PUBLIC

PERCEPTIONS ON
BIOTECHNOLOGY
 MEET OUR TEAM

SAJEELA QAZI USAMA MUNEER KAINAT SHABIR M. MOHSIN

Presenter Assignment & presentation Presenter Q&A session

Group No # 06
 1. Introduction to biotechnology
2. Applications
3. Public perceptions of biotechnology
4. Public perceptions in developed countries
CONTENTS
5. Public perceptions in developing countries
6. Problems of illiteracy
7. Methods to access public perceptions
8. Studying reasons for public perceptions
INTRODUCTION:
Biotechnology is the use of an organism ,a component of an
organism or other system to make a product for a specific
use.
• It is the manipulation of living organisms or parts of living
organisms to make products useful for humans.
• Biotechnology is a rapidly advancing field having a profound impact
on various aspects of our lives.
• Cell and gene technology is used to produce new characteristics.
APPLICATIONS:
• DNA vaccines
• Gene therapy
• Gene cloning
• Molecular Diagnosis
• Crop improvement
• Livestock
• Fisheries
• Environmental Sciences
PUBLIC PERCEPTIONS ON BIOTECHNOLOGY
The “Public perceptions on biotechnology” refers to:
‘how at large scale , society understands biotechnological
advancements , applications and their implementation.’
• In simple words , what people think about Biotechnology.
1.What are applications of biotechnology?
2.What are fields of biotechnology in future?
3.How we can use biotechnology in daily life?
CONT:
Public perceptions on biotechnology varies widely and are
influenced by various factors such as:
• Education
• Cultural
• Media
PUBLIC PERCEPTIONS IN DEVELOPED COUNTRIES:
• Public perceptions in developed countries ( US , Germany , Uk
, Australia etc.)
• Questionnaire of USA in 2007. it was revised in 7th June 2007
and accepted in 27th June 2007.
• Survey in supermarket and other areas.
• A number of questions of public opinions and attitudes about
biotechnology were asked in the survey.
SURVEY RESULTS:

QUESTIONS Answer
%age
1 Are G.M. foods in supermarkets? 48%
2 Do ordinary tomatoes contain genes? 40%
3 Can animal genes be inserted into a plant. 30%
These are the results of the developed country where illiteracy
rate is very low .
INDIA SURVEY ( DEVELOPING COUNTRY):
• Questioning was done about the genetically modified (G.M) or
genetically engineered (G.E) food and crops.
• Most of them didn't knew what it is and never heard about it.
1. 9.7% indicated that they are familiar.
2. 40.7 % were somewhat familiar
3. 47.8 were not familiar
• where 88.7% heard about BT cotton and 47% about BT Brinjal
Analysis of survey:
Peoples knew this information through which source.

Source %age
Newspaper , articles 69.57%
T.V. , radio 34.78%
Magazines 6.09%
Internet 4.35%
Teachers 0.87%
Public debates 2.61%
HOW TO DEAL WITH THE PROBLEM OF
SCIENCE ILLITRACY AMONG THE PEOPLE.
• Media issues
1. Print media
2. Social media
• Educational channels
METHODS TO ACCESS PUBLIC PERCEPTIONS
There are several methods commonly used to access public
perceptions of biotechnology.
1. Surveys
2. Focus Groups
3. Content analysis
4. Social media analysis
5. Interviews
6. Experimental Studies
STUDYING PUBLIC PERCEPTIONS:
Studying public perceptions is crucial for several reasons:
• Ethical consideration
• Trust and credibility
• Informed decision making
FACTORS:
• Media Portrayal
• Cultural and religious beliefs
• Personal values and experiences
• Communication and education
 ANY
QUESTIONS