BRAND

MANAGEMENT
IN SERVICE
MARKETING
By: Lakshita
Kashish
Prakhar
Yash
Introduction
Brand management involves
strategically creating and
maintaining a brand’s image and
reputation. It encompasses
positioning, nurturing, and
protecting the brand in the market.
Delivering Brand Experience

Brand experience is the sum of all

interactions a customer has with a
brand. Consistently delivering
exceptional experiences at every
touchpoint is crucial for building
brand loyalty.
Understanding Brand Equity

Brand equity is the perceived value

that customers attach to a brand. It
encompasses brand awareness,
associations, and loyalty.
Understanding and enhancing
brand equity is essential for long-
term success.
Engaging with Customers

Effective customer engagement

builds emotional connections and
loyalty. Using social media,
personalized experiences, and two-
way communication are essential for
engaging with customers.
Measuring Brand Strength

Metrics such as brand awareness,

perception, and loyalty are used to
measure brand strength. Regularly
assessing these metrics helps in
understanding the effectiveness of
brand-building efforts.
Creating Brand Identity

A strong brand identity

communicates the unique
value proposition and
personality of a brand.
Consistent use of brand
elements such as logos,
colors, and messaging helps
in creating a strong brand
identity.
Building Brand Trust
Trust is the foundation of
strong brands. Transparency,
reliability, and consistency in
delivering promises are key to
building and nurturing brand
trust.
Adapting to Market
Trends
In a dynamic market, brands
need to stay relevant and
adaptable. Understanding and
adapting to market trends is
crucial for maintaining brand
strength and relevance.
Brand Advocacy and
Loyalty
Loyal customers not only
make repeat purchases but
also become brand
advocates. Encouraging and
rewarding brand advocacy is
a powerful strategy for
nurturing strong brands.
Championing Brand
Consistency
Consistency in messaging,
visual identity, and customer
experience is paramount.
Brand guidelines and
training ensure that every
interaction reflects the
brand's values and promise.
Real life example :
Starbucks
Starbucks has mastered brand
management by creating a unique
atmosphere, offering personalized
service, and fostering a sense of
community. Their brand is
synonymous with quality and
premium experience.
 Real life example :
Disney
Disney excels in brand
management through emotional
storytelling, creating magical
experiences, and maintaining
brand consistency across various
touchpoints. Their brand evokes
nostalgia and happiness.
 Conclusion
Building and nurturing strong brands in service
marketing requires a strategic approach
encompassing brand identity, experience, trust,
and engagement. Consistency and adaptability
are key to maintaining brand strength in a
dynamic market.
THANKYOU