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G3 BeginnerPinterestStartegiesandAdvancedTipsForGrowth
G3 BeginnerPinterestStartegiesandAdvancedTipsForGrowth
So let’s skip the fluff and the “how do you do’s” and let’s get
right into it.
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If your site is like mine was when I first started immersing
myself into Pinterest, it is NOT ready with Pinterest images TO
be pinned.
I had a real mess on my hands, but here’s how I got things going
to make my site Pinterestready.
http://involvery.com/masoncupcakeseasy/
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(note: that “mason jar cupcakes” RoundUp post only had about
5 images on it when I first published it. As the post picked up
momentum with Pinterest, I added more and more to give the
page even MORE images to be pinned with)
Once those posts were published, I went ahead and pinned them.
3
Now I DO know the right way to do this I now know the “big
picture” and have reverseengineered plenty of Power Pinners
accounts to SEE it work for THEM.. and now I see it work for
ME.
And remember, the ONLY things that get pinned to that main
Blog Board are pins from your Pinterest Business Account
VERIFIED site (ie, the site Pinterest KNOWS you own).
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If your Pinterestverified site attached to that Pinterest account is
PopcornPuppy.com, you should ONLY have pins FROM
PopcornPuppy.com ON that Blog Board.
Got it?
And the only pins on your Blog Category Boards will ALSO be
pins ONLY to your site.
So, if you only have access to FOUR other boards (with a total
of 5 boards: your main Blog Board, a Blog Category Board, and
3 other ‘related’ boards), you would repin to each of those other
boards each week.
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So, as an example, you publish a RoundUp Post on your site
titled: 7 New Baby Gift Basket Ideas I Love
again, a rough example off the top of my head don’t judge lol!
Once your baby gift baskets example post is published and you
CHECK everything to make sure it works, you would pin it to
your main Blog Board.
The next week, you’d repin that pin to your “Baby Shower Gift
Ideas” board (an example board name just to give you an idea of
how this works).
Then, the next week, you’d repin that original pin to your Blog
Category “Parenting Ideas” board.
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Then, the next week, you’d repin that original pin to your “DIY
Crafts To Make or Sell” board.
Then, that last week, you’d repin that original pin to your
“Basket Craft and Storage Ideas” board.
Each board has it’s own target audience, so what you’re doing is
showing your pin to a new target audience every week.
Cross Pinning is kinda like that. You wait a week between pins
so you always have a pin to that RoundUp post that is new.
Sure, you CAN crosspin all at one time and I’ve seen a few
Power Pinners that do that but for a new account with limited
boards, I would totally space them out.
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Some other Power Pinners space their cross pins out by only a
DAY others a MONTH.
HOW you cross pin doesn’t really matter in the long run what
matters is that you DO cross pin.
When you’re new to this whole concept, start with a week. It’s
easy to plan and to remember and much easier to learn the
concept without confusing the heck out of yourself.
Once you’ve cycled through all the boards you can pin that
RoundUp post to, you can start over if you want to.
(yes, with the same images as long as the boards you are pinning
to have moved with a lot of NEW pins since your last pin was
there).
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Remember, you’ll be gaining new followers every day. By the
time a month has passed and you’ve completed your first
crosspinning schedule, you’ll have NEW followers who
probably have not seen that pin before.
Good, let’s amp it up a bit so you can see how the Power
Pinners REALLY do it.
But this is also where you can talk yourself into circles trying
to plan this and make yourself nuts (again, voice of experience)
Make sure ALL your boards (with the exception of your main
Blog Board) are constantly moving with new pins.
You can try them BOTH for FREE, so why NOT try them?
http://www.potpiegirl.com/growthtool
http://www.potpiegirl.com/boost
Then, since your post has SEVEN pinnable images and there
just happens to be SEVEN days in a week….
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{weird coincidence, huh?}
Awesome, right?
http://www.potpiegirl.com/growthtool
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above and use it ONLY for scheduling my Cross Pins of pins to
MY blog posts…
Use a calendar and write down what image to pin each day.
Make 2 more relevant and related boards and then write on your
calendar when to pin what image to what board.
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It takes a full 7 days to finish this crosspinning for this one blog
post.
Monday:
Image 1 to Board 1
Image 2 to Board 2
Image 3 to Board 3
Image 4 to Board 4
Image 5 to Board 5
Image 6 to Board 6
Image 7 to Board 7
Tuesday:
Image 1 to Board 2
Image 2 to Board 3
Image 3 to Board 4
Image 4 to Board 5
Image 5 to Board 6
Image 6 to Board 7
Image 7 to Board 1
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Wednesday:
Image 1 to Board 3
Image 2 to Board 4
Image 3 to Board 5
Image 4 to Board 6
Image 5 to Board 7
Image 6 to Board 1
Image 7 to Board 2
And then keep on rotating the images you post to your boards in
that fashion each day.
It will take you a week for each of the 7 boards to each have one
of the 7 images from your Round Up post pinned to it...and
those pins better be surrounded by great pins/repins from other
pinners and sites.
{note: with the exception of your main Blog Board and your
Blog Category Boards remember, those boards ONLY have
pins from your site}
Yes, you CAN do that daily cross pinning schedule all at one
time if you want to and pin an image with that day’s board back
to back...that’s fine there’s no need to space them out over the
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course of that one day. With how Pinterest is these days, it
really doesn’t matter.
This is how you get things started and really build momentum
for your account and start the traffic to your site from Pinterest.
Make a plan to do your Cross Pinning each day and then make
time to clean up and edit old posts to make them “Pinteresting”.
And hey, when you’re cleaning up your older posts, make sure
that the main image that gets pulled by Pinterest, Facebook, and
Twitter is correct.
15
I’m adding in an additional Bonus Guide that shows how I use a
free plugin to do make sure the right image shows on each social
site and it also has some more tips and tricks it’s in your Bonus
File.
There is also some html code you can add to images on your
post that you do NOT want to be pinned (for example, blog
header images that are wider and shorter or small images) and
that code allows you to tell Pinterest what image to use
INSTEAD of that nonPinteresting image.
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You have your ‘normal’ html that makes your post header image
show and then, you add in a few extra lines with that pindata
stuff.
One spot is where you tell Pinterest what the url is of your post.
And the bottom spot is where you tell Pinterest what pin
description to use.
http://involvery.com/masoncupcakeseasy/
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BUT, if someone clicks to Pin that image, this is what they get:
Below is exactly how the code for that image that shows in my
post and the alternate ‘pindata’ html looks.
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Cool, right?
When taking the time and effort to clean up old blog posts and
make them Pinterestworthy, take a moment and use that code as
well.
19
Now you know some cool secrets and tricks that Power Pinners
use =)
txt files with the HTML code to copy/paste into your post
editor to create Round Up posts,
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I have a “post ideas” secret board, and while I am surfing
Pinterest for pins to use for my RoundUp post, I repin the pins I
might use to that secret board.
That way, all the pins I want to use in my post are all in one
place.
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Then, all I have to do when adding each image is copy/paste that
new pin description in the template where it tells me to =)
You can find it by searching for it inside your add new plugins
area of your Wordpress site.
With this plugin installed and enabled, any time I paste an image
url in my post while writing it, the plugin will automatically
upload that image to MY site and change the image location url
to MY site FOR me once it is published.
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Another Tip:
That’s all part of the “Be a PERSON” thing and helps people
start to associate your Pinterest image and name with really cool
stuff.
I also use this nifty little free tool that adds that little “Follow me
on Pinterest” pop up that shows to visitors once a day.
http://www.potpiegirl.com/popup
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Between my picture on the sidebar, the pop up with my picture,
AND the same picture on that Pinterest Profile, there is some
branding consistency going on that really does help.
YES! It’s a very odd name… and NO! It has nothing to do with
me liking pot pies or cooking… it’s just a silly name from a
funny story from back in the day before I was even aware of a
thing called “internet marketing”.
Imagine that...lol!
I was like, “Oh lordy NO, that is NOT what I meant and I do
NOT want to know what ‘potty girl’ even means!!!”
Hahahaha!
25
I love “inventing” my own search keywords. By doing that, I
am INSTANTLY the AUTHORITY for those keywords.
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is searching for, than to try and compete in an already
marketerpopulated query space.
And using tools that help your brand consistently really help:
http://www.potpiegirl.com/popup
Another Tip:
http://involvery.com/masoncupcakeseasy/
If you scroll down to the bottom, you’ll see I have my Mason Jar
Pinterest board embedded there.
It’s VERY easy to do…. Just go to the board you want to embed
and click the little 3 dots at the top:
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Then choose “make a widget”:
Then just pick what size you want it to be, grab the code, and
paste it in your blog post.
https://developers.pinterest.com/tools/widgetbuilder/
That page also gives the code to add “save” buttons to your
page(s) (formerly called “pin it” buttons), you can make
“follow me” buttons, you can make code to embed just ONE
pin, a whole board widget, or a widget that has pins from your
whole profile.
28
The Round Up Post HTML copy/paste templates have a place
where I recommend pasting in your board widget AND a place
to embed the original pin for that post to help encourage others
to repin it.
The templates I give you to copy and paste into your post editor
are really easy to use.
Once you have an idea of what the topic of your Round Up post
will be…
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Be sure to take a moment to change the pin descriptions to what
YOU are going to want them to say that way you can just
copy/paste them into the alt text areas as needed.
If you’re smart, you’ll just use the image tool I use so you can
do it QUICKLY.
http://www.potpiegirl.com/easypins
The Facebook sized image will be your blog header image (I use
1200x600 1200px wide by 600px tall. It’s a PreSet size in my
image tool) so I can just click in my tool to resize for Pinterest,
save it to my computer and then click again to resize for
Facebook, tweak as needed due to the size change, and then
download that image to my computer.
Very easy.
Copy the urls of those 2 images because you will need to paste
them in your template I’ve given you.
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This next image might be a bit tough to see, but it is one of my
example Round Up posts with the code that makes it happen (ie,
our template code) next to it:
http://involvery.com/brillianteasynurseryclosetorganizationd
esignideas/
That top image, the wide and short one, is my Facebook image.
But all that “pin data” code makes it so if someone clicks to pin
that wide image, they actually will pin my LONG image that I
put in that pin data code:
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I think both of those images look pretty good and yes, I made
both those images in just a few minutes with my image tool.
You will notice a little shortcode like this at the top of your
copy/paste RoundUp Post templates:
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[toc]
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It’s a free plugin and you can easily find and install it from
inside your wpadmin area:
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HIGHLY recommended whether you use Pinterest or not it
helps with your Google click thrus and helps your readers find
what they are looking for.
Open one of the pins from your secret board, right click and
choose “copy image location” and paste the pin IMAGE url into
your template where it tells you to.
Then, copy that new pin description and paste it where it says
TYPE PIN DESCRIPTION HERE.
Then go back to that pin, right click, and choose ‘copy link
location’ and paste that in where it says LINK TO PIN OR
SOURCE WEB PAGE.
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I always do this last because the words in between the h2 tags
will be the words used in my table of contents and I tend to do
better picking those words after I’ve looked at the image and
typed a bit about it.
That whole process I just walked you through looks like this in
the template:
It might SOUND like a lot, but as you can see, it’s not a lot at
ALL. In fact, it’s very easy to do.
Then, you just repeat for the next image and then the next image
until you have added as many images as you want that post to
have.
If you want more images than the template has code for, just
copy that part of the template code I showed in the red box
above for each additional image.
EASY PEASY.
When you get to the end of your post, you’ll see this code in the
template:
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The first part, embed pin widget from your pin, can’t be done
until AFTER you publish the post AND pin it to your main Blog
Board. You can’t embed a pin that doesn’t exist yet, right?
Then, type a short post summary, paste in your related board url
and invite them via a text link to follow that board… and then
embed a board widget so they can SEE all the other cool pins
you have on that related topic.
You will paste your big, tall pin image url here in this code.
The display:none part hides the huge image on your post, but it
can still be pinned by users using a Pinterest browser button.
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Those Pinterest images tend to be HUGE and don’t look good
on all blog templates, so this is a way to hide them BUT still be
able to pin them.
If you DO want that big image to show, just remove that first
<div style=”display:none;”> part at the beginning and the </div>
part at the end.
In your additional Bonus Guide I’m giving you, you will learn
how to use a free little plugin to make sure each social media
site uses the right image.
One last tip and then I’m going to send you on your way.
38
Go back in and add MORE pins to your RoundUp.
That beefs up your post AND gives you a lot more images to pin
that all lead TO that post.
I have many “review” style posts on that test site and other sites.
Here is a real life example of how I took a post that has nothing
“Pinteresting” about it and made it Pinteresting.
Or at least, it WASN’T.
I have one for saftey tips in extreme heat, one for tornado safety
tips, and one for lightning safety tips.
See how I did that? You just have to think a little and get a little
creative and you’ll find ways to make ANY post “Pinteresting”.
http://involvery.com/indooroutdoorthermometerswhicharebe
st/
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Some FAQ:
Then only pin to those 2 boards until you have more boards.
Group boards are great for this purpose when your account is
young and your own cross pin boards are limited.
And also, consider USING pins from our Group Boards in your
RoundUp Posts.
As you get more and more into Pinterest and your boards fill up
with pins, you will see opportunities where some of those pins
could start a board of their own.
For example, you have a Chicken Recipes board and one day
you notice that quite a few of those wellreceived pins are for
chicken APPETIZERS.
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Well then, start a new board for Chicken Appetizer/Party Food
Recipes =)
And also, jumping in the deep end and trying to manage LOTS
of boards when you’re still learning and perfecting YOUR
Pinterest strategy is OVERWHELMING (yes, that’s the voice of
experience there).
I hear ya you have all these posts that are not optimized for
Pinterest and the thought of where to start makes you want to
curl in the fetal position and eat donuts.
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Start by cleaning them up first, then the next 5 bestperforming
posts, etc etc.
You have to start somewhere, so why not start on the posts that
are already working for you and improve them?
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Like Google, it takes the Pinterest algorithm a few days to get
things to ‘simmer’ together, but once it does you’re good
for...well, forever!
Right now, that one particular pin for that web page is on over
3,000 boards all over Pinterest.
On the other hand, you CAN edit pin descriptions any time you
want to and your pin stats do NOT reset.
You can monetize these RoundUp posts with affiliate links just
like any other post.
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I’ve also been testing ads from Media.net they are kinda like
Google AdSense ads but they’re from Yahoo and Bing ad
network they’re contextual links and so far, they’ve been
doing pretty well.
http://www.potpiegirl.com/hosting
I had been with Hostgator for years and years and year, but
finally had enough of their horrible customer support.
I shopped all over and finally settled on this new company a
couple months ago.
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So based on my love of this new company, I will also be
figuring out ways to work my aff link into posts when I can find
relevant ways to work it in.
If you are looking for website hosting and/or you hate your
current hosting company, please try mine. You’ll love them!
http://www.potpiegirl.com/hosting
Before I wrap this guide up, I’d like to touch on a few things
regarding using Amazon affiliate links in these RoundUp
posts….
First off, please hear that I said that **I** use Amazon affiliate
links in these posts that only means I USE them, not that I have
any inner knowledge that it’s ok for EVERYONE to use their
Amazon affiliate links in these types of posts.
Secondly, don’t try and get approved for the Amazon affiliate
program with a blog that only has these types of RoundUp posts.
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Depending on which Amazon rep checks your site, it’s possible
one of them won’t consider the content up to the standards that
Amazon claims to want.
Use your best judgement, do your own due diligence but don’t
ever say, “Well, PotPieGirl told me I could use my Amazon
affiliate links!” because PotPieGirl did not tell you that, ok?
What works for one very well may not work for the others.
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RoundUp Post Strategy Recap:
Done =)
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Using Your Calendar/Tracking Stats
I use the daily boxes to note new posts, crosspinning info, and
also write how many visits my verified Pinterest website
received from Pinterest that day.
The other, that I use, has some weird letters at the end of each
week this is where I jot down my Pinterest stats from inside
my Pinterest analytics each week (I close my week out on
Saturdays you can do whatever works for you)
Here are the things from inside Pinterest Analytics that the
calendar tracks:
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I get the stats from those 2 areas Your Pinterest Profile and
People You Reach.
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The top of each monthly calendar also has a place to fill in stats
that Pinterest gives you about activity from your website.
In Closing
I want you to enjoy this new way to get traffic to your site(s).
Well, you can IF all you pin to ALL your boards are your own
selfpromotional pins.
Other than that go for it. Try things. Pin a lot of things at once
if you want to. Make crazynamed boards for fun.
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While there are good strategies, there really isn’t a WRONG
way to use Pinterest…. But there sure are better ways to use it to
help you get better results.
Use tools when they make sense for you TO use them and/or
when you are really on a limited time for online work.
I would pin at least 23 pins per day per board per day. Keep
all your boards moving and remember to “surround yourself
with greatness” by repinning really great pins to your boards that
people that follow your board will love.
Pay a lot of attention to any pin you see that has a lot of repins
analyze it quickly. What did they do with the image? How is
their pin description? Heck, click through and look at the web
page they linked their pin to. Go look at their ACCOUNT and
see how they pin things and organize/title their boards.
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Let’s talk Group Boards…
Currently, there are 20 Group Boards that are you are welcome
to pin to.
http://www.potpiegirl.com/inviterequestform
As long as someone else pins again after your 3 pins, you are
free to pin 3 more times all day, every day. Ie, no daily limits
just only 3 in a row until someone else pins something.
Every OTHER group board (ie NOT mine) has its own rules
follow them.
Some group board owners might require you only pin things
from a site you own.
Others might say, “No RoundUp posts”. Some might say you
can only pin twice a day, etc etc etc… read the rules in the
Group Board description and FOLLOW THEM.
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Tools I use:
For Images:
http://www.potpiegirl.com/easypins
http://www.potpiegirl.com/popup
http://www.potpiegirl.com/growthtool
http://www.potpiegirl.com/boost
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Notes:
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