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Never Make a Forecast based on Historical Data.

Look at

1) Industry Trends

2) Check the Most Recent Financial Data

You NEED GOOD LOGICAL CONTRUCTION

You need to be able to answer questions such as

- Why is there a decrease in sales?


- Why are sales positive in _____?

Outside forces = Upside


Quantifiable = Downside

Divide Sales by Region or Product

Sales Amount Percentage (%)

Operating Profit by Region or Product


Amount Index
Financial Ratios 3-5 years

2012 2013 2014 2015


Stock Price 0 0 0 0
Free Cash Flow 0 0 0 0

Amazon 2012 2013 2014 2015


Stock Price 245 402 309 676
Free Cash Flow 395 2031 1949 7731

Alibaba 2012 2013 2014 2015


Stock Price 0 0 102 81
Free Cash Flow 302 1066 1796 3240

2012 2013 2014 2015


Inventory TO 0 0 0 0
COGS 0 0 0 0

2012 2013 2014 2015


ROA (x) 0 0 0 0
Financial 0 0 0 0
Leverage(y)

FORECAST
Industry Amazon Alibaba
Average

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