CHAPTER 1 = INTRODUCTION

Vijayavani (ವಿಜಯವಾಣಿ) is a prominent Kannada-language newspaper

distributed in the Indian state of Karnataka. It is published by the VRL Group,
owned by logistics tycoon Dr. Vijay Sankeshwar. Launched on April 1, 2012,
Vijayavani has grown significantly, expanding from three editions to multiple
editions across key locations like Bengaluru, Mangaluru, Hubballi, Mysuru,
Belagavi, Vijayapura, Gangavathi, Chitradurga, Shivamogga, and Kalaburg

As the largest circulated newspaper in Karnataka, Vijayavani made headlines by

being the only Kannada newspaper to introduce nine editions within just 90 days
of its initial launch. Known for its vibrant all-color format, Vijayavani boasts a
remarkable growth rate of 262% in three years, with a certified circulation of
8,03,738 copies

Vijayavani newspaper targets a wide range of audiences in Karnataka:

It has a large readership across 28 out of 30 districts in Karnataka, covering both

urban and rural areas

The newspaper allows advertisers to target specific demographics like age and
gender

Vijayavani supports advertising in multiple languages to reach diverse linguistic

groups

It attracts readers of all generations, including the younger Gen-Z audience

The newspaper has a stable and loyal readership that trusts its content, making it
effective for building brand equity

Advertisers can target specific geographic areas like cities and states using

Vijayavani's ad platform
So in summary, Vijayavani caters to a broad, statewide audience in Karnataka,

allowing advertisers to reach specific demographics, locations, and language

preferences. Its large circulation and credibility make it an attractive platform for

building brand awareness and driving sales.

VRL Logistics Limited, commonly known as VRL Group, is an Indian logistics

company headquartered in Hubballi, Karnataka. Founded in 1976 by Dr. Vijay

Sankeshwar, the company has grown significantly over the years, expanding its

services and operations across India. Here are some key aspects about VRL

Logistics

1.Services and Operations: VRL offers a range of services including goods

transportation, courier services, full-truckload services, and passenger

transportation. It operates a large fleet of vehicles, with over 3000 vehicles,

making it one of India's largest logistics companies

2.Employee Management: VRL is known for its strong employee management

practices. The company offers high salary packages to its employees, fostering a

loyal and dedicated workforce. This approach is seen as a key factor in the

company's success, with employees being attributed as the driving force behind

the company's growth

3.Fleet Strength: VRL has a significant fleet strength, with over 3860 vehicles,

including 550 tourist buses. This fleet is supported by a network of warehouses

and transshipment hubs across India, enabling efficient and reliable services
4.Investments and Partnerships: VRL has received investments from New Silk

Route (NSR), an American company, which has contributed to the company's

growth prospects. The company has also expanded its services through strategic

partnerships and acquisitions

5.Awards and Recognition: VRL has received several awards and recognitions for

its services, including being listed in the Limca Book of Records as the single

largest fleet owner of commercial vehicles in the private sector in India

6.Expansion and Growth: Over the years, VRL has expanded its services to cater

to the growing demand of its customer base. The company has also diversified its

services to include air chartering, car carrying, and liquid transportation

7.Warehousing Solutions: VRL offers tailor-made warehousing solutions to its

customers, with a large network of warehouses across India. The company's

largest warehouse, located in Bangalore, is a key hub for its operations

8.History: VRL was founded by Dr. Vijay Sankeshwar in 1976 as a proprietary

firm. The company was later converted into a private limited company and

eventually became a public limited company in 1997. It has since grown

significantly, expanding its services and operations across Indian

(A).what is the circulation of vijayavani newspaper in bangalore?

The circulation of Vijayavani newspaper in Bangalore is 548,452 copies.

(B).what is the circulation of vijayavani newspaper in other cities in karnataka?

The circulation of Vijayavani newspaper in other cities in Karnataka is not

explicitly mentioned in the provided sources. However, it is mentioned that

Vijayavani has editions in several places like Bengaluru, Mangaluru, Hubballi,

Mysuru, Belagavi, Vijayapura, Gangavathi, Chitradurga, Shivamogga, and

Kalaburgi

This suggests that Vijayavani has a significant presence across various cities in

Karnataka, but the exact circulation figures for each city are not provided in the

sources.

(C).what is the circulatcion of vijayavani newspaper in mysore

The provide the specific circulation of Vijayavani newspaper in Mysore (also

known as Mysuru). However, they mention that Vijayavani has editions in several

places including Mysuru

The overall certified circulation of Vijayavani across Karnataka is stated as

8,03,738 copies

So while the exact Mysore circulation is not given, it can be inferred that

Vijayavani has a significant presence and readership in the city as one of its major

editions.

(D).how does the circulation of vijayavani newspaper in belagavi compare to

other cities in karnataka?

Vijayavani newspaper in Belagavi or other individual cities in Karnataka.

However, some key points can be inferred

Vijayavani has a certified total circulation of 8,03,738 copies across Karnataka

This makes it the largest circulated newspaper in the state

Vijayavani has parallel editions published in several cities including Bengaluru,

Mangalore, Hubballi, Mysuru, Belagavi, Vijayapura, Gangavathi, Chitradurga,

Shivamogga, and Kalaburgi

The Bengaluru edition specifically has a very high circulation of 548,452 copies,

making it the highest circulated in that city

No other city's individual circulation is provided, so it's unclear how Belagavi

compares to other major cities like Bengaluru, Mangalore, Hubballi or Mysuru

In summary, while Vijayavani has a presence across Karnataka, the search results

do not contain enough information to determine how the circulation in Belagavi

specifically ranks compared to other major cities in the state. The total state-wide

circulation of over 8 lakh copies is provided, but not broken down by city.

ABOUT THE SIR VIJAY SANKESHWAR

Vijay Sankeshwar is a prominent Indian businessman known for his remarkable

journey from humble beginnings to becoming a successful entrepreneur and media

mogul. Born in 1950 in Karnataka, he started his career in the printing press

industry but later ventured into the transport sector, founding Vijayanand
Roadlines, which evolved into the renowned VRL Group. Sankeshwar's

entrepreneurial spirit led him to expand his business from just one truck to owning

over 5700 vehicles, establishing him as a key figure in India's logistics industry.

Apart from his business acumen, Vijay Sankeshwar has made significant

contributions to the media industry. He launched the leading Kannada newspaper,

Vijaya Vani, and a news channel, Digvijay 24X7. His achievements have been

recognized with prestigious awards, including the Padma Shri, highlighting his

substantial impact on trade, commerce, and media in India.

In the political arena, Sankeshwar has had a notable career, serving as a Member

of Parliament and being associated with various political parties. His dedication to

social activities, such as yoga programs and healthcare initiatives, reflects his

commitment to community welfare.

Vijay Sankeshwar's story exemplifies perseverance, determination, and the

transformative power of hard work, showcasing how he defied odds and family

expectations to build a business empire and media legacy that continues to thrive

today.

(A).what is vijay sankeshwar's net worth?

Vijay Sankeshwar's net worth is estimated to be around $8 million

(approximately Rs. 58,686,863) as of 2022

Some key details about his net worth:

In 2004, his net worth was reported as Rs. 58,686,863

As of 2022, his net worth is estimated to be $8 million

His primary source of income is from his business ventures, particularly the VRL

Group, of which he is the Chairman and Managing Director

He also derives income from various brands and other sources

It's important to note that the exact net worth figures may vary depending on the

source and the specific time period. The search results provide a range of

estimates, with the most recent figure being $8 million as of 2022.

(B).what are some of vijay sankeshwar's notable achievements?

Vijay Sankeshwar has achieved numerous notable milestones throughout his

career. Some of his significant achievements include:

1.Founding VRL Group: Sankeshwar started VRL Group with a single truck in

1976, which expanded into a large fleet of commercial vehicles, making him the

"Trucking King of India"

2.Establishing Vijayanand Roadlines: He founded Vijayanand Roadlines, a key

component of VRL Group, which began as a small transport service but grew

under his leadership

3.Launching Vijaya Vani: Sankeshwar founded Vijaya Vani, a leading Kannada

newspaper, which has a daily circulation of over 8 million copies

4.Padma Shri Award: Vijay Sankeshwar was honored with the Padma Shri, India's

fourth-highest civilian award, in 2020 for his contributions to trade and commerce
5.Udyog Ratna Award: He received the Udyog Ratna Award in 1994 from the

Institute of Economic Studies for his entrepreneurial achievements

6.Aaryabhat Award: Sankeshwar was awarded the Aaryabhat Award in 2002 for

his contributions to the business world

7.Sir M. Visvesvaraya Memorial Award: He received the Sir M. Visvesvaraya

Memorial Award from the Federation of Karnataka in recognition of his

achievements

8.Transport Personality of the Year: Vijay Sankeshwar was recognized as the

"Transport Personality of the Year" at the India Road Transportation Awards

(IRTA) in 2012

9.Defying Family Wishes: Sankeshwar's journey is notable for his determination

to pursue his passion for transportation despite his family's wishes for him to join

the family printing press business

10.Philanthropy and Social Contributions: Vijay Sankeshwar has been involved in

various charitable initiatives through the VRL Foundation, supporting educational

institutions, healthcare facilities, and community development programs

These achievements demonstrate Vijay Sankeshwar's entrepreneurial spirit,

perseverance, and commitment to his business ventures, which have significantly

impacted the transportation and logistics sectors in India

<NATURE OF BUSINESS IN VIJAYAVANI

NEWSPAPER >
•The nature of business in Vijayavani newspaper primarily revolves around
advertising. Vijayavani is a Kannada-language newspaper published by VRL
Group, with a significant focus on providing advertising opportunities. The
newspaper offers display advertisement options in various categories like
remembrance, astrology, matrimonial, property, and recruitment

•It is known for its extensive reach, with a circulation of 542,457 copies and
coverage in 28 out of almost 30 districts in Karnataka

•Vijayavani is a key platform for businesses to place display ads due to its large
readership figure, which can generate a higher response rate for advertisement

< ORGANIZATION STRUCTURE OF VIJAYAVANI>

Vijayavani is a Kannada daily newspaper published by the VRL Group, a large

Indian conglomerate headquartered in Hubballi, Karnataka

•The VRL Group was founded by Vijay Sankeshwar in 1976 and has operations in
around 23 states and 4 union territories in India

Vijayavani is credited with having the largest newspaper circulation in Karnataka

•In 2020, it had the second highest readership among Kannada newspapers with
over seven million readers

The VRL Group's Vijayavani newspaper is part of its publishing business, which
also includes the Vijay Karnataka newspaper

•Vijay Karnataka was the largest read daily Kannada newspaper in the Indian
Readership Survey (IRS) 2019 Q1 with a total readership of 79,10,000

So in summary, Vijayavani is a major Kannada newspaper owned by the VRL

Group conglomerate, which is headquartered in Hubballi and has a large
presence across India. It is one of the most widely read Kannada dailies along
with Vijay Karnataka, which is also published by the VRl group
 <FUNCTIONES OF AREAS>

Vijayavani is a Kannada-language daily newspaper published by the VRL Group

in Karnataka, India

•Some key functions and areas of Vijayavani include:

Vijayavani is the largest circulated Kannada daily newspaper in Karnataka, with a

certified circulation of 542,457 copies as of 2022

•It has a growth rate of 262% in its first 3 years

Vijayavani was launched on April 1, 2012 with just 3 editions, and rapidly
expanded to 9 editions in 90 days, becoming the only Kannada newspaper to
achieve this fea

It currently has editions in major cities like Bengaluru, Mangaluru, Hubballi,

Mysuru, Belagavi, Vijayapura, Gangavathi, Chitradurga, Shivamogga and
Kalaburgi

Vijayavani has an unmatched reach, covering 28 out of 30 districts in Karnataka

•It is an all-color newspaper

Apart from regular news content, Vijayavani also covers government school
functions and event

Vijayavani functions as the largest circulated Kannada daily newspaper in

Karnataka, with a wide reach across the state and rapid expansion since its launch
in 2012. It covers general news as well as local events and functions.

<VRL COMPANY BY TRANSPORT>

Founded in 1976, VRL is public listed company on NSE & BSE Exchange with a
Market capitalization of INR 67.39 billion (as on 31.12.2023), we grown into a
nationally renowned logistics and transport company which is also currently the
largest fleet owner of commercial vehicles in India. VRL has pioneered in
providing a safe and reliable logistics network in the field of parcel service,
ensuring last mile delivery even in remote locations. We integrated hub-and-spoke
operating model which enables optimal aggregation of consignments from a
diversified customer base across multiple industries and location

1•Services spread across 24 states & 5 Union Territories.

2•Diverse customer base of Corporate, SMEs and traders with exclusive focus on
B2B services.

3PL and Warehousing Solutions nation wide.

3•Award Winning Service Quality & continued support of our esteemed

customers.

4•State - of - the – art vehicle maintenance facilities with performance enhancing

technological innovations.

5•Dedicated In house software with own servers and real time data for analysis
and MIS.
< VRL LOGOS>
DR. Vijay Sankeshwar, Founder
Vijayavani Newspaper
 Chapter:3
Objectives of study
Objectives of study
The main objectives of studies on the Vijayavani
newspaper are:
To analyze customer perception and satisfaction towards
Vijayavani as an advertising medium

•This involves understanding readers' preferences,

satisfaction levels, and attitudes towards advertising in
the newspaper.
To assess the effectiveness of advertising in Vijayavani in
terms of reach, impact, and return on investment for
advertisers

•Studies aim to quantify the benefits of advertising in the

newspaper.
To evaluate the market position, circulation, and growth
of Vijayavani compared to other Kannada newspapers in
Karnataka

* This helps understand Vijayavani's competitive

advantages and areas for improvement.
To identify the demographic profile of Vijayavani readers,
including age, income, education, and geographic
distribution

•This allows advertisers to better target their campaigns

to the right audience.
To gather feedback from readers on the content, design,
and overall quality of Vijayavani

•This reader-centric approach helps the newspaper

improve its product to retain and grow its readership.
In summary, studies on Vijayavani focus on
understanding its advertising effectiveness, market
performance, reader profile, and areas for improvement
to[1:35 pm, 13/5/2024] Tejes Jit Fd: Limitation of the
study of vijayavani
The main limitations of the studies on Vijayavani
newspaper are:
1•The study conducted on customer perception between
Reliance Trends and Pantaloons stores was limited to a
comparison between the two stores, and did not focus
specifically on Vijayavani newspaper

2•The study on customer satisfaction with Vijay

Karnataka newspaper was limited to readers in Bagalkot
district only. The time available for the study was also a
major constraint
3•The content analysis study comparing media coverage
of the 2020 Karnataka Rajya Sabha elections in Vijayavani
and The Times of India was limited to the pre-election
period. It focused on analyzing the amount of space
allotted to election coverage and potential biases towards
political parties or candidates

4•The study on reader satisfaction and expectations

towards Kannada dailies in general did not provide
specific limitations related to Vijayavani. The objectives
were to understand satisfaction levels and expectations of
newspaper readers

In summary, the key limitations were geographical scope,

time constraints, and the fact that some studies looked at
Vijayavani as part of a broader analysis rather than
focusing solely on it. More targeted research would be
needed to fully assess the limitations of studies on
Vijayavani newspaper specifically. benefit both
advertisers and the newspaper.