DISCOURSE MARKERS IN PHILIPPINE ENGLISH

CHEESY UBE TURON

 Prepared by:

Florido, Carl Tristan

Javier, Andrea

Pilar, Darren

Vendiola, Princess

TABLE OF CONTENTS

COVER PAGE…………………………………………………………………1

TABLE OF CONTENTS………………………………………………………2

INTRODUCTION ………………………………………………………..4

THE INDUSTRY…………………………………………………………4

THE BUSINESS …………………………………………………………4

THE PRODUCT/SERVICE………………………………………………5

MARKET PLAN …………………………………………………………5

TARGET MARKET…………………………………………………………..5

MARKET SIZE……………………………………………………………….5

MARKETING STRATEGIES………………………………………………..5

PRODUCT……………………………………………………………………5

PRICE…………………………………………………………………………5
PLACE………………………………………………………………………..6

PROMOTIN…………………………………………………………………..6

MANAGEMENT PLAN…………………………………………………6

TECHNICAL PLAN……………………………………………………..7

LOCATION OF THE BUSINESS……………………………………………7

MATERIALS/INGREDIENTS……………………………………………..8

PROCEDURES………………………………………………………………8

SUPPLIERS…………………………………………………………………..8
FINANCIAL PLAN……………………………………………………9

MODE OF FINANCING THE PRODUCT…………………………………11

TRADEMARK LOGO……………………………………………………12
TAGLINE……………………………………………………………………...12

PACKAGING………………………………………………………………….12
 INTRODUCTION

Bananas are fresh, versatile, and relatively inexpensive fruits. They’re packed with essential nutrients and
may benefit weight loss, digestion, and heart health. Bananas are among the most important food crops
on the planet. They come from a family of plants called Musa that are native to Southeast Asia and grown
in many of the warmer areas of the world. Bananas are a healthy source of fiber, potassium, vitamin B6,
vitamin C, and various antioxidants and phytonutrients.

It's been said that turon began in communities in the Philippines that were located near banana trees and
crop fields. When there was a surplus from harvest, the extras would be given to locals and ultimately sold
at roadside. Turon, sometimes called banana lumpia, is a popular sweet street treat in the Philippines.

Ube Turon is a popular snack in the Philippines that presents a unique fusion of traditional Filipino
ingredients. This delightful treat is made by wrapping ube (purple yam) and saba bananas in a lumpia
wrapper, then frying it until crispy. The dish is further enhanced by a caramelized sugar coating that adds
a satisfying crunch.

INDUSTRY

In the food sector, the cheesy ube turon category is a great seller. It's significant to observe that the food
industry is placing a greater emphasis on natural ingredient use, food safety, and food quality. This trend is
in line with customers' increasing demand for more sustainably produced and healthier food items. It is
critical to make sure that food safety laws and guidelines are followed in order to stop the spread of
foodborne illnesses. This covers how ingredients and products should be handled, stored, and processed.

THE BUSINESS

Strategies may include sharing appetizing photos and videos on social media platforms like Facebook,
collaborating with influencers or food bloggers who specialize in Filipino food, offering limited-time
promotions or discounts to attract new customers, and participating in food fairs or events where people
can sample and purchase the product. Additionally, highlighting the uniqueness and nostalgia of ube
turon in marketing materials can help create a connection with customers.

PRODUCT/SERVICE
Cheesy ube turon sounds like a delightful fusion treat! It could be a dessert or snack incorporating the

sweetness of ube (purple yam) and the savory richness of cheese, all wrapped up in a crispy fried wrapper.

This unique combination could appeal to both fans of Filipino desserts and those who enjoy

experimenting with new flavor combinations. Marketing it as a gourmet snack or dessert in specialty

shops, food festivals, or even through online platforms could garner interest from food enthusiasts looking

to try something new and exciting. Plus, highlighting the blend of sweet and savory flavors could make it a

standout item on any menu.

THE MARKET PLAN

TARGET MARKET

The intended customer for ube cheese turon is probably made up of people who adore Filipino food, taste
unusual flavors, and are lovers of cheese sweets and ube (purple yam) especially the students and teachers
in Dalubhasaan ng Lungsod ng Lucena.

MARKET SIZE

Whole collection will be sold and offered to everyone but mainly to the Dalubhasaan ng Lungsond ng
Lucena, Isabang Lucena City. The estimated number of student is around 3000 students or more. It is an
enough number of potential buyers.

MARKET STRATEGIES

Invest in targeted online advertising campaigns using platforms like Google Ads or

Facebook Ads to reach potential customers searching for unique desserts or Filipino

Inspired treats.Use retargeting ads to re-engage website visitors who have show

interest in your product but haven't made a purchase yet.

 PRODUCT

Encourage customers to share their experiences with Ube Cheese Turon on social media and review
platforms. Respond to comments, messages, and reviews to build a strong relationship with your audience
and gather valuable feedback for product improvement.

PRICE

The prices of the products vary from its sizes and design. – P 20.00

PLACE

Our business will be located in DALUBHASAAN NG LUNGSOD NG LUCENA, and we will target
students and faculty as our clients. Since we will be using personal selling.

PROMOTION

Encouraging offering free samples in Dalubhasaan ng lungsod ng Lucena (DLL) can give people a chance
to try the Cheesy Ube Turon, And if they enjoy it, their likely to purchase it.

THE MANAGEMENT PLAN

The Workforce:
 Number of Duties and
Work Force Responsibilities
Position Qualifications Monthly Salary

DHRS Graduate
Oversees the entire
with very good
Manager 1 day-to-day operation PHP 80.00/day
communication and
of the business.
managerial skills.

DHRS graduate with Supervises the

Finance 1 very good financial activities of PHP 70.00/day
Supervisor communication and the business.
supervisory skills.

DHRS graduate with

Supervises the
Production very good
1 production activities PHP 70.00/day
Supervisor communication and
of the business.
supervisory skill.

DHRS graduate with

Supervises the
Marketing very good
1 marketing activities PHP 70.00/day
Supervisor communication and
of the business.
supervisory skills.

Total 4 PHP 290.00

ORGANIZATIONAL STRUCTURE:
 THE TECHNICAL PLAN

LOCATION OF THE BUSINESS:

The production site is The place is strategic since customers and suppliers can easily visit the business.

LOCATION MAP:
MATERIALS/INGREDIENTS TO BE USED

Camote -PHP 70.00

Jersey condensed ube -PHP 45.00
Lumpia wrapper -PHP 45.00
Saging -PHP 50.00
Oil -PHP 60.00
Sesame seeds -PHP 10.00
Cheese -PHP 48.00
Butter -PHP 70.00
Styro -PHP 40.00
TOTAL: -PHP 438.00
EQUIPMENT AND TOOLS TO BE USED

Gas
Gas Stove
Knife
Chopping Board
Plates
Tablespoon
Tong
PROCEDURES:
1.Preparing spring roll wrapper and put the banana
2 Add b f b h l
2.Add a tbsp of ube halaya cream
3.Fold the Bottom and both sides then roll up and seal with the water
4.And repeat same process
5.Cover or spread it with brown sugar
6.Heat cooking oil in a pan
7.Then fry the turon until golden brown
SUPPLIERS:
The ingredients we use are all available at Lucena Public Market Letter A located at c.m Recto St.
Lucena City 4301 Quezon.

THE FINANCIAL PLAN

PROJECTED REVENUE (SALES) FOR THE FIRST AND SECOND WEEK

 PROJECTED REVENUE OF CHEESY UBE TURON FOR WEEK 1

NO. OF CHEESY UBE PRICE OF

DAY SALES
TURON (per day) PURCHASE

1 60 PHP 25.00 PHP 1500.00

2 70 PHP 25.00 PHP 1750.00

3 80 PHP 25.00 PHP 2000.00

4 90 PHP 25.00 PHP 2250.00

5 100 PHP 25.00 PHP 2500.00

TOTAL REVENUE: PHP 10,000.00

 PROJECTED REVENUE OF CHEESY UBE TURON FOR WEEK 2

NO. OF CHEESY UBE PRICE OF

DAY SALES
TURON (per day) PURCHASE

6 110 PHP 25.00 PHP 2750.00

7 120 PHP 25.00 PHP 3000.00

8 130 PHP 25.00 PHP 3250.00

9 140 PHP 25.00 PHP 3500.00

10 150 PHP 25.00 PHP 3750.00

TOTAL REVENUE: PHP 16250.00

PROJECTED INCOME STATEMENT (STATEMENT OF PERFORMANCE) FOR FIRST AND
SECOND WEEK

STATEMENT OF PERFORMANCE FOR WEEK 1

DAY 1 2 3 4 5 Total

PHP PHP PHP PHP PHP PHP

REVENUE
1500.00 1750.00 2000.00 2250.00 2500.00 10,000.00

LESS: COST
PHP PHP PHP PHP PHP PHP
OF GOODS
438.00 438.00 438.00 438.00 438.00 2190.00
SOLD

GROSS PHP PHP PHP PHP PHP PHP

PROFIT 1062.00 1312.00 1562.00 1902.00 2062.00 7900.00

LESS: OPERATING EXPENSES

ADMINISTRAT PHP PHP PHP PHP PHP PHP

IVE EXPENSES 295.00 295.00 295.00 295.00 295.00 1475.00

MARKETING
PHP PHP PHP PHP PHP PHP
AND SELLING
28.00 28.00 28.00 28.00 28.00 140.00
EXPENSES

TOTAL
PHP PHP PHP PHP PHP PHP
OPERATING
323.00 323.00 323.00 323.00 323.00 1615.00
EXPENSES

PHP PHP PHP PHP PHP PHP

NET PROFIT
739.00 989.00 1239.00 1579.00 1739.00 6285.00
 STATEMENT OF PERFORMANCE FOR WEEK 1

DAY 1 2 3 4 5 Total

PHP PHP PHP PHP PHP PHP

REVENUE
2750.00 3000.00 3250.00 3500.00 3750.00 16250.00

LESS: COST
PHP PHP PHP PHP PHP PHP
OF GOODS
438.00 438.00 438.00 438.00 438.00 2190.00
SOLD

GROSS PHP PHP PHP PHP PHP PHP

PROFIT 2312.00 2562.00 2812.00 3062.00 3312.00 14060.00

LESS: OPERATING EXPENSES

ADMINISTRAT PHP PHP PHP PHP PHP PHP

IVE EXPENSES 295.00 295.00 295.00 295.00 295.00 1475.00

MARKETING
PHP PHP PHP PHP PHP PHP
AND SELLING
28.00 28.00 28.00 28.00 28.00 140.00
EXPENSES

TOTAL
PHP PHP PHP PHP PHP PHP
OPERATING
323.00 323.00 323.00 323.00 323.00 1615.00
EXPENSES

PHP PHP PHP PHP PHP PHP

NET PROFIT
1989.00 2239.00 2489.00 2739.00 2989.00 12,445.00

MODE OF FINANCING THE PROJECT

 Using personal funds, savings, or assets to finance the business. This demonstrates commitment and
may be the simplest form of financing, but it can also be risky, as it ties personal finances to the
business's success.

TRADE MARK LOGO

OUR LOGO

Violet symbolizes ube because our theme is cheese ube turon. It's pleasing to the eye. Beige this color
symbolizes cleanliness and welcoming color and simple and sweet Mabatok pattern for Pilipino design.
We dedicated it to Apong Whang-ood is renowned mabatok a traditional tatoo artist from Kalinga. 4lines
is symbolizes the four of us because we are together and united.
 “UBEBILIB KA SA SARAP”
PACKAGING

Unlike its plastic counterpart, paper packaging does not damage the environment. Paper packaging can be
100 per cent recyclable and is easy to recycle for customers–packaging can simply be disposed of in home
recycling bins, unlike many types of 'recyclable' plastic.

VFPJ
CORPORATION
“ISANG UBE KA LANG!”

ManagerAndrea Javier

Finance SupervisorDarren Pilar

Production SupervisorPrincess VendiolaMarketing SupervisorCarl Tristan Florido