Competitive audit

Competitive audit goal

Genera
Competitor type Location(s) Product offering Price
(direct or indirect) ($ - $$$$)
Competitor #1 name
Competitor #2 name
Competitor #3 name
Competitor #4 name
 General information
Website Business size Target audience
(URL) (small, medium, large)
 First impressions
Unique value proposition Desktop website experience
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First impressions
App or mobile website experience Features
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 UX
(rated: needs work, okay, good, or outstanding)
Interaction
Accessibility User flow
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standing)
Visual design
Navigation Brand identity
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 Content
Tone Descriptiveness
Brief description RATING
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RATING
+ Successes