SURVERY REPORT

ON
CONSUMER BUYING BEHAVIOUR TOWARD

“MARKETING &SELLING OF TITAN WATCHES”

Submitted in partial fulfilment of the requirements for the three years

"Bachelor of Commerce"
(Affiliated to Mahatma Gandhi Kashi Vidyapeeth, Varanasi, Uttar Pradesh)
SESSION: 2023 – 2024

SUBMITTED BY: SUBMITTED TO:

ABHISHEK MAURYA DR.AVINASH CH.SUPKAR
BCOM2108002 (Professor)
BCOM 5TH SEM SMS, Varanasi
 ACKNOWLEDGEMENT

Apart from the efforts of me, the success of any project depends largely on the
encouragement and guidelines of many others. I take this opportunity to express
my gratitude to the people who have been instrumental in the successful
completion of this project. I would like to show my greatest appreciation to DR.
AVINASH CH.SUPKAR. I can’t say thank you enough for his tremendous
support and help. I feel motivated and encouraged every time I attend his class.
Without his encouragement and guidance this project would not have
materialized. The guidance and support received from all the members who
contributed and who are contributing to this project, was vital for the success of
the project. I am grateful for their constant support and help.

Yours truly,
ABHISHEK MAURYA
BCOM2108002
BCOM
(5 SEMESTER)
 INDEX
S.NO. CONTENTS PAGE NO.
1 EXECUTIVE SUMMARY 2
2 COMPANY DESCRIPTION 3
3 SWOT ANALYSIS 4
4 COMPETITOR ANALYSIS 5
5 OUR PRODUCTS 6-8
6 INDUSTRY ANALYSIS&SEGMENTATION 9-10
7 VISION & MISSION 11
8 MANAGEMENT 12-13
9 CORPORATE SUSTAINABILITY 14-15
10 P&L A/C & OTHER GRAPHS 16-19
11 MANAGEMENT REPORTING TOOL 20-24
12 MARKETING MIX 25-26
13 RESEARCH METHODOLOGY 27

14 DATA COLLECTION & SURVEY ANALYSIS 28 – 42

15 CONCLUSION & SUGGESTIONS 43

16 QUESTIONNAIRE 44-45

17 BIBLIOGRAPHY 46

1
 EXECUTIVE SUMMARY
Titan Company Limited (earlier known as Titan Industries Limited) is an Indian
luxury goods company. It is a joint venture between the Tata Group and the Tamil
Nadu Industrial Development Corporation (TIDCO).

It commenced operations in 1984 under the name Titan Watches Limited. In 1994,
Titan diversified into jewellery with Tanishq and subsequently into eyewear with
Titan Eyeplus. In 2013, Titan entered the fragrances segment with the brand Skin
and, later that year, it ventured into the helmets category under its brand Fastrack.
Also, Titan announced recently (during the last quarter of 2016) about launching
a series of affordable Smart watches under its brands like Sonata and Fastrack
soon.

Today, Titan Company is Tata Group's largest consumer company.

2
 COMPANY DESCRIPTION
Titan Company Limited is engaged in offering watches, jewellery and others.
The Company's segments include Watches, Jewellery, Eyewear and Others. The
Company offers plain and studded gold jewellery brands, such as Tanishq, Gold
Plus, Zoya, Mia, which are retailed through Tanishq, Gold Plus, Zoya & Mia
stores. The Company offers watches and accessories, such as bags, sunglasses in
brands, including Titan, Sonata, Fastrack and sub brands, such as Raga, Xylys
and Edge, among others. The Company's watches and accessories are retailed
through World of Titan, Helios and Fastrack stores. The Company offers frames,
contact lenses, and Sunglasses in brands, such as Eye+. The Company's eyewear
brands are retailed through Titan Eye Plus stores. It also offers precision
engineering component and sub-assemblies (PECSA) and machine building and
automation (MBA) solutions. The Company's subsidiaries include Titan Time
Products Limited, Favre Leuba AG and Titan Engineering and Automation
Limited.
Titan

Parent Company TATA Group

Category Watches and Accessories

Sector Lifestyle and Retail

Tagline/ Slogan Be More; The joy of gifting

USP Titan is an Indian watch brand with international styling

Titan STP

Segment Watch brands from luxury to sporty to fashion

Target Group Mid and Premium Market Working men and women

Positioning Titan is positioned as not just a watch, but a style statement

Product Portfolio

Brands
1.Fastrack
2.Sonata Watches
3. Titan Raga

3
 SWOT ANALYSIS

Titan SWOT Analysis

Strengths Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT)

Analysis of
Titan :
1. Titan has a large network of exclusive stores and service centres 2.
High top of the mind recall of the brand.
3. 3. Different sub-brands under the brand Titan have been successful in
their positioning
4. One of the world’s top five and India’s biggest watch manufacturer
5. Titan watches are exported in over 40 countries
6. Strong advertising and brand presence of Titan
7. The brand uses celebrity brand ambassadors to promote itself

Weaknesses
1. Titan brand has to face issues to tackling fake imitations

2. Haven’t penetrated the global market as some other international watch makers

Opportunities
1. India is an under penetrated market for watches
2. Global expansion and tie-ups with global watch and Jewellry brands
3. Titan can focus on more brand awareness and having watches catering to every segment
Threats
1. Broad target segment may lead to lack of focus in brand strategy
2. Stiff Competition faced by foreign brands, particularly in the premium segment can decline
Titan's market share
3. Being an international brand, the company's business is affected by recession and
economic instability

4
 COMPETITOR ANALYSIS

➢ Below are the 5 main Titan competitors :

➢ Timex

➢ Casio

➢ Citizen

Omega

Tag Heuer

5
 OUR PRODUCTS

Titan Company, best known as India's pioneering manufacturer of quartz watches, has also
etched a niche for itself in some of the most competitive spaces in the fashion industry such
as jewellery and eyewear. Precision engineering is another area of specialization that Titan
Company is proud of.

Watches: Being the world's fifth largest integrated own brand watch manufacturer, Titan
Company has created and sold more than a 150 million pieces the world over.

With a production rate of over 15 million watches per annum and a customer base of over
135 million globally, Titan Company owns manufacturing and assembly operation centres in
Hosur in Tamil Nadu , Dehradun, Roorkee, Pantnagar in Uttaranchal and an Electronic
Circuit Boards (ECB) plant in Goa, all in India.

Capturing the important market segments and the changing fashion trends, Titan Company
has brought forth four core watch brands:

• Titan which is designed for the mid-premium segment

• Fastrack which is crafted to fit the trendy fashion space with a focus on the youth
• Sonata which is created for the mass market and has emerged as India’s largest selling
watch brand
• Xylys which is fashioned for the premium market, aiming at the connoisseur and new-age
achiever

The Titan brand architecture comprises several sub-brands, each of which is a market leader
in its own space. Notable among them are: Titan Edge, Titan Raga, Nebula and several other
collections like Zoop, Orion, Purple, Obaku, Automatic, Tycoon, Bandhan, Octane and the
HTSE series. The Titan brand portfolio owns over 60% of the domestic market share in the
organized watch market.

Titan Company's pride possession, a world-class design studio for watches and accessories, is
the place where some of the most coveted creations have been conceptualized.

Exclusive World of Titan and Fastrack showrooms and over 11,000 multibrand outlets in
more than 2,500 towns in India make these much-sought-after watches available to the
buyers. The watches are also offered internationally in over 30 countries, with a special focus
on the Middle East and Asia Pacific regions.

Helios, India's multibrand watch retailer offers an unmatched range of the latest designs
across 30 international brands in addition to Titan brands. The after-sales service, a
benchmarked operation with a large network of exclusive service centres spread across the
country, is one of the operation units with one of the fastest turnaround time in the world.

6
Jewellery: Following the suit of time products, Tanishq has been India’s largest, fastest
growing and most popular jewellery brand.

Tanishq offers a premium range of gold jewellery studded with diamonds and precious,
semiprecious stones in various hues in 18 kt and a wide range of plain gold jewellery in 22 kt
pure gold. Platinum jewellery also forms part of the product range. Zoya offers premium
studded jewellery catering to the needs of the elite. The enchanting jewellery patterns
originate in the well-equipped exclusive jewellery design studio of Titan Company.

The CaratLaneBestsellers:CaratLane has a colossal range of gold, platinum and diamond

jewellery crafted for every occasion from work to evening wear. Predominantly showcasing
lightweight and dainty designs, they craft everything from common rings and bangles, to the
more uncommon nail rings and hand harnesses.

CaratLane also has a wide collection of solitaire designs that span in categories like bridal
rings, eternity bangles and bracelets. Their Signature Solitaire Collection is a testament to the
beauty of precious stone jewellery. Carat Lane also has a premium collection called Ornati
designed by the celebrity designer Farah Khan.

Eye wear: Titan Eye+ offers a variety of differentiated products to the end consumer
consisting of frames, lenses, contact lenses and accessories. Frames are available in both
international brands (Levis, Esprit, Hugo Boss etc.) and in-house brands – Titan, Eye+ and
Dash. Customers are offered a unique browse-select-buy format where all products are
accessible, using world class equipment for zero-error eye testing by qualified optometrists
trained at Sankara Netralaya, a renowned eye hospital in South India and style consultants to
help buyers make the right choice of frames and lenses.

Precision Engineering: The division’s products span precision engineering components &
sub-assemblies, machine building & automation solutions, tooling solutions and electronic
sub-assemblies. The division is ISO 9001:2000 and ISO 14001:2004 certified. Additionally,
the unit catering to the aerospace segment is AS 9100B certified and the unit catering to
automotive segment is TS 16949 certified. The unit has recently been selected for the
National Aerospace and Defence Contractors’ Accreditation Programme for its non
destructive testing capabilities.

INDUSTRY ANALYSIS

HISTORY OF WATCH MARKET

Indian watch industry was originated in the year 1961 with the watch division ofHMT. The first
watch model manufactured by HMT was the Janata Model in the year1962. HMT was the
leader in watch market till Tata’s formed Titan in association with Tamil Nadu Industrial
Development Corporation in the year 1987. Liberalization in 1992 has opened the doors for
many foreign brands in the Indian Market like Tissot, Omega, Rolex, Rado, Swatch and others.
Also the import duties on watche Share falling which makes Indian Market attractive for global
majors like Casio, Swatch and Citizen.

7
 PRESENT SITUATION OF INDIAN WATCH MARKET:

The rapidly growing urban population along with increasing number of millionaires is expected
to bring vigorous growth in the premium segment wrist watch category in coming years. The
Indian watch industry among the three price segments of mass, mid and premium watches is
witnessing highest growth in the premium segment. This is primarily because of the growing
size of the urban middle class population in the country which has high spending capacity and
which is increasingly becoming more open towards spending on the consumption of the luxury
goods. These consumers mainly include young entrepreneurs, sportspersons, corporate
executives, celebrities and others who have high disposable incomes and have higher
inclination to experience luxury provided by goods of international standard. As a result, the
watch market in India has evolved into a competitive market with a large number of market
players offering new and innovative products to their consumers in order to capture high shares
in the rapidly expanding market. This market has witnessed the influx of a large number of
international brands which have entered the country in order to establish their position in the
close to INR60,000.0 million Indian watch industry. According to Ken
Research, “Industry
Outlook to 2018 - Premium Segment and Online Retail to Lead the Growth”
.
Today the Indian watch market is characterized by variety of formal watches, designer wrist
watches, sports wrist watches, chronographs and other stylish wristwatches. This has ensured
steady increase in demand for wrist watches from different sections of the Indian consumers.
The number of internet users is expected to increase from the 154 million users in FY’2013 to
about 470 million users inFY’2018. This will boost up the sales of the wrist watches through
online mode.

CRITERIA FOR SEGMENTING CONSUMER MARKET

Here the markets are segmented based on demographic and Psychographic factors

DEMOGRAPHIC SEGMENTATION BASED ON AGE

Below 12
Zoop, Dash
12- 20
Timex, Sonata, Fast track
18-30
Fast track, Technology, Sonata
30-55
Nebula, Raga, Regalia, Bandhan etc

Gender
There are certain watches which are positioned exclusively for particular sex Gents:
Flip
Ladies: Raga
Married Couples: Bandhan

8
Both: Regalia, Nebula, Fast track, Sonata, Edge

Income
Titan offers its products with a price range to suit the different income groups Below Rs 500
to above Rs. 50,000

Generation
Titan influenced every generation by various kinds of its products and that deeply impacted
their product purchase pattern.

Psychographic Segmentation

Life style
According to the Lifestyle of the people Titan has segmented its product to fit to the box.
Luxury Section:NEBULA, AURUM
Mid premium section:RAGA, GOLDSTEEL, TECHNOLOGY
Mass section:SONATA, TIMEX, KARISHMA

Behavioral Segmentation
Titan divided its market based on the behavior that consumer shows towards the usage of
products

Occasion
Formal Nebula, Gold & SteelDress wear Raga, RegaliaFashion Fast track, Raga

Target Market
It basically deals in three segments for its watches

High Income / Elite Customers: Here the consumer buys a wrist watch is a Fashion
Statement. E.g. ROYALE, AURUM, NEBULA.

Middle group
Also in this segment watch is all about Fashion but price does matter to them. Herethey
would not purchase a watch without comparing the offers in the market.E.g. RAGA,
TECHNOLOGY, FAST TRACK

Lower- income people

Here it consists of only low income people who want watch as the time – keeping device and
purchase on the basis of price E.g. TIMEX, SONATA, KARISHMA

9
DISTRIBUTION

•Distribution channel handles over 50% of watch business of the company.

•Main focus of this channel is penetration and coverage.
•Currently they have 65 distributors handling well over 11,000 dealers across the country.
•In addition to this they opened hundreds of service centers to repair watches, replace
batteries or change straps.
•The distributor channel operates independent of all other channels and reaches out to its own
set of distinct dealers.
•Titan distributes through an exclusive distributor in each country, who is responsible for
indenting, distributing, servicing, assisting and providing marketing support for the brand.
•Titan’s shops were easily recognizable and located in the most fashionables shopping
centers.

BRAND POSITIONING STRATEGIES

Titan makes themselves different, better and more special than their competitors by various
strategies like
•It initially founded the concept of “Gifting Watches”
•Then broke the concept of “Matching Watches to Clothes”
•And they launched Fast track targeting people with the age group of 20 – 25along the line
“Cool watches from Titan”
•Now they re-launched the brand lowering the target segment to 18 – 30years with the tag
line “How many you have”.

10
 VISION & MISSION

Our Vision:
We create elevating experiences for the people we touch and significantly impact the world
we work in

Our Mission:
We will do this through a pioneering spirit and a caring, value-driven culture that fosters
innovation, drives performance and ensures the highest global standards in everything we do.

Our Values and Standards:

Total customer orientation

• Customers take precedence over all else, always.

Employee appreciation
• we value and respect Titanians and Endeavour to fulfill their needs and aspirations.

Performance culture and teamwork

• At Titan Company, high performance is a way of life and is nurtured by teamwork.

Creativity and Innovation

• Driven by innovation and creativity, we focus on smarter approaches and newer
technologies.

Passion for excellence

• In all our pursuits, we ceaselessly strive for excellence.

Corporate Citizenship
• we ensure that a part of our resources is invested in environment and community betterment.

11
 MANAGEMENT

Mr. Bhaskar Bhat Managing Director

Bhaskar Bhat assumed the position of Managing Director of Titan Company Limited on 1st
April 2002.He is a B.Tech (Mechanical Engineering) degree holder of IIT - Madras, and a
post graduate diploma holder in Management from IIM – Ahmedabad, India. Most of
Bhaskar's working experience has been in Sales & Marketing. Having started his career as a
management trainee with Godrej & Boyce Manufacturing Co. in 1983 he moved on after 5
years and joined the Tata Watch Project (initiated at Tata Press Ltd.)
Since 1983 Bhaskar has been associated with the Tata Watch Project, later to become Titan
Watches Ltd., and now Titan Company Ltd. At Titan, Bhaskar dealt with Sales & Marketing,
HR, International Business and various general managerial assignments.Bhaskar is a member
of the Governing Council at the T.A. Pai Management Institute, Manipal and the SDM
Institute of Management and Development, Mysore.He was awarded the Distinguished
Alumnus Award of IIT Madras in 2008.

Mr. C K Venkataraman Chief Executive Officer - Jewellery

Venkataraman has headed the Jewellery Division since January 2005. He is a post graduate
diploma holder in Management from IIM-Ahmedabad. Venkataraman joined Titan Company
Limited in 1990, and worked in the Advertising and Marketing functions before becoming the
Head of Sales & Marketing for the Titan brand in 2003.

Mr. S Ravi Kant Chief Executive Officer - Watches & Accessories & EVP Corporate
Communications

Ravi heads the Watches & Accessories business of the Company as its CEO and Executive
Vice President. He also handles the additional responsibility of leading Corporate
Communications for the Company.Ravi completed his Masters in Business Management
from FMS Delhi in 1982 and started his career with HCL, handling different sales and
marketing responsibilities. He joined Titan in 1988 as Head- Direct Marketing and moved on
to head Retailing, followed by Exports and also set up the watch assembly plant in Dehradun
as Project Leader. Till 2005 Ravi managed the Middle East and Africa operations for watches,
jewellery and fragrances as M.D. of Titan International (ME), based at Dubai. He
subsequently moved back to the Company headquarters at Bangalore and took over the
International Business Division – managing both businesses – watches and jewellery in over
25 countries. Ravi then moved to set up a new business of the Company as CEO-Eyewear
and established Titan Eye Plus as a national chain of optical stores backed by a state-of-theart
lens manufacturing facility. He took over the watches business in 2015.

12
Mr. Ronnie Talati Chief Executive Officer- Eyewear

Ronnie is a B.Com, LLB from the Bombay University. He is a sports and fitness enthusiast
and joined Tata Press in 1976. Ten years later with Titan Industries, Ronnie as GM Finance
was largely responsible for setting up the Finance Department. In 2005 he headed the new
business unit to target youth. Thus 'Fastrack' came into existence. In 2013, Ronnie took over
as the Chief Marketing Officer of Watches & Accessories Division.

Mr. S Subramaniam Chief Financial Officer & Head Of IT Function

Subramaniam is the Chief Financial Officer for Titan Company Limited. He heads the
Finance, Accounts and Commercial functions for the Company. A CA and ICWA by
profession, he has over 25 years of experience in Finance and Business roles. Subramaniam
has been driving strategic finance & has been a part of the top management teams for the past
10 years.Prior to joining Titan Company, he was the CFO for the Telecom vertical of the
Essar Group, responsible for Finance Strategy, working on M&As and on improving
operational performance of the Group Companies. He has also held senior positions with
ITC, BPL Mobile, Mannai Corporation, Doha, etc.

Mr. Rajnarayan Chief Human Resource Officer

Raj is a graduate in Economics from Madras Christian College, Chennai and a post graduate
in Personnel Management from XLRI, Jamshedpur. He has 29 yrs of experience in Human
Resources management, Training, Leadership development & Talent management. He has
worked with HCL, TNT, SHV Gas and Metro Cash & Carry before joining Titan Company.

Mr. Sandeep Kulhalli Senior Vice President - Retail & Marketing, Tanishq

Sandeep is currently the Senior Vice President of Retail & Marketing, Tanishq. He is a B.Sc.
Chemistry graduate from Fergusson College, Pune. He joined Titan Company Limited in
1988 as Area Sales Manager and handled Sales Operations in MP and Vidharbha. Later
becoming Area Sales Manager, West Bengal & North East. With the launch of Timex, he
moved north as Regional Manager in 1994

Mr. Ajoy Chawla Senior Vice President - Strategy & Business Incubation

Ajoy is a Mechanical Engineer from VJTI Mumbai and a post graduate from IIM - Calcutta.
He joined the Tata Administrative Services in 1990 and has been with Titan Company since
1991. He has over 20 years of experience with Titan Company, across geographies and
businesses, covering Sales, Distribution, Retail and Business. He has held many senior
portfolios in the company business and is now the Chief Strategy Officer of the Company.

13
Mr. Dinesh Shetty General Counsel & Company Secretary

Dinesh is the General Counsel & Company Secretary of the Company. He heads the Legal
&Secretarial functions of the Company. He holds a Master Degree in Commerce and LLB
from Mumbai University, and is a Fellow Member of the Institute of Company Secretaries of
India. He has over 25 years of experience in the field of Corporate & Securities Laws,
Litigation, Arbitration, Corporate Finance, Mergers & Acquisitions and Corporate
Governance.In his previous assignment with Mahindra Holidays & Resorts India Ltd., the
Leisure & Hospitality Sector of the Mahindra Group, he has worked as General Counsel &
Company Secretary for over six years. Prior to Mahindra Group, he has worked with
Schenectady Herdillia Limited (SI Group), Marsh India Insurance Brokers Private Limited
(Marsh & McLennan Companies,) and Parle Agro Private Limited.

Mrs. Suparna Mitra Chief Marketing Officer- Watches & Accessories

Suparna has a degree in electrical engineering and a post graduate from IIM, Calcutta. She
has extensive sales and marketing experience, mainly in the lifestyle / retail marketing area in
companies like Hindustan Unilever, Talisma Corp and Arvind Brands Ltd.She has been
Global Marketing Head – Titan where she was responsible for all marketing in India and
international markets. Her last assignment was as Regional Business Head- South for Titan
Company Ltd. for all businesses of Titan including watches, jewellery and eyewear for the
South region.

CORPORATE SUSTAINABILITY

CSR Policy in line with the company’s vision

The CSR focus at Titan will be driven by broad themes such as upliftment of the
underprivileged girl child, Skill development and support for Indian Arts, Crafts and Heritage

At Titan, sustainable development acts as our backbone. Committed to go beyond our usual
line of business to give back to the society and empower the people, Titan is designed to be
responsible to our external stakeholders.

Our Primary Focus points:

•Holistic and Lifecycle Approach to support the Underprivileged Girl Child - Titan Kanya :

14
•The Titan Kanya Programme, launched in 2013, is a collaborative pan-India initiative
involving the company, its employees and business associates, seeking to empower the
underprivileged girl child through education. Working with two NGOs - the K. C. Mahindra
Trust (Nanhi Kali programme) and IIMPACT, Titan Kanya has till date benefited 13500 girl
children. The Titan Kanyaprogramme also extends its services to girl students passing out
from class 10 through its 'Kanyacentre'. This programme's larger purpose is the holistic and
lifecycle engagement of the girl child. In the next five year, we aim to benefit close to 1 lakh
girl children under this programme.

•Supporting Education and Skills Development of Tribal Children

•Titan started engaging with the NGO named Swami Vivekananda Youth Movement
(SVYM), to support all the high school tribal children in the remote location of
Heggadevanakote of Karnataka. so far, over 120 high school tribal children are benifitted by
this programme which undertakes many innovative interventions such as community connect
projects, spoken englishcources, formal career counselling and more. pursuant to Titan's
efforts, in last 3 years, the number of students to pass class 10 has been over 70% each year.
We have also taken up capacity building in schools, where we started rejuvenating the D.Ed
teacher training programme for the tribal youth.

•Supporting Traditional Crafts. Art & Heritage of Porgai

•Sittlingi, a non descriptvilage in Dharmapuri district, is home to the Lambadi tribe that
migrated from North Indaicenturies ago. 'Porgai' means 'pride' in Lambadi. dr. Lalitha Regi of
Tribal health Initiative has helped the women's groups here to revive the traditional art of
Lambadi embroidery. Titan has commisioned a comprehensive and customised support
programme for these groups, through a 3-year holistic partnership. Titan has also set
thePorgai artisan centre, for centralised training, storage and exhibition facilities.

15
Profit & Loss - Titan Company Ltd.Rs (in Crores)

Mar'18 Mar'17 Mar'16 Mar'15 Mar'14

12Months 12Months 12Months 12Months 12Months

INCOME:

Sales Turnover 15655.85 12998.87 11295.74 11936.71 10955.14

Excise Duty 34.55 102.35 31.21 33.50 39.35

NET SALES 15621.30 12896.52 11264.53 11903.21 10915.79

Other Income 0 0 0 0 0

TOTAL INCOME 15707.70 12961.29 11328.89 11973.79 11035.98

EXPENDITURE:

Manufacturing Expenses 39.83 38.83 40.72 39.75 37.35

Material Consumed 11440.65 9333.04 8296.05 8858.58 8139.00

Personal Expenses 762.26 695.54 681.18 625.65 534.49

Selling Expenses 440.99 444.81 428.92 .00 .00

Administrative Expenses 1204.25 1188.92 872.17 1225.87 1156.51

16
Expenses Capitalised .00 .00 .00 .00 .00

Provisions Made .00 .00 .00 .00 .00

TOTAL EXPENDITURE 13887.98 11701.14 10319.04 10749.85 9867.35

Operating Profit 1733.32 1195.38 945.49 1153.36 1048.44

EBITDA 1819.72 1260.15 1009.85 1223.94 1168.63

Depreciation 109.67 93.23 96.91 87.39 65.59

Other Write-offs .00 .00 .00 .00 .00

EBIT 1710.05 1166.92 912.94 1136.55 1103.04

Interest 47.68 37.13 42.28 80.66 87.11

EBT 1662.37 1129.79 870.66 1055.89 1015.93

Taxes 407.85 271.56 164.81 232.82 274.79

Profit and Loss for the Year 1254.52 858.23 705.85 823.07 741.14

Non Recurring Items -91.65 -96.37 .00 .00 .00

Other Non Cash Adjustments .00 .00 .00 .00 .00

Other Adjustments .00 .00 .00 .00 .00

REPORTED PAT 1162.87 761.86 705.85 823.07 741.14

KEY ITEMS

Preference Dividend .00 .00 .00 .00 .00

17
Equity Dividend 183.82 .00 155.55 162.62 154.75

Equity Dividend (%) 207.05 .00 175.20 183.17 174.31

Shares in Issue (Lakhs) 8878.00 8878.00 8878.00 8878.00 8877.86

EPS - Annualised (Rs) 13.10 8.58 7.95 9.27 8.35

Rs (in Crores)

18
OTHER DISCLOSURES
The information required under Section 197 of the Act read with Rule 5(1) of the Companies
(Appointment and
Remuneration of Managerial Personnel) Rules, 2014 are given below:
i) The ratio of the remuneration of each director to the median remuneration of the employees
of the Company for the financial year:
Sl. Commission Sitting fee Ratio
No. Name of the director (Rs.) (Rs.) Total (Rs.) (times)
Median Employee
A] remuneration 578,000
B] Director’s remuneration

Chairman (nominated by
1 TIDCo) 5,313,700# 180,000 5,493,700 9.50
2 Mr. T. K. arun 3,719,500 405,000 4,124,500 7.13
3 Mr. N. N. Tata 3,135,000 255,000 3,390,000 5.86
4 Mr. Harish Bhat - 375,000 375,000 0.64
5 Mr. T. K. Balaji 4,091,500 360,000 4,451,500 7.70
6 dr. C. G. Krishnadas Nair 3,285,200 210,000 3,495,200 6.04

19
7 Ms. Vinita Bali 3,507,000 270,000 3,777,000 6.53
8 Mrs. IreenaVittal 4,091,500 330,000 4,421,500 7.64
9 Mrs. Hema Ravichandar 4,321,800 375,000 4,696,800 8.12
10 prof. das Narayandas 1,275,200 60,000 1,335,200 2.31
11 Mr. ashwanipuri 3,338,900 255,000 3,593,900 6.21
12 Mr. Bhaskar Bhat1 34,944,000 - 58,126,554* 100.56
#Commission to the Chairman of the Company (the Chairmanship was held by Mr. C.V.
Sankar, Mr. K. Gnanadesikan, Mr. Vikram Kapur at various points in time during the year and
currently Mr. AtulyaMisra is the Chairman.)
* Inclusive of salary, perquisites, Commission and retiral benefits.

20
 CUSTOMER LOYALTY PROGRAM OF TITAN

(MANAGEMENT TOOL)

About encircle program- Freedom from Cards

Encircle is Titan’s Loyalty program which allows members to earn & redeem points across all
brand stores & E-commerce websites (www.titan.co.in, www.CaratLane.com). Every
customer who shops at any of the Titan showrooms - Tanishq, MIA, Zoya, World of Titan,
Fastrack, Helios, Titan Eyeplus, Skinn, Taneira& E-commerce website becomes an encircle
member
Tiers points earning slabs

Anyone can become encircle member by shopping at any of Titan brand stores (Tanishq,
MIA, Zoya, World of Titan, Fastrack, Helios, Titan Eyeplus, Skinn, Taneira) & E-commerce
websites. All members will be enrolled to Silver tier as their base tier.
On enrollment a membership number will be assigned to each customer and his unique
registered mobile number will be mapped against his membership. Enrollment forms are
available at the Cashiers desk. Customer Name and Mobile number are mandatory for
enrollment.
Types of Encircle Tier:
Silver, Gold & Platinum
• Points earning excluding bonus points required for Tier upgrade

POINTS
TIER REQUIRED

Gold 500 Points

Platinum 3000 Points

Every point will be updated to customer account within 24-48 hours of the transaction at
stores. In case of transaction at titan.co.in, points will be credited to customers account

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 after 15 days of the transaction & with regard to Caratlane it is 90 days from the
transaction
• Earned Points are valid for 2 years + quarter end from the date of last transaction For eg:
2nd Jan 2015 earned points will expire on 31st Mar 2017 if no transaction made before
Jan 2017. If the member does 2nd transaction on 1st Dec 2015 then the total points will
get expired on 31 Dec 2017
• Points/tier will be calculated at the end of the day and new Tier will start from next day

Quick method of Upgrading Tier

• Members can also upgrade their tier by shopping below mentioned amount in a single bill or
cumulative amount shopped on multiple invoices in a particular brand channel on the same day o
Member has to buy Jewellery ranging from Rs 100,000 - Rs 299,999 to quickly upgrade to
Gold tier or Same Member can upgrade to Platinum tier by buying a Jewellery of Rs 300,000 &
above
o Member has to buy a Watch/eye wear ranging from Rs 10,000 - 19,999 to quickly upgrade to
Gold tier or Same Member can upgrade to Platinum tier by buying a Watch/eye wear of Rs
20,000 & above
• Tier will be valid for two years from the date of last upgrade
Upgrade and Downgrade of Tiers
• Upgrade/Downgrade of Tiers will be based on cumulative points earned by the member in a period of
24 months from the date of enrollment or last Upgrade/Downgrade date.
• Member to maintain the threshold points in 24 months from the date of Tier upgrade to retain tier,
downgrade to one level if criteria not met.(Please refer points slabs required to maintain tier)

Points earning process

Points can be earned by shopping at any of the Titan stores & E-commerce website and customer should
be a encircle member, while shopping customers has to provide the encircle registered mobile number.
Customer will be credited with points as per their respective tier and slabs. Points will be calculated at the
back end system.
• No Points are rewarded during discounted sales but except for Platinum tier members
• Under Tanishq Exchange Program(TEP) &Goldplus exchange Program(GPEP) transactions,
members will earn points only on additional value (money paid by customer over and above the TEP
& GPEP value)
• Credit notes, gift cards, exchange products, Encircle points redeemed etc. will not earn points
• Birthday / Marriage Anniversary discounts related sales will continue to get points, however this will
always be on Nett value

Redemption Process
Step 1: If customer is already a member then his available points will be redeemed based on members
request
Step 2: There is no minimum points required for redemption
Step 3: Customers should always carry their registered mobile number which is mapped with encircle
membership. Authorization code(OTP) will be sent to the registered mobile number for all redemption,
without which redemption will not be allowed. Same process applies for online process as well

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 MANAGEMENT REPORTING TOOLS

Daily Sales Report:

A Daily Sales Report Dsr Needs To Be Submitted To The Abm & Re Means The Area
Business Manager & Retail Executive
A Dsr Compares A Store Overall Performance Of Sales In Comparison With Last Year.

With The Help Of It The Store Manager & Cashier Can Easily Get Necessary Information Of
Following:

• Aupt : Average Unit Per Transaction

• Avpt: Average Value Per Transaction

A Screen Shot Is Attached For The Same

Dsr Is Mailed To Concerned Officer And Made In Format Provided By Higher Authority In
Ms- Excel

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24
 LEARNING MANAGEMENT PORTAL

Titan co. Maintains a lms for its employees to learn about new products & specifications and
also improve their skills

Every employee in titan company gets unique username & password.

Employee has to login in it and go to dashboard for learning new projects which are assigned
to them.

Also the company takes regular tests and quizzes to check person intelligence towards it.

At last the company rewards the employees using a system that is RETAIL CHAMPS.

IF YOU WILL SALE MORE YOU WILL EARN POINTS & THEN THESE POINTS CAN
BE ENCASHED FOR PURCHASING VARIOUS PRODUCTS ON RETAIL CHAMPS
SITE.

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 MARKETING MIX

·PRICE ·PRODUCT ·PROMOTION ·PLACE

1. PRICE:
As achieve our marketing our marketing objectives, we can do some change in the pricing.
The main consideration will be in changing price are followings.

A. Survival:
In case of some of the watches titan prices them according to the features .The Exacta is a
simple steel watch priced at Rs.600-1,100. As the company also deals with Spectra, Raga
through pricing policy. B. Market share:
As we know that 70% of sales in watches come from the lower segment,
therefore by pricing Sonata at 350 onwards with guarantee. Titan prices its world watches
which compared equal to an international players like Calvin Klien where a customer pays 4
times as value of the world watch, therefore market with low prices to international players to
gain market share. C. Market Skimming:
In Indian watch industry there is no one offering pure gold watches, watches in pair jewellery
watches. Here Titan offers there product with the Indian touch in its design, the product, the
love.

2. PRODUCT:
Quality and leadership are the two main terms for the Titan. As to achieve the marketing
objectives this aspects should also be considered. A. Product line:
To increase the sales, the differences in the prices of the watches are justified by the features.
B. Product pyramid:
Portfolio of Titan's product is of 3 distinct price
-range that can be defined in general, as Popular, Mid, and Premium. At the popular segment,
the emphasis is on in volumes but not in margins. At the premium segment, the emphasis is on
profits and image but not in volumes. Obviously, company giving more emphasis at the top of
the pyramids profits at the top of the pyramid is very high. This pyramid guided the strategy of
Titan. C. Product strategy:
Titan was first focused only on the premium segment of the watch market. As per the product
strategy they took, Titan moved in to the mass market for watches. To widen base, Titan
created new segments and increasingly focusing on segments individually. In the past few
years Titan has took a lot of initiatives to focused on specific segments. D. Product Quality:
Quality and leadership are synonymous to Titan. It seeks to achieve both through their value
for products compared to their prices.

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 4. PROMOTION:

A. Marketing pricing: As by opening new shops such as the world of Titan – buy directly
from the dealer and hence the element of middleman is not there. Here the retailer in this
category buys watches for 17-18% lesser than MRP and hence they are able to get the 17%
profit margin on sales.
It is managing to successfully convince to the customer of the perceived value of
„WORLDWATCH‟ using hoarding all around the city, increasing buyer image, trust
worthiness, innovation, differentiation, value for the product. Price discount and allowances:
Every year Titan comes with a price discount sale on the MRP of the watches. The allowance
varies from one segment to another.
a)Creative advertising: Titan introduces a contest on cartoon network inindia.com which
invites children to use creativity and design watch. The prize winning design was launched as
a new watch in summer 2002 collection. Type of advertising: Titan believes in making its ads
clean, well made, touch on emotional chord. As the company is using celebrities or superstars
that is Amir Khan for the Titan watches.
b) Promotion on occasion: Titan is one of the company which formally believes in the policy
of promotion the product based on the occasions.

4. PLACE:
Keeping in mind about the young trendy and fashionable consumers, Titan distribute
itsproduct and set up „world of titan‟ in different region. The consumer‟slife style in
India,especially in urban area (because the turnover in urban area is 210 million, while
the turnover in rural area is 90 million) plays a significant role in the success of Titan. A.
Time Zone:
Titan Industries brings together the country’s leading watch brands under one roof, providing
the customer with variety in brands, looks and price ranges and also efficient after-sales
service. These 1142 Time Zones located across 89 towns which offer its customer the
complete watch shopping experience.
Bivalve Mart:
These outlets sell surplus stocks of Titan watches at reduced prices. By doing these it offering
fabulous value for money with the same warranty as a regular full-priced watch enjoy.
However these shops would not be placed in the main locations and not working as a normal
shops. This is to make the customer go to the shop rather than the shop calling the customer
and hence the locations are not very suitable for shopping. C.Sonata Stores:
A Sonata store is also an Authorized Service Centre for Sonata & Titan brands. Sonata store
meet the large scale demand for the watch and also to attract customers in more. These shops
had full stocks of the watch in demand whereas the others could afford to maintain only
limited stock.

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 OBJECTIVE

1. To review the brand positioning strategies of different sub-brands of Titan watches.

2. To analyze the brand repositioning strategies of Titan watches.

3. To study consumer awareness and perception about the brand repositioning Strategies of
Titan watches.

4. To recommend suitable measures to be taken by the Titan Company to further

Improve its brand perception and loyalty among its customers.

This study would help titan industry to understand the gaps in its communication strategy
regarding brand repositioning exercises and the further measures to be taken for effective
marketing communications.

Limitations:

✓ The study is confined to Delhi NCR area only.

✓ There is possibility of sampling errors in the study.

✓ The responses of the consumers may not be genuine.

✓ The questions included in the questionnaire may not be comprehensive.

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 RESEARCH METHODOLOGY

Type of Research Descriptive

Data Type Primary

Sampling Unit Users of Online Payment Mode in Varanasi

Sampling Method Non- Probability (Convenience Sampling)

Sampling Size 50

Data Collection Tool Questionnaire

Statistical Tool Used MS Excel, Descriptive Statistics

Data Analysis Technique Table & Graph

29
 DATA COLLECTION AND SURVEY ANALYSIS

1. Which sub-brand of Titan watches do you possess?

Figure 1: Titan sub-brands possessed by respondents

Table No1: Titan sub-brands possessed by respondents

S.NO. Sub Brands Percentage
%
1 Fastrack 72

2 Sonata 14

3 Raga 6

4 Nebula 4

5 WWF 2

6 Edge 2

Survey Analysis: Titan sub-brand owned

This was a multiple choice question where respondents were asked to choose subbrands of
Titan which they possess. It was found that around 72% of the consumers in the age group of
20-30 years possess Fastrack brand, 14% Sonata, 6% Raga, 4% Nebula and only 2% own WWF
and Edge.

30
2. Since how many months / years have you been using Titan watch?

Figure 2: Period of Titan watch’s use

Table No2: Period of Titan watch’s use

S.NO. Period Of Usage Percentage
Years %
1 2001-2004 64

2 2004-2007 24

3 2007-2010 12

Survey Analysis: Period of use

The respondents were asked to mention since how long they have been brand loyal to Titan.
This was an open ended question and hence various responses were received. The minimum
period of use was set as one year, as mentioned earlier, while the maximum period of use was
determined. For convenience, the different responses are categorized into three: 2001year –
2004years, 2004years – 2007years and 2007years – 2010years.64% of the respondents fall into
first category, i.e., they are using Titan watch in the range of one to four years. 24% respondents
are in second category and the rest 12 % are using it for more than seven years.

31
4. Do you remember the original tagline of Titan watches? If yes, please mention.

Figure 4: Recall of Titan’s original tagline

Table No 4: Recall of Titan’s original tagline

S.NO. Recall of Titan’s Tagline Percentage
%
1 YES 22

2 NO 78

Survey Analysis: Recall of Titan’s tagline

Titan’s tagline, before brand repositioning exercise has been undertaken, was
“What’s your style”. This tagline was adopted during first rebranding exercise in 2004.
The respondents were asked to indicate whether they remember the tagline in dichotomous
way, i.e., as “yes” or “no”. It was found that only 22% of the respondents were able to recall
the tagline and the remaining 78% answered in negative.

32
5. Have you seen the advertisement of Titan watches? In which media have you seen the
advertisement?

Figure 5: Major Advertisement media

Table No.5 Major Advertisement media

S.NO. Major Advertisement Media No. of respondents
(out of 50)
1 TV 46

2 Magazines 25

3 Newspaper 36

4 Hoardings 15

5 Radio 4

Survey Analysis: Titan’s advertisements

Titan advertises its watches in almost all media vehicles. The advertisements can be seen in
TV, magazines, newspaper, hoardings, billboards, radio and so on.
All the 50 respondents have seen the advertisements of Titan watches in various media. This
was a multi-response question and the options given to select were restricted to TV, magazines,
newspapers, hoardings and radio.

33
Figure 6: Awareness of brand ambassador

Figure 6: Awareness of brand ambassador

Table No 6: Awareness of brand ambassador

S.NO. Awareness of Brand Ambassador No. Of Respondents
(out of 50)
1 Don’t know 4

2 Correct responses 46

Survey Analysis: Brand Ambassador of Titan

Aamir Khan is the brand ambassador of Titan since 2004. When the respondents were asked
to recollect the same, it was found that 46 of 50 sample size were able to correctly mention the
brand ambassador while the remaining 4 did not give any response implying that they are not
aware of it.

34
7. Are you aware of the new tagline of Titan?

Figure 7: Awareness of new tagline

Table No 7: Awareness of new tagline

S.NO. Awareness of new Tagline Percentage
%
1 Aware 36

2 Not Aware 64

Survey Analysis: Awareness of new tagline – “Be More”

The survey has revealed that less than half of the total numbers of respondents are aware of
new tagline. 36% of the respondents could correctly mention the tagline while the rest are not
even aware that Titan has adopted major rebranding strategies last year.

35
8. How do you rate the new designs of Titan?

Figure 8: Consumer perception of new designs

Table No 8: Consumer perception of new designs

S.NO. Consumer Perception No. of Respondents
(out of 50)
1 Poor -

2 Average 4

3 Above Average -

4 Good 39

5 Excellent 7

Survey Analysis: New designs of Titan

Titan has launched several new designs in 2008 in its existing collections and as per its plans
introduced new product collections also. The respondents were asked to rate the new designs
as “poor”, “average”, “above average”, “good” and “excellent”.7 respondents feel that their
designs are “excellent”, 39 have rated them as “good” and 4 have rated as
“average”.

36
9. Have you seen the new campaign of Titan?

Figure 9: Awareness of new campaign

Table No 9: Awareness of new campaign

S.NO. Awareness Of New Campaign Percentage
%
1 Aware 50

2 Not Aware 50

Survey Analysis: New Campaign of Titan

The survey has revealed that the percentage of respondents who have seen the new campaign
focussing on “be more” featuring Aamir Khan is 50%.

37
10. Do you think the new advertisement is effective in inspiring consumers to have a new
look everyday and be more in lives?

Figure 10: Consumer perception of new campaign

Table No 10: Consumer perception of new campaign

S.NO. Consumer Perception Of New Campaign No. Of Respondents
(out of 25)
1 Not at all effective -

2 Effective 16

3 Highly Effective 9

Survey Analysis: Rating of New Campaign

The 50% of the respondents who have seen the new campaign were asked to rate it with respect
to how effective the campaign is in inspiring consumers to have a new look everyday and be
more in lives.
The respondents were asked to rate it as “not at all effective”, “effective” and “highly
effective”. 16 out of 25 respondents consider the new campaign to be “highly effective” while
the remaining 9 rated it as “effective”

38
11. How do you rate Titan’s exclusive showrooms?

Figure 11: Consumer perception of store ambience

Table No11: Consumer perception of store ambience

S.NO. Store Ambience No. Of Respondents (out
of 50)
1 Poor -

2 Average -

3 Above Average 7

4 Good 36

5 Excellent 7

Survey Analysis: Titan’s exclusive showrooms

The respondents were asked to rate Titan’s exclusive showrooms on 5 point rating scale – Poor,
Average, Above Average, Good and Excellent. The factors related to showrooms that were
provided to the respondents for rating are – store ambience, sales personnel, after sales service
and display of watches.
36 of the 50 respondents have rated store ambience as “Good” and 7 each rated as “Above

39
Average” and “Excellent”. This proves that store ambience plays an important role in
consumer perception of service quality.

12. How do you rate Titan’s showrooms sales personnel?

Figure 12: Consumer perception of sales personnel

Figure 12: Consumer perception of sales personnel

Table No12: Consumer perception of sales personnel

S.NO. Sales personnel No. Of Respondents
(out of 50)

1 Poor 4

2 Average 4

3 Above Average 7

4 Good 35

5 Excellent -

Survey Analysis: Sales Personnel

With respect to sales personnel, 35 respondents rated them as “Good”, while 4 each rated as
“Poor” and “Average”, 7 respondents gave rating of “Above Average”.

40
13. How do you rate after sales service of titan?
Figure 13: Consumer Perception about after sales service

Figure 13: Consumer Perception about after sales service

Table No13: Consumer Perception about after sales service

S.NO. After Sales Service No. Of Respondents
(out of 50)

1 Poor 7

2 Average 4

3 Above Average 4

4 Good 31

5 Excellent 4

Survey Analysis: After sales service

In the survey, 31 out of 50 respondents rated after sales service as” Good”, 4 each as
“Average”, “Above Average”, “Excellent” while 7 respondents rated as “Poor”.

41
14. What is your perception about display of titan watches?
Figure 14: Consumer perception of Display of watches

Figure 14: Consumer perception of Display of watches

Table No14: Consumer perception of Display of watches

S.NO. Display Of Watches No. Of Respondents
(out of 50)

1 Poor -

2 Average 4

3 Above Average -

4 Good 24

5 Excellent 22

Survey Analysis: Display of Titan watches

Most of the respondents have given high ratings to the display of watches in Titan showroom.
22 respondents rated it as “Excellent”, 24 respondents as “Good” and only 4 respondents
gave rating of “Average”

42
15. What is your overall perception about Titan showrooms?
Figure 15: Overall perception about Titan showrooms

Figure 15: Overall perception about Titan showrooms

Table No15: Overall perception about Titan showrooms

S.NO. Titan Showrooms No. Of Respondents
(out of 50)
1 Poor -

2 Average -

3 Above Average -

4 Good 30

5 Excellent 20

Survey Analysis: Overall perception about titan showroom

The respondents were also asked to give overall rating to Titan’s exclusive showrooms. It was
found that out of total 50 respondents, 30 rated as “good” while the remaining considered the
showrooms to be “excellent”.
Around 50% of the respondents rated all the variables related to Titan’s exclusive showrooms
as “good”. This shows that the store ambience, sales personnel, after sales service and display
of watches in the showrooms play a major role in determining the customer perception about
brand.

43
 FINDINGS OF THE SURVEY

The findings of the consumer awareness survey are listed below:

❖ 72% of the respondents in the age group of 20 – 30 years possess fast track watch.
This shows that the positioning strategy of these watches has been good.
❖ Most of the consumers prefer Titan watches for their attractive designs and good
quality. However, there is a misconception about pricing of Titan products among the
consumers. They perceive them to be high priced.
❖ Logos and taglines are rarely noticed by the watch consumers. Hence, any change in
them also goes unnoticed.
❖ Advertisement in mass media such as television, newspapers, and magazines are best
means to spread awareness about brand.
❖ Celebrity endorsement of watches not only increases the visibility of the product but
also gives an assurance to the consumers that it is of high quality.
❖ Titan watches’ designs are rated as “good” by 78% of the respondents. This indicates
that they are looking forward for more innovative designs to be introduced by the
company.
❖ Only 50% of the respondents have seen the new campaign launched by Titan watches
in July 2008. This implies that the reach of the campaign in six months has been to
more or less half of the consumers. However, those who have seen the new campaign
consider it to be effective in conveying the message it intended to deliver, i.e., to “be
more” in lives.
❖ The after sales service and behavior of sales personnel have been given low ratings
compared to other variables mentioned in the questionnaire with respect to Titan’s
exclusive showrooms.

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 CONCLUSION

Titan is one of the traditional brands in India. People still remember the Jingle of Titan ads.
But in some way or the other because of evolution of more sub-brands, the historical look of
branding is getting de-graded. So we propose to bring back the same “Joy of gifting”
campaign with some modifications like “Joy of gifting for gratefulness” and launch it during
the festive season of the coming year. Hope it would succeed in great run.

SUGGESTIONS AND RECOMMENDATION

Suggestions given by the respondents to improve brand image.

Varied responses were received for this question. All the responses have been summarized as
follows:
-Introduce more trendy and innovative designs
-Focus on niche markets such as working men and women
-Spread awareness about availability of watches in lower segments as most of the
consumers feel that Titan brand is synonymous with premium watches -Take steps to change
consumer perception that Titan watches are high priced.
-Improve after sales service.

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 QUESTIONNAIRE

1. Which sub-brand of Titan watches do you possess?

a) Fast track
b) Sonata
c) Raga
d) Nebula
e) Others, please specify…………………………….

2. Since how many months / years have you been using Titan watch?

3. Why do you prefer Titan brand?

a) Attractive designs,
b) Reasonable price
c) Brand image
d) Good quality

4. Do you remember the original tagline of Titan watches? If yes, please mention.

46
5. Have you seen the advertisement of Titan watches? In which media have you seen the
advertisement?

a) TV
b) Newspaper
c) Magazines
d) Hoardings
e) Radio

6. Who is the brand ambassador of Titan watches?

7. Are you aware of the new tagline of Titan?

a) Aware
b) Not aware
8. How do you rate the new designs of Titan?

a) Poor
b) Average
c) Above Average
d) Good
e) Excellent

9. Have you seen the new campaign of Titan?

a) Yes b) No

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 BIBLIOGRAPHY

BOOKS

Marketing Management – Philip Kotler

Special Studies in Marketing- Romeo S. Mascarenhas

WEBSITES

www.titan.co.in www.google.com

www.wikipedia.com

www.scribd.com

REPORTS
Annual report of TITAN CO. LTD 2017/2018

OTHERS
Brochure of TITAN CO. LTD

__________________END________________

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