SOCIAL MEDIA

MARKETING
Diajeng Reztrianti, SE, MM
Universitas Krisnadwipayana
2023
SOCIAL MEDIA
Categories of Social Media
Before we start, did we really need Social Media?
Let’s deep dive into this one!
We start with Behavior!
 Instagram akan fokus ke fitur video pada 2022
“Kami bukan hanya aplikasi untuk membagikan foto, kami fokus pada reels, memperkuat format
video dan menambah tools kreatif,” Adam Mosseri - bos Instagram
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● Instagram connected to Facebook, should we make mirroring content?
Test it!
● Video content on Facebook are more engaging than still image
● Facebook ads is cheap! Cut your budget for this.
 ACTIVE FACEBOOK FEMALE USERS AS A
QUARTER ON MALE USERS AS A
MONTHLY ACTIVE USERS COMPARED QUARTER CHANGE IN PERCENTAGE OF PERCENTAGE OF
USERS AROUND THE TO THE TOTAL FACEBOOK’S TOTAL FEMALE AND TOTAL FEMALE AND
WORLD POPULATION AGED ADVERTISING REACH MALE USERS MALE USERS
13+

2,912
BILLION
36,8% 72,5% 43,4% 56,6%

Indonesia has at least 129.9 million active Facebook users

No.3 in the world

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creator and make playlist
● Give them money, we gain
money too
● Taps and taps!
 ACTIVE YOUTUBE FEMALE USERS AS A MALE USERS AS A
USERS COMPARED YOUTUBE AD REACH PERCENTAGE OF
MONTHLY ACTIVE PERCENTAGE OF
TO THE TOTAL vs TOTAL MONTHLY TOTAL FEMALE AND TOTAL FEMALE AND
USERS AROUND THE
POPULATION AGED ACTIVE USERS MALE USERS
WORLD MALE USERS
18+

2,56
BILLION
37,7% 51,8% 46,1 % 53,9%

Indonesia has 139.0 million active YouTube users

(no.3 in the world)

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Riding momentum content will always
better than your pillars! Tap in your
brand with moments that are much
talked about!

Know your audience insight and

behavior.

Instagram Stories only 24 hours, but

people will love it!
 ACTIVE INSTAGRAM QUARTER ON FEMALE USERS AS A MALE USERS AS A
MONTHLY ACTIVE USERS COMPARED TO QUARTER CHANGE IN PERCENTAGE OF PERCENTAGE OF
USERS AROUND THE THE TOTAL POPULATION INSTAGRAM’S TOTAL FEMALE AND TOTAL FEMALE AND
WORLD AGED 18+ ADVERTISING REACH MALE USERS MALE USERS

1,48
BILLION
23,9% +6,1% 49,3% 50,7%

Indonesia has 99,2 million active Instagram users

(no.4 in the world)

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● Check hashtags
relevant to your brand
& industry
● Visit Competitor &
Creator Accounts
● Explore Trends, Sounds
& Effects
● Read the Comments
 ACTIVE TIK TOK USERS QUARTER ON FEMALE USERS AS A MALE USERS AS A
MONTHLY ACTIVE COMPARED TO THE QUARTER CHANGE IN PERCENTAGE OF PERCENTAGE OF
USERS AROUND THE TOTAL POPULATION TIKTOK’S TOTAL FEMALE AND TOTAL FEMALE AND
WORLD AGED 18+ ADVERTISING REACH MALE USERS MALE USERS

884,9
MILLION
15,9% +7,3% 57 % 43%

Indonesia has 92,1 million active Tik Tok users

(no.2 in the world)

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Did you know?

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Let's make a thread

ew v e
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and tell your story,

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Twitter and their

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watching you. and make a “friend”

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"chill" language is create, the more
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retweet your content
is

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W u d
ke

a
y!
● Twitter is only 280
characters long but
you can thread, and
tell your story
● Express your content
using gifs
● Visual tell everything
 ACTIVE TIK TOK USERS
QUARTER ON FEMALE USERS AS A MALE USERS AS A
MONTHLY ACTIVE COMPARED TO THE QUARTER CHANGE IN PERCENTAGE OF PERCENTAGE OF
USERS AROUND THE TOTAL POPULATION TWITTER’S TOTAL FEMALE AND TOTAL FEMALE AND
WORLD AGED 13+ ADVERTISING REACH MALE USERS MALE USERS

436,4
MILLION
7,1% -0,01% 43,6% 56,4%

Indonesia has 18,5 million active Twitter users

(no.5 in the world)

 1 2 3 4 5 6

Determine Fitting into

the Your Audit Budget Calendar KPI
Purpose Audience

Set objectives to
THE MOST
shorten work
With a brand IMPORTANT
time, the
persons, it is THINGS! We need money Timeline!
objectives here Don’t go too far!
easier for you to Know your to make money, Because you
can reach, Make your own
determine the competitors and set your digital need holiday,
engagement, or KPI per month!
content and deep dive them budget is must! aren’t you?
awareness of
language style and upgrade
course which will
your brand!
lead to sales

SOCIAL MEDIA STRATEGY

ORGANIC CHANNEL
 What is Organic?

Organic Everything Free!

Anything you don't directly spend money on falls

under organic marketing.
 Example of
Why Organic
Organic
Marketing?
Marketing
● Organic social boosts validity:
An organic social strategy is imperative
to building positive brand perception
and share-of-voice.
● Organic social media is the only way
to truly connect with potential
customers once they're followers: ● Words of Mouth: Review &
Brands and customers can learn about
each other simultaneously
Rating
● Organic social media is cost-effective ● Owned Social Platform
and a long-term solution: ● Search Engine Optimization
Engaging with your social media
audience through organic efforts =
strong reputation that's sustainable in
the long-term
● If you don't start your organic growth
now, you'll always be behind
 Let’s Identify!

Which one of Organic Marketing?

 Let’s Identify!

Organic or Paid Marketing?

You're using paid and organic to complement,
not replace, one another

Don’t do paid without organic.

If a customer clicks a paid ad to your website only
to find it lacking in content, they’ll leave and your
investment will be for nothing.
 Build Awareness & Build Your
Social Proof Bring Value
Community Education Brand

It can come in
many forms; Education and
reviews and
Start with your Encourage
awareness
testimonials, friends, your value them to
pictures of people could be your
family, anyone perspective, not communicate,
using your first angle when
product, high levels you think might a sales to engage and to
of engagement on developing an
benefit from perspective give their
a post you created organic content
about your brand, what you do opinions
etc. strategy

The Reason You Should Have Organic Content

To make an effective social media strategy for your brand can be eat your
energy, but you can simplify and improve your process by focusing on the
key elements and keeping them front of mind as you go about
implementing your strategy
PAID CHANNEL
Why Paid Marketing?

Your paid digital To reach users

marketing who aren’t
strategy can following your
help you pages directly
increase traffic, but have
gather data, shown interest
and discover in the past in a
new insights for product or
your decision service that
making you’re offering
A successful campaign begins well before its launch. There is a
whole host of things a media team needs to think through
before they launch a digital advertising campaign.

How Much How Will You

Who Is Your
Will You Measure
Customer?
Spend? Results?

1 3 5

2 4

What Are Your

Where Will
Advertising
You Advertise?
Objectives?
Paid gives Valuable Increase
Value-Added
Chances for Reach New
you fast Worthed! Targeting Tracking and
Testing Tools
Engagement Customers
results Tools and Sharing

Your ads or You can easily

Don’t give up on promoted posts High number of
see which You increase the
organic based on initial “likes” and
location, promoted chances that
promotions, but clicks without
It’s cheaper than language, age, content received people might
do add paid gender, the repeat
your coffee the most clicks, share your
promotions into education levels, engagement
shares, favorites, content or
your marketing workplace, that organic
interests, and what people engage
mix. shares can bring
behavior, etc. want

The Other Reason Why Paid Marketing is

Amazing!
Facebook Ads hanya bisa beriklan di Facebook?

Facebook Ads ternyata bisa juga beriklan Instagram,

Whatsapp, Aplikasi, dan masih banyak lagi!

Why Facebook Ads still exist?

150 JUTA BIGGER 0,001%

Pengguna social Pengguna Facebook
tidak berhenti Masih mencapai
media di Indonesia bertumbuh 150.000 orang
How Powerful Facebook Ads?
Jasa Iklan
Harga murah ini
Termurah
mengalahkan
LinkedIn, Tiktok,
Google Ads, dan
jasa iklan lainnya

Photo, Video,
Carousel, dan
Collection. Semua
tentang visual,
pilih sesuai goals!
 Punya banyak
objective yang
berkaitan dengan
Fleksibel semua sales funnel
khususnya di
awareness, interest,
dan desire!

Niche target,
remarketing, iklan
Serba Bisa! di aplikasi, dan
bahkan sampai
offline-activity
 Punya banyak
metrics!
Terukur Semuanya tersedia,
tinggal pilih yang
sesuai dengan
kebutuhan

And the Challenge?

The Challenge is..
THANK YOU