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Alfonso Garcia Arguelles New Copy Research Document
Alfonso Garcia Arguelles New Copy Research Document
SUMMARY
Niche:
Car Gadgets/Accessories
Product(s):
Order Bump
Smartphone Dashboard Holder
TABLE OF CONTENTS
SUMMARY 1
Includes:
● Buyer’s Persona
● Available Demographics
● Buying Triggers (As Purchasing Decision Drivers)
FEARS/FRUSTRATIONS/PAINS
● Your car losing a lot of value, because of scratches, dirt, etc.
FROM QUORA
https://www.quora.com/Why-do-we-love-cars-so-much
That’s easy for me to answer. Ever since I was a small child, I had a love for
anything with wheels and an engine. Something about the sounds they make
and the sheer marvel of all the parts working together to create a machine that
can do work for humanity.
As I got older, my love and appreciation only grew. I still love the sounds and
smells emitted by a car, truck or even construction machinery. When I was
about 6 I was enthralled by some construction going on at a gas station where
my parents stopped for fuel. I got out of the car and walked across the parking
lot to watch, unbeknownst to my parents. They proceeded to drive off and I was
oblivious! All I could see were these amazing yellow machines belching smoke
and moving tons of earth, leaving deep ruts behind. Obviously, they came back
for me after going a few miles down the road!
Today, I can honestly say I have no idea how many vehicles I’ve owned and
know for sure I’ll own more in upcoming years. I have cars and trucks for
specific purposes so I dont have to compromise performance. I’ve built custom
cars and trucks, race cars, show cars, off road trucks, and even recently bought a
couple little off road vehicles known as side by sides. You see, I don’t get as
much of a thrill out of buying or owning something as much as I do from
modifying it and then testing those modifications. Nothing I own is in factory
condition because I think factory vehicles are too much of a compromise.
Driving is a great thrill to me and it’s always been something that relaxes me as
well. That feeling of acceleration, cornering, the crystal clear sound of a loud
stereo system, the sound of a well tuned exhaust system, the air being pulled
into the intake system or even better, being sucked in by a turbocharger all play
into why I love cars and trucks.
https://www.marketsandmarkets.com/Market-Reports/car-care-product-market-
77542384.html
SOCIAL PROOF
91 percent of consumers said they trust random users on the internet just as
much as a personal recommendation. This is why 82 percent of shoppers read
online reviews before making a purchase.
Source:
https://www.mytotalretail.com/article/4-factors-that-actually-influence-consumer-purchase-decisions/
https://www.brightlocal.com/research/local-consumer-review-survey/
Source:
https://www.mytotalretail.com/article/4-factors-that-actually-influence-consumer-purchase-
decisions/
https://smarterhq.com/privacy-report
Source:
https://www.bigcommerce.com/blog/consumer-behavior-infographic/#is-it-that-
shoppers-arent-shopping
You can, however, have a strong influence over another individual. But,
nagging, begging, or threatening aren't effective ways to motivate others to
change.
This psychological trick involves asking a question about the future to speed up
an individual's readiness for change.
For example, if you want your adult child to start investing in his 401(k), you
might be tempted to say something, "It's important to invest money for
retirement at a young age." But that statement isn't likely to evoke change.
Researchers found you're more likely to see behavior change when you ask a
question like, "Are you going to set aside money for retirement?"
The key is to ask a question that forces individuals to choose a definitive yes
or no answer (as opposed to an open-ended question).
Use it in marketing. Advertisements that ask questions like, "Will this be the
year you finally reward yourself for your hard work?" can convince people to
buy certain products.
There are several theories about why the question-behavior effect motivates
people to change. It's likely that cognitive dissonance plays a role.
Cognitive dissonance is when your ideal self doesn't match up with your real
self. So while you may want to be a healthy person, you might not be behaving
like a fit, healthy person.
So, when someone asks if you are going to exercise regularly, saying no would
create discomfort.
The person answering the question will likely want to excuse their choices with
a statement like, "I have too much going on this month to exercise," or "I want
to pay off my car before I start investing in a retirement plan." But, a good yes
or no question won't allow room for clarification.
Source: https://www.inc.com/amy-morin/science-says-this-is-best-way-to-motivate-other-people-to-
change-their-behavior.html
Study: http://www.sciencedirect.com/science/article/pii/S1057740815001102
When car wash, people are worried it will damage their paint … doing it
manually is better.
It depends (in it’s degree) on the type of technology installed in your car wash -
and also on the quality of the manual pre-wash (if it is being offered).
1. Avoiding Damage
Mud, dirt, rain, and even salt sprinkled on icy roads can attach themselves to the
surface of your car as you drive. While you might not notice these at first, over
time, the minerals that are in them can cause damage to your paint job. For this
reason, it’s important to take time to have your car washed on a regular basis.
This will blast away those impurities in seconds. Even something like rain
should be considered as damaging to your car, as it can negatively impact your
paint job if it’s not properly washed within a few days.
When you take your car in to get washed, soap and water will brush the
impurities away from the autobody to help prevent the deterioration of your
paint and even the different parts of your car. In time, this can improve the
condition of your car and its overall longevity. This is especially true if you
have your engine washed, because removing debris and dirt from this area can
help keep your engine healthier in the long-run.
3. Improving Safety
Are you planning on selling your vehicle or even trading it in? Even if you’re
going to do this months or years in the future, it’s important to do what you can
to keep your car looking great now. Regular car washes are a big part of this, as
they can help prevent rust, scratches, dull paint, and other issues that take away
from the look of your car.
5. A Clean Look
Do you want to avoid having dirt on your hands when you shut your trunk?
Washing your car on a regular basis can help avoid issues like this. This one
small task can help improve the look of your paint and your entire car overall.
REDDIT LINKS
https://www.reddit.com/r/cars/
https://www.reddit.com/r/autos/
https://www.reddit.com/r/AutosNetwork/
www.reddit.com/r/projectcar
www.reddit.com/r/WeirdWheels
https://www.reddit.com/r/AutoDetailing/
https://www.reddit.com/r/Detailing/
Facebook Groups
https://www.facebook.com/groups/994947244025827/
https://www.facebook.com/groups/1547600365451431/
https://www.facebook.com/groups/1523156571311851/
https://www.facebook.com/groups/2244006519218346/
https://www.facebook.com/groups/1120526511388597/
Instagram Influencers
https://instagram.com/supercarblondie
https://instagram.com/shmee150
https://www.instagram.com/mannykhoshbin/
https://www.instagram.com/jeremyclarkson1/
https://www.instagram.com/topgear/
Ivan’s Note:
Also note that there are a ton of instagram accounts/FB groups/online
communities for SPECIFIC car brands - think Tesla, BMW, WV - though
they’re usually more micro-niche within our current niche
MAGAZINE HEADLINES
Used for inspiration and getting the “vibe” of the niche and
the way it’s advertised to the niche.*
FRONT-END Product
NAME: Wide-Angle Side-View Mirror
You don't need to be a car expert to realize most factory side mirrors have blind
spots. According to the National Highway Traffic Safety Administration,
approximately 840,000 blind spot-related accidents occur every year.
Wide-angle rearview mirror provides a wider field of view reducing blind spots.
Easy installation; no tools required simply clip on to an existing rearview
mirror. Chrome-plated glass is shatterproof and reduces glare.
On the Fiesta (above), the side view mirrors house a separate, smaller mirror in
an upper corner. It’s a slightly domed square that provides a wide-angle view,
like a fisheye lens. They’re similar to ones you can buy at the local car-care
store that stick onto regular mirrors.
It's a slightly domed square that provides a wide-angle view, like a fisheye lens.
They're similar to ones you can buy at the local car-care store that stick onto
regular mirrors. The CR-V's wide-angle mirror (below) is limited to the driver's
side.
Free rotation
360°rotation, flexible and multiple angles, go in reverse easily
product information
Installation location
installation method
Most side mirrors are put on with a 3M adhesive, which while strong is a
nuisance to clean up and doesn’t work so well. The suction cup mechanism on
these is fantastic. You can move them whenever you want on your wing mirrors
and they just stick in place when you turn the mechanism! It’s awesome!
Easy to install and works well with new cars. These help me merge lanes
without craning my neck and allow me a wider field of vision when parking.
Very useful and good adhesion to mirror.
Nice and big, great clarity, great for seeing blind spots, mirror swivels. Get it.
Peace of mind!
Simple to install, clear reflection, and lays flat on the mirror which is what I
wanted!
Super easy to install and easy to adjust. An amazing blind spot mirror set.
I was hesitant about how well these will work during rain and fog. However,
they don’t catch any water drops! Definitely recommend them for having a
clearer view of who’s coming up behind you!
ADDITIONAL NOTES
N/A
There are many benefits of owing the best mobile phone holder. First of all, you
can use GPS for navigation without holding phone in your hands. Knowing the
rising reliability on GPS, it can be problematic to pick or hold your phone in
hands while checking routes or directions.
UPSELL #1 : x1 unit
Product Link: https://www.aliexpress.com/item/1005002516014875.html
ADDITIONAL NOTES
N/A
UPSELL #2 : x1 unit
Product Link: https://www.aliexpress.com/item/4000225504347.html
Have you ever thought that the interior decoration of your vehicle is boring?
Our interior trim strip can help you solve the problem.
The strip is electroplating design. It is so durable and colorful that the stylish
interior of your car will cheer you up at the first glance.
Made of PVC material, which is flexible, the trim strip will not cause any
damages to the surface of your vehicle and it is easy to install around the
corners and the hard-to-reach places.
Besides, the interior trim strip can prevent dust from entering the gaps in the
car. The length of the strip is 5 meters, about 16 feet, which means the product
is long enough for different types of car.
This interior trim is a perfect gift for car lovers and those who want to decorate
their lovely cars.
ADDITIONAL NOTES
N/A
Features
2. NEW Sun shade Style. Umbrella design/stretch design, small size, easy to
carry.
Note:
1. Please allow subtle size error due to manual measurement. pls make sure you
do not mind before you bid.
2. Due to the difference between different monitors, the picture may not reflect
the actual color of the item. Thank you!