N TA S

F Q A EL
U D Y O M OD
S E S T IN E S S
C A : BU S I ES
LIN ES A T E G
AIR D S TR
A N o up 3
y: Gr e d b
e n t
P r es
 TEAM MEMBERS

Khyirin Muhammad
Naberla Kartina Sujak
Khalisah Syukri
TOPIC OUTLINE

M A RY
SE S U M
CA O N 1
ES T I
QU O N 2
S T I
QUE O N 3
ST I
QUE O N 4
ES T I
QU
CASE SUMMARY
The case study delves into the success story of
Qantas Airlines, which is one of the oldest
almost 100 years and most successful air carrier
in the industry. It emphasizes Qantas' ability to
adapt, transform, and excel in various aspects of
its business model, ultimately leading to
sustained profitability and global recognition.
 THE KEY POINTS
Route Structure

Financial Stability Fleet Management

Transformation Qantas operates

continuously adapted its
business model to
survive and thrive in the
volatile aviation industry.
fleet upgrades, brand
diversification (Qantas
and Jetstar), and cost-
reduction initiatives.
operates a diverse fleet of Boeing domestic and
and Airbus aircraft, with an international routes,
They've achieved this by average age of just 10.8 years. with Sydney as their
offering both luxury and They are among the first to offer main hub
budget options, services on the A380 and 747-
commanding top prices for 800, and constantly upgrade their
premium experiences, and fleet for efficiency and passenger
reducing fuel costs. comfort.
 THE KEY POINTS

Marketing International Challenges

Operations

focuses on customer Qantas is a top fuel costs, changing

satisfaction and a top- international carrier, market demands, and
tier experience flying to destinations maintaining their high
around the globe. standards.
QUESTION 1
A N T A S
H AS Q G Y OF
H O W T R A T E
N E S ' S A T IO N
A IR L I R SIF IC
T D I V E
FL EE W A L
R EN E O IT S
AN D T E D T
T R IB U
CO N IV E
P E T IT T H E
C O M G E IN
V A N T A L
AD T IO N A
T E R N A K E T?
IN N M A R
V IA T IO
A
1. COMPETITIVE ADVANTAGE THROUGH FLEET
DIVERSIFICATION AND RENEWA L
Fuel Efficiency
Newer aircraft like the A380 and
Boeing 787 Dreamliner boast
improved fuel efficiency,
contributing to cost savings and
environmental friendliness.

Route Flexibility / Operational Efficiency

Having a diverse fleet allows Qantas to serve
a wider range of destinations with different
capacity and range requirements, optimizing
their network.
allows optimization of routes and
operational costs,
1. COMPETITIVE ADVANTAGE THROUGH FLEET
DIVERSIFICATION AND RENEWA L
Passenger Experience
Modern aircraft offer superior comfort,
entertainment systems, and amenities, enhancing
passenger satisfaction and attracting premium
customers.The fleet diversity enables Qantas to
cater to different passenger preferences, offering
various amenities and price points.
Diverse Customer Preferences/ Global Reach
Offering both traditional full-service flights
(Qantas) and budget-friendly options (Jetstar)
through different fleets caters to a wider range
of passengers and market demands and
enhances customer loyalty across different
segments.
1. COMPETITIVE ADVANTAGE THROUGH FLEET
DIVERSIFICATION AND RENEWA L
Technological Advancements

Constant fleet renewal ensures

integration of newer, fuel-
efficient aircraft models,
reducing operating costs and
environmental impact.

Brand Image
Operating modern and prestigious aircraft
like the A380 strengthens Qantas' image as
a premium airline, attracting business
travelers and boosting brand loyalty.
QUESTION 2
THE
AY S HAS
H A T W
IN W
N TA S IO N
QA O R M A T TH E
A N S F C T ED
TR M I M P A
A L
G R A N C I
PRO NY 'S FI N A
OM P A E AN D
C M A N C ?
FO R N IN G
PER P O S IT IO
A R K ET
M
 Financial Market positioning
performance
Strengthen its
Cost base more position as a resilient
competitive: and agile company: In
Reduction in the adoption of new
operating costs, technology, digital
increased operating platforms, and data
cash flows, and analytics.
improved returns for
shareholders.
QUESTION 3
A NT A S
O ES Q TH E
HOW D L A N C E
E S B A
A IR L I N S T
O F C O
S
NEED NCY WITH
F I C IE IG H
EF IN IN G H
A IN T A F
M R D S O A ND
TA N D A R V IC E
S E R S E
ST O M
CU ?
E T Y
SAF
1. Implemented a 2. Invested in a
multi-carrier modern and diverse
plan fleet of aircraft

3. Strong focus in areas that

directly impact customer
experience and safety, such
as crew training and aircraft
maintenance
QUESTION 4
S A ND
L E N G E
C H A L O E S
T
WHA TUNITIES D
PO R IN T H E
OP FA C E
A N TA S B A L
Q G G L O A N D
O L V I N S T RY ,
EV N IN D U ITS
V IA T IO A D A P T
A G H T IT
W M I E L T O
HO S S M O D
IN E ?
BUS S TH E SE
D R E S
AD
 THE CHALLENGES

COMPETITION GEOPOLITICAL ISSUES SUSTAINABILITY

Low-cost carriers and

emerging airlines from Can disrupt travel Carbon Emission
Asia and the Middle patterns and impact Waste Reduction
East pose pricing demand.
pressure.
 THE OPPORTUNITIES

STRATEGIC PARTNERSHIP INNOVATION DIVERSIFICATION

Expanding beyond
Collaborations with Investing in new traditional airline services,
other airlines could technologies can reduce such as Ground
transportation or tourism
expand networks and emissions and improve
packages, can generate
share resources. efficiency.
new revenue streams.
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