10 STEPS TO VIRAL REELS
1. PURPOSE
Make sure your video
is not self-serving
and solves a problem
for your audience!
Have it tell a story +
provide a solution
Make it easily
shareable!
3. CTA ("Hook")
Always add a call to
action in the reel and
caption
Some great calls to
action will drive more
engagement such as
asking for followers to
comment below, share,
etc.
Talk like you are
communicating directly to a
patient
Keep it fun, light, and
personable while still
offering some education
Think "Table Talk" style more
than a formal presentation,
Day 1 or 2, etc.
Reels are literally for reeling
people in to make them
curious and want to learn
more
2. LENGTH
Do not overwhelm with
too much!
Keep it short for
increased views, with
10-15 seconds being
ideal
Make sure to allow for
enough time to read
chosen text, while still
pushing people to view
it many times to really
get a feel for what it's
saying
Intrigue them and suck
them into the loop (in a
good way)
4. TEXT &
CAPTIONS
Keep the text within the 4:5
zone borders
Full screen reels view is 9:16
Avoid 'wordy' text and keep
it simple!
Add more text to captions
Center the text explaining
what the reel is about and
make sure this is your "cover
page" so when you make the
Explore page on Instagram,
people that don't follow you
know what it's about before
even clicking
5. TRENDING + THEME
Align reels with a certain monthly or weekly marketing
theme that your entire practice messaging is currently
focusing on
Prenatal, Babies, Kick the Sick, Perfect Storm, Anxiety,
Stressed Parents, etc. RECOMMENDED
APPS
Sounds and Audio - Find the trending audio and save for
future use TrendTok
TokBoard
Trending audio will boost views (there are apps to track
trending songs)

6. ENGAGEMENT
Determine optimal posting time for when your engagement
is high and followers are active
Find this information on your IG profile insights (ours is 6-
7am)

7. INTERACTION
Interact with followers before and after posting
Also interact with the hashtags you plan to use
When followers comment on your posts, comment back
immediately, but wait until just before posting more content
to go back and "heart" or like comments to boost views

8. PRODUCTION/
SET UP
Come up with an idea and
write it down in phone
notes or whiteboard during
shifts, team meetings, etc.
If using transitions or
'special effects' have this all
planned out ahead of time
to make filming easy
Know who you need in
your reel, who is the reel
directed at, how to film it
9. POSTING
SCHEDULE
Batch content and start
with 1 reel a week on
Fridays
When you get the hang
of it and have more
content, up game to 2-3
per week!
Always post reel to profile
- this will promote the
reel to people that are
not your followers, as well

10. HAVE FUN & BE YOU!

Don't try to be perfect!
Just be authentic and highlight the fun, the energy, and
the miracles that happen every day! JUST DO IT!
Some will go viral and some won't
Just have fun and GET REELING!