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Introduction To Merchandising Business
Introduction To Merchandising Business
This is the buying of goods from merchandise suppliers, and selling them “as is” to
customers, and collects its receivables.
What is a merchandise?
It is any tangible item, good, stock, or commodity that has value to the buyer. These are sold
in its original state or form at the time of its purchase.
However, a merchandising business also collects receivables from customers, pay its
liabilities and expenses, incurs depreciation and doubtful accounts expense and distributes profit to
owner(s).
Wholesale vs Retail
1. Wholesaling – the buyer purchases in large quantities, gets discount, and effectively
buys at a lower price per unit of goods purchased. A wholesaler does not sell directly to
the public, even the largest wholesalers are not well known to most consumers.
2. Retailing – the buyer buys in small quantities, is not normally extended the privilege of
having a quantity discount, and buys at a price normally higher than those offered to
wholesale buyers.
The supplier is the seller to the merchandiser, while the merchandiser is the seller to the
customer.
Additionally, the customer is the buyer from the merchandiser, while the merchandiser is
the buyer from the supplier.