Professional Documents
Culture Documents
CH-3 Business Environment
CH-3 Business Environment
CH-3 Business Environment
To be completed in notebook.
5. XYZ Ltd. a book publishing house published books on coding language for kids
before any other publishing house could print it. What advantage will this
publishing house get? Explain it.
7. Naman and Govind after finishing their graduation under vocational stream
decided to start their own travel agency which will book Rail Tickets and Air
Tickets on commission basis. They also thought of providing tickets within ten
minutes through the use of internet. They discussed the idea with their Professor
Mr. Mehta who liked the idea and suggested them to first analyze the business
environment which consists of investors’, competitors and other forces like social,
political etc. that may affect their business directly or indirectly. He further told
them about the technological improvements and shifts in consumer preferences
that were taking place and hence they should be aware of the environmental
trends and changes which may hinder their business performance. He
emphasized on making plans keeping in mind the threat posed by the
competitors, so that they can deal with the situation effectively. This alignment of
business operations with the business environment will result in better
performance.
(a)Identify and state the component of business environment highlighted in the
above Para.
(b) State any two features of business environment as discussed by Professor
Mehta with Naman and Govind.
(c ) Also state one point of importance of business environment as stated by
Professor Mehta in the above situation.
8. The organic food market in India is growing at 25-30 per cent which reflects a
clear shift in consumer tastes and preferences. The current growth in the organic
food market is driven by multiplicity of factors like rising health consciousness,
changing lifestyles, increase in disposable income and growing availability of
organic food products in shopping malls, retail outlets and online. In context of
the above case:
(a) Identify and explain the features of business environment being referred to
here.
(b) By quoting phrases from the paragraph identify the various components of
general forces which have led to a growth in the organic food market.
9. In the year 2006, Centre for Science and Environment (CSE) claimed to have
found pesticides in Pepsi Co. and Coco Cola soft drink 50 times more than
permissible health limit. These companies’ sales being adversely affected in that
year. This is the effect of which environment? Explain
10. For the last few years companies in India are looking at Organized Retailing as
a good opportunity. In accordance with this view several companies have planned
to enter this environment. The government too is fully supporting this approach.
The main reason for the attraction of companies to this approach is the increase
in the income of people. Besides, there has taken place a big change in the buying
attitude of the people since the last few years. Now people want better quality
products, even if they have to pay more money for them. The Organized Retailing
is competent to fulfill this desire of the people. Identify the three dimensions of
Business Environment by quoting the lines from the above & explain