Future Strategies

Active Colour Forecast S/S

24
Discover the key colour directions for S/S 24 activewear,
including tones that play into the continuing importance
of emotional support, product longevity and bridging
digital and physical worlds

Yvonne Kostiak
05.11.22 · 16 minutes

Rains
Overview

This seasonʼs colours reflect a period of realignment, as people adjust to rapid shi s
in society and technology. Uncertainty will remain a dominant force due to ongoing
economic, political and environmental crises, but consumers will seek ways to
balance their uneasiness with optimism.
Derived from the S/S 24 Global Colour Forecast, our Active Colour Forecast aligns
with WGSNʼs macro trends, which are informed by our STEPIC framework analysing
trends in society, technology, the environment, politics, industry and creativity. This
ensures our colours and palettes truly reflect the future drivers, innovations and
consumer behaviours that will shape 2024.
The Everything Net, where physical and digital realities are interchangeable, will be
a dominant force, and colours will be selected to traverse easily between these
different environments. A growing meta economy will result in a wide spectrum of
colours being used across the virtual world, and this will accelerate the popularity
of clean, bright and chromatic colours.
In contrast, a resurgent focus on restraint and practicality will see the rise of
foundational mid-tones and neutrals, which will connect to changing lifestyle choices
around the pursuit of rest and balance. These colours will also play into the growth
of reductive and regenerative approaches in design.
The Caring Economy is also set to become more influential as governments,
businesses and communities recognise the benefits of nurturing in society. So
tinted pastels and playful warm brights will reflect a care-taking mindset, evoking a teamLab
sense of calm and affection.

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 Nutshell (A) Purple Swirl (S)
* All colour names are speci c to WGSN. For colour codes, please refer to the following colour system reference pages: Coloro / Pantone TCX

024-37-20 18-1140 TCX 138-44-29 18-3533 TCX

Grit (S) Gentle Lavender (A)
033-49-16 17-1036 TCX 138-81-07 14-3710 TCX
Apricot Crush (A) Pumice (S)
024-65-27 15-1247 TCX 031-77-03 14-4501 TCX
Sweet Mandarin (S) Galactic Cobalt (S)
023-61-36 16-1356 TCX 120-28-32 19-3952 TCX
Ginger Biscuit (S) Tidal Teal (A)
022-40-26 18-1250 TCX 105-27-15 19-4324 TCX
Italian Clay (S) Malachite (S)
022-62-16 16-1422 TCX 078-33-24 19-5421 TCX
Mellow Peach (A) Sage Leaf (S)
022-81-13 14-1219 TCX 072-45-06 18-5611 TCX
Radiant Red (A) Fresh Mint (A)
011-50-32 18-1651 TCX 074-80-06 14-4807 TCX
Astro Dust (S) Green Flare (S)
010-42-20 17-1537 TCX 064-59-32 16-6340 TCX
Cranberry Juice (L-T) Green Fig (S)
008-26-26 19-1934 TCX 062-71-14 15-6317 TCX
Crimson (S) Nephrite (A)
010-38-36 18-1657 TCX 058-55-18 17-0235 TCX
Pink Cyclamen (S) Cyber Lime (A)
156-56-30 17-1937 TCX 051-76-36 13-0651 TCX
Pink Diamond (S) Yellow Mustard (A)
147-82-14 14-3205 TCX 035-64-26 15-0948 TCX
Fondant Pink (S) Golden Cob (S)

/ Pantone Coated
147-70-20 14-3209 TCX 033-75-33 13-0947 TCX
Mauve Haze (A) Pineapple (S)
151-46-20 17-1818 TCX 035-81-23 13-0941 TCX

exemplified by colours such as Cyber Lime, Fresh

This season, hyper-brights continue and brighten-
specific edit of the S/S 24 Global Colour Forecast.

colours are seasonal (S) for S/S 24, annual (A) for
strongest relevance across all active categories.
The Active Colour Forecast provides a category-

up, following on from their return in A/W 23/24.

Mint and Pink Diamond. These are balanced by

the whole of 2024, and long term (L-T) for 2024

Playful hues take on a light and digital quality,

sustainability goals, we have annotated which
To help with your long-term forecasting and

the more natural, grounding and reassuring

These are the 30 colours that will have the

colours such as Nutshell and Nephrite.

Active colour
Palette S/S 24

and beyond.

2
Active core colours
Palette S/S 24

Our core colours offer an edit of dependable and

022-60-08

030-69-10

024-21-05

117-47-13

122-62-21
versatile tones that will work across collections,
categories and seasons. For S/S 24, an emphasis

Timeless Taupe (A)

on grounded neutrals, earthy tones and true

Elemental Blue (A)

Ground Coffee (A)

Corn ower (A)

Oat Milk (L-T)
greys continues, and blue tones bring
a reassuring quality to the palette.

16-4030 TCX
18-3922 TCX
14-1208 TCX

19-1109 TCX
16-1318 TCX
120-22-18

000-64-00

034-84-05

037-93-00

153-19-00
Midnight Blue (L-T)

Circular Grey (L-T)

Optic White (L-T)

Chalk (L-T)

Black (L-T)
12-0304 TCX

19-4203 TCX
19-3932 TCX

11-4800 TCX
17-5104 TCX

* All colour names are speci c to WGSN. For colour codes, please refer to the following colour system reference pages: Coloro / Pantone TCX
/ Pantone Coated

3
Power up with radiant, upbeat
brights
Why are they key? These joyous, dopamine
brights are upli ing and encourage proactive,
positive actions. They facilitate building teams
or communities, or taking steps towards
feeling more energised.
How to us e them: focus on our S/S 24 Key
Colour of Radiant Red, and combine in
summery and playful combinations, using the
minimalist tone of Chalk for graphics, colour- Nagnata Krista Kim
blocking or ombré effects.

D: Pink Cyclamen
A: Radiant Red

E: Sweet Mandarin
B: Chalk

@ nnrushtaylorstudio Moncler Eye/Loewe/Nature

C: Purple Swirl F: Golden Cob

Coloro:
A: 011-50-32, B: 034-84-05, C: 138-44-29, D: 156-56-
30, E: 023-61-36, F: 033-75-33
Pantone:
A: 18-1651 TCX, B: 12-0304 TCX, C: 18-3533 TCX, D: 17-
1937 TCX, E: 16-1356 TCX, F: 13-0947 TCX

4
Leverage the tension between
arti cial and natural tones
Why are they key? The juxtaposition of near-
neon Cyber Lime with more grounded tones
such as Nutshell reflects a protopian future,
which links nature and technology.
How to us e them: enliven clean performance
styles with the bold use of S/S 24 Key Colour
Cyber Lime, or colour-block with neutrals. Use
Sweet Mandarin as a pop of colour against the
neutral tones. Roksanda x Fila Nike

C: Midnight Blue

A: Cyber Lime
D: Sweet Mandarin

E: Chalk

B: Nutshell
F: Oat Milk
Hoka One One Etel Adnan Attaquer

Coloro:
A: 051-76-36, B: 024-37-20, C: 120-22-18, D: 023-61-
36, E: 034-84-05, F: 030-69-10
Pantone:
A: 13-0651 TCX, B: 18-1140 TCX, C: 19-3932 TCX, D: 16-
1356 TCX, E: 12-0304 TCX, F: 14-1208 TCX

5
Layer serene and futuristic
pastels
Why are they key? Serene yet upbeat, these
pastel tones are coming to the fore through
synthetic media such as immersive gaming and
digital design. These colours tap into a sense
of awe and delight.
How to us e them: combine the deeper and
lighter tones to break up the sweetness. Layer
tonal colours of Apricot Crush
and Mellow Peach. Alo Yoga Nike

D: Fondant Pink

A: Apricot Crush

E: Fresh Mint

B: Mellow Peach

F: Circular Grey
C: Pineapple Maloka George Byrne @miguel.pena.kk

Coloro:
A: 024-65-27, B: 022-81-13, C: 035-81-23, D: 147-70-
20, E: 074-80-06, F: 000-64-00
Pantone:
A: 15-1247 TCX, B: 14-1219 TCX, C: 13-0941 TCX, D: 14-
3209 TCX, E: 14-4807 TCX, F: 17-5104 TCX

6
Update utilitarian tones with a
rich, nature-inspired depth
Why are they key? Grounding and reassuring,
these colours shi outdoor tones away from
the traditional military-inspired shades towards
richer, pigmented hues.
How to us e them: keep their utilitarian aspect
in mind and use on pieces designed for
longevity. Brighten the seasonal Key Colours
of Nutshell and Elemental Blue by using them
with Yellow Mustard and Chalk. Pas Normal Studios Orior Furniture

D: Elemental Blue
A: Nutshell

E: Chalk

B: Nephrite
F: Yellow Mustard

C: Midnight Blue
G: Grit
Nike x Cactus Plant Flea Market Albertine Swim Dickies

Coloro:
A: 024-37-20, B: 058-55-18, C: 120-22-18, D: 117-47-13,
E: 034-84-05, F: 035-64-26, G: 033-49-16
Pantone:
A: 18-1140 TCX, B: 17-0235 TCX, C: 19-3932 TCX, D: 18-
3922 TCX, E: 12-0304 TCX, F: 15-0948 TCX, G: 17-1036
TCX

7
Inspire feel-good moments
with cool, summery pastels
Why are they key? A desire for enhanced
wellbeing will drive consumers to seek small
moments of wonder. These pastels have a
sweet and easygoing appeal, encouraging care
and relaxation.
How to us e them: use tones such as the
seasonal Key Colour of Fondant Pink as a solid,
or combine it with other colours in illustrative
prints, woven textures or ombré effects. Add Byborre @thomasfotomas
newness with a pop of black as a stark
contrast.

D: Apricot Crush

A: Fondant Pink

E: Mellow Peach

B: Corn ower
F: Purple Swirl
Outdoor Voices Sorel Luleå

C: Pumice
G: Black

Coloro:
A: 147-70-20, B: 122-62-21, C: 031-77-03, D: 024-65-27,
E: 022-81-13, F: 138-44-29, G: 153-19-00
Pantone:
A: 14-3209 TCX, B: 16-4030 TCX, C: 14-4501 TCX, D: 15-
1247 TCX, E: 14-1219 TCX, F: 18-3533 TCX

8
Clash electric brights with
deep darks
Why are they key? As explored in A/W 23/24's
NatureVerse theme, the merging of physical
and digital worlds will continue to influence
design in S/S 24. Interactive works from
creatives such as teamLab inspire fantastical
landscapes of glowing hues against dark
grounds.
How to us e them: use in retro and sci-fi
inspired prints, or in a gradual ombré for a @vivianesassenstudio adidas x Rich Mnisi
more sophisticated look.

D: Radiant Red
A: Black

E: Optic White

F: Cyber Lime
B: Tidal Teal

G: Green Flare Arsen Aldyngarov teamLab Janis Sne

C: Purple Swirl

Coloro:
A: 153-19-00, B: 105-27-15, C: 138-44-29, D: 011-50-32,
E: 037-93-00, F: 051-76-36, G: 064-59-32
Pantone:
A: 19-4203 TCX, B: 19-4324 TCX, C: 18-3533 TCX, D: 18-
1651 TCX, E: 11-4800 TCX, F: 13-0651 TCX, G: 16-6340
TCX

9
Combine warm tones with
unexpected pops in versatile
mix-and-match pieces
Why are they key? Following on from being a
Key Colour in A/W 23/24, Astro Dust continues
as a driving force in imagining futuristic, desert-
like landscapes. For S/S 24, colours are
warmer and can evolve over time.
How to us e them: combine these warm hues
with refreshing pops of Purple Swirl and Cyber
Les Benjamins Pablo Al eri
Lime. Use on versatile pieces that can be
layered, mixed and matched, or even
disassembled or repaired.

A: Italian Clay
E: Astro Dust

B: Ginger Biscuit F: Purple Swirl

C: Cyber Lime Étte Athletica Nike @paolamaggioni

G: Oat Milk
D: Sage Leaf

Coloro:
A: 022-62-16, B: 022-40-26, C: 051-76-36, D: 072-45-
06, E: 010-42-20, F: 138-44-29, G: 030-69-10
Pantone:
A: 16-1422 TCX, B: 18-1250 TCX, C: 13-0651 TCX, D: 18-
5611 TCX, E: 17-1537 TCX, F: 18-3533 TCX, G: 14-1208
TCX
10
Elevate staples with tactile,
tinted neutrals
Why are they key? Neutrals offer a reassuring,
timeless appeal to active lifestyle staples, and
can also bring a phygital edge to performance
fabrics.
How to us e them: use as solid colours or
create subtle colour-blocking. Use on ultra-
plush or ultra-smooth surfaces for a long-
lasting update. For a reductive design
approach, use undyed materials where @lainarauma @howardphillipsdesign
possible.

C: Chalk
A: Timeless Taupe

D: Mellow Peach

B: Oat Milk
E: Pumice @miguel.pena.kk Osangmin Studio Cotton Project

Coloro:
A: 022-60-08, B: 030-69-10, C: 034-84-05, D: 022-
81-13, E: 031-77-03
Pantone:
A: 16-1318 TCX, B: 14-1208 TCX, C: 12-0304 TCX, D: 14-
1219 TCX, E: 14-4501 TCX

11
Inspire new and reliable active
favourites in re ned mid-tones
Why are they key? Driven by our Direct to
Essentials 2024 Future Driver, these colours
resonate with a minimalist, 'just enough'
approach to products.
How to us e them: focus on seasonal Key
Colour, Elemental Blue. These colours are
versatile and could span seasons. They can be
used in training gear through to recovery wear.
Use as solid colours, or create subtle layers or @goopimade Uniq
blocks of colour.

C: Circular Gray

A: Elemental Blue

D: Pumice

B: Sage Leaf
E: Tidal Teal Rains Arsen Aldyngarov Satisfy

Coloro:
A: 117-47-13, B: 072-45-06, C: 000-64-00, D: 031-77-
03, E: 105-27-15
Pantone:
A: 18-3922 TCX, B: 18-5611 TCX, C: 17-5104 TCX, D: 14-
4501 TCX, E: 19-4324 TCX

12
Intensify aquatic tones with
surreal, digital-inspired pops
Why are they key? Interest in water sports and
hydrotherapy practices see a continuation of
oceanic tones from A/W 23/24. This updated
palette has a more digital and opalescent
quality.
How to us e them: use tonal layers of blue with
pops of Cyber Lime and Pink Diamond.

Luleå Daniel Medina

D: Cyber Lime

A: Tidal Teal

E: Pink Diamond

B: Fresh Mint F: Midnight Blue

C: Circular Grey G: Galactic Cobalt

Coloro: On Running Sensiks Satisfy

A: 105-27-15, B: 074-80-06, C: 000-64-00, D: 051-76-
36, E: 147-82-14, F: 120-22-18, G: 120-28-32
Pantone:
A: 19-4324 TCX, B: 14-4807 TCX, C: 17-5104 TCX, D: 13-
0651 TCX, E: 14-3205 TCX, F: 19-3932 TCX, G: 19-3952
TCX

13
1 2 345
Action points
Build a long-term colour
strategy
Take a long-term view of your
palette by building a lifecycle
for each colour. Think beyond
seasons and evaluate how
your colours will stand the
test of time
14
Check the feasibility of
your colours
To ensure your colours work
across different substrates,
carry out a feasibility check on
your palette before sharing
with your supply chain. If you
would like your Coloro palette
health-checked, or if you
would like feasibility data for
our 50 Coloro S/S 24 colours,
click here for further
information
Invest in low-impact
colour solutions
Find innovative ways to apply
colour sustainably, and adopt
circular sources where
possible. Invest in nature-
powered innovations
alongside certified low-impact
dyes and pigments. Also look
to waste streams and
reclaimed materials as
commercial sources of
responsible colour
Ground palettes with
foundational mid-tones
and neutrals
Tap into the consumer
sentiment of restraint and
practical purchases by using
grounding hues, which play
into the growth of a reductive
approach to design
Be metaverse-ready
As the demand for digital
products grows, consider how
your colours will translate
within the metaverse. Design
products as digital and
physical equals, and ensure
the colours are engaging
across multiple platforms and
environments
 033-75-33 153-19-00
035-81-23 037-93-00
024-21-05 034-84-05
019-27-14 103-45-01
024-37-20 000-64-00
033-49-16 031-77-03
031-63-17 143-36-17
030-69-10 138-44-29
022-60-08 138-81-07
024-65-27 120-22-18
023-61-36 120-28-32
022-40-26 122-62-21
017-43-20 117-47-13
* This is a reference guide only. Colours on computer screens vary. Find out more about Coloro here.
022-62-16 112-75-11
022-81-13 105-56-31
010-64-27 105-27-15
011-50-32 078-33-24
010-42-20 072-45-06
008-26-26 074-80-06
010-38-36 064-59-32
156-56-30 062-71-14
158-44-32 058-55-18
Colour Reference S/S 24

147-82-14 050-40-14
147-70-20 051-76-36
Coloro 151-46-20 035-64-26

15
 13-0947 TCX 19-4203 TCX
13-0941 TCX 11-4800 TCX
19-1109 TCX 12-0304 TCX
19-1220 TCX 18-4214 TCX
18-1140 TCX 17-5104 TCX
17-1036 TCX 14-4501 TCX
16-0928 TCX 19-3424 TCX
14-1208 TCX 18-3533 TCX
16-1318 TCX 14-3710 TCX
15-1247 TCX 19-3932 TCX
16-1356 TCX 19-3952 TCX
18-1250 TCX 16-4030 TCX
18-1441 TCX 18-3922 TCX
* This is a reference guide only. Colours on computer screens vary. Find out more about Pantone here.
16-1422 TCX 14-4123 TCX
14-1219 TCX 17-4440 TCX
16-1632 TCX 19-4324 TCX
18-1651 TCX 19-5421 TCX
17-1537 TCX 18-5611 TCX
19-1934 TCX 14-4807 TCX
18-1657 TCX 16-6340 TCX
17-1937 TCX 15-6317 TCX
18-2043 TCX 17-0235 TCX
Colour Reference S/S 24

14-3205 TCX 18-0529 TCX

Pantone TCX

14-3209 TCX 13-0651 TCX

17-1818 TCX 15-0948 TCX

16
 136 C 426 C
134 C 7541 C
412 C 7527 C
7595 C 431 C
1615 C Cool Gray 8 C
7559 C Warm Gray 2 C
7508 C 525 C
4685 C 3559 C
4735 C 665 C
1565 C 2767 C
1575 C 287 C
7585 C 7451 C
7600 C 2373 C
* This is a reference guide only. Colours on computer screens vary. Find out more about Pantone here.
7514 C 543 C
474 C 3538 C
2029 C 3035 C
1787 C 3298 C
7419 C 5487 C
188 C 622 C
200 C 2422 C
1915 C 558 C
7635 C 576 C
Colour Reference S/S 24
Pantone Coated

517 C 7750 C
672 C 389 C
2061 C 7555 C

17
Coloro
About the Coloro code:
We decode colour as the human eye sees it – by hue, lightness and chroma.
Each of our 3,500 colours is specified by a unique 7-digit code, representing the point
where hue, lightness and chroma intersect, allowing you to organise and analyse
colour like never before. The Coloro logic provides creatives with a new way to
objectively view colour and create responsible palettes with longevity.
Purchase the five Key Colours for S/S 24 from Coloro.
About Coloro:
Coloro is the primary colour system for WGSN forecasts. Each tone in the Global
Colour Forecast is selected directly from the Coloro library of 3,500 contemporary
hues. Each colour is then rigorously tested by Coloro experts to ensure achievability
across substrates and acceptable fastness, so you can trust their feasibility before
lab dipping.
Coloro is a beautifully designed system backed by a technically sound approach. It
offers physical and digital products, an extensive colour library, and expert advisory
services. Find out more here.

Coloro

18
Colour methodology
01
Global Colour Observation
Synthesising expert foundational
research, aesthetic directions,
consumer data and regional insights
06
Key Coloro Colour Selection
Identifying the colours that will play
a significant role for all industries and
define the mood of the season
07
Colour Naming
Selecting names that are unique to
WGSN, which are evaluated by our
Equality Vision Team
19
02 03
Data Analysis Coloro Colour
Using WGSN’s proprietary retail, Selection
e-commerce and social media data to
Using Coloro standard library
track the path of the colours and inform
of 3,500 contemporary
the decision-making process
colours
05 04
Palette Longevity Strategy Coloro Health Check
Defining the longevity of each colour Rigorously testing colour
and splitting the palette into three achievability across all key
sections – Seasonal, Annual and Long- substrates to avoid wasted
Term. Over 40% of colours are carried resources
forward every season, reflecting the
importance of choosing colours
responsibly
08
Colour Palette Launch
Purchase the S/S 24 Key Coloro Colours
here
WGSN's forecast reports are created by our global team of experts
Colour forecas ting team
Jenny Clark, Head of Colour
Helen Palmer, Head of Materials and
Textiles
Sara Maggioni, Head of Womenswear
Erin Rechner, Head of Kidswear
Jane Collins, Senior Strategist, Footwear
and Accessories
Nick Paget, Senior Strategist, Menswear
20
Yvonne Kostiak, Senior Strategist, Active Contr ibutors Afr ica
Gemma Riberti, Head of Interiors APAC Raeesa Brey, Researcher
Clare Varga, Director of Beauty Alison Ho, Consumer Researcher Amer icas
Reiko Morrison, Head of CMF, Lupi Yao, Trend Director, WGSN China Sofia Martellini, Strategist, Youth and
Consumer Tech Womenswear
Chihiro Kakemoto, Japanese Localisation
Martina Rocca, Strategist, Insight Lead Aus tralia and New Zealand
Clare Coulson, Colour Strategist Madoka Okuda-Marshall, Japanese Yianni Giovanoglou, Client Services
Localisation Editor Specialist
Joanne Thomas, Head of Content,
Coloro