Name: Total Marks: ___________/ 40

Teacher: Duration: 1 hour

Exam Instructions:

● Write your name and your teacher’s name in the box above.
● Read each question carefully before you start to answer it.
● Answer all questions.
● The marks for each question are shown in brackets.
- Use this as a guide as to how much time to spend on each question.

A. Identify and Label the parts of the webpage. (11 marks)

1.Webpage 2.Customise 3.Address 4.Minimise 5.Close 6.Search box

Bar

7.Bookmark 8.New Tab 9.Home Page 10. Reload 11.Back and Forward
Tab button Button

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B. Choose the right answer.
1. QR codes are used in business for____________ (1 mark)
a) Linking to websites
b) Enhancing customer engagement
c) Providing product information
d) All of the above

2.What is the main purpose of website development and branding? (1 mark)

a) To improve customer trust and perception
b) To create a playful environment
c) To distract customers
d) To confuse visitors

3. Which of the following is a type of digital marketing? (1 mark)

a) Print advertising
b) TV commercials
c) Social media marketing
d) Radio ads

4. What is the primary purpose of an online business plan? (1 mark)

a) To create a website
b) To organize thoughts and strategies for an online business
c) To design product packaging
d) To play online games

5. QR in QR code stands for: (1 mark)

a) Quick Read
b) Quick Response
c) Quick Register
d) Quick Recipe

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6. What is the benefit of using digital marketing? (1 mark)
a) Reaching a wider audience quickly
b) Only targeting local customers
c) Printing physical materials
d) Limiting the customer base

7. What is the benefit of using digital marketing? (1 mark)

a) Reaching a wider audience quickly
b) Only targeting local customers
c) Printing physical materials
d) Limiting the customer base

8. A business data table is typically used to: (1 mark)

a) Schedule meetings
b) Store and organize data such as sales or inventory
c) Create artwork
d) Write essays

C. Categorise the following marketing strategies into traditional and digital

marketing.(8 marks)

Map CD QR Code Magzines

Youtube Books Newspaper Laptop

.

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D. Color and illustrate the building below. Answer the following questions as
you plan out your future business. (10 marks)

1.What are your ideas for a business?

________________________________________________________________

2. What tools and materials will you need to get started?

________________________________________________________________

3. What products will you sell?

________________________________________________________________

4. Who will work with you?

________________________________________________________________

5. When will you start your business?

________________________________________________________________

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E. Barter and Money. (3 marks)
Read the following scenarios and determine whether each one is barter or money.