Microsoft Imagine Cup

Kisaan Pro
To Upgrade and upskill farmers by Digitizing farmlands!

Our Objectives
 Kisaan Pro INTRODUCTION

Microsoft Imagine Cup

 Kisaan Pro

Barriers To Adoption

Mentor
Position - Data Scientist at
Sabudh foundation Connectivity in Lack of work
High Cost of crop fields on the user
Expert - Ai In agriculture existing (No access to 3G experience for
products and 4G) farmers

“The core problem is that farmers have

several barriers to adaption and the existing
software and Drone/satellite solution use crop
Lack of
data of different countries because of Regular Power
Language
infrastructural
barrier
unavailability of data that makes their product cut-off No Inclusivity issues
unreliable for farmers to use “
- Vijay Garg
Microsoft Imagine Cup
 Kisaan Pro
Our Product

Problem Solution
Special focus on ML based Irrigations Recommendations using
Building IOT Product Made the IOT Product
farmer’s User Real Time Data.
which will even run on cost effective for
experience &
2G Network farmers
Interface
Automatic Irrigation Pump On/Off when
Moisture drops in Fields.

SMS alerts for Conditions like Field Fire,

unexpected Rains

Crop Monitoring & IOT Device Status Check

Farmers have barrier of
adoption to use tech Inclusive , all vernaculars , special focus on
farmer’s User experience
products. Over-coming the Problem

Microsoft Imagine Cup

 Kisaan Pro
Microsoft Azure

Azure App Service

Azure SQL Database

Azure Machine Learning Studio

Twilio Messaging Service

ASP.NET Core Framework Power of Azure

with
Blazor Server Framework

Visual Studio
Microsoft Imagine Cup
 Kisaan Pro
Live Demo

Microsoft Imagine Cup

Microsoft Imagine Cup
 Kisaan Pro Market Size

$ 23 billion The Global Precision

Farming Market 2030

$ 1 billion The Indian Precision

Farming Market 2030 The
$ 6,457 million The Global Precision
Untapped
Farming Market 2022 Market
$ 70 million The Indian Precision
Farming Market 2022

Microsoft Imagine Cup

 Kisaan Pro
TARGET MARKET

1)Outdoor Farmers
Agricultural
• with at least 1 hectare Research Institute
of land
Farmers with at least 1 hectare of land and 1 smart phone in the house.
• 1 smart phone in the
house. • Scientist
• Researcher
2)Indoor Farmers

Microsoft Imagine Cup

 Competitive Analysis

Connectivity IoT-enabled Cost Data Collection Vernacular User Experience

Low connectivity in IoT ensures more Costs are generally Data collection is Vernacular language Research on UX
rural areas and accuracy and higher than what an crucial for further for farmers of all features that will let
unavailability of 3G & provides personalized average farmer can advancement in Agri- states and regions to poor farmers adapt
4G recommendations afford tech ecosystem perceive with technology

Only supports 3G & 4G IoT based: more 6k-9k INR per year Apt data collected All vernaculars Inapt UX for poor
efficient farmers

Only supports 3G & 4G Satellite: less precise Very costly Irrelevant data All vernaculars Inapt UX for poor
farmers

Only supports 3G & 4G Satellite: less precise Very Costly Irrelevant data No vernaculars Inapt UX for poor
farmers

Supports 2G as well IoT based: more 1k-2k INR per year Apt data collected All vernaculars No barriers to
efficient adaptation
Kisaan Pro Revenue Model

Annual
First Time User
Subscription
$20
$5
One Time Hardware One year Subscription
+ to all the Services
Free Subscription after one year of Free
For service for 1 year Subscription

Internal Rate Of Return (Break Even Analysis)

100%

50%

0%

-50%
 Kisaan Pro Barriers
Catalyst In Our Journey to Entry

Name : Awadesh Nema

Designation : Deputy Director Agriculture, MP GOVT
Helped us build a possible roadmap for Partnership with MP Government

Name : Awadesh Nema

Designation : Asst. Director Agriculture, MP GOVT
Helped us understand the farming landscape and farming purchasing power

Name : Vijay Garg

Position: Data scientist in Agri-tech company
Helped us understand

Microsoft Imagine Cup

 Kisaan Pro
Go To Market Strategy

Business Development
Collaborative testing of product with Sales team will directly approach the
1 Agriculture Institutes & Scientist farmers
Strategic Partnerships
Partnerships with existing local input
suppliers in towns for integration and
cross promotions.
Marketing Plan
It would be focused on Radio, Mela
Public-private Partnership and print media mediums
PPP arrangement will engender us
to reach wider farming population.
Collaborative testing of product and
collection of data with all Agriculture
Institutes and

Product Launch
Reinventing the current product
Microsoft Imagine Cup to tackle new farming problems
Thank You!