INTRODUCTION

1.1 INTRODUCTION TO BUSINESS

Business Name:
Makmur Travel

Business Address:
A-7, Ground Floor, 3, Jalan Indera Mahkota 2, Bandar Indera Mahkota, 25200,
Kuantan, Pahang

Nature of Business:
Sole Proprietorship

Factors of Selecting the Proposed Business:

Makmur Travel was established because ravelling is one of those things that can
never get tiring. You get to visit new places and experience new cultures, which
is something that won’t be possible if you’re just staying in the same place. We
want everyone able to experience this valuable experience and we will also offer
affordable prices. So, everyone can travel.

Future Prospects of the Business:

1. Building customer confidence online is becoming increasingly important in
travellers’ decision-making.
2. Makmur Travel information gathering primarily will taking place through online
channels. We not only make sure their own promotion and messaging is
present, but also expand access to information through innovative formats and
ensure clarity around cancellation policies.
3. Makmur Travel aim is to reassure travellers that they have taken all possible
steps to ensure high quality of service and safety and communication. We will
provide travellers with easily accessible, digestible, accurate and timely
information and facts and being open to answering questions to inform their
decision-making.
4. Since you will be paying for the trip, you want to make sure that the costs are
justified. we are travel agents that will provide the best solutions for our
customer.
1.1 PURPOSE

The main purpose of this business plan is to defining our goals and the steps
needed to reach it. It spells out our purpose, vision and means of operation. It also
serves as our company’s resume. This business plan will help us to run our
company with more cohesive vision and also serve as our roadmap. By truly
analysing our plan for administration, marketing, operation and our financial to have
greatly improve and chances for success. We also have conducted our survey to
people in Pahang through google form in order to identify our potential services in the
eyes of our target market. Our target market of course would be tourists either in
family or individual, students including business persons. Travel agency is one of the
most important organizations in the tourism private sector that plays a significant and
crucial role in the entire process of developing and promoting tourism in the country.
That is why travel agency are known as image builder of a country.
Our company’s name is known as “Makmur Travel.” The idea of creating the
company’s name actually came from the name of the state itself, “Pahang Darul
Makmur” as the “Makmur” in the company’s name. “Makmur Travel” itself already
illustrates that our company is one of the travel agents in this country. This company
will be taking place at Kuantan, Pahang. Makmur Travel is a new limited company, in
the tourism and service sector in Kuantan that will organize sustainable congresses
to our clients or customers. Our target market in term of demographic is low- and
moderate-income level. This is because they can afford to use our services and are
willing to pay the packages that we have offered. Next, target market of Makmur
Travel in term of psychographic is customer’s preferences on our quality. We also
found that our target market in term of geography is probably state. The competitive
advantage of our company is our company focused to ensure our worker would give
good services to our customers and clients. As travel agent company, we really
emphasise in giving better services than our competitors so we can get brilliant
feedback from our lovely customers or clients.
1.2 BUSINESS BACKGROUND

Business name: Makmur Travel

Business main activity: Travel Agency
Business email: makmurtravel@gmail.com
Business contact number: 019 692 2179
Website/social media: Website: https://www.makmurtravel.com/
Instagram: makmurtravel
Business entity: Partnership
Business registration date: 1 April 2023

Business commencement date: 31 May 2024

Name of bank: Maybank

Business account number: 1621 0739 0851

1.3 PARTNERS BACKGROUND

1.3.1 General Manager & Administration Manager

Current Position : General Manager and Administration Manager

Name : Khairil Fadhlan bin Khahar
I/C Number : 021223-06-0231
Email : khairilfadhlan@gmail.com
Phone Number : 019-692 2179
Date Of Birth : 23 December 2002
Age : 20 Years Old
Marital Status : Single
Academic Qualification :
Working Experience :
Skill :
1.3.2 Marketing Manager

Current Position : Marketing Manager

Name : Dinie Ezra bin Raihan
I/C Number : 010812 – 01 - 0511
Email : @gmail.com
Phone Number : 019-7544-471
Date Of Birth : 12 August 2001
Age : 22
Marital Status : Single
Academic Qualification : Diploma in Sports and Recreational
Working Experience :
Skill :
1.3.3 Operational Manager

Current Position : Operational Manager

Name : Nur Azafaeza binti Ali
I/C Number : 021015-12-0156
Email : azafaeza15@gmail.com
Phone Number : 016-5823966
Date Of Birth : 15 October 2002
Age : 20 Years Old
Marital Status : Single
Academic Qualification : Diploma in Sports and Recreational
Management
Working Experience :
Skill : Microsoft Office, Excel, Discipline
1.3.4 Finance Manager

Current Position : Financial Manager

Name : Nur Sabrina Nasuha Binti Lokman
I/C Number : 010430-10-0140
Email : sabrinalokman01@gmail.com
Phone Number : 010-895 7121
Date Of Birth : 30 April 2001
Age : 21 Years Old
Marital Status : Single
Academic Qualification :
Working Experience :
Skill :
1.4 BUSINESS LOCATION

Address:
A-7, Ground Floor, 3, Jalan Indera Mahkota 2, Bandar Indera Mahkota, 25200,
Kuantan, Pahang.