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Brand Personality
1. Sincerity: a):- Down to the Earth

A1.

This ad shows to help the people. This ad represents the sincerity with people with down to the earth. The ad is of Red Cross which helps the people through out the world especially in wars.

A2

2 Previous ad is about to save the tree which is important and the ad also represents down to the earth. b) Wholesome:-

B1

Above Ad is about the helmet which is necessary to drive a bike as a precaution from accident. This represent that helmet is best for people.

B2

The Above ad is wholesome representing that ENO is best for digestion. Obviously good for health.

3 c):-Cheerful:-

C1

Above ad is wonder full ad of Samsung digital cam to have the snaps of happy moments of life.

C2

4 Previous ad is about to listen the rock music to cheer up and forget the sad moments of life. d):- Honest:-

D1

Previous ad shows be honest with you. Basically this ad is for the prevention of suicide and giving the message that if the people are honest with their selves they can do any thing and suicide is due to betrayed with inner self.

D2

The above ad shows that education is the only way out. This ad is against the labor child and their parents who are dishonest with their children by avoiding their children from education.

2:- Excitement:a):- Daring:A1

The ad is about dare to do something out of fear. Mountain dew is the soft drink which gives expression of adventure. A2

Previous ad is about the adventure in India. This tells that the people must have dare to complete the adventures in India. b):-Spirited:-

B1

The ad gives the message of spirit to play better and change the game. The ad is gives by Pepsi which is soft drink specially for cricket world cup.

8 B2

The ad is for the people who love the tennis game and also the fan of Roger Federer the tennis champion. This ad gives the detail message by relating their wrist watch.

9 c):-

Imaginative:-

C1

This ad gives that camera can person Usama have caught this him in

the imagination result of the is so clear that is show the hidden in mountains. Specially the Bin Ladin who been never by the army but camera can find mountains.

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C2

The ad shows that Orbit toothpaste can clean the teethes even they shine and sparks. d):-Up-to-Date D1 This Ad shows a message of the taste of drink is for up to date people. The people who want to enjoy and wants new taste.

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D2

The ad represents The uptodate knowledge of the business.

3):a):- Reliable:-

Competence:-

A1

12 The ad is about the world famous courier service that is Fed Ex. Ad representing the message that their delivery is very fast and reliable.

A2

This ad is of Tiki courier company. The ad shows that their service is too reliable that they ca deliver even in the forests. b):- Intelligent:-

B1

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This ad represents the reliability of the car by providing limited edition. c):- Successful The Ad shows about the successful and reliable cell phone of the world. The revolution word shows that this phone is really a successful product. C1

4:-

Sophistication:A):-Upper class:-

A1

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The ad is of BMW cars which are luxurious cars for upper class people. The ad tells that BMW cars are the top most luxurious cars of the world.

A2

The Chronolux provides the most luxurious wrist watches for upper class people.

5:-Ruggedness:a):Outdoorsy:The Ad tells about the outdoor use of jeans.The company name of the Jeans is World famous Levise. Outdoor Means informal.

The

A1

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A2

The above ad shows the shoes that is used in Olympics. The meaning that sport shoes are also outdoor shoes. B):- Tough:-

B1

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The ad shows to play tough. This ad shows the Ford Trucks that are used for Rough purpose.

B2