitarianism 93
6 Conservatism115
7 Multiculturalism141
8 Keynes’s Grandchildren169
Index181
xiii
CHAPTER 1
Introduction
come to be called the “rust belt.” The local arts funding body, Cuyahoga
Arts and Culture (named for the county in which Cleveland is situated)
came into existence through a voter referendum in 2006, and was renewed
in 2015. Its revenues come from a tax on cigarettes, of 30 cents per pack.
There are significant public health benefits to reducing the incidence of
smoking, and a tax on cigarettes aids in the effort to get smokers to quit,
and to deter young people from starting the habit. But it is also true that
cigarette taxes are regressive, which is the term used for a tax that collects
a lower proportion of income for higher-income taxpayers than it does for
lower-income taxpayers. Cigarette taxes are regressive for two reasons:
first, because taxes on consumption in general tend to be regressive, since
the rich spend a lower proportion of their income, and save a higher pro-
portion, than the poor do; and second, because cigarettes in particular are
consumed at a higher rate by lower-income people (Remler 2004; note
that governments which use the profits from state-run lotteries to finance
public expenditures on the arts are similarly using a regressive tax, as
spending on lotteries is disproportionately by lower-income individuals).
How can one justify using taxes to transfer funds to the operating bud-
get of the Cleveland Orchestra? This book examines different ways one
could try to answer that question. It will broaden its scope by considering
all manner of tax-financed state support not just of prestigious orchestras,
but also smaller, community-based arts presenters, state-run arts organiza-
tions, individual artists, and arts consumers. But I begin with the case of
the Cleveland Orchestra for a reason, that it presents starkly, although not
uniquely, the difficulty: individuals, many of them low income, and who
will never in their lives attend a concert or listen to a recording from the
Cleveland Orchestra, paying more in taxes, and so having less discretion-
ary spending power, to fund a wealthy orchestra and provide a benefit to
its generally wealthy patrons. To seriously address what is perhaps the core
question of arts policy—why should the state fund the arts?—it will be
worth keeping the example of the Cleveland Orchestra in mind.
basic form (see Upchurch (2016) for the history of these councils). Their
prime mover was the economist John Maynard Keynes, the first chair of
the Arts Council of Great Britain, who sought a means of providing public
funds to support the arts while avoiding what might be the stifling bureau-
cracy of a government department, although recognizing that ultimately
the policies of the arts council would be answerable to the elected legisla-
ture. In practice, “arm’s length” means that within the goals and param-
eters set for the arts council, the council makes its recommendations for
funding based upon the judgment of panels of artists, arts administrators,
and laypersons, through the directorship of the council, without political
interference from the elected government, although those goals and
parameters must be set with the consent of the government. Elected gov-
ernments always have the power to simply end the existence of the arts
council, which must be remembered in any discussion of independence.
Decades ago, Karen King and Mark Blaug (1976) asked “Does the Arts
Council know what it is doing?” They were referring to the Arts Council
of Great Britain, and they used the technique known as cost-effectiveness
analysis: suppose one wishes to evaluate whether a policy is worthwhile,
but cannot weigh the costs and benefits because while costs are easy to
identify, in terms of expenditures, benefits are very difficult to value in
monetary terms. Unmeasurable benefits are common across policy areas:
national defense, for example, or different means of improving public
health. And so, with cost-benefit analysis ruled out since benefits are
immeasurable, cost-effectiveness analysis takes policy goals as given, and
asks about the effectiveness of the means employed to reach the goals,
often comparing the chosen means with alternatives. Could the goals have
been obtained at less cost? King and Blaug take Arts Council annual
reports dating back to its founding to ask whether the rhetoric and stated
goals in the reports align well with actual expenditures, and whether
changes in stated goals lead to changes in patterns of the allocation of
funds (not surprisingly, given the inevitable inertia in allocations, rhetoric
might change for purposes of relations with stakeholders while the alloca-
tions themselves do not shift so much).
I am taking one further step back from King and Blaug, and looking
into how the broad goals of public arts funding could be shaped from dif-
ferent perspectives in moral philosophy. King and Blaug, as economists,
see that public arts funding can be justified in terms of market failure;
markets on their own will not provide the right amount, or the right sort,
of arts production and consumption. The economic method,
4 M. RUSHTON
The Culture Pass debate involves a challenging question, one that has
been debated for a very long time (as we shall see later in this book): is it
the role of the state to try to guide people (and I am treating 18-year-olds
as adults here, not schoolchildren) toward what it judges is most worthy
in culture, or should arts policy follow the existing tastes of individuals,
financing whatever is their preference? Is pushpin as good as poetry? Is
manga as good as Flaubert? If pleasure is the only thing that matters, then
we must ask: why restrict a transfer of funds to teenagers to culture in the
first place? What if they would rather have 300 Euros for railway tickets, or
some new clothes, or for some proper kitchen utensils for their first apart-
ment? If the concern is that only teenagers from wealthier and/or more
formally educated families will take part in culture, what of it, if other
teenagers would really rather have funds to spend on something else?
And this is the narrow path arts policy must tread: on the one side it
wants to say the arts matter in a very specific way to people’s well-being.
But it also as far as possible wants to avoid being too prescriptive. What
King and Blaug wrote in the 1970s remains true:
6 M. RUSHTON
[T]he Council has never openly assumed the dynamic role of catalyst in the
Arts. Repeated references in the Annual Reports suggest that the conflict
between a hands-off policy and one of ‘effective leadership’ has never been
decisively resolved. The problem is that of avoiding the Scylla of laissez-faire
while likewise avoiding the Charybdis of artistic paternalism. (1976, p. 103)
I hope that this book can help shed at least some light on this longstand-
ing issue, among others, and in the process provoke discussion of the
foundations of arts policy.
Before giving an outline of the book, let me first say what I will not be
doing. While I will be presenting descriptions of different ways of thinking
about applying moral philosophy to arts funding and will note what criti-
cisms have arisen for the different approaches, I will not be advocating for
one approach or another in particular; rather, my goal is to try to articulate
what people working in applied moral philosophy have said and how fol-
lowing their ideas leads to ways of thinking about arts funding. I will try
to find where there is some overlapping consensus on arts funding between
approaches, and where there are irreconcilable differences, such that mak-
ing a choice cannot be avoided. This book neither advocates for a particu-
lar moral philosophy, nor does it advocate for a particular policy of arts
funding. It is descriptive, comparative, and focuses on the implications of
different ways of thinking about the arts. There is no deep critique here of
any of the strands of moral philosophy discussed, since that would demand
far more pages than can fit; I try in the references to each chapter to point
readers to more detailed treatments. I do not assume much prior knowl-
edge of what is discussed, and hopefully I can provide a useful introduc-
tion for students, as well as scholars, of cultural policy.
Alternative moral frameworks tend to emphasize one specific goal over
others, but I take the approach of Isaiah Berlin (1990) in recognizing that
the various ideals we might wish to pursue nearly always involve trade-offs
of one over another, such that there is no formula for an optimal policy. All
we can hope for is a balance we can live with. To illustrate, suppose we
think (and as it turns out, I do think) that all of the following are good
things to have: an efficient use of our scarce resources to satisfy the prefer-
ences of individuals over public and private goods; the freedom of indi-
viduals to form their own conception of a life worth pursuing, without the
government trying to steer them into this or that direction; greater equal-
ity between individuals in their quality of life; and excellent and lasting
achievement in artistic creation. But the economist’s goal of the efficient
1 INTRODUCTION 7
use of resources can mean interference in people’s liberty, as they are made
to pay taxes for things they do not wish to fund, it might mean policies
that work against greater equality between individuals, and there is no
guarantee at all that following the preference of the population on arts
funding is the route to excellence. A strict pursuit of “neutrality” by the
state, and not undertaking any funding of the arts unless there is near
unanimity in the populace, can prevent policies that would satisfy the cri-
terion of efficiency, and prevent any support for the pursuit of excellence
in the arts. A government committed to excellence might well be going
against what the general population thinks is worth spending money on.
And so on. While I hope this book is able to stimulate thinking in new
ways about public funding for the arts, it does not arrive at a solution to
the problem.
The book is limited in its scope of applied moral philosophy, working
almost exclusively within the Anglo-American tradition. This is not
because it is more worthy than other philosophical traditions, but simply
reflects the limitations of the author: I am writing about philosophers I
know better than I know others. I realize that this fact about me itself
raises questions about diversity and inclusion in cultural education, but I
hope that others will take up the challenge to discuss arts funding in philo-
sophical traditions where I am not qualified to do so.
In Chap. 2, “The Economic Method,” I examine the economic
approach to public funding for the arts. The goal here is to bring to the
fore the moral assumptions that guide mainstream economic analyses of
public policy in general, and arts policy in particular. Specifically, the eco-
nomic method is solely concerned with the aggregate consequences of
policy, notwithstanding concerns about, for example, individual liberties,
and restricts the consideration of the consequences of policy to the effect
on people’s welfare; like utilitarianism, it is welfarist. Further, individual
welfare is judged by people’s own conceptions of well-being, and changes
in well-being are measured by how much a person would be willing to pay
to achieve it. So, for example, the value to Abi of a new work of public art
in her neighborhood is measured by the amount she would be willing to
pay in taxes for it to be installed, and the value to the community is the
sum of the willingness-to-pay by all affected individuals. If the value to the
whole community is greater than the cost of the installation, then eco-
nomic policy analysis would recommend the project go forward. This is
true even if there are some people who will be paying higher taxes even
though they do not like the proposed artwork at all, and is true even if the
8 M. RUSHTON
Participants in his social contract would fear that the state could choose to
pursue goals quite at odds with their own personal goals. Can a liberal
state support the arts? There are different ways to approach this. One is to
see if there is a way that mild forms of perfectionism can be consistent with
Rawls’s principal goal of fairness, that is, a social framework on which all
participants could basically agree. For example, people might agree that
there are forms of excellence, in science and the arts, that deserve respect,
and in turn support, even if they do not personally understand them or
feel much interest in trying to understand. Or it might be that the arts,
with the support of public funding, enhance the mutual respect we give to
one another, noting that having the bases of self-respect is considered by
Rawls to be a “primary good” that would be valued by all and ought to be
distributed equally. A different way to try to reconcile liberal neutrality
with public funding for the arts is Ronald Dworkin’s approach, which is to
consider equality between generations: we have an obligation to provide
to future generations a cultural heritage at least as rich as the one we inher-
ited from prior generations, such that future generations have a set of
cultural opportunities that would enable them to imagine and reflect upon
different conceptions of a life worth leading. The difficulty here is in the
details. If we were concerned about future generations having a rich cul-
tural inheritance, then what specifically ought we to subsidize? Would it be
the canon of Western “high art,” leaving popular and folk art to the com-
mercial sector? Would it be to protect art genres particularly at risk of
extinction if not otherwise supported, and if so, would this apply to all
such art genres or only those that pass some test of timeless value? The
unavoidable question in arts policy is whether it is right to permit state
funders of the arts to be non-neutral, and to make value judgments on the
arts that might be at odds with the preferences of the public.
In Chap. 4, “Egalitarianism and Public Funding for the Arts,” I ask
whether public funding for the arts can serve egalitarian goals. The ques-
tion here is not “how can arts council spending be more egalitarian?”, but
rather “would an egalitarian support public funding for the arts at all?” An
egalitarian is someone who puts equality between individuals as a moral
priority, even if not the only goal of public policy. Any egalitarian must
consider the question of what sort of equality matters. Pursuit of equality
in income might in some cases work against equality of welfare, and vice
versa. In this chapter I consider three possible “currencies” of egalitarian
justice: resources, capabilities, and welfare. Resource equality is the usual
concern of economists, and also of liberal egalitarians such as Rawls and
10 M. RUSHTON
attributes, and her well-being, are the unit of analysis. Economists and
social contract theorists alike take the value of public goods, and questions
around the appropriate role of the state in providing funding for the arts,
in terms of what individuals believe is worthwhile, or fair. Chapter 5 looks
at the communitarian critique of methodological individualism, in terms
of how it frames the individual’s place in society, and, in turn, the implica-
tions for public policy. In simple terms, communitarianism reverses the
lens between individuals and society, and sees the individual as a creation
of the society in which she lives, rather than the other way around. The
values we place on cultural practices and artistic traditions are formed by
our social and cultural attachments, which means, first, the value we place
on the arts comes from the fact that it is a shared culture (which is not a
universal culture, but is specific to our time and place and attachments),
and, second, that we cannot use methods from methodological individual-
ism to value that culture, since the culture itself shaped our values. Asking
people how much they value the arts is an impossible question not just
because people don’t often think about it, and might give biased or unin-
formed answers, but because the question itself is logically impossible. The
implications for public funding for the arts are difficult to assess. On the
one hand, a communitarian would advocate for a cultural policy that pre-
serves and enhances the traditions of the shared culture, over simply leav-
ing matters to individual choice, and this would require judgment from
policymakers in the arts on what aspects of culture most matter, which
might be some combination of folk traditions and the high arts. On the
other hand, such a cultural policy requires a light touch, recognizing that
an emphasis on what is considered the “true” local or national culture has
the danger of leading to very illiberal restrictions on expression, and on
the politicization of arts institutions. The strongest case for a liberal
approach to arts, and to personal freedoms in general, comes from seeing
from history, and, unfortunately, from some contemporary examples, the
results of governments that have opted to oppose liberalism in favor of
national cultural goals.
Chapter 6 asks what a philosophically conservative arts funding policy
would look like. This is somewhat of a challenge in the context of this
book in that conservatism has no structured framework as such, but com-
bines what has been called the conservative disposition—the value placed
on what is ours and what is familiar, over and above practical usefulness—
with a conservative approach to politics. The conservative disposition is
just that: not a theory but a way in which people, to varying degrees, are,
12 M. RUSHTON
immigrants. Most of this book is about whether and how one could justify
public spending on the arts, and in this chapter the analysis goes a little
further, asking, within the context of different moral frameworks, whether
a multicultural policy is justified. Not everyone would agree it is justified:
has the world not become a global mix of offerings, allowing cultural
omnivores to enjoy the fruits of every sort of creative expression, along
with the technologies and higher incomes that make them widely accessi-
ble? And is this cosmopolitanism not good for individuals being able to
shape, and question and revise, their sense of self and of what is valuable,
and not be defined by the cultural boundaries of their upbringing?
Chapter 8 goes back to why Keynes believed there ought to be an arts
council, looking to his personal beliefs on what is ultimately good in life,
and his hopes for the future (which could be thought of as the situation of
the current generation). For him, beauty and contemplation are intrinsic
goods, and a good life will involve taking the time to learn to properly
appreciate them, and to put aside the drive for the acquisition of material
wants. I propose two lessons from what we can gather from the material
we have surveyed: one is a dilemma that must be faced squarely, the other
is a caution in the practical aspects of arts funding, and the criteria that
ought to guide it.
Is it justified to use public funds to subsidize the Cleveland Orchestra,
or a local theatre-in-the-park with free admission, or to give a “Culture
Pass” to teenagers to spend on any goods they choose that sit under the
umbrella of what is considered “culture”? If there were unanimity, or very
close to it, among people as to whether it was worth giving any public
funds to the arts, and agreement on how those funds would be best allo-
cated (or even agreement that a panel of experts ought to be left to
decide), then matters would be quite simple. What makes discussion of
arts funding difficult is that people do not agree on how funds ought to
be allocated, and they do not agree whether there should be any public
funding at all. Advocates for public arts funding need to be able to make
a coherent case for why it should exist even in the face of some people not
supporting it, and their not believing they receive anything of value from
the subsidized arts. I hope this book provides some perspective and con-
tributes to the ongoing conversation concerning the proper role for the
state in our cultural lives.
14 M. RUSHTON
References
Banks, Mark, and Justin O’Connor. 2021. ‘A Plague Upon Your Howling’: Art
and Culture in the Viral Emergency. Cultural Trends 30 (1): 3–18.
Berlin, Isaiah. 1990. The Pursuit of the Ideal. In The Crooked Timber of Humanity.
London: John Murray.
Cleveland Orchestra. 2020. 2019/2020 Annual Report. Cleveland: Cleveland
Orchestra.
Cuyahoga Arts and Culture. 2021. Grantmaking History by Organization.
Cleveland: Cuyahoga Arts and Culture.
Horowitz, Joseph. 2005. Classical Music in America: A History. New York: Norton.
King, Karen, and Mark Blaug. 1976. Does the Arts Council Know What It Is
Doing? In The Economics of the Arts, ed. M. Blaug, 101–125. London:
Martin Robinson.
National Endowment for the Arts. 2021. Winter Award Announcement for Fiscal
Year 2021. Washington, DC: National Endowment for the Arts.
New York Times. 2021. France Gave Teenagers $350 for Culture. They’re Buying
Comic Books. (July 28).
Ohio Arts Council. 2020. Annual Report: Fiscal Year 2020. Columbus: Ohio
Arts Council.
Remler, Dahlia K. 2004. Poor Smokers, Poor Quitters, and Cigarette Tax
Regressivity. American Journal of Public Health 94 (2): 225–229.
Upchurch, Anna Rosser. 2016. The Origins of the Arts Council Movement. London:
Palgrave Macmillan.
CHAPTER 2
lack of a market at all, are commonplace in the real world. And a Pareto
efficient outcome could be one with tremendous inequality of welfare.
And yet at the same time the result is astonishing. Buyers and sellers,
out and about pursuing their own interests (which need not be selfish
ones), without any authority ordering them to buy more of this and less of
that, to grow more rye and less wheat, are led as if by an invisible hand to
generate an outcome that is efficient. If in my town of Bloomington the
equilibrium competitive price for a basic haircut is $24, and about 21,000
haircuts are sold each month, there is no good reason for the state to ques-
tion that outcome, to mandate a different price, or to say that the haircuts
ought to have gone to others rather than to the people that actually
bought them. In fact, as Hayek (1945) made clear, this decentralized
method of markets is the only way to reach such an efficient outcome,
since there is no way a centrally planned economy could possibly accumu-
late, update, and process all the necessary information about consumer
and supplier preferences in haircuts, as well as the ever-changing condi-
tions in every other market.
How does this world of buyers and sellers lead to an efficient outcome?
Let’s stay with the example of haircuts. The number of haircuts per month
that, in aggregate, people will want to purchase depends on the market
price. With a higher price, at least some people (it doesn’t need to be
everybody) will wait longer between professional haircuts, or might even
switch to just cutting their own hair at home. If the equilibrium price is
$24, then while some buyers would have been willing to pay more than
this (we call the difference between what a person would have been willing
to pay and what they actually pay consumer surplus), there are buyers who
are just on the margin, who find it worth paying $24 but no more. On the
supply side, openings for haircuts are also a function of the market price:
the higher the price, the more openings a barber will be willing to sched-
ule, and the more people will decide to open a barber shop. If the equilib-
rium price is $24, then for most haircuts this is a good exchange for the
barber; some might be willing to cut hair even if the price is only $20, but
they are able to charge $24. But at the margin, there are some openings
that are just barely worth it, and if the price were only $23.90 the barber
would not stay open quite so many hours. If we put the two sides of the
market together, it means that at equilibrium, the value of a haircut to the
marginal buyer is exactly equal to the cost of providing the cut to the mar-
ginal seller, with each of these being equal to price. But in any optimiza-
tion problem, we want a level of activity to the point where marginal
18 M. RUSHTON
For instance, it might be argued that the abolition of the Corn Laws should
not have been advocated by economists in their capacity of pure economists
without advocating at the same time the full compensation of landowners
out of taxes levied on those favoured by the cheapening of corn. Yet, in a
sense, and regarded from a long-run point of view, such propositions are not
independent of value judgments between alternative income distributions
either. For, going out of their way to preserve the existing distribution of
income, they imply a preference for the status quo. (p. 79)
That said, Atkinson and Stiglitz (1976) show that if we have something
of an optimal income tax and transfer system in place, optimal in the sense
22 M. RUSHTON
the production and consumption of the arts. It is important that the sub-
sidy actually do something in terms of increasing the activity which is pre-
sumed to generate the externality; a grant to an orchestra that is mostly
wasted on unnecessary internal expenditures, and that does not affect the
artistic output of the orchestra in any way, is pointless, as it is not fulfilling
the purpose of the subsidy.
But first, it is important to be clear on what is, and what is not, an exter-
nality. The third-party effects must be external to the price system. So, to
take an example suggested by Cheung (1973), the fact that apple growers
benefit from bees pollinating their crop does not in itself suggest a positive
externality from beekeepers to apple growers, as a quick internet search in
any region where apples are grown will reveal that in fact markets do exist
for this service, and beekeepers will locate hives in one’s orchard for a
price; there is no rationale on these grounds for any sort of subsidy to
beekeepers.
With externalities, the key is that it is difficult to design a market.
Ronald Coase (1960), in what became known as the Coase theorem,
showed that as long as property rights were clear—who owns what, who
is liable or not for damages—and transaction costs, being, as the name
suggests, the costs of drawing up a contract, negotiating prices, monitor-
ing the contracted performance, and all the other costs of engaging in a
market transaction, are low, then the relevant parties would be able to
come to an efficient arrangement of contracts and prices. Coase’s point
was not that the market would solve any and every externality problem.
Rather, it was that the core of the problem is transaction costs, just as it is
for the market failure of public goods.
One confusion that has arisen around externalities and the arts has to
do with the distinction between the “intrinsic benefits” of the arts and
“instrumental benefits” of the arts. Suppose I attended a live theatre per-
formance. I enjoyed the play: it was well-written and well-acted, had many
memorable scenes, and left me thinking about what I had seen well after I
left the theatre. These have been called intrinsic benefits. But there were
other things I liked. I had the chance to chat with other audience mem-
bers, some of whom I knew but had not seen for some time, and it pleased
me to reconnect. One of the people I met let me know about a job oppor-
tunity that had just come open that might be ideal for me; I never would
have learned about this had I not gone to the play. I’ve been advised that
I ought to get out more, that it is not good for me to spend so many
nights at home. These are “instrumental benefits,” benefits to me that
24 M. RUSHTON
were not strictly related to the work of art that I experienced, but were
simply a function of “a night out at the theatre.” But none of these instru-
mental benefits are externalities, since they are all benefits to me. There are
no third-party effects. What happened was that the benefits of going to
the theatre took many forms. But they did not benefit third parties at all.
The intrinsic / instrumental divide does not give us much to work with
when it comes to public subsidy; much more to the point is whether the
benefits of my going to the theatre all accrue to me, or whether there are
others that are affected.
An economic factor in the cultural sector, particularly (but not exclu-
sively) in the live performing arts, is “cost disease” (Baumol and Bowen
1965). Neither does this constitute an externality. Cost disease is the phe-
nomenon of different sectors of the economy having different abilities
over time to adopt labor-saving technological advances. The average rate
of productivity increase across the economy determines the growth in
wages, and wage differentials across sectors for workers of roughly equiva-
lent levels of skills and training cannot become too high, for if they did all
workers would leave low-wage sectors for where the pay is better. This
means that over time the relative costs of producing goods and services
where labor-saving technology rates have been high will fall, and the rela-
tive costs of producing goods and services where labor-saving technology
rates have been low will rise. Examples of the latter would be education
(one schoolteacher can have only a limited number of students in the
classroom at one time, and the students can only learn so much at a time),
many aspects of health care (there have been major technological advances
in health care, to be sure, but there is a human element to care from doc-
tors and nurses that cannot be replaced by technology), and the live per-
forming arts. Manufactured goods, information and communication
technology, transportation of goods and people, agricultural goods, have
all had relative cost and price declines over the decades. Services that
require a certain amount of person-hours of labor at a more or less con-
stant rate—classroom instruction, haircuts, personal counseling, perfor-
mances of Twelfth Night—have all become relatively more expensive.
Recorded arts have generally fallen in price, in terms of the costs of obtain-
ing recordings and the cost of good-quality equipment on which to play
it. Live performance is a different thing. But this is not an externality;
there are no third-party effects lacking a functioning market. It does mean
that some arts presenters are going to face challenges in balancing their
budgets over the long term, but that is going to be true of any firm
2 THE ECONOMIC METHOD 25
attending the ballet, for example, even if not attending oneself, on the
grounds of wanting the art form, and the presenting organization, to sur-
vive into the future so that the option of one day being able to attend will
be preserved.
Preserving the arts for future generations is a topic that will recur in this
book—see Chap. 3 on liberalism and Chap. 6 on conservatism—and here
I will focus on the economic approach. Arts conservation is an externality
if one gets personal satisfaction, even if not attending the arts, that it is
being preserved for the future. Scheffler (2018) asks us to consider the
world depicted in P.D. James’s (1992) novel The Children of Men, in
which the entire human population of the earth has become infertile, and
is gradually dying off; at the time the novel is set the youngest humans are
in their late teens. The England she portrays is a melancholy place, to say
the least, where people can listen to a record, or view a painting, knowing
that in a few years’ time there will be no one left to enjoy that music or
painting, it will have come to an end. A part of the value we place on art
is that it will last for generations yet to be born, whom we will never know.
There is also the question of our obligations to future generations.
Welfare economics, and the utilitarian tradition generally, has held that it
is wrong to discount the well-being of future generations as being of lesser
importance that the well-being of the current generation. We discount our
own personal consumption, in preferring goods now to goods later, and
we might take account of the likely probability that future generations will
be materially richer than this generation, through ongoing improvements
in productivity. But future well-being still matters as much as our own.
This moral claim is in the seminal work on saving and investment for the
future (Ramsey 1928), through Parfit (1984), and in contemporary work
on the economics of climate change: “there is no serious ethical argument
in favour of pure-time discounting” (Stern 2022, p. 1279).
Contingent Valuation
The arts have a positive externality not because cultural economists have
thought of plausible ways in which they might, but because individuals
actually place a value on these external effects, just as they do for public
goods. The value of public art and arts externalities, if any, are in the eye
of the beholder. But how could that value be measured?
The problem to be overcome is that there are no market prices to guide
us in calculating how the public values government spending on the arts.
2 THE ECONOMIC METHOD 29
I can learn, at the margin, how consumers value haircuts, blueberries, and
hats, simply by looking at market prices; the data sits right in front of us.
For some public goods, there are no direct market prices to see, but there
are related prices that can give us some indications. For example, if the
government department of transportation is looking at spending on an
upgrade to a highway, and wondering whether the expenditure would be
worthwhile, it can obtain estimates of how many people typically use the
existing road, and relevant alternative routes, how much driving time each
driver would save with an improved road, and, based on wage levels, how
much people value time, how much safer the new road would be, and
based on other markets how much people tend to value safety improve-
ments, and so on. But how would one measure the value of new sculptural
works to be placed along the city’s main bicycle path, or of the external
benefits that come from the local orchestra?
Contingent valuation is a method of opinion polling in which a repre-
sentative sample of the population is asked: what if there were a market for
public art, and externalities from the arts? What would be your willingness-
to-pay for these goods? The central difficulty with the method is that peo-
ple are being asked a question of valuation that they almost certainly have
never considered before. I shop at the grocery store a few days a week and
have long observed how prices in the fruits and vegetables section fluctu-
ate week to week, season to season, and am very used to making judg-
ments over whether a particular good is worth buying this week, or that
its current price is too high, such that I should seek out a substitute. I am
used to market prices for ordinary goods and make purchases accordingly.
Even in the arts, I am used to making judgments on prices: is this play, this
used vinyl record, this art book, worth buying or not? But I don’t think
about the personal monetary value of public goods or externalities because
I never have to make decisions about them. The contingent valuation
survey taker is asking me something very new, whether how much I value
the Royal Theatre in Copenhagen (Hansen 1997), or a Scandinavian
music festival (Andersson et al. 2012), or libraries in England (Fujiwara
et al. 2019).
Contingent valuation has stirred an extensive literature (especially in
the field of environmental policy, where it was first applied; valuation of
the natural environment and the cultural environment have a lot of issues
in common) on best practices and on whether the difficulties in getting
accurate information from respondents are simply insurmountable; see
Diamond and Hausman (1994), Carson (2012), and Hausman (2012).
30 M. RUSHTON
These practical issues are important, but the primary interest here is the
concept: that the values people place on public goods and externalities are
to be found through the thought experiment of imagining a market where
none currently exists and invoking the principle of consumer sovereignty
in that imaginary market. Responses to the survey are taken as data, and
there are no ”correct” answers as to whether someone who does not use
public libraries in England values them at 5, 20, or 40 pounds.
Merit Goods
The economic approach to public goods and externalities takes consumer
preferences as given; the preferences are assumed to be “rational,” which
here has the narrow definition of consistency (if I prefer the blue tie to the
red tie, and prefer the red tie to the green tie, rationality means I must
therefore prefer the blue tie to the green tie, but does not imply much
else), and does not question the ends for which the consumer makes
choices. Economics also works on the assumption that individuals are the
best judge of their own interests, and so does not question what choices
are made, again so long as they are consistent.
There are a few angles from which we could question this working
assumption. The first is the recognition that people might make efforts to
change their own preferences. The second is that there might be levels of
preferences, where whatever we might decide to do on impulse, we would
see in the cool calm of reason is not actually in our best interests. The third
is that people might make decisions against their own best interests even
when they have had time to reflect. And a fourth is that we might have
preferences over community outcomes that are entirely separate from our
personal interests. We look at each of these in turn.
People often take actions to change their own preferences. Suppose
there is a genre of art that you really have never quite understood, and yet
you know that there are many people who are knowledgeable about it and
seem to get a great deal of satisfaction out of it. I grew up in a household
that was relatively rich in music, but where no one knew much about or
was very involved in visual art. As an adult, I took it upon myself to read
about it, attend gallery openings, and make a point of going to museums
when I visited cities, in order to understand better the history and con-
temporary state of visual art, and in turn have something new in my life
that was enjoyable and stimulating. I also made a point of trying to see
classic films, in the hope of being able to get a deeper pleasure out of
2 THE ECONOMIC METHOD 31
Are there implications for cultural policy? These nudges are not about
externalities; they are concerned with individuals’ personal well-being.
Coate and Hoffmann (2022) provide a review of the possible implications
of the findings of behavioral economics for the field of cultural economics,
but the policy implications remain unclear. The key problem is: to what
decisions do we think people ought to be nudged? Proper retirement
planning and a healthy diet are uncontroversial goods that most every-
body’s rational self would agree to. But what does the rational self want
regarding the arts that the irrational self will thwart? Rational, positive
addictions are more likely to be developed when we have a low rate of
discounting future benefits, and one aspect of our irrational self can be a
tendency to adopt discount rates higher than we rationally know make
sense. So maybe we could nudge people toward developing rational addic-
tions to the arts. But what art, exactly? How could people be nudged in
this direction without an explicit paternalism that holds this art form is
difficult and takes time to appreciate but is worth it in the end, and con-
tinuing to wallow in that art form, popular and catchy, will in the long run
fail to generate the same pleasures? The arts are more difficult than deci-
sions over savings and health, where the ends are much clearer.
Next consider a third possible departure from standard economic anal-
ysis, that even with deliberation and full information people make deci-
sions that are contrary to what is truly in their best interest. Richard
Musgrave (1959) introduced into his work on public economics the con-
cept of “merit wants” (also known as “merit goods”). He was looking at
goods supplied by the market, but which were so “meritorious” that they
warranted public subsidy to increase production and consumption beyond
what the market would provide. He was careful to distinguish merit wants
from externalities (which would also warrant subsidy, although for differ-
ent reasons), and claimed that “the satisfaction of merit wants, by its very
nature, involves interference with consumer sovereignty” (p. 13). He
went on: “A position of extreme individualism could demand that all merit
wants be disallowed, but this is not a sensible view“ (p. 13). He advocates
paternalism over some goods, recognizing that this might be subject to
abuse by an authoritarian state, but which could be permissible in a demo-
cratic society.
While consumer sovereignty is the general rule, situations may arise, within
the context of a democratic community, where an informed group is justi-
fied in imposing its decision upon others. … The advantages of education
34 M. RUSHTON
are more evident to the informed than the uninformed. … In the modern
economy, the consumer is subject to advertising, screaming at him through
the media of mass communication and designed to sway his choice rather
than give complete information. Thus, there may arise a distortion in the
preference structure that needs to be counteracted. The ideal of consumer
sovereignty and the reality of consumer choice in high-pressure markets may
be quite different things. (p. 14)
Musgrave (1959) does not specifically mention the arts in his discus-
sion of merit wants. Revisiting the topic almost 30 years later, Musgrave
(1987) tries to set out more details on what merit goods could be. He
notes that many policies we see are in fact paternalistic. In the United
States, aid to poor families with children is partly through “food stamps,”
which are income supplements that not only must be spent on food, but
on particular sorts of eligible “appropriate” foods (note that libertarian
Milton Friedman (1962) opposed this, saying that if we wish to help the
poor by increasing their purchasing power, a cash transfer is called for, and
the poor ought to be as trusted as anyone to make their own spending
decisions; we return to this topic in Chap. 4, on equality). There is a call
for treating the arts as a merit good (although he does not use the term),
from Tibor Scitovsky (1972): “The only valid argument for government
aid to the arts is that it is a means of educating the public’s taste and that
the public would benefit from a more educated taste” (p. 68).
The field of public economics never really “took” to this paternalistic
idea (although the very “soft” paternalism (Kirchgässner 2017) of nudges
has been at least slightly better received). Musgrave claims paternalistic
interventions can be justified in a democratic society, but democracies are
very imperfect vehicles, subject to all manner of irrationalities in public
voting, in legislation, and in bureaucracy. Who decides how the public’s
taste ought to be changed? Scitovsky was explicit: Americans ought to
listen to more classical music. But how can that be justified without step-
ping far beyond the bounds of economic analysis? (We return to this ques-
tion in Chap. 6 on conservative arts policy.)
Finally, a consideration of an aspect of merit goods that Musgrave
introduced in his (1987) New Palgrave entry, that of “community prefer-
ences.” These are also called “ethical preferences” by Harsanyi (1955) and
in Head’s (1991) review of the literature on merit goods, and “commit-
ment” by Amartya Sen (1977). Suppose I don’t really have much interest
in attending the symphony, but I do support government grants to it.
2 THE ECONOMIC METHOD 35
* * * * *
Less than a year later, the same two men sat in Graves’ office.
They waited while a red light upon a peculiarly complicated
deskboard faded through pink into pure white.
“All clear. This way, Doc.” Graves pushed a yellow button on his
desk and a section of blank wall slid aside.
In the elevator thus revealed the two men went down to a sub-
basement. Along a dimly-lit corridor, through an elaborately locked
steel door, and into a steel-lined room. Four inert bodies lay upon the
floor.
Graves thrust a key into an orifice and a plate swung open,
revealing a chute into which the bodies were dumped. The two
retraced their steps to the manager’s office.
“Well, that’s all we can feed to the disintegrator.” Fairchild lit an
Alsakanite cigarette and exhaled appreciatively.
“Why? Going soft on us?”
“No. The ice is getting too thin.”
“Whaddya mean, ‘thin’?” Graves demanded. “The Patrol
inspectors are ours—all that count. Our records are fixed.
Everything’s on the green.”
“That’s what you think,” the scientist sneered. “You’re supposed
to be smart. Are you? Our accident rate is up three hundredths;
industrial hazard rate and employee turnover about three and a half;
and the Narcotics Division alone knows how much we have upped
total bootleg sales. Those figures are all in the Patrol’s books. How
can you give such facts the brush-off?”
“We don’t have to.” Graves laughed comfortably. “Even a half of
one percent wouldn’t excite suspicion. Our distribution is so uniform
throughout the galaxy that they can’t center it. They can’t possibly
trace anything back to us. Besides, with our lily-white reputation,
other firms would get knocked off in time to give us plenty of
warning. Lutzenschiffer’s, for instance, is putting out Heroin by the
ton.”
“So what?” Fairchild remained entirely unconvinced. “Nobody
else is putting out what comes out of cave two seventeen—demand
and price prove that. What you don’t seem to get, Graves, is that
some of those damned Lensmen have brains. Suppose they decide
to put a couple of Lensmen onto this job—then what? The minute
anybody runs a rigid statistical analysis on us, we’re done for.”
“Um . . . m.” This was a distinctly disquieting thought, in view of
the impossibility of concealing anything from a Lensman who was
really on the prowl. “That wouldn’t be so good. What would you do?”
“I’d shut down two seventeen—and the whole hush-hush end—
until we can get our records straight and our death-rate down to the
old ten-year average. That’s the only way we can be really safe.”
“Shut down! The way they’re pushing us for production? Don’t be
an idiot—the chief would toss us both down the chute.”
“Oh, I don’t mean without permission. Talk him into it. It’d be best
for everybody, over the long pull, believe me.”
“Not a chance. He’d blow his stack. If we can’t dope out
something better than that, we go on as is.”
“The next-best thing would be to use some new form of death to
clean up our books.”
“Wonderful!” Graves snorted contemptuously. “What would we
add to what we’ve got now—bubonic plague?”
“A loose atomic vortex.”
“Wh-o-o-o-sh!” The fat man deflated, then came back up, gasping
for air. “Man, you’re completely nuts! There’s only one on the planet,
and it’s . . . or do you mean . . . but nobody ever touched one of
those things off deliberately . . . can it be done?”
“Yes. It isn’t simple, but we of the College of Radiation know how
—theoretically—the transformation can be made to occur. It has
never been done because it has been impossible to extinguish the
things; but now Neal Cloud is putting them out. The fact that the idea
is new makes it all the better.”
“I’ll say so. Neat . . . very neat.” Graves’ agile and cunning brain
figuratively licked its chops. “Certain of our employees will
presumably have been upon an outing in the upper end of the valley
when this terrible accident takes place?”
“Exactly—enough of them to straighten out our books. Then,
later, we can dispose of undesirables as they appear. Vortices are
absolutely unpredictable, you know. People can die of radiation or of
any one of a mixture of various toxic gases and the vortex will take
the blame.”
“And later on, when it gets dangerous, Storm Cloud can blow it
out for us,” Graves gloated. “But we won’t want him for a long, long
time!”
“No, but we’ll report it and ask for him the hour it happens . . . use
your head, Graves!” He silenced the manager’s anguished howl of
protest. “Anybody who gets one wants it killed as soon as possible,
but here’s the joker. Cloud has enough Class-A-double-prime-urgent
demands on file already to keep him busy from now on, so we won’t
be able to get him for a long, long time. See?”
“I see. Nice, Doc . . . very, very nice. But I’ll have the boys keep
an eye on Cloud just the same.”
* * * * *
At about this same time two minor cogs of TPI’s vast machine sat
blissfully, arms around each other, on a rustic seat improvised from
rocks, branches, and leaves. Below them, almost under their feet,
was a den of highly venemous snakes, but neither man or girl saw
them. Before them, also unperceived, was a magnificent view of
valley and stream and mountain.
All they saw, however, was each other—until their attention was
wrenched to a man who was climbing toward them with the aid of a
thick club which he used as a staff.
“Oh . . . Bob!” The girl stared briefly; then, with a half-articulate
moan, shrank even closer against her lover’s side.
Ryder, left arm tightening around the girl’s waist, felt with his right
hand for a club of his own and tensed his muscles, for the climbing
man was completely mad.
His breathing was . . . horrible. Mouth tight-clamped, despite his
terrific exertion, he was sniffing—sniffing loathsomely, lustfully, each
whistling inhalation filling his lungs to bursting. He exhaled
explosively, as though begrudging the second of time required to
empty himself of air. Wide-open eyes glaring fixedly ahead he
blundered upward, paying no attention whatever to his path. He tore
through clumps of thorny growth; he stumbled and fell over logs and
stones; he caromed away from boulders; as careless of the needles
which tore clothing and skin as of the rocks which bruised his flesh to
the bone. He struck a great tree and bounced; felt his frenzied way
around the obstacle and back into his original line.
He struck the gate of the pen immediately beneath the two
appalled watchers and stopped. He moved to the right and paused,
whimpering in anxious agony. Back to the gate and over to the left,
where he stopped and howled. Whatever the frightful compulsion
was, whatever he sought, he could not deviate enough from his line
to go around the pen. He looked, then, and for the first time saw the
gate and the fence and the ophidian inhabitants of the den. They did
not matter. Nothing mattered. He fumbled at the lock, then furiously
attacked it and the gate and the fence with his club—fruitlessly. He
tried to climb the fence, but failed. He tore off his shoes and socks
and, by dint of jamming toes and fingers ruthlessly into the meshes,
he began to climb.
No more than he had minded the thorns and the rocks did he
mind the eight strands of viciously-barbed wire surmounting that
fence; he did not wince as the inch-long steel fangs bit into arms and
legs and body. He did, however, watch the snakes. He took pains to
drop into an area temporarily clear of them, and he pounded to death
the half-dozen serpents bold enough to bar his path.
Then, dropping to the ground, he writhed and scuttled about;
sniffing ever harder; nose plowing the ground. He halted; dug his
bleeding fingers into the hard soil; thrust his nose into the hole;
inhaled tremendously. His body writhed, trembled, shuddered
uncontrollably, then stiffened convulsively into a supremely ecstatic
rigidity utterly horrible to see.
The terribly labored breathing ceased. The body collapsed
bonelessly, even before the snakes crawled up and struck and struck
and struck.
Jacqueline Comstock saw very little of the outrageous
performance. She screamed once, shut both eyes, and, twisting
about within the man’s encircling arm, burrowed her face into his left
shoulder.
Ryder, however—white-faced, set-jawed, sweating—watched the
thing to its ghastly end. When it was over he licked his lips and
swallowed twice before he could speak.
“It’s all over, dear—no danger now,” he managed finally to say.
“We’d better go. We ought to turn in an alarm . . . make a report or
something.”
“Oh, I can’t, Bob—I can’t!” she sobbed. “If I open my eyes I just
know I’ll look, and if I look I’ll . . . I’ll simply turn inside out!”
“Hold everything, Jackie! Keep your eyes shut. I’ll pilot you and
tell you when we’re out of sight.”
More than half carrying his companion, Ryder set off down the
rocky trail. Out of sight of what had happened, the girl opened her
eyes and they continued their descent in a more usual, more
decorous fashion until they met a man hurrying upward.
“Oh, Dr. Fairchild! There was a. . . .” But the report which Ryder
was about to make was unnecessary; the alarm had already been
given.
“I know,” the scientist puffed. “Stop! Stay exactly where you are!”
He jabbed a finger emphatically downward to anchor the young
couple in the spot they occupied. “Don’t talk—don’t say a word until I
get back!”
Fairchild returned after a time, unhurried and completely at ease.
He did not ask the shaken couple if they had seen what had
happened. He knew.
“Bu . . . buh . . . but, doctor,” Ryder began.
“Keep still—don’t talk at all.” Fairchild ordered, bruskly. Then, in
an ordinary conversational tone, he went on: “Until we have
investigated this extraordinary occurrence thoroughly—sifted it to the
bottom—the possibility of sabotage and spying cannot be
disregarded. As the only eye-witnesses, your reports will be
exceedingly valuable; but you must not say a word until we are in a
place which I know is proof against any and all spy-rays. Do you
understand?”
“Oh! Yes, we understand.”
“Pull yourselves together, then. Act unconcerned, casual;
particularly when we get to the Administration Building. Talk about
the weather—or, better yet, about the honeymoon you are going to
take on Chickladoria.”
Thus there was nothing visibly unusual about the group of three
which strolled into the building and into Graves’ private office. The fat
man raised an eyebrow.
“I’m taking them to the private laboratory,” Fairchild said, as he
touched the yellow button and led the two toward the private
elevator. “Frankly, young folks, I am a scared—yes, a badly scared
man.”
This statement, so true and yet so misleading, resolved the
young couple’s inchoate doubts. Entirely unsuspectingly, they
followed the Senior Radiationist into the elevator and, after it had
stopped, along, a corridor. They paused as he unlocked and opened
a door; they stepped unquestioningly into the room at his gesture.
He did not, however, follow them in. Instead, the heavy metal slab
slammed shut, cutting off Jackie’s piercing shriek of fear.
“You might as well cut out the racket,” came from a speaker in the
steel ceiling of the room. “Nobody can hear you but me.”
“But Mr. Graves, I thought . . . Dr. Fairchild told us . . . we were
going to tell him about. . . .”
“You’re going to tell nobody nothing. You saw too much and know
too much, that’s all.”
“Oh, that’s it!” Ryder’s mind reeled as some part of the actual
significance of what he had seen struck home. “But listen! Jackie
didn’t see anything—she had her eyes shut all the time—and doesn’t
know anything. You don’t want to have the murder of such a girl as
she is on your mind, I know. Let her go and she’ll never say a word—
we’ll both swear to it—or you could. . . .”
“Why? Just because she’s got a face and a shape?” The fat man
sneered. “No soap, Junior. She’s not that much of a. . . .” He broke
off as Fairchild entered his office.
“Well, how about it? How bad is it?” Graves demanded.
“Not bad at all. Everything’s under control.”
“Listen, doctor!” Ryder pleaded. “Surely you don’t want to murder
Jackie here in cold blood? I was just suggesting to Graves that he
could get a therapist. . . .”
“Save your breath,” Fairchild ordered. “We have important things
to think about. You two die.”
“But why?” Ryder cried. He could as yet perceive only a fraction
of the tremendous truth. “I tell you, it’s. . . .”
“We’ll let you guess,” said Fairchild.
Shock upon shock had been too much for the girl’s overstrained
nerves. She fainted quietly and Ryder eased her down to the cold
steel floor.
“Can’t you give her a better cell than this?” he protested then.
“There’s no . . . it isn’t decent!”
“You’ll find food and water, and that’s enough.” Graves laughed
coarsely. “You won’t live long, so don’t worry about conveniences.
But keep still. If you want to know what’s going on, you can listen,
but one more word out of you and I cut the circuit. Go ahead, Doc,
with what you were going to say.”
“There was a fault in the rock. Very small, but a little of the finest
smoke seeped through. Barney must have been a sniffer before to
be able to smell the trace of the stuff that was drifting down the hill.
I’m having the whole cave tested with a leak-detector and sealed
bottle-tight. The record can stand it that Barney—he was a snake-
tender, you know—died of snake-bite. That’s almost the truth, too, by
the way.”
“Fair enough. Now, how about these two?”
“Um . . . m. We’ve got to hold the risk at absolute minimum.”
Fairchild pondered briefly. “We can’t disintegrate them this month,
that’s sure. They’ve got to be found dead, and our books are full.
We’ll have to keep them alive—where they are now is as good a
place as any—for a week.”
“Why alive? We’ve kept stiffs in cold storage before now.”
“Too chancey. Dead tissues change too much. You weren’t
courting investigation then; now we are. We’ve got to keep our noses
clean. How about this? They couldn’t wait any longer and got
married today. You, big-hearted philanthropist that you are, told them
they could take their two weeks vacation now for a honeymoon—
you’d square it with their department heads. They come back in
about ten days, to get settled; go up the valley to see the vortex; and
out. Anything in that set-up we can’t fake a cover for?”
“It looks perfect to me. We’ll let ’em enjoy life for ten days, right
where they are now. Hear that, Ryder?”
“Yes, you pot-bellied. . . .”
The fat man snapped a switch.
It is not necessary to go into the details of the imprisonment.
Doggedly and skillfully though he tried, Ryder could open up no
avenue of escape or of communication; and Jacqueline, facing the
inevitability of death, steadied down to meet it. She was a woman. In
minor crises she had shrieked and had hidden her face and had
fainted: but in this ultimate one she drew from the depths of her
woman’s soul not only the power to overcome her own weakness,
but also an extra something with which to sustain and fortify her
man.
Chapter 4