Professional Documents
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Gender Ethical Decision Making
Gender Ethical Decision Making
ABSTRACT. Business ethics attracts increasing Business ethics attracts increasing attention from
attention from business practitioners and academic business practitioners and academic researchers.
researchers. Concerns over fraudulent behavior keep Concerns over fraudulent behavior keep atten-
attention focused on ethics in businesses. The tion focused on ethics in businesses. The
accounting profession pays particular attention to accounting profession pays particular attention to
matters of ethical judgment. The profession has
matters of ethical judgment. The profession has
adopted a strict code of conduct and many states
require the passage of an ethics exam to gain certifi-
adopted a strict code of conduct and many states
cation. The more that is understood about the rela- require the passage of an ethics exam to gain
tionship of gender and ethics, the better chance of certification. Ameen et al. (1996) suggest that
education and training programs will be designed to there is a deterioration of ethical behavior in the
improve ethical awareness and sensitivity. Prior studies accounting profession. There is renewed interest
have found that personal characteristics are an impor- and concern in academia, business, and govern-
tant aspect of cultural norms. This study analyzes the ment about ethical training of future accountants.
responses of students from eight different countries to Research on differences, which create alternative
questions on their probable actions to an ethical perceptions and ethical judgments, is important
dilemma. and necessary.
Hunt and Vitell (1986) have proposed a model
KEY WORDS: accounting and decision-making,
of environmental factors that affect ethical per-
culture, ethics, gender
ceptions and judgments. In this model, cultural
environment, professional environment, organi-
Maria L. Roxas is a professor at Central Connecticut State
zational environment and industrial environment
University teaching cost, managerial, and accounting are the attributes that contribute to perceptions
information systems. Her research interests are in the of ethical problems. According to Harris and
areas of cross cultural ethics, information systems, and Sutton (1995), most researchers agree that
international accounting. She has published in Issues environmental, experiential, and individual
in Accounting Education, International Journal attributes have an impact on ethical judgments.
of Accounting, Journal of Accounting and While some research has found some differences
Computers and Journal for Business Education. She in ethical perceptions across cultures (Roxas and
received her Ph.D. from the University of Georgia. Stoneback, 1997), research on individual differ-
Jane Y. Stoneback, Professor, teaches financial accounting, ences has been quite varied. Gender differences
cost, managerial, budgetary, and strategic accounting at and age are the most frequent individual attrib-
Central Connecticut State University. Dr. Stoneback has
utes tested according to Ruegger and King
published and presented research in comparative ethics
and case teaching. Recently, her research interests include
(1992) and Serwinek (1992). Gender differences
the preparation of teaching materials for cost, strategic have received the most attention. However,
budgeting and an integrative introduction to accounting empirical research testing gender differences has
for accounting majors. She earned her Ph.D. from the yielded only mixed results.
University of Kansas and has just completed three years Roxas and Stoneback (1997) found that people
as Chair of the Accounting Department. from different countries respond differently
because of cultural norms. Are personal charac- The gender socialization approach contends
teristics an important aspect driving these cultural that males and females will respond differently to
norms? Do gender differences in ethical evalua- the same set of conditions. Men seek competi-
tions occur across cultures? This is an area of tive success and are more likely to break rules.
research where little activity has occurred. Women are more likely to adhere to rules, as
Research has shown that gender differences are they are concerned about doing tasks well and
the individual differences frequently studied in harmonious relationships. The gender socializa-
evaluating ethical perceptions and judgments tion explanation suggests that males and females
with mixed results. Little research has been con- will respond differently (Betz et al., 1989). This
ducted about gender across cultures. The purpose theory holds that gender identity is the core of
of this research is to explore whether gender is personality and becomes established and is
a differentiating factor in ethical decision-making irreversible, implying that ethical education may
across cultures. not change this very much. These gender dif-
ferences are reinforced through childhood games
and social development. As adults the sexes will
Rationale for gender differences bring different ethical values to work, differen-
tially shaping their work-related decisions.
The gender socialization approach argues that The structural approach argues that differences
males and females have distinctive different values are caused by early socialization and other role
and traits due to gender creating different moral requirements. Early socialization is overcome by
orientations and resulting in different decisions socialization into occupational roles. This predicts
and practices. Kohlberg (1969, 1984) laid the that males and females in the same occupational
foundations for the gender socialization approach environment will respond similarly. It suggests
in his development theory. Yankelovich (1972) that women will become more like men under
found males and females to have a different moral similar occupational conditions (Betz, 1989).
orientation with women having a “greater sense Understanding gender differences is important
of commitment to doing things for others and because more women are entering management
men more pessimistic”. Gilligan (1982) expanded and accounting. Differences could have an effect
further on the difference in moral orientation on accounting and business practice.
by gender. Gilligan suggests that females frame
moral questions as problems of care, involving
empathy and compassion, while men frame moral Rationale for cultural differences
questions as problems of justice, rights and fair-
ness. Langdale (1983) and Lyons (1983) continue Hofstede (1980) and Trompenaars (1994) have
Gilligan’s conceptualization by referring to the shown that culture affects work-related manage-
female orientation as a “care orientation” while rial decisions. Hofstede (1980) proposes four
males are cited as having “justice orientation”. dimensions that shape the cultural orientation.
Betz and O’Connell (1989) hypothesize that One cultural dimension is labeled masculine/
men are more concerned with money and feminine cultural orientation. Masculine cultures
advancement and women were most interested are associated with assertiveness, acquisition of
in relationships and helping people. Female material things and lack of concern for others.
attitudes and behaviors are different at the work- This dimension recognizes that males and females
place due to different values. Borkowski and have different values. Trompenaars (1984)
Ugras (1998) also suggest that the moral devel- develops different dimensions based on context
opment of females occurs in different context but supports the theory that culture creates dif-
and through different stages than males. They ferences in managerial judgment from different
speculate that developmental differences lead one countries.
to think that ethical judgments may be different Marketers (Ferrell and Gresham, 1985; Hunt
between males and females. and Vitell, 1986) developed a model for ethical
The Importance of Gender Across Cultures 151
decision-making. According to Hunt and Vitell to and less tolerant of unethical behaviors than
(1986), the ethical decision-making process is male accounting students. Two hundred eighty
influenced by the situation: how the ethical five accounting majors enrolled in upper level
dilemma is perceived; how the alternative ethical accounting courses, asked students to make value
actions are perceived; and how the perceived judgments concerning 23 academic behaviors.
consequences are perceived. The cultural envi- Prasad, Marlow and Hattwick (1998) showed
ronment is one of the factors that that determines significant gender differences among business
perceptions. According to this model, culture and undergraduates regarding behaviors in a just
individual characteristics such as gender influence society in 10 out of 51 items. Smith and Oakley
perceptions and ethical judgment. (1997) also found significant gender differences
Boyacigiller and Adler (1991) suggest that the in broader social concerns but no differences in
failure to address cross-cultural differences evaluating to business rules. However, McNichols
parochializes organizational science. Buller (1991) and Zimmerer (1985) found no gender differ-
calls for leaders of multinational firms to address ences in evaluating undergraduate student
and resolve ethical differences among their areas responses to personal, social, and business assess-
of operation. The call for globalization of ethics ment of ethical acceptability a decade earlier.
indicates there are nontrivial differences. Whipple However Mc Cuddy and Peery (1996) asked
and Sword (1992) note country differences in undergraduate management students to evaluate
ethical judgments reflect culture, political and ethical actions in academic situations and found
educational differences. no significant differences between genders.
Harris (1989) found no significant difference
in the gender responses of marketing employees
Empirical research on gender differences to business behaviors. Alternatively Serwinek
(1992) questioned insurance agents about
Research has focused on two areas: willingness business behaviors and found gender to be a
to behave unethically (questions about behaviors) significant factor. Ekin, Serap and Tezolmez,
and perceptions and judgments about an ethical (1999) also found there to be gender differences
situation (Vignettes). Collins (2000) has a com- in managers to unethical business practices.
prehensive article which summarizes ethical Luthar et al. (1997) studied the differences in
research in the Journal of Business Ethics. Collins ethical positions between freshmen and seniors,
discusses research on ethical sensitivities, noting males and females, and those that had taken ethics
an exhaustive list of both nationality and gender and those that had not. They found that females
studies. The literature reviewed in this article had a different ethical orientation than males
focuses more closely on studies with business and that students were changed by educational
students and managers. See Table I for a summary courses.
of relevant literature. Ruegger and King (1992) questioned business
students about business behaviors and also found
gender differences. Reiss and Mitra (1998) ques-
Unethical behaviors tioned businessstudents about business situations
and also found that females tend to act more
One approach that researchers have used to study ethically than males. This supported earlier
the situation is to describe unethical or gray studies by Galbraith and Stephenson (1993) and
behaviors and ask the evaluator to state the Poorsoltan et al. (1991).
degree to which they approve. Research differs In contrast Davis and Welton (1991), ques-
in the nature of the behaviors, i.e., academic or tioned accounting students about gray behaviors
business behaviors or the type of respondent, i.e., but found no significant gender differences in the
student, business people. respondents. Khazanchi (1995) questioned
Ameen, Guffey and McMillan (1996) found business information technology students about
female accounting students to be more sensitive ethical actions and found no significant differ-
TABLE I
152
Summary of research on gender differences
Ameen, 1996 Gender an Examine male and female 285 23 questions T tests, Males were more
Guffey, willingness to accounting students accounting about academic Wilcoxon likely to engage in
McMillan tolerate unethical regarding their experiences majors activities Rank sum controversial behavior
behavior – and opportunities to tests
accounting engage in unethical
academic behavior
Betz, 1989 Financial self Connection between 213 UG & 5 questions % summary Twice as many males
O’Connell aggrandizing conduct gender and the willing- graduate (G) about unethical would skirt company
Shepard ness to engage in unethi- in finance & behavior rules as females
cal business behavior management
D a v i s
, 1991 Business students Perceptions of college 391 lower 17 statements ANOVA A difference between LD
Maria L. Roxas and Jane Y. Stoneback
Welton perceptions of business students – division (LD), about gray and UD but less between
ethic behavior maturation and gender upper division situations- UD and G; formal ethics;
(UD) and G objectivity training was not a
students in significant factor; gender
accounting was not a critical factor
Dawson 1995 Discovering How do men and 88 sales 6 scenarios in Chi square 4 of 6 scenarios women reach
moral judgment women differ in managers sales profession ethical judgment concern for
strategies ethical reasoning relationships and feelings and
less concern for rights and
rules
Ekin, 1999 Factors affecting Determine the individual 160 company 11 vignettes ethical ANOVA- Responses differ only in
Serap, ethical judgment organizational and managers situations, 16 age, gender, gender and females are more
Tezolmez managerial factors unethical practices education, ethical than males
affecting ethical judgment income
Harris 1990 Levels of hierarchy Factors influencing 112 employees 15 short MANOVA Some difference in level but
and Gender ethical values in a regional scenarios in length of tenure was most
marketing firm business Harris important; females showed
no significant difference
Harris, 1995 Compared ethical How experience effects 222 executives Questionnaire MANOVA Female MBA students are less
Sutton values of MBAs ethical judgments – what and 863 MBA by Harris – 15 tolerant than males, MBAs
and corporate domains, gender, and short scenarios process ethical decisions
executives decision approach differently than executives
Hoffman 1998 Determine the Develop a model of 164 managers 4 vignettes of T tests Women respond more
factors that affect factors affect ethical at 3 levels of ethical situations ethically but not in all
men and women judgment 4 division of – questionable situations
in ethical judgments a financial activities
conglomerate
Jones, 1996 Compared ethical Examine the relative 138 under- 2 experiments ANOVA Gender differences were
Kavanaugh decision-making in effects of situational and graduate not significant
two scenarios individual characteristic management
variation on decisions to students
engage in unethical behavior
Khazan-chi 1995 Information Gender differences 134 under- Assess degree of Correlate Women are better able
technology ethics influence the degree to graduate (UG), unethicalness of scores to to recognize unethical
which individuals IT business 7 specific actions gender; behavior but the statistical
recognize unethical students described In ANOVA significance differs based
conduct in the use and scenarios Tested aggre- on the nature of the
development of Info tech gate degree dilemma
of unethicalness
The Importance of Gender Across Cultures
Lane 1995 Gender issues in Gauge attitudes of 412 business 13 mini-cases in Chi-square Showed existence of gender
marketing business undergraduates students marketing and age differences in
to a range of ethical ethical responses
marketing dilemmas
Luthar, 1997 Ethical attitudes Differences in ethical 691 under- Evaluate 20 Principal Females have a different
DiBattista, of males and females positions between graduate statements component ethical orientation and
Gautschi freshmen and seniors; freshmen and analysis and student are change by
males and females; those seniors in ANOVA education
who had ethics and those business
who did not
153
TABLE I (Continued)
154
Maher, 1999 Gender stereotypes Did evaluators 110 marketing 4 scenarios – MANOVA, Do not hold different
Bailey on evaluator respond differently to alumni 2 of each gender content standards for men and
judgments scenarios where sex analysis of women
in the scenario was open ended
manipulated
Malinowski, 1996 Attitudinal Study the perception, 403 under- 9 hypothetical ANOVA Women responded more
Berger responses of men affect and behavioral graduate marketing moral ethically
and women to intent are examined students dilemmas
moral dilemmas using marketing dilemma
Mason, 1996 Testing gender Test whether gender 307 UG + 10 item ethics T tests, Gender differences were
Mudrack differences theories of employees create G business. measure of hierarchical found in employed group
significant differences in Students, some Froelich and regression and lacking in unemployed
ethical value judgments working, Kottke, 1991 group
some not
McCuddy, 1996 Approval or Relationship among 171 UG Scenarios of Correlation No significant correlations
Peery disapproval of selected individual management actions regarding with gender; race locus of
action differences and 5 students academic ethics control, delay of gratification
different ethical beliefs had significant correlations
McNichols, 1985 Evaluate personal, Measuring the 1,178 under- 10 situations t-tests and No differences were
Zimmerer societal, and differences of graduate involving ethical correlation found
business assessment students to ethically students situations
Maria L. Roxas and Jane Y. Stoneback
Prasad, 1998 Gender differences Explore student 191 UG 51 item T tests Only 10 statements
Marlow, in the values of a perceptions of a just business questionnaire dhowed a significant
Hattwick just society society and whether students views on a just hender difference
there are gender soc. Hattwick,
differences 1984
Reiss, 1998 Gender, locus of Affect of individual 198 students 16 questions MANOVA Locus of control,
Mitra control, major differences on in business gender, years of job
years of work questionable classes experience had some
experience affect workplace behaviors effect. Females tend to
ethical judgment act more ethically
Ruegger, 1992 Significance of Does gender play a 2,196 bus 10 questions Chi square Age and gender affect
King gender as a factor role in perceptions students about work ethical choice
of ethical conduct practices
Serwinek 1992 Age, gender, marital Predictors of ethical 210 insurance Survey of Factor Age was found to
status, education, attitudes agents questions analysis be the most significant
children, geo as predictor
determinants of
ethical judgment
Smith, 1997 Gender differences Relationship of gender 318 graduate 16 hypothetical ANOVA Significant gender differences
Oakley in broader, social and ethically acceptable and under- business scenarios in social and personal
concerns and gender behaviors in the graduate (Longnecker) relationships
differences in workplace business
business rules students
Stanga, 1991 Judgments by How future accounts 151 accounting 5 cases Mann Not engage in unethical
Turpen accounting majors respond to ethical majors in Whitney behavior, no gender
dilemmas – do gender Intermediate II difference
differences exist
Tsalikis, 1990 Differences in ethical Examine student ethical 175 business 4 scenarios MANOVA Similar ethical beliefs and
Ortiz- beliefs of males and beliefs and perceptions students (Doronoff and process information similarly
Buonafina females Tankersley)
Instrument by
Reidenbach and
Robin
Weeks, 1999 Gender and career Examine differences in 1,875 readers 19 short vignettes MANOVA Females adopted a more
Moore, stage differences ethical judgment by men of business ethical stance than males in
The Importance of Gender Across Cultures
McKinney, among male and and women periodicals 7 out of 19 vignettes; males
Longenecker female practitioners 2 out of 19; those in late
career are more ethical
Whipple, 1992 Ethics gap of Assess business students’ 319 manage- 10 scenarios MANOVA Found similar ethical
Swords management students business ethic judgments ment seniors judgment between countries
between U.S. and for cross cultural in U.K. and but found female students in
U.K. differences U.S. both countries to have higher
business ethics
155
156 Maria L. Roxas and Jane Y. Stoneback
ence between the genders but found women of 6 scenarios. Hoffman (1998) also found that
better able to recognize unethical behavior than women respond more ethically than men (but
men. Mason and Mudrack (1996) questioned not in all situations) while studying financial
undergraduate business students about ethical managers. Weeks et al. (1999), questioned readers
questions and found that gender differences were of business periodicals and found that females
only found in employed students but not the adopted a more ethical stance than males in 7 out
unemployed group. Sikula and Costa (1994) of 19 cases. Shaub (1993) found that the cultural
found no differences among the ethical values of environment and personal experiences of prac-
171 male and female college students. ticing CPA’s were more significant in influencing
ethical sensitivity than were their professional or
organizational environment.
Perceptions and judgments
TABLE III
Mean responses
1 —— 2 —— 3 —— 4 —— 5 —— 6 —— 7
Strongly Neutral Strongly
disagree agree
1. I believe that Jim should say nothing at the moment, but be prepared to admit his mistake if questioned
by his superiors.
Overall 3.37 USA 3.38 2.77 PHI 2.79 2.86
All 3.46 3.22 CAN 3.55 3.43 THA 2.97 3.65
USA, CAN, AUS 3.31 2.93 AUS 2.67 2.23 GER 2.87 2.93
CHI, PHI, THA 2.91 3.15 CHI 2.98 3.11 UKR 5.24 4.82
2. I believe that Jim should say nothing at the moment, but prepare a report to cover his mistake in case he
is ever questioned by his superiors.
Overall 2.74 USA 3.38 2.77 PHI 2.60 2.38
All 2.96 2.53 CAN 3.55 3.40 THA 1.66 1.57
USA, CAN, AUS 3.31 2.93 AUS 2.00 1.46 GER 1.93 1.57
CHI, PHI, THA 2.91 3.15 CHI 2.57 3.22 UKR 5.01 3.31
3. I believe that Jim should attempt to divert attention away from the forecast error and attempt to impress
his superiors with his positive qualities.
Overall 3.01 USA 2.68 2.62 PHI 2.60 2.93
All 2.99 3.00 CAN 3.02 2.48 THA 2.86 2.90
USA, CAN, AUS 2.74 2.81 AUS 2.33 1.77 GER 2.60 1.71
CHI, PHI, THA 2.94 3.15 CHI 3.32 3.97 UKR 3.83 3.55
4. I believe Jim should make discrete inquiries about the personal consequences of admitting the truth before
going to his superiors.
Overall 4.52 USA 3.54 3.22 PHI 4.52 4.15
All 4.62 4.37 CAN 4.18 4.54 THA 5.86 5.51
USA, CAN, AUS 3.91 3.78 AUS 4.25 4.54 GER 3.47 3.21
CHI, PHI, THA 5.46 4.86 CHI 6.00 5.54 UKR 5.31 4.67
5. I believe Jim should indicate to his superiors the fact that actual project outcomes may not be as high as
predicted outcomes, without actually admitting any fault.
Overall 4.05 USA 4.34 4.36 PHI 3.93 3.96
All 4.07 4.04 CAN 4.55 4.38 THA 3.28 3.47
USA, CAN, AUS 4.43 4.29 AUS 4.38 3.62 GER 3.78 4.29
CHI, PHI, THA 3.77 3.80 CHI 4.00 3.86 UKR 4.19 4.21
6. I believe that Jim should immediately tell his superiors about the error he has made regardless of personal
consequence.
Overall 4.71 USA 4.93 5.34 PHI 4.86 5.19
All 4.71 4.86 CAN 4.71 4.76 THA 3.72 4.16
USA, CAN, AUS 4.81 5.11 AUS 4.71 4.92 GER 5.51 4.16
CHI, PHI, THA 4.82 4.74 CHI 5.64 4.54 UKR 3.70 4.47
160 Maria L. Roxas and Jane Y. Stoneback
TABLE IV
Correlations
Question
1 2 3 4 5 6
USA, CAN, AUS Pearson correlation –0.11 –0.07 00.02 –0.04 –0.04 00.09
Sig. (2-tailed) 00.08 00.28 00.75 00.54 0.51 00.14
CHI, PHI, THA Pearson correlation 00.07 00.00 00.06 –0.17 00.01 –0.02
Sig. (2-tailed) 00.24 00.97 00.34 00.00 00.89 00.71
the female responses tended to be more ethically Questions 2 and 6, and overall. More males
sensitive but were not significantly different. The disagreed with saying nothing and preparing a
UNETH score also illustrates this. report; and agreed with telling his superiors
There was no significant difference in the about the error immediately.
responses of the students from Canada, Australia The only significant difference in responses of
and the Philippines. The mean response of the male and female students in Thailand is on
indicates that females were slightly more ethically Question 1 where Jim should say nothing at the
sensitive than the males in Australia and the moment but be prepared to admit his mistake
Philippines. The response to question 6 by the when questioned. The females were more ethi-
Canadian respondents showed the males to be cally sensitive. Overall, the mean UNETH score
slightly more ethically sensitive. is slightly lower for the male students in com-
The responses between the male and female parison to female students but was not signifi-
students in China were significantly different in cantly different.
The Importance of Gender Across Cultures 161
TABLE V
Aggregate degree of ethicalness and gender
The responses of the Ukrainian students were Asian countries who are working and a majority
more distinctive on Question 2. The male of these students were younger then the respon-
respondents were significantly more agreeable to dents in the other countries. In the future analysis
believe that Jim should say nothing and prepare should include age and work experience. While
a report to cover his mistake. The mean responses the sample size of each country was small, they
of the Ukrainian students for Questions 1 and 2 are not out-of-line with other studies (see
were higher towards agreeing to Jim saying Table I).
nothing than the responses from the other coun- Does gender make a difference in ethical
tries. The UNETH score between the male and decision-making? This research revealed that
female students scores were significantly different. when the sample including all countries was
The female Ukrainian students were ethically tested, males were significantly less ethical than
more sensitive than the male Ukrainian students. females. However, a closer look at individual
The Ukrainian students tended to disagree or countries show that only China and Ukraine
agree more strongly then the students in other have significant differences. China actually shows
countries. The UNETH score for Ukrainian females less likely to behave ethically. The
students is 18.38 for males and 15.35 for females Ukraine offsets this because of its much higher
in comparison to the UNETH score of the other mean scores.
countries from 9 to 13. Do women tend to be more ethical than men?
When viewing the direction of the correlations
or the mean scores, the results are not consistent.
Conclusions and implications Overall males tended to be less ethical (higher
mean score). In the U.S.A., Australia, the
The basic limitation of this study is lack of Philippines, Germany and the Ukraine, males
generalizability of its results due to the use of had higher mean scores. However, the difference
students as respondents and the small sample size. between the mean scores of males and females
Some of this is mitigated by the work experience were significant only in the Ukraine. Canada,
and age of the respondents in certain countries. China and Thailand had higher mean scores for
There were a small number of students in the women. Only Chinese males had significantly
162 Maria L. Roxas and Jane Y. Stoneback
different scores than Chinese females. Germany both genders to unethical situations. Gender
has low mean scores and the Ukraine has exceed- differences might influence the way corporate
ingly high mean scores. ethics policies, professional codes of conduct and
It does appear that there are some differences rewards/punishment systems for unethical
across countries. We live and work in a global conduct are ultimately impacted.
economy. More cross-cultural research with a
wide sample of countries should be conducted
to develop a better understanding of the differ- Appendix: Jim’s dilemma
ences. Our research has been exploratory and
findings tentative but it raises some interesting Scene: In a lounge, seated at a small round table. Jim
questions about gender and cultural differences. and Pete are each wearing a shirt and tie, and each
Both China and Ukraine have experienced a has a drink.
change towards a free market economy in the
recent years. This might explain the Ukraine’s Jim . . . no work, no bills, no worries . . .
higher mean scores. Future studies on ethical Pete Uh oh. I recognize that face. What is the
decision-making in these two countries would be problem, Jim?
useful to see if the new economy would make a J Oh, it is nothing . . . well . . . just that . . .
difference. you know I am up for promotion.
While the research showed some significant P And well earned. Your analysis of the mid-year
differences there may not be a great deal of forecast was right on the button. You deserve
practical significance between genders. The everything you get.
inconsistencies appear in developing economies J Sure. Let me explain. The analysis I did for our
may be remedied by additional exposure to ethics division head. He had me looking at sales and
theory and integrated ethical judgments in marketing projections . . . and relating them to
accounting coursework. Educators should more manufacturing costs. Now what I came up with
fully integrate ethics into all courses in the was that if we could substantially increase our
curriculum and reinforce the importance of production rate . . . obviously the price per unit
would fall and, based on our sales projections,
ethics to the accounting profession and business
this increased volume would match our pro-
community. jected demand. So . . .
The more that is understood about the rela-
P So . . . they added a third shift to gear up at
tionship of gender and ethics, the better chance
the outboard plant.
of education and training programs will be
designed to improve ethical awareness and sen- J Exactly. And, if sales meet expectations . . . well,
there are plans to expand the plant.
sitivity. The results should provide both managers
and researchers valuable understanding regarding P So what is the problem? Being responsible for
the differences and similarities in the reactions those kind of changes is something to be proud
of.
of individuals of both genders to unethical situ-
ations in accounting. These differences might J Look, Pete. We have been friends for a long
influence the ethics policies in corporations, pro- time. You . . . you even helped me get this job
. . . I can trust you?
fessional codes of conduct, and rewards/punish-
ment systems for unethical conduct are ultimately P Sure.
implemented. J The recommendation I made . . . there was a
With the increasing number of female serious flaw in my forecast. No matter how
accounting students, understanding the relation- many times you run it . . . I understated the
ship of gender to ethical sensitivity is important cost.
according to Ameen et al. (1996). The results P How much?
should provide both managers and researchers J Enough to be concerned about.
valuable understanding regarding the differences P Why has not anyone else noticed? I mean, we
and similarities in the reactions of individuals of do not operate in a vacuum.
The Importance of Gender Across Cultures 163
J I know. For whatever reason, sales are running to live with. Whether or not you tell is not
higher than our projections anticipated. We are going to change anything but how if affects you.
making more money because we are selling J I know. It is not the best, but you have made
more product, but . . . we are not making the me more comfortable thinking that sales are
kind of money we should, because the cost per going to cover my error . . . But what if they
unit is higher than I had predicted. And also, I do not?
am sure no one else noticed, because we are
only talking about one product line here. Using your own personal experience as a basis,
P What are you going to do? respond to the following questions as if you were in
J I could tell the truth, or I could come up with Jim’s situation in Marine Motor Works.
some other reason to explain the deviation from 1. I believe that Jim should say nothing at the
my forecast. moment, but be prepared to admit his mistake if
P That is a toughie. questioned by his superiors.
J If I do tell the truth it could really screw up 1 —— 2 —— 3 —— 4 —— 5 —— 6 —— 7
my promotion. Strongly Neutral Strongly
P Well, as I see it you have one other choice. You disagree agree
could cut your losses and tell the truth, you
could make something up to cover your mistake, 2. I believe that Jim should say nothing at the
or . . . you could keep quiet and wait and see moment, but prepare a report to cover his mistake
what happens. in case he is ever questioned by his superiors.
J When I think of them adding another shift 1 —— 2 —— 3 —— 4 —— 5 —— 6 —— 7
. . . there is no way they can keep those workers Strongly Neutral Strongly
if sales fall off. disagree agree
P You know, I may have something for you. 3. I believe that Jim should attempt to divert atten-
J What is that? tion away from the forecast error and attempt to
impress his superiors with his positive qualities.
P Well, this afternoon I got the latest sales pro-
jections on my desk. Now, I just glanced at it, 1 —— 2 —— 3 —— 4 —— 5 —— 6 —— 7
and I did not have a chance to go over it real Strongly Neutral Strongly
well, but . . . from what I saw, sales are running disagree agree
better . . . even better than had been forecast 4. I believe Jim should make discrete inquiries about
for the outboard division. Now, if that con- the personal consequences of admitting the truth
tinues, that will cover your mistake. before going to his superiors.
J Not really. Even if we make, what, two hundred
1 —— 2 —— 3 —— 4 —— 5 —— 6 —— 7
and fifty thousand. If I had not screwed things
Strongly Neutral Strongly
up we would have cleared three hundred
disagree agree
thousand.
P Yeah, but nobody knows that. I mean, the 5. I believe Jim should indicate to his superiors the
increase in sales will cover any downturn your fact that actual project outcomes may not be as
mistake may have caused. high as predicted outcomes, without actually
admitting any fault.
J At least for the short term.
P Right. And by then you can pull something 1 —— 2 —— 3 —— 4 —— 5 —— 6 —— 7
together to show why we should not proceed Strongly Neutral Strongly
with the expansion. You will be able to ride out disagree agree
the storm and everything will work out. 6. I believe that Jim should immediately tell his
J Yeah, but what about those workers? They superiors about the error he has made regardless
could get laid off. of personal consequence.
P True . . . but telling management is not going 1 —— 2 —— 3 —— 4 —— 5 —— 6 —— 7
to prevent that. It may even hasten it . . . Look, Strongly Neutral Strongly
buddy, this is a mistake you are going to have disagree agree
164 Maria L. Roxas and Jane Y. Stoneback
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