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Edited by
Svein Bergum · Pascale Peters · Tone Vold
Virtual Management
and the New Normal
New Perspectives on
HRM and Leadership
since the COVID-19
Pandemic
Virtual Management and the New Normal
“When the idea of ‘telecommuting’ was introduced 50 years ago, the notion that
people should be allowed and enabled to work remotely instead of travelling to
a traditional office seemed both obvious and far-fetched, as veteran telework
guru Jack Nilles outlines in his foreword to this excellent edited volume. Despite
tremendous advances in technology and work organisation, the fundamental
challenges surrounding remote working have hardly changed. What has changed,
however, is the wealth of knowledge that is now available to deal with these to
make virtual management both effective and beneficial for all, which is sum-
marized in this outstanding book.”
—Karsten Gareis, Senior Project Manager and Researcher,
empirica GmbH, Bonn, Germany
Svein Bergum • Pascale Peters
Tone Vold
Editors
Virtual Management
and the New Normal
New Perspectives on HRM and
Leadership since the COVID-19
Pandemic
Editors
Svein Bergum Pascale Peters
Inland Norway University of Applied Inland Norway University of
Sciences Applied Sciences
Lillehammer, Norway Breukelen, Norway
Tone Vold
Inland Norway University of Applied
Sciences
Rena, Norway
© The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature
Switzerland AG 2023
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Foreword
Evolving Telework
The Beginning
v
vi Foreword
If that is the case, I thought, then why can they not just phone from
home and save the trips, not to mention gas costs, energy waste, air pol-
lution, and depreciation to their cars?
I happened to be the secretary of my aerospace engineering company’s
research committee at that time. I asked the committee members to
spend some effort and funds on the idea of substituting telecommunica-
tions (the telephone) for transportation (the freeways). They asked me
what I would need to do to conduct the research. I said that we would
probably need to hire a psychologist or two and maybe an economist—
we already had many engineers—to examine the implications of this
rearrangement of work. Their response was disappointing. “We are an
engineering company. We don’t want to deal with this touchy-feely stuff.”
I could not convince them otherwise.
I was complaining about this reaction to a friend of mine who taught
in the School of Engineering at the University of Southern California
(USC). I told him that USC had the right kind of people to do this
research, whereas my engineering company did not. Shortly thereafter, I
repeated my assessment to the Executive Vice President of the university.
He asked, “Why don’t you do it here?” So, I left the engineering company
and went to USC to become its first director of Interdisciplinary Program
Development. My job was to develop and manage research programmes
that involved multiple schools of the university.
As part of that job, I applied to the National Science Foundation for a
grant entitled, Development of Policy on the Telecommunications-
Transportation Tradeoff. I got the grant and my chance to test my ideas in
the real world. My team, comprising university faculty from the Schools
of Engineering, Communication, and Business, enlisted the support of a
major national insurance company. The insurance company’s motivation
had nothing to do with our attempt to test our theory. Their objective
was simply to reduce the rate at which employees left the company. They
were willing to try distributing their workers into satellite offices near
where they lived, instead of requiring them to come into the company’s
downtown offices every day.
In the test project, the output of the employees’ work in the satellite
offices was transmitted to in-office minicomputer concentrators. The
minicomputers uploaded each day’s work to the company’s mainframes
Foreword vii
every night. The project ran from 1973 through 1974, and was a resound-
ing success. Worker productivity and job satisfaction increased, along
with other positive indicators, and none of the employees involved in the
project left. We estimated that the company could save several million
(1973) dollars annually by broadly adopting our design.
Early in the project, I decided to call the process telecommuting or tele-
working, depending on the audience, to make it more understandable to
people than the telecommunications-transportation tradeoff. A book based
on the project was published in 1976 in the US and 1977 in Japan.
To my dismay, the project did not continue. The company manage-
ment was concerned that, if their workforce continued to be scattered
around the region, it would be too easy for them to be unionized. A few
months later, I spoke with a planner for the AFL/CIO about our research.
He also said that telecommuting was a terrible idea. Why? Because, if the
workers were scattered all over the region, how could they be organized
by the union? Both rejected telecommuting, though for completely
opposite reasons. I was getting the idea that telecommuting might be a
bit too radical for both groups, as fear of change seemed to be an issue.
The Middle
Then there began a series of requests for research funding, trials, and
demonstrations of telecommuting in the real world. In the 1980s, we
enlisted the support of a number of Fortune 100 companies, many of
which adopted telecommuting for their own employees. While giving us
data on how well telecommuting was working in large US corporations,
those projects produced another problem. Like the initial project with
the insurance company, we were not allowed to divulge the names of our
participants. Therefore, when executives of prospective telecommuting-
adoptive companies asked who else was doing this, all we could say was
“Fortune 100 companies.”
In the meantime, the technology of the telecommunications infra-
structure was rapidly improving. In 1973, the option for telecommuting
from home was out of the question since the telephone system could not
provide the necessary transmission bandwidths at a reasonable price.
viii Foreword
Since the 1970s, when the American engineer Jack Nilles coined the term
telecommuting, scholars like us have been interested in innovative ways
of working in which people can work away from their employer or prin-
ciple, enabled by information and communication technologies (ICT),
meanwhile reducing commuting time, and, hence, contributing to “a
good cause.” Since that time, expectations about the possibilities for
remote working, for example working from home, have been high. In
contrast to the dystopian views on alienation due to the lack of physical
human contact being replaced by machine-mediated connectivity, as pic-
tured in the short story “The Machine Stops” by E. M. Forster (1909),
futurologists, such as the American Alvin Toffler, known for his book
“The Third Wave” (1980), predicted that technology and new social
structures would drastically change our everyday lives. According to
Toffler, in the short-term, administrative staff would only travel to work
in Japan because the collectivist culture would not fit with working from
home. In the rest of the world, the work was expected “to come” to the
administrative staff, living in their home-centred societies, providing
opportunities for new forms of entrepreneurship. Due to the rise of work-
ing from home in “electronic cottages,” central offices would no longer
be needed.
During the 1980s and 1990s, there was a huge interest for telecom-
muting and telework, as an innovative means to decentralize work, and
xi
xii Preface
1 I ntroduction 1
Svein Bergum, Pascale Peters, and Tone Vold
2 Three
Organizational Perspectives on the Adoption of
Telework 17
Tor Helge Pedersen and Svein Bergum
3 Shaping
Hybrid Collaborating Organizations 39
Jeroen van der Velden and Frank Lekanne Deprez
4 Constructing
New Organizational Identities in a Post-
pandemic Return: Managerial Dilemmas in Balancing the
Spatial Redesign of Telework with Workplace Dynamics
and the External Imperative for Flexibility 59
Siri Yde Aksnes, Anders Underthun, and Per Bonde Hansen
xv
xvi Contents
5 How
Working Remotely for an Indefinite Period Affects
Resilient Trust Between Manager and Employee 79
Marianne Alvestad Skogseth and Svein Bergum
6 Exploring
Virtual Management and HRM in Thin
Organizational Places During the COVID-19 Pandemic 99
Mikael Ring
7
The Employment Relationship Amidst and Beyond the
COVID-19 Pandemic: The Role of (Responsible)
Inclusive Leadership in Managing Psychological
Contracts121
Melanie De Ruiter and Rene Schalk
8 Human
Resource Management in Times of the
Pandemic: Clustering HR Managers’ Use of
High-Performance Work Systems141
Ann-Kristina Løkke and Marie Freia Wunderlich
9
Changes in Learning Tensions Among Geographically
Distributed HR Advisors During the COVID-19
Pandemic161
Svein Bergum and Ole Andreas Skogsrud Haukåsen
10 Old
Normal, New Normal, or Renewed Normal: How
COVID-19 Changed Human Resource Development181
Eduardo Tomé and Diana Costa
11 How
Can Organizations Improve Virtual Onboarding?
Key Learnings from the Pandemic203
Marcello Russo, Gabriele Morandin, and Claudia Manca
Contents xvii
12 Onboarding
and Socialization Under COVID-19 Crisis:
A Knowledge Management Perspective223
Hanne Haave, Aristidis Kaloudis, and Tone Vold
13 Leadership
in Hybrid Workplaces: A Win-Win for
Work-Innovation and Work-Family Balance Through
Work-Related Flow?243
Robin Edelbroek, Martine Coun, Pascale Peters,
and Robert J. Blomme
14 Dual
Role of Leadership in ‘Janus-Faced’ Telework
from Home269
Matti Vartiainen
15 Security
Issues at the Time of the Pandemic and
Distance Work291
Reima Suomi and Brita Somerkoski
16 Eroding
Boundaries and Creeping Control: “Digital
Regulation” as New Normal Work313
Ariane Ollier-Malaterre
17 COVID-19
“Passports” and the Safe Return to Work:
Consideration for HR Professionals on How to
Navigate This New Responsibility333
Aizhan Tursunbayeva and Claudia Pagliari
18 P
erceived Lockdown Intensity, Work-Family Conflict
and Work Engagement: The Importance of Family
Supportive Supervisor Behaviour During the COVID-19
Crisis359
Marloes van Engen, Pascale Peters, and Frederike van de Water
xviii Contents
19 S
ustainable Leadership and Work-Nonwork Boundary
Management and in a Changing World of Work383
Christin Mellner
20 Epilogue:
The Future of Work and How to Organize
and Manage It405
Svein Bergum, Pascale Peters, and Tone Vold
I ndex435
Notes on Contributors
xix
xx Notes on Contributors
tion systems management. For 20 years, he has headed the work on the
conference series Well-being in the Information Society (WIS).
Eduardo Tomé did his PhD in Economics in 2001 at the University of
Lisbon. Since then he lectured in a number of Portuguese Universities.
He has published, participated in conferences and organized conferences
in the area of intangibles, namely about Human Resource Development,
Knowledge Management, and Intellectual Capital.
Aizhan Tursunbayeva is an assistant professor at the University of
Naples Parthenope, Italy. Her previous professional roles include Assistant
Professor at the University of Twente, Netherlands, Management
Consultant at KPMG Advisory, Italy, and Manager at HSBC Bank
(Canada, UK, Poland, Kazakhstan). She teaches Organizational Design,
Human Resource Management (HRM), and People Analytics. Her
research lies at the intersection of HRM, technology, innovation, and
healthcare.
Anders Underthun is Research Professor of Economic Geography and
Working Life Studies at the Work Research Institute, Oslo Metropolitan
University. He holds a PhD in Human Geography from The Norwegian
University of Science and Technology in Trondheim. Underthun’s
research interests include atypical employment, flexible work arrange-
ments, and industrial relations.
Jeroen van der Velden is Associate Professor of Strategy and
Transformation and Director of the Centre for Strategy, Organisation
and Leadership at Nyenrode Business Universiteit. As a researcher and
advisor, he has been involved in the introduction of virtual teamworking
in multiple large International Corporations. His main interests are stra-
tegic and digital transformation and new ways of working.
Frederike van de Water (MSc) graduated on the topic Perceived
Lockdown Intensity and Work Engagement with an 8.4 average from
Nyenrode Business University, the Netherlands. During her Master in
Management she specialized in Global Strategy. She is a full-time consul-
tant where her passion lies by helping companies in redefining their cus-
Notes on Contributors xxv
xxvii
List of Tables
xxix
xxx List of Tables
S. Bergum (*)
Inland Norway University of Applied Sciences, Lillehammer, Norway
e-mail: Svein.bergum@inn.no
P. Peters
Inland Norway University of Applied Sciences, Lillehammer, Norway
Nyenrode Business Universiteit, Breukelen, The Netherlands
e-mail: P.peters@nyenrode.nl
T. Vold
Inland Norway University of Applied Sciences, Rena, Norway
e-mail: Tone.vold@inn.no
trends that had been going on for several decades, including the flexibili-
zation of labor according to time and place, variously referred to as tele-
commuting, or “telework, remote work, distributed work, virtual work,
flexible work, flexplace, and distance work, among other labels” (Allen
et al., 2015, p. 42). Although these related terms each have slightly differ-
ent conceptualizations, in this chapter, we use the concept of remote
work, which refers to “any form of work not conducted in the central
office, including work at branch locations and differing business units
(Allen et al., 2015, pp. 43–44).”
Organizing work requires management. This, however, has been a
challenge not only during the pandemic, but also with remote work gen-
erally. Most of the literature on leadership and management is about
leading and managing employees that are at the office or other work-
places in close proximity to the management. However, during the pan-
demic, many employees were at their home offices, which requires a
somewhat different approach, also labeled virtual or e-leadership
(Das Gupta, 2011). In this book, the initiatives on both leadership and
management in the context of remote working during the COVID-19
pandemic are referred to as virtual management, which is reflected in the
title of this book.
To reduce the risk of spreading the COVID-19 virus, during the pan-
demic, face-to-face communication was limited as much as possible. To
continue their operations, many organizations introduced, scaled-up,
and/or intensified work-from-home practices, regardless of them or their
stakeholders having experience with remote working and how to manage
it. This type of remote working was particularly introduced for people in
so-called non-essential occupations who could use information and com-
munication technologies (ICT) to communicate with managers, col-
leagues, customers, and other stakeholders. Those in so-called essential
jobs that require physical presence due to the nature of the work activi-
ties, such as health care professionals, could not work remotely. Dingel
and Neiman (2020) estimated that particularly high-income economies
have a high share of jobs that can exclusively be done at home, which are
usually more-paying jobs.
Whereas in 2017, only 5% of the working population in Europe
worked from home on a regular basis and 10% only occasionally, in April
1 Introduction 3
2020, 37% of the employed had started working from home due to the
pandemic, either exclusively or partially. This stepped up to 48% in July
2020 but decreased to 42% in February/March 2021 (Eurofound, 2020,
pp. 27–36). In line with the findings by Dingel and Neiman (2020), the
home-working figures differed widely across countries, depending on the
type of economy. For example, in the Netherlands, before the COVID-19
pandemic about one in three people worked from home at least occasion-
ally, of which about 6% of them did so (almost) exclusively. At the begin-
ning of the pandemic, about 45%–56% worked remotely, of which many
of them (almost) exclusively (Hamersma et al., 2020). Regarding the pro-
portion of people who worked from home during the first phase of the
COVID-19 pandemic exclusively, Eurofound (2020) estimated that this
ranged from around one-fifth of the workers in Croatia, Poland, Slovakia,
Bulgaria, and Hungary to more than 40% in France, Spain, Italy, and
Ireland. In Belgium, this proportion even was 50%. Conversely, whereas
less than 25% of the workers in Belgium and Spain worked from their
employer’s premises only, this was more than half of the workers in
Romania, Hungary, Bulgaria, and Slovakia (Eurofound, 2020, p. 33).
Also, outside the European context, the proportion of people who
worked from home during the first phase of the COVID-19 pandemic
differed widely. In May 2020, almost half of the workers in the United
States worked from home (Brynjolfsson et al., 2020). In the UK, virtual
working reached 43.1% in April 2020 (Felstead & Reuschke, 2020). For
Japan, the Cabinet Office reported that the virtual work percentage was
34.5% at the end of May 2020 and Morikawa (2020) reported that
approximately 32% worked remotely in June 2020. Delaporte and Pena
(2020) wrote that in Latin American and Caribbean countries, the share
of individuals who worked from home in that period varied from 7% in
Guatemala to 16% in the Bahamas.
Strikingly, also in jobs and for activities that were previously not con-
sidered technological ‘teleworkable,’ many people could work remotely.
The focus on health risks associated with the COVID-19 virus, mean-
while enabling continuity of organizations’ operations, were weighed
more heavily than the reported ‘work-from-home risks’ around control,
coordination, cohesion, knowledge sharing, and work motivation as per-
ceived by managers. Managers’ perceptions and attitudes had been
4 S. Bergum et al.
previous studies have argued for general requirements for virtual leaders.
The COVID-19 pandemic has forced managers to differentiate their
management style in relation to different people and different situations,
but how? And technology and digital services have never been used as
extensively in previous telework studies as during the COVID-19 pan-
demic. Our book, therefore, focusses on topics lacking in previous stud-
ies and will also contribute in view of the context of the COVID-19
pandemic mentioned earlier.
This book starts with a unique preface written by ‘the father of tele-
commuting’ Jack Nilles. He gives us his personal journey through the
history and evolution of telework, from the 1970s “Telecommunication-
Transportation Trade-off” until todays telework related to the
COVID-19 pandemic. The remainder of the book is divided into three
thematic parts. The first part is called: “Reflections on Remote Working
in the Past and Future and the Impact on the Organizational Level:
Remote Working Pre-Pandemic and Post-Pandemic.” In this part the
focus is on organizational perspectives and the impact of the pandemic
on organizational culture, identity, collaboration and trust issues.
In Chap. 2, the Norwegian scholars Pedersen and Bergum discuss
three fruitful theories that can explain the past, current, and future adop-
tion of and changes related to remote working and leadership: the tech-
nological, the performance gap, and the institutional perspective.
Chapter 3, by the Dutch scholars Van der Velden and Lekanne Deprez,
discusses the future of remote working, refered to as ‘hybrid working.’
More specifically, the authors argue that hybrid collaboration requires a
multidisciplinary understanding and effort in which (top) management,
employees, and other internal and external stakeholders share knowledge,
interact, and work together to generate sustainable value. They describe
three stages: before the COVID-19 pandemic, during the lockdown, and
after the COVID-19 pandemic. Moreover, they discuss some dilemmas
and paradoxes that future hybrid organizations will encounter.
In Chap. 4, the Norwegian scholars Aksnes, Underthun, and Hansen
explore how managers at different levels of authority experience various
levels of organizational presence in a remote workspace, and the organi-
zational identity before and after the COVID-19 pandemic. Their quali-
tative approach focussing on managers in 10 public and private
8 S. Bergum et al.
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https://doi.org/10.31235/osf.io/uq2pf
Part I
Reflections on Remote Working in
the Past and Future and the Impact
on the Organizational Level:
Remote Working Pre-Pandemic and
Post-Pandemic
2
Three Organizational Perspectives
on the Adoption of Telework
Tor Helge Pedersen and Svein Bergum
Introduction
Even though telework is often carried out at alternative locations to the
central workplace, telework happens within organizational structures,
with their geographical and organizational distribution of units, tasks,
functions, responsibilities, rules, roles and people. Key terms defining
telework or virtual work are geographic dispersion (e.g. home offices) and
a dependence on technology in the work-related interaction between
employees (e.g. Gibson & Gibbs, 2006; Raghuram et al., 2019). In the
context of telework, virtual leadership can be understood as having sub-
ordinate employees working at workplaces other than where the leader is
located (Bergum, 2009). The interest in teleworking was sparked in the
1970s (e.g. Nilles et al., 1976), and is still seen as a rapidly growing work-
ing arrangement, which “warrants greater research attention” (De Vries
et al., 2019, p. 588). For example, there is still a growing literature on