At the end of this discussion, we are expected to:
• differentiate the concept of individualist and collectivist cultures; • distinguish the attitude towards life of two differing cultures; and • understand the concept of “Me” in Western and Eastern perspectives. • Show initiative or work well independently • Individual uniqueness and self-determination is valued • Individuals are only responsible of themselves • Does not seek to make everyone responsible for one another • Languages in which the word “I” is indispensable • ”I” consciousness Western culture is identified as an individualist culture where the individual’s uniqueness is important. People are encouraged to express their inner states, or feelings, and to influence other people. • Motivated by the good of the group • Relying on others • Placing priority on the group rather than the self • Pay attention to the importance of family • Languages in which the word “I” is avoided • “We” consciousness Easterners construe self as fundamentally associated with a sense of duty towards a group and interdependence with others. This is called . (S.E. Cross, et al 2011). In a collectivist cultural atmosphere, the individual has a desire for social harmony and is determined by the norms or the demands of the in- group, such as family or close-knit community (Green; et al, 2005).