Multimedia and ICT ICT as a Platform for Change

Multimedia – the use if a computer to present and Advocacy – a way of expressing views, opinions,
combine text, graphics, audio, and video with links and concerns information access and a establishing to all
tools that let the user navigate, interact, create, and one’s rights and responsibilities through any possible
communicate. means or ways

Contents: Social Media – a collective term for website

1. Videos – through video hosting sites, you can applications which focus on community-based input,
take a video and show it to the entire world communication, interaction, content-sharing, and
(YouTube) collaboration
2. Sound, Music, or Audio – you can share your
sound bites to the entire world (Soundcloud) 1. EDSA
3. Online Games – “browser-based games” where - 1983-1986
you don’t need to install these games to your - During a radio broadcast of Radio Veritas,
computer as they run in most updates web Cardinal Sin encouraged the Filipinos to help
browser (Adventure Quest, Farmville, Candy end the regime of then President Ferdinand
Crush) Marcos
4. Online Tests – automatically displays the results - Major protest took place along EDSA from
when finished (Online IQ and Personality Tests) February 22-25, 1986, involving 2 million Filipinos
5. Courseware – online courses that stimulate the 2. EDSA II
classroom online (E-learning Courses Using a - January 17-21, 2001
Learning Management System) - It was fueled after 11 prosecutors of then
6. Podcasts – episodic series of audio or text files President Joseph Estrada walked out of the
streamed online (Stuff You Need to Know, TED impeachment trial
Talks) - Through text brigades
7. Vodcasts – episodic series of video streamed 3. Million People March
online (YouTube Series, shows like Video Game - Mainly took place at Luneta Park from August
High School) 22-26, 2013
- Used Facebook and Change.org as their
Types of Viral Contents: media
1. Articles and Blogs 4. Yolanda People Finder
2. Interactive Contents - Powered by Google
3. Video and Audio - Used to track people across the globe to track
4. Infographics their situations

Why People Share Content? Platform for Placing Petitions for Change and
1. It’s Funny Advocacy:
2. Incredible/Unbelievable change.org
3. Very Emotional - “World’s Platform for Change”
4. Agrees with World Views - Anyone from the online-community can create
5. Life Questions a petition and ask others to sign it
6. Non Main Streams
7. Makes You Smile Planning and Conceptualizing Social Advocacy
for Developing an ICT Project

ICT serves as a stepping stone for the economic,

social, industrial, growth and development of the first
world countries around the globe
Always start with the ends in mind. Generate your
own ideas about content and identify various
opportunities based on your target audience.
Set a SMART goal to target:
1. Specific – what do you want to do or want to
achieve?
2. Measurable – When will you know when you
teach it?
3. Attainable or Achievable – Is it possible for you
to reach your goal?
4. Realistic or Relevant – Are your current skills
enough to reach your goal?
5. Time-Bound – When exactly do you plan to
accomplish it?
Concept Paper – summaries of projects or issues that
contemplate interests, experience and expertise that
commonly serves as a purpose of delivering an in-depth
discussion of a certain topic that a person has a strong
position.
Key Points on Making Your Concept Paper
1. Rise with a concept topic or idea that you are
genuinely interested
2. Write down the questions associated the topic or
idea you have chosen
3. Create a possible solution from each of the
questions that you have developed
4. Classify what kind of data you need that will
answer your questions and identify how you will
gather the information needed
5. Identify how you will analyze, interpret, and
present the overall data you gathered
Elements of a Concept Paper:
- Title Page
- Introduction
- Purpose
- Description
- Support
- Contact Information
Additional:
- Conclusion
- Reference
Research Content for Social Advocacy in
Developing an ICT Project
Social Change – defined as the alteration of
mechanisms characterized by changes in cultural
symbols, roles or behavior, social organizations, or value
system
Advocacy – act of supporting a cause or proposal: the
act or process of advocating
ICT projects range from community improvements to
larger economic development
Research for content
Research
- Creation of new knowledge
- Use of existing knowledge in a new and creative
way so as to generate new concepts,
methodologies and understandings
- Could include synthesis and analysis of previous
research to the extent that it leads to new and
creative outcomes
Research Skills
- Our ability to find an answer to a problem or a
solution to a problem
- Include the ability to gather information about
the topic
- We have to review that information, analyze and
interpret the information in a manner that brings
us to a solution
Audience Profiling
- The process or defining exactly who your target
audience is by unifying and analyzing their
behaviors across multiple platforms and
touchpoints
Things to consider when audience profiling:
1. Demographics
- defines the population of your audience but
also the work that they do
- tells where they live, their gender, age, income
level, religion, ethnicity, and education level
2. Psychographics
- Classification of people according to their
personal characteristics, lifestyle, attitudes,
values, tastes, interests, and other
psychological criteria
Infographics
- Graphic information
- Visual representation of information or data
Steps in making your infographics:
1. Outline the Goals of your Infographics
- Use the question to take that burning problem
and turn it into 3-5 actionable questions to
tackle in your infographic
1 Burning Problem – the main question
the infographic will answer
2-3 Supporting Questions – questions to
provide information
1-2 Probing Questions – questions to
provide insight
2. Collect Data for your Infographic - two different
styles and approaches you can use on gathering
and collecting your data:
a. Self-made data– this approach requires
more time for you need to ask around, send
some emails, do research online, create
your own made survey and process your
own conclusion.
b. Data sources – this is the easiest way to
gather information to get ready-made
information that you can find on the books,
magazines, newspaper and internet. There
are plenty of public and private data
sources that you can use in your
infographics.
3. Visualize the Data of your Infographics
- Visualize what type of infographic will be
utilized
a. Statistical Infographic – shows a summary
or overview data with one or more graphs,
table or lists
b. Timeline Infographics (time-oriented) –
shows progress of information over a
chronological time period
c. Process Infographics – demonstrates a
linear or branching process as how to
teach the workings of an object or flow
chart showing choices in a decision
process
d. Informational Infographics – most likely a
poster that summarizes topic with some
extra bits of information
 e. Geographical Infographics – displays data
with a location map
f. Compare/Contrast Infographics
illustrates notable similarities or differences
as a “this versus that” infographic or as a
table or simple list
g. Hierarchical Infographics – demonstrates a
chart with levels
h. Research-Based Infographics – similar to
statistical infographic, but based on
research. It can be used to compare unlike
items with popular sets of data
i. Interactive Infographics – gives viewers the
control to modify the infographic and is
web-based
4. Layout the Elements of your Infographic Deign –
all about placing them all into an attractive
looking infographic design
5. Add Style to you Infographic Design – putting
your own style and personal touch, just be
creative in combining text, shapes and images in
your most create
Third Party Online Site that can be used when making
an infographic:
1. Canva
2. Easelly
3. PicktoChart
4. Venngage
Designing and Developing an ICT Project for
Social Change
YouTube
- 2nd largest social media platform
- Enables web users to create, co-create, discuss,
modify, and exchange user-generated content
- Gives netizens the freedom and power to
influence other people in the producing of
variety of contents such as tutorials, vlogs,
advocacy, and more
1. Designing Social Advocacy
- Design - Plan or specification for the construction
of an object or system or for the implementation
of an activity or process, or the result of that plan
or specification in the form of a prototype,
product or process
- Express yourself by voicing out creatively with
passion to collect premise to the advocacy you
desire.
- Collect ideas, make outlines, decide on the
message, and make your content interesting
and positive
- Make sure to anchor your content to the 4
important purposes in producing a solid
advocacy.
1. Inform 2. Inspire 3. Educate 4. Entertain
2. Developing Social Advocacy
- Needs to be careful not to plagiarize works and
give proper credits to the owners or different
intellectual properties in crafting your project
unless it is under fair use
Fair Use – you can use a copyrighted materials without
a license but only for certain purposes
– 5 Purposes of Fair Use:
1. Commentary
2. Reporting
3. Research
4. Educational Purposes
5. Criticism
Fair use must follow these prescribed guidelines:
a. Majority if the content you created must be of
your own;
b. Give credits to the copyright holder;
c. Don’t make money out of the copyrighted work.
The creator can also use creative commons
- An American non-profit organization devoted to
expanding the range if creative works available
for others to build upon and share legally
- Has released several copyright-licenses known as
creative commons licenses free of charge to the
public
In copyrighting your social advocacy, a basic
understanding of copyright principles is essential for
anyone who publishes their creative works online.
Republic Act 8293 – Intellectual Property Code of the
Philippines
- An Act prescribing the Intellectual Property
Code and establishing the Intellectual Property
Office, providing for its powers and functions,
and for other purposes.
Copyright
- Author’s right
- A legal term used to describe the rights that
creators have over their literary and artistic works
Works covered by copyright and its validity ranges from
the following medium:
a. Literary works – validity of copyright applies
during the lifetime of the author plus fifty years
after death
b. Musical works – copyright falls under fifty years
from the year recording took place
c. Dramatic works – copyright in dramatic works,
whether published or unpublished, expires fifty
years after the end of the year if creation
d. Pictorial, graphic and sculptural works –
copyright applies under fifty years from the
publication
e. Motion pictures and other audiovisual works –
works shall be protected for fifty years from the
date of the publication, if unpublished,
protected for fifty years from the date of the
creation
f. Sound recording – performances not
incorporated in recordings shall be protected for
fifty years from the end of the year in which the
performance took place, while recordings and
performances incorporated therein shall be
protected for fifty years from the end of the year
the recording took place
g. Architectural works – protected for twenty-five
years from the date of its creation

Tools or software in developing your own video content:
1. VideoPad
2. Blender
3. Shotcut
4. Openshot
ICT Projects for Social Change
As technology advances, it enables us to achieve
more and more tasks without even realizing how
complex the jobs are. Creating a website by yourself is
one of these wonders that has become a reality. With
the evolution of website builders, everyone can design
a website and craft an impressive online presentations
for themselves.
How to upload, manage and promote online ICT
projects for social change:
1. How to design a website - Your website should
meet one main goal. All elements of your site
should serve that overarching purpose. For
example, if your site's purpose is to inform
people about safety precautions, you can utilize
different techniques to support your efforts, such
as showing photos, videos, writing blog articles,
and more.
2. Choose your website builder
3. Define your layout
4. Claim your domain name
5. Gather your content
6. Make it accessible to everyone
7. Optimize for mobile
8. Ask for feedback
9. Publish - and get back to it
ICT Project for Website Traffic Statistics and
Performance Analysis
Web Traffic
- Number of web users who travel to any given
website. Each person who logs on to a website is
recorded as a visit or session, with a starting and
ending point.
- Common way to measure success of your
website and online business effectiveness at
attracting an audience
Tools that you can use to measure the success of
content on your website:
1. WIX
- You will see how much traffic your site is getting,
where your visitors are coming from and more,
with the Site Traffic Analytics.
- By understanding how visitors interact with your
site and by checking in on your site
performance, you'll be better able to reach
your audience and respond to the changing
trends.
- Click the Analytics tab in your site's dashboard.
- You can view the number of visitors, unique
visitors, bounce rate and forms submitted for
the last 7 days
Keep in mind:
- Visits – refer to the number of visits in a website
during the selected time-frame, including
multiple visits by the same visitor.
- Unique Visitors – refer to the number of people
who visited a website at least once within the
reporting period.
- Bounce Rate – refers to the percentage of
people that visited in a website and left after
viewing only one page.
- Form Submitted – refers to the number of contact
forms submitted by visitors.
2. Facebook
- Running a Facebook business page can help
your reach and connect with your existing and
potential customers.
- Inexpensive way to promote your business
online
- To access Facebook Page Insights, go to your
Facebook Page and click Insights tab in the top
menu.
- Facebook Page Insights gives you a detailed
analytics for your Facebook Page, so you can
track what works, learn how people interact
with your content, and improve your results
over time.
Overview
- Gives you a bird’s-eye view of everything that’s
happening in your Facebook Page
- Overview is broken down into different sections,
starting with the Page Summary.
- Here, you’ll see top-level metrics for a number of
categories:
- Actions on Page – refers to the number of times
people clicked Action Button.
- Page views – refers to the total views of your
Facebook Page, including by people not
logged into Facebook
- Page Previews – refers to the number of times
people hovered their mouse over your page
information to see a preview of your page
- Page Likes – refers to the number of new likes
- Post reach – refers to the number of people
who saw your posts at least once
- Page followers – refers to the number of
organic page follow, paid page follows and
unfollows
3. Google Analytics is a web analytics service offered
by Google that tracks and reports website traffic,
currently as a platform inside the Google Marketing
Platform brand.
Benefits of Website Analytics & Tracking:
1. Know the visitors of the site.
2. Know exactly what the customers are looking
for.
3. See what area customers are losing.
4. Find out how to improve the website.
5. Measure the success of other marketing
activities and see the match rate rise.
The Disadvantages of ICT
Cybercrimes - Illegal acts done through the use of
internet
1. Phishing/Spoofing – act of sending multiple emails
to multiple users in hopes of having a number of
them clicking on the links or malwares attached to
the email
2. Blackmail/Extortion – act of using the internet to
threaten to damage someone’s reputation to
extort money or anything else of value
3. Accessing Stored Communications/Hacking – act
of obtaining unauthorized access to data from a
computer network
4. Sports Betting – act of wagering on any sports
event on the internet. In some countries, gambling
(includes sports belting) is illegal even if you are
doing it on the internet
5. Non-Delivery of Merchandise – act of devising a
scheme wherein a culprit posts an item or service
for sale on the internet and once the transactions
have been done, does not really give the item or
service
6. Electronic Harassment – act of anonymously using
the internet to harass, abuse threaten or annoy
other people. It’s also an act of cyberbullying
7. Child Pornography – act of using the internet to
show child pornography; punishable by law
8. Prostitution – act of using the internet to engage in
prostitution
9. Drug Trafficking – act of selling illegal substance by
using the internet
10. Criminal Copyright Infringement – act if piracy
mainly for financial gain
Combatting Cybercrimes
1. Network Security – Before the hacker can get
through the unauthorized files, they have to get
through the security measures (ex. Firewalls,
secure connections, passwords, anti-malwares,
and data encryptions). Encryption – process of
converting raw data into code, although it’s
not 100% secure.
2. Investigation – URL tracing and logging are
used by the websites to track your unique IP
addresses. It can be used to track hackers. In
piracy, trackers are used to identify IP
addresses currently sharing a pirated file.
3. Penalties – include both a fine and
imprisonment.
Sustaining ICT Project for Social Change
The importance of sustaining and maintaining an ICT
project is through available monitoring tools and
evaluating techniques such as user interviews,
feedback forms, and analytic data.
Things to remember to sustain an ICT project for social
change:
- Update content regularly
- Webpage design
- Update links
Benefits:
- More visibility of your webpage in search results
- Receive traffic from other websites linked to
you
- High-quality incoming links mean your site will
be admired as a valuable resource
- Fast in search results quicker
- Reply to Inquiries
- Website Management
- Monitoring Tools
Google Forms
- One of the easiest ways to gather user feedback
Creating forms using google forms
- Google drive > Sign in
- Left hand side of My Drive page, Click New > More
> Google Forms
- Tip: add sections (move to the next part to another
page), to be more organized
- Fill out the form with questions:
a. Question Title – includes the question that will
be answered by your audience
b. Question Type – changes the type of question
according to your preference. Options:
i. Short Answer – question that can be
answered in a short text.
ii. Paragraph – question that can be
answered in a long text
iii. Multiple Choice – a question that can be
answered by only once answer in a set of
options
iv. Checkboxes – question that can be
answered with multiple answer in a set of
options
v. Dropdown – similar to a multiple-choice
question but the options are revealed in a
drop-down list
vi. File Upload – allows the person answering
the form to upload a file
vii. Linear Scale - a question that can be
answered with a numerical range
viii. Multiple Choice Grid – question that
contains sub questions with similar options
ix. Checkbox Grid – similar to the multiple
choice grid but the answer can be more
than one
x. Date – question that can be answered
with a specific date
xi. Time – question that can be answered with
a specific time
- Send form – upper right corner. It can be edited:
a. Collect email addresses – requires a
person who answered the form to input
their own email address
b. Send via:
1. Email
2. Link – contains the URL of the form
Shorten URL option – generates a
shorter link necessary for limited spaces
like sharing to twitter
Embed HTML – contains an embedded
code that can be attached to your
html file
c. Social Media buttons – allows you to share
the link to google, facebook, and twitter
d. Add collaborators – allows others to edit
your form
- Customize Theme – changes the header, font style,
theme and background color
- Preview
- Settings
i. General – options involving the person
who will answer the survey
 ii. Presentation – options involving how the online delivery platform to continue
form will look education.
iii. Quizzes – make this form a quiz - This can also be a challenge for teachers and
iv. Send learners who may need to equip and be
v. More Options – allow to manipulate the knowledgeable in manipulating the said
form and include add-ons platforms to achieve its goal
vi. Google account Settings – allows to add, - Social interaction is different than in a face to-
switch and log off google account face deliver
3. E-Commerce
Reflecting on the ICT Learning Process - It is said that business is the blood of the
economy. ICT plays a vital role when it comes
ICT gives a tremendous advantage of saving time
to e-commerce, where most of the jobs
and effort, especially in times of crisis like a pandemic.
operate using different technologies.
People nowadays are shifting and upgrading their skills
Potentials of ICT:
in ICT because they see it as an opportunity to grow and
- E-commerce has immensely evolved where
to cope up with the innovations, so they won’t be left
the approaches in buying and selling goods,
behind.
products, and even services are now available
online. E-commerce has become popular
Impact of ICT, the Self, and Society
since there are different platforms available
- ICT has an immense impact on humanity. It
and accessible for most online users and
covers all developing sectors to improve their
markets.
service, lifestyle, and as the basis of economic
- Online advertisements can be created and
growth. However, these impacts may seem to
posted quickly by linking to other websites. One
have both advantages and disadvantages
of the in-demand postings of ads is the use of
despite its progress.
social media
Challenges:
SECTOR:
- There are disadvantages of e-commerce when
1. Communication
it comes to consumer’s product guarantee
- The most crucial part of the role of ICT in the
and online data security.
delivery of accurate instructions in many forms.
- Consumers must be cautious in making
Potentials of ICT:
transactions with unauthorized seller online.
- Information can be distributed and accessed
Fraudulent activities like identity theft and
easily through various modes like chat, text
hacking may be at risk. Hence it is suggested to
message, e-mail, advertisement, poster,
be vigilant in every transaction made online by
website and many other forms with or without
visiting trusted and a secured website.
an internet connection.
Challenges:
- The benefit of ICT when it comes to distant
communication may not be accessible to
some people, organization, or community due
to several factors like socioeconomic status,
government rules, cultural norms, or place
restrictions
- Digital Divide is a term used that hinders them
from gaining access to the information due to
the unavailability of technology
2. Education
- It is not only a trend but a call to take
advantage of the ICT platform in distant
education, as Sec. Leonor Magtolis Briones said
that “Education must continue” despite the
crisis the Philippine is experiencing. Our
department and government are doing their
best to support distance learning
Potentials of ICT:
- use of Learning Management System (LMS)
such as Google classroom
- create or send online presentations,
collaborative tools,
- use of social media
- create website or
- publish journals online
- use of e-portfolio
- Students will have more opportunities to access
information through the world wide web than
those who are in modular instruction.
Challenges:
- Teachers and students may need to shift or
transfer their traditional way of learning to the