To find out more about Pearson's Business qualifications, visit https://qualifications.pearson.com/en/subjects/business.

html
Pearson Edexcel in collaboration with the Peter Jones Foundation present a series of recorded live webinar interviews with leading entrepreneurs working
in the UK. The interview questions have been crafted to relate to content from the GCSE and A Level Business qualifications, and the BTEC Enterprise
qualification, which for ease of use, has been mapped into the tables in this document. Each webinar is provided as a playlist available through YouTube.

Webinar 1
Paul Gilligan, CEO and co-founder of the Magical Mushroom Company, shares his thoughts about innovation, entrepreneurship and sustainable futures.

GCSE Business Question 1

Introduction
Question
2
Question 3
Brand
Question 4
Innovation &
Question 5
Expanding
Question 6
Investment &
Question 7
Expanding
Question 8
Skills &
Question 9
Skills for a
Market awareness Enterprise outside the UK Investors outside the UK Characteristics. Start-up
Research Variable costs
Playlist Link Link Link Link Link Link Link Link Link Link
1.1.3
The role of business enterprise
(add value, branding, USP)
1.2.2
Market research (identify a gap in
the market)
1.4.2
Business location (proximity to
materials)
1.4.3
The marketing mix (promotion)
2.1.1
Internal growth (expanding
overseas)
2.1.1 Business growth
(innovation)
2.1.3
Business and globalisation
2.2.1
Product
2.2.3
Promotion

To find out more about Pearson's Business qualifications, visit https://qualifications.pearson.com/en/subjects/business.html

 A Level Business Question 1 Question Question 3 Question 4 Question 5 Question 6 Question 7 Question 8 Question 9
Introduction 2 Brand Innovation & Expanding Investment & Expanding Skills & Skills for a
Market awareness Enterprise outside the UK Investors outside the UK Characteristics. Start-up
Research Variable costs
Playlist Link Link Link Link Link Link Link Link Link Link
1.1.1 The market (innovation and
market growth)
1.1.2 Market research
1.1.3 Market positioning (adding
value, market mapping)
1.3.1 Product/service design
(design mix)
1.3.2 Branding and promotion
1.3.5 Marketing strategy (B2B and
B2C)
1.5.1 Role of an entrepreneur
1.5.6 Moving from an
entrepreneur to leader
3.2.1 Growth
4.1.1 Growing economies
4.2.3 Assessment of a country as
a production location

BTEC Enterprise Question 1 Question Question 3 Question 4 Question 5 Question 6 Question 7 Question 8 Question 9
Introduction 2 Brand Innovation & Expanding Investment & Expanding Skills & Skills for a
Market awareness Enterprise outside the UK Investors outside the UK Characteristics. Start-up
Research Variable costs
Playlist Link Link Link Link Link Link Link Link Link Link
A2 Markets (B2B and B2C)
A4 Skills and characteristics
B1 Market research
B2 Understanding customer
needs
B3 Understanding competitor
behaviour

To find out more about Pearson's Business qualifications, visit https://qualifications.pearson.com/en/subjects/business.html