Promotion

Advertising

I. Advertising Objective

Awareness Building: Introduce the portable water purifier to the target market and
increase brand awareness. For example, people such as hikers, students, office workers
etc. We will spread awareness of “how drinking clean water is important for better health”.
We can organize a running marathon for our target customers and the official sponsor of
this event will be our brand ‘AquaGo’.

Educational Campaigns: Inform the target audience about the benefits of using a portable
water purifier, such as ensuring access to clean and safe drinking water during outdoor
activities, travel, or emergencies. We can achieve this by hosting fun, interactive and
educational seminars at reputed privet school and university.

Positioning as a Solution Provider: Position the portable water purifier as a must-have

solution for individuals or families concerned about water quality, health, and
environmental sustainability. Emphasize its convenience, reliability, and cost-
effectiveness compared to alternatives like bottled water.

II. Creating advertising message

"Introducing the ultimate companion for your outdoor adventures: our Portable Water
Purifier! Say goodbye to worries about water quality wherever you go. Whether you're
hiking, camping, or traveling, ensure clean and safe drinking water on-the-go with ease.
Compact, lightweight, and efficient, it's your ticket to pure hydration anywhere, anytime.
Stay refreshed, stay healthy. Get your Portable Water Purifier today!"

III. Execution Style

 Whenever and wherever you are thirsty, you must not worry. Take out a stylish, little
portable water purifier from your bag pack. Turn it on with a simple twist and click,
and the purifier begins to gently hum. The water passes through the purifier as you
fill the bottle, emerging clean and ready to be poured into a waiting bottle. With
renewed vigor and confidence, you can lead a healthier life with a delighted smile
on your face, and a refreshing drink.

IV. Selecting Advertising Media

Influencer Marketing: Partner with influencers in the health, wellness, or

environmental sustainability niche to promote your water purifier. Their
endorsements can help build credibility and trust among their followers.
Online Advertising: Utilize various online platforms such as Google Ads, social
media ads (Facebook, Instagram, Twitter, LinkedIn), and banner ads on relevant
websites. You can target specific demographics based on interests, location, and
online behavior.
Content Marketing: Create informative and engaging content related to water
purification, health, and environmental sustainability. This can include blog posts,
articles, videos, and infographics. Distribute this content through your website,
social media channels, and email newsletters.

Sales Promotion

I. Discounts and Coupons:

Offering discounts on the purchase price of the water purifier or providing coupons
that customers can redeem for a reduced price.

II. Free Samples:

Providing free samples of the portable water purifier for customers to try before
making a purchase. Example: "Try our portable water purifier for free for a week
and experience the difference in water quality."

III. Buy One Get One (BOGO):

Offering a 'Buy One Get One' deal where customers receive two portable water
purifiers for the price of one.
 Example: "Purchase one portable water purifier and get another one absolutely
free!"
IV. Bundle Offers:
Creating bundle offers where customers can purchase the portable water purifier
along with other related products at a discounted price.
Example: "Buy our portable water purifier and receive a free set of replacement
filters with your purchase."
V. Loyalty Programs:
Implementing a loyalty program where customers earn points for each purchase of
the portable water purifier, which can be redeemed for discounts or free products in
the future.
Example: "Join our loyalty program and earn points with every portable water
purifier purchase. Redeem your points for exclusive discounts and rewards!"

Public Relationship

I. Quality Products: Offer high-quality water purifiers that effectively remove

contaminants and provide safe drinking water. Quality is the foundation of customer
satisfaction.
II. Transparency: Be transparent about the purification process, the technology used,
and the effectiveness of the purifier.
III. Excellent Customer Service: Provide prompt and helpful customer service.
Address customer inquiries, concerns, and complaints efficiently and professionally.
A positive customer service experience can significantly enhance customer
satisfaction.
IV. Product Demonstrations: Offer product demonstrations to showcase the
effectiveness of your water purifiers. Allow potential customers to see the
purification process in action and taste the difference in water quality.
V. Customer Feedback: Actively seek feedback from customers to understand their
needs and preferences better. Use surveys, reviews, and testimonials to gather
insights and continuously improve your products and services.
VI. After-Sales Support: Offer after-sales support, such as installation assistance,
maintenance tips, and troubleshooting guidance. Providing ongoing support helps
customers maximize the performance and lifespan of their water purifiers.