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DECLARATION

I, GURLEEN SINGH, Enrollment no. 70590201723 hereby declare that the project
work entitled “MARKETING STRATEGIES OF ONE PLUS” is an original
work done by me under the guidance of MRS. JASPREET KAUR faculty member,
Sri Guru Tegh Bahadur Institute of Management and Information Technology and
the same has been submitted to Guru Gobind Singh Indraprastha University for the
degree.

...........................................

(Signature of the Scholar)

Name: GURLEEN SINGH


Enrollment No:
70590201723
CERTIFICATE

This is to certify that GURLEEN SINGH student of Sri Guru Tegh Bahadur
Institute of Management and Informational Technology of course BBA(General)
Batch (2023-2026), has completed her research work title “MARKETING
STRATEGIES OF ONE PLUS” under my guidance and supervision. This work is
genuine and authentic.

…………………………………..
Signature of H.O.D.
Mrs. INDERPREET KAUR

…………………………………
Signature of guide
MRS. JASPREET KAUR

………………………………..
Signature of scholar
GURLEEN SINGH
ACKNOWLEDEMENT

It is nearly impossible for an individual to entirely complete a project work himself.


Help in some form or other is needed by everyone from others. I am really fortunate
enough to get support from my friend and faculties. I am whole-heartedly thankful
to Mrs. INDERPREET KAUR (HOD) for providing me a great opportunity to
work in a great learning atmosphere and for their esteemed guidance, persistent
encouragement and deep involvement in important discussions throughout my
project work.

I sincerely thank my project mentor Mrs. Jaspreet Kaur who has always been my
inspiration and a pleasant guru. It is from her I discovered the ‘art of thinking’,
technically anything and everything. I aspire her achievements to be my strong and
certain long-term goals.

…………………………...

Signature of scholar BBA (General) 2ND Semester


GURLEEN SINGH
Enrollment No: 70590201723
INDEX

S Topic Page Teacher


no. no. sign
1 CHAPTER 1 1-18
INTRODUCTION TO INDUSTRY

2 19-31
CHAPTER 2

INTRODUCTION OF ONEPLUS
3 CHAPTER-3 32-33
RESEARCH METHODOLOGY
4 34-36
CHAPTER 4
FINDINGS AND CONCLUSION
5 37-38
CHAPTER 5
SUGGESTIONS AND
RECOMMENDATIONS
6 39
CHAPTER 5
BIBLIOGRAPHY

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