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COPY RESEARCH

Alfonso Garcia Arguelles


Car Gadgets/Accessories

SUMMARY
Niche:

Car Gadgets/Accessories

Product(s):

● Wide-Angle Side View Mirror

Order Bump
Smartphone Dashboard Holder

TABLE OF CONTENTS

SUMMARY 1

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TABLE OF CONTENTS 2
USE OF DOCUMENT 3
CUSTOMER PSYCH 4
Buyer’s Persona 5
Available Demographics 7
2020/1 Customer Decision Buying Triggers 8
Habit Change 11
How To Influence People To Change Habits 12
RELEVANT NICHE INFO 15
CREATIVE COPY IDEAS 16
MAGAZINE HEADLINES 16
PRODUCT-ORIENTED RESEARCH 20
FRONT-END Product 21
Key Takeaways (All Products) 30

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USE OF DOCUMENT
Intended for internal use in the creation of copy and creative.

Sent out to customers to help them have more background on


their target personas and information about the benefits of the
products they are selling.

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CUSTOMER PSYCH

We focus on building out a psychometric ‘picture’ of who our


target customer is for the specific project/niche based on available
data online, experience and speculation related to their emotional
triggers for the specific niche.

Includes:

● Buyer’s Persona
● Available Demographics
● Buying Triggers (As Purchasing Decision Drivers)

Streamlined for simplicity’s sake. To serve as an introduction of


the buying state of the customers related to the funnel and niche.

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Buyer’s Persona

Car Owner, Car Enthusiast

FEARS/FRUSTRATIONS/PAINS
● Your car losing a lot of value, because of scratches, dirt, etc.

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● Being ashamed because of a dirty car - both inside and outside
● Some people have really busy lives, seven days a week, so it can be a
challenge. Keeping a car spotless is a hands on task. But you're right,
taking out cigarette ash and candy wrappers shouldn't be too hard.
○ This. I work up to 17 hours a day. Between this, being a husband
and a father the car gonna get mucky.
● Spending too much time cleaning your car
● not being able to clean the car inside out properly
● my car is awful
○ showcases how bad I am at life in general -- untidy, messy, not
clean
● my car is like my fortress/home … it’s hard to keep it clean. It’s ugly and
uncomfortable when it’s not clean.
● Being irritated by small scratches, dirt that ruin the look of your car

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BENEFITS/DESIRES/GOALS
● Having a great car that impresses others
● Having a clean car and maintaining it so it retains its value
● Turning heads on the highway
● Impressing people who enter your car
● Feeling fulfilled, satisfied and a certain pleasure when you enter your car
● Being able to enjoy your car properly - without irritations
● I’m restoring the look of my car
● I enjoy the process of bringing back the entire look of the vehicle from
the inside out.
● Improving the look of a car in any way possible, going the extra step to
make the car look exceptional is what inspires me.
● Because when a car looks good it attracts people
● cleaner car, showoff, social status

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Why do we love cars so much?

FROM QUORA
https://www.quora.com/Why-do-we-love-cars-so-much

That’s easy for me to answer. Ever since I was a small child, I had a love for
anything with wheels and an engine. Something about the sounds they make
and the sheer marvel of all the parts working together to create a machine that
can do work for humanity.

As I got older, my love and appreciation only grew. I still love the sounds and
smells emitted by a car, truck or even construction machinery. When I was
about 6 I was enthralled by some construction going on at a gas station where
my parents stopped for fuel. I got out of the car and walked across the parking
lot to watch, unbeknownst to my parents. They proceeded to drive off and I was
oblivious! All I could see were these amazing yellow machines belching smoke
and moving tons of earth, leaving deep ruts behind. Obviously, they came back
for me after going a few miles down the road!

Today, I can honestly say I have no idea how many vehicles I’ve owned and
know for sure I’ll own more in upcoming years. I have cars and trucks for
specific purposes so I dont have to compromise performance. I’ve built custom
cars and trucks, race cars, show cars, off road trucks, and even recently bought a
couple little off road vehicles known as side by sides. You see, I don’t get as
much of a thrill out of buying or owning something as much as I do from
modifying it and then testing those modifications. Nothing I own is in factory
condition because I think factory vehicles are too much of a compromise.

Driving is a great thrill to me and it’s always been something that relaxes me as
well. That feeling of acceleration, cornering, the crystal clear sound of a loud
stereo system, the sound of a well tuned exhaust system, the air being pulled
into the intake system or even better, being sucked in by a turbocharger all play
into why I love cars and trucks.

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I dread the day we get pushed into self driving pods and have to give up the
wonder and pleasure of driving and owning our own cars. I can only hope I’m
no longer around when that day comes.

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Available Demographics

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https://v12data.com/blog/a-look-at-trends-and-statistics-in-the-automotive-
aftermarket-industry-2017/

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https://www.sema.org/sema-enews/2013/13/know-your-customers-2012-
consumer-segmentation-report-available

https://www.marketsandmarkets.com/Market-Reports/car-care-product-market-
77542384.html

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2020/1 Customer Decision Buying
Triggers
Across All Niches

SOCIAL PROOF
91 percent of consumers said they trust random users on the internet just as
much as a personal recommendation. This is why 82 percent of shoppers read
online reviews before making a purchase.

Source:
https://www.mytotalretail.com/article/4-factors-that-actually-influence-consumer-purchase-decisions/
https://www.brightlocal.com/research/local-consumer-review-survey/

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PERSONALIZED SHOPPING EXPERIENCE

Personalization has become even more important to consumers, especially when


it comes to communication between a brand and a customer. In fact, nearly
three-fourths of consumers will only engage with a brand if its messaging is
personalized and tailored just for them.

Therefore, personalization needs to be a star player in your marketing content.


But what personalization strategies do customers actually want from retailers?

Well, one without a doubt is relevant product recommendations. Amazon.com


has set the standard quite high in this regard, but all businesses should be
tracking product views and optimizing their websites and marketing
communications with customized recommendations.

Source:
https://www.mytotalretail.com/article/4-factors-that-actually-influence-consumer-purchase-
decisions/
https://smarterhq.com/privacy-report

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Buying Impacts In 2020/1 (Where They Buy)

Source:
https://www.bigcommerce.com/blog/consumer-behavior-infographic/#is-it-that-
shoppers-arent-shopping

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How To Influence People To Change Habits
Scientific

Whether you want an employee to participate more in meetings, or you want


your spouse to pitch in more around the house, you can't force someone to
change their behavior.

You can, however, have a strong influence over another individual. But,
nagging, begging, or threatening aren't effective ways to motivate others to
change.

The best way to have a positive influence on someone is by asking a


question that causes another individual to examine their behavior closely.

The Question-Behavior Effect

A study, published in the Journal of Consumer Psychology, found the question-


behavior effect is the key to behavior change.

This psychological trick involves asking a question about the future to speed up
an individual's readiness for change.

For example, if you want your adult child to start investing in his 401(k), you
might be tempted to say something, "It's important to invest money for
retirement at a young age." But that statement isn't likely to evoke change.

Researchers found you're more likely to see behavior change when you ask a
question like, "Are you going to set aside money for retirement?"

Discomfort motivates people to change. And saying, "No," would likely


create some slight discomfort for a person who isn't saving any money.

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The researchers involved in the study found that asking a question that
reminded an individual of their unhealthy choices was effective in
motivating them to do something different.

The study concluded that questioning effectively produces consistent and


significant change across a wide variety of behaviors. Direct questions
influenced people to cheat less and exercise, volunteer, and recycle more.

The key is to ask a question that forces individuals to choose a definitive yes
or no answer (as opposed to an open-ended question).

Researchers found the question-behavior effect was effective in person, but


it was even more effective when administered via a computer or a paper-
and-pencil survey.

Use it in marketing. Advertisements that ask questions like, "Will this be the
year you finally reward yourself for your hard work?" can convince people to
buy certain products.

Why a Question Leads to Behavior Change

There are several theories about why the question-behavior effect motivates
people to change. It's likely that cognitive dissonance plays a role.

Cognitive dissonance is when your ideal self doesn't match up with your real
self. So while you may want to be a healthy person, you might not be behaving
like a fit, healthy person.

So, when someone asks if you are going to exercise regularly, saying no would
create discomfort.

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To ease your discomfort in the moment, you're likely to answer a question in a
way that affirms your ideal self. Acknowledging your intention increases the
likelihood that you'll change your behavior.

Answering a yes or no question--especially on a computer or via pen and


paper--doesn't allow for clarification. And in this case, that's exactly what you
want.

The person answering the question will likely want to excuse their choices with
a statement like, "I have too much going on this month to exercise," or "I want
to pay off my car before I start investing in a retirement plan." But, a good yes
or no question won't allow room for clarification.

Source: https://www.inc.com/amy-morin/science-says-this-is-best-way-to-motivate-other-people-to-
change-their-behavior.html
Study: http://www.sciencedirect.com/science/article/pii/S1057740815001102

RELEVANT NICHE INFO


Car Gadgets/Accessories

When car wash, people are worried it will damage their paint … doing it
manually is better.

It depends (in it’s degree) on the type of technology installed in your car wash -
and also on the quality of the manual pre-wash (if it is being offered).

Manually cleaning your car in a professional manner (including snow foaming


and pressure cleaning the car before washing) damages the paint the least - no
automatic car wash I ever saw is that gentle.

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https://www.quora.com/Do-car-washes-scratch-car-paint

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5 Reasons why you should clean your car
https://theeliteproduct.com/5-shocking-reasons-clean-car/

4 reasons why you should always have a clean car


https://www.lifehack.org/476994/4-reasons-why-you-should-always-have-a-
clean-car

5 important reasons to wash your car regularly


https://cotesautobody.com/5-important-reasons-wash-car-regularly/

1. Avoiding Damage

Mud, dirt, rain, and even salt sprinkled on icy roads can attach themselves to the
surface of your car as you drive. While you might not notice these at first, over
time, the minerals that are in them can cause damage to your paint job. For this
reason, it’s important to take time to have your car washed on a regular basis.
This will blast away those impurities in seconds. Even something like rain
should be considered as damaging to your car, as it can negatively impact your
paint job if it’s not properly washed within a few days.

2. Improving the Condition

When you take your car in to get washed, soap and water will brush the
impurities away from the autobody to help prevent the deterioration of your
paint and even the different parts of your car. In time, this can improve the
condition of your car and its overall longevity. This is especially true if you
have your engine washed, because removing debris and dirt from this area can
help keep your engine healthier in the long-run.

3. Improving Safety

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When you go for a drive, your windows, mirrors, and even tires should be clear
of debris. By going to the car wash on a regular basis, you’ll never have to
worry about these areas being too dirty to drive with. You’ll have confidence
knowing your windshield, rear window, side mirrors, and tires are clean and
safe for your next trip.

4. Improving the Value

Are you planning on selling your vehicle or even trading it in? Even if you’re
going to do this months or years in the future, it’s important to do what you can
to keep your car looking great now. Regular car washes are a big part of this, as
they can help prevent rust, scratches, dull paint, and other issues that take away
from the look of your car.

5. A Clean Look

Do you want to avoid having dirt on your hands when you shut your trunk?
Washing your car on a regular basis can help avoid issues like this. This one
small task can help improve the look of your paint and your entire car overall.

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ADDITIONAL INFO

REDDIT LINKS

https://www.reddit.com/r/cars/
https://www.reddit.com/r/autos/
https://www.reddit.com/r/AutosNetwork/
www.reddit.com/r/projectcar
www.reddit.com/r/WeirdWheels
https://www.reddit.com/r/AutoDetailing/
https://www.reddit.com/r/Detailing/

Facebook Groups
https://www.facebook.com/groups/994947244025827/
https://www.facebook.com/groups/1547600365451431/
https://www.facebook.com/groups/1523156571311851/
https://www.facebook.com/groups/2244006519218346/
https://www.facebook.com/groups/1120526511388597/

Instagram Accounts (To Follow)


https://instagram.com/carthrottle
https://instagram.com/topgear
https://instagram.com/petrolicious
https://instagram.com/jaylenosgarage
https://www.instagram.com/the_kyza/
https://www.instagram.com/mark_scenemedia/
https://www.instagram.com/theintercooler/
https://instagram.com/supercar
https://www.instagram.com/carswithoutlimits/
https://instagram.com/carfanatics
https://www.instagram.com/cars247/

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https://instagram.com/car_vintage
https://instagram.com/classiccarchasers
https://instagram.com/historics_auto
https://instagram.com/speedlegends
https://www.instagram.com/retropowercars/
https://instagram.com/JDMgram

Instagram Influencers
https://instagram.com/supercarblondie
https://instagram.com/shmee150
https://www.instagram.com/mannykhoshbin/
https://www.instagram.com/jeremyclarkson1/
https://www.instagram.com/topgear/

Top Online Forums


https://community.cartalk.com/
https://www.autopia.org/forums/
https://www.carwashforum.com/
https://www.cadforum.cz/forum_en/forum_topics.asp?FID=4&title=revit
https://supercars.net/forum
https://forums.edmunds.com/discussions
http://www.automotiveforums.com/

Ivan’s Note:
Also note that there are a ton of instagram accounts/FB groups/online
communities for SPECIFIC car brands - think Tesla, BMW, WV - though
they’re usually more micro-niche within our current niche

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CREATIVE COPY IDEAS

MAGAZINE HEADLINES

Used for inspiration and getting the “vibe” of the niche and
the way it’s advertised to the niche.*

*In terms of copy and creative!

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PRODUCT-ORIENTED
RESEARCH
Answering the question:

What are the specific benefits of people buying our Car


Gadgets Accessories?

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===========================================
====

FRONT-END Product
NAME: Wide-Angle Side-View Mirror

Product Link: https://www.aliexpress.com/item/1005002199314108.html

QTY - COGS - SELL


x1 - 4.98 - 12.97
x2 - 12.87 - 21.97
x4 - 22.83 - 32.97
x6 - 32.79 - 43.97
x8 - 42.75 - 54.97

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BIG BENEFIT STATEMENT INFO

You don't need to be a car expert to realize most factory side mirrors have blind
spots. According to the National Highway Traffic Safety Administration,
approximately 840,000 blind spot-related accidents occur every year.

Wide-angle rearview mirror provides a wider field of view reducing blind spots.
Easy installation; no tools required simply clip on to an existing rearview
mirror. Chrome-plated glass is shatterproof and reduces glare.

On the Fiesta (above), the side view mirrors house a separate, smaller mirror in
an upper corner. It’s a slightly domed square that provides a wide-angle view,
like a fisheye lens. They’re similar to ones you can buy at the local car-care
store that stick onto regular mirrors.

It's a slightly domed square that provides a wide-angle view, like a fisheye lens.
They're similar to ones you can buy at the local car-care store that stick onto
regular mirrors. The CR-V's wide-angle mirror (below) is limited to the driver's
side.

A side-view mirror (or side mirror), also known as a wing mirror, is a


mirror placed on the exterior of motor vehicles for the purposes of helping
the driver see areas behind and to the sides of the vehicle, outside the
driver's peripheral vision (in the "blind spot").

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PRODUCT SPECS & INFO

Cafele Wide-angle rearview mirror

》Curved full-view glass, wider field of view


》 With Screw sucker, without leaving glue
residue

An extensive view while driving the car


A curved surface provides a full view
Curved full view glass,optical angles, broader view
Imitation biotechnology suction cup
Thread fastening structure, more firm adsorption

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Waterproof surface
AF plasma paint, waterproof mirror, a clear view even on a rainy day

Free rotation
360°rotation, flexible and multiple angles, go in reverse easily
product information
Installation location
installation method

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AMAZON IDEAS

✓ DRIVE SAFER: Convex angle designed to maximize view of blind spot


when passing and changing lanes on any road. Help to avoid potential accident
or collision, creating a safe driving environment Perfect for any Car, Van, SUV,
And Trucks.
✓ 360° ADJUSTMENT: Can be adjusted according to the driving 360 degrees
in any Angle.
✓ HD REAL GLASS LENS: 2" round HD real glass curved design with ABS
housing (housing diameter: 2.28" / 58 mm), equipped with 3M adhesive for
pressure-sensitive tape installation. IP67 waterproof, rust resistant and the glass
will not haze, suitable for interior or exterior use.
✓ EASY TO INSTALL: Please clean your original car side mirror, then stick
the blind spot mirrors on side rear view mirrors. Press down HARD when the
mirror is stick to the side mirror, it is more firmly stick and will not fall off.

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TESTIMONIALS

Most side mirrors are put on with a 3M adhesive, which while strong is a
nuisance to clean up and doesn’t work so well. The suction cup mechanism on
these is fantastic. You can move them whenever you want on your wing mirrors
and they just stick in place when you turn the mechanism! It’s awesome!

Easy to install and works well with new cars. These help me merge lanes
without craning my neck and allow me a wider field of vision when parking.
Very useful and good adhesion to mirror.

Nice and big, great clarity, great for seeing blind spots, mirror swivels. Get it.
Peace of mind!

Simple to install, clear reflection, and lays flat on the mirror which is what I
wanted!

Super easy to install and easy to adjust. An amazing blind spot mirror set.

I was hesitant about how well these will work during rain and fog. However,
they don’t catch any water drops! Definitely recommend them for having a
clearer view of who’s coming up behind you!

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FAQs (Original Copy)

Q: Do these stick and hold up well on heated mirrors?


A: Yes. Our screws use vacuum suction to hold on to the mirrors, so there’s no
sticky tape or anything of the sort to keep you from installing it on and mirror.

Q: Are these mirrors water-repellent?


A: Our mirrors have AF coating, which allows them to stay clean and dry
during rain or fog - reducing your chances of blind spots even further!

ADDITIONAL NOTES

N/A

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ORDER BUMP PRODUCT
FUNCTIONALITY AND NAME IDEAS

NAME: Smartphone Dashboard Holder

Product Link: https://www.aliexpress.com/item/32807562301.html

QTY - COGS - SELL


x1 - 4.94 - 9.97

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FUNCTIONALITY & NAME IDEAS

There are many benefits of owing the best mobile phone holder. First of all, you
can use GPS for navigation without holding phone in your hands. Knowing the
rising reliability on GPS, it can be problematic to pick or hold your phone in
hands while checking routes or directions.

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OTO 1 PRODUCT

NAME: Car Air Freshener

UPSELL #1 : x1 unit
Product Link: https://www.aliexpress.com/item/1005002516014875.html

QTY - COGS - SELL


x1 - 11.98 - 19.97

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BIG BENEFIT STATEMENT INFO

Benefits of car air freshener


An air freshener helps overcome road fury and adds a sense of tranquil to your
daily commute. For people who drive regularly, car perfumes can reduce stress
and improve lifespan. Get a positive frame of mind when you drive in a fresh-
smelling car.

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PRODUCT SPECS & INFO

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AMAZON IDEAS

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【Relieve Stress & Keep Alert & Refresh Yourself by 3 Scent Strength
Choice】Our car freshener diffuse has 3 scent strength choice, Normal Mode
relieves your stress and keep alert, Light Scent Mode refresh the air of your car
and bring you a good mood, Strong Scent Mode refresh yourself when you are
tired or fatigued driving, ensure you go back home safely.
【Fragrant Whole Car by Timing Diffused System】This intelligent car air
freshener will periodically diffuse rather than persistently diffuse. It will diffuse
the essential oil twice in 20s interval time(Normal&Light Mode) or third in 10s
interval time(Strong Mode) when it detects your car is running and keeps
spraying every 1min. And it will automatically enter the standby mode after
detecting your car stop for 4mins, and turn on again when you start the car.
【Freely Choose 3 Adjustable Modes of Fragrance Strength】This car scent
freshener offers you 3 adjustable scent strength modes. It will automatically
adjust the diffusing volume of essential oil to control the fragrance strength.
You can choose the suitable strength.
【Wireless Design with 1 Month Long Working Time】This wireless essential
oil car diffuser equips a built-in 300mAh high-quality rechargeable battery that
ensures 1month working time(Driving 2h per day) and takes 2 hours to fully
charged, and we offer a charge cable for you to charge everywhere.
【100% SATISFACTION GUARANTEED】Customer satisfaction is our
priority, we guarantee 100% return in 365 days if you are not completely
satisfied with our car diffuser after receiving our car air purifier.

ADDITIONAL NOTES

N/A

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OTO 2 PRODUCT

NAME: Car Dashboard Edge Strip

UPSELL #2 : x1 unit
Product Link: https://www.aliexpress.com/item/4000225504347.html

QTY - COGS - SELL


x1 - 3.86 - 9.97

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BIG BENEFIT STATEMENT INFO

Make Your Car Interior Look Better At A Cheap Price


Make The Car Look/Feel More Premium When Driving It
Impress Your Passengers With A Sleek Car look

Unfortunately not all of us can afford to buy hot looking cars


right out of the box, or all of the massive custom upgrades
that will make our rides turn the heads of every one we drive
past, however that doesn't mean you need to drive around in a
POS. With a little pride, elbow grease, and a few dollars -
it’s an easy and affordable way to make your car look much
cooler.

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PRODUCT SPECS & INFO

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AMAZON IDEAS

Have you ever thought that the interior decoration of your vehicle is boring?
Our interior trim strip can help you solve the problem.
The strip is electroplating design. It is so durable and colorful that the stylish
interior of your car will cheer you up at the first glance.
Made of PVC material, which is flexible, the trim strip will not cause any
damages to the surface of your vehicle and it is easy to install around the
corners and the hard-to-reach places.
Besides, the interior trim strip can prevent dust from entering the gaps in the
car. The length of the strip is 5 meters, about 16 feet, which means the product
is long enough for different types of car.
This interior trim is a perfect gift for car lovers and those who want to decorate
their lovely cars.

ADDITIONAL NOTES

N/A

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SUB CLUB PRODUCT

NAME: Foldable Car Shade

Product Link: https://www.aliexpress.com/item/4001232301503.html

QTY - COGS - SELL


x1 - 19.47 - 24.97/Mo

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FUNCTIONALITY & NAME IDEAS

Name: Car Sun Shade / Car Windshield umbrella


Material: UPE Alloy
Size:
Small Size: 65X125cm
Big Size:79X145cm
Suitable: for Sedan SUV Hatchback Multi-Purpose Vehicles (Please according
to the actual situation choose the size)

Features

1. High quality material, with Functions: Wear resistance, aging resistance,


impact resistance.

2. NEW Sun shade Style. Umbrella design/stretch design, small size, easy to
carry.

3. Aim at anti UV, lower car interior temperature in the Summer.

Note:

1. Please allow subtle size error due to manual measurement. pls make sure you
do not mind before you bid.

2. Due to the difference between different monitors, the picture may not reflect
the actual color of the item. Thank you!

SUB CLUB INFO/IDEAS

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Monthly Subscription Details: Get this free Car Sun Shade when you join
the car club today for 24.97/Mo! Every month get new car products
delivered to your door!

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THANK YOU FOR BEING
AN EMPIRE BUILDER

- Pete & Team

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